Headlines has been appointed as publicists for the Nelson Mandela concert on behalf of the event's corporate partner and sponsor, Tiscali. The concert forms part of the broader "Give one minute of your life to Aids" campaign with the principal objective of creating awareness for the Aids crisis. Much controversy was raised earlier this year when the concert was called off due to previous sponsor withdrawal, but has been confirmed for 29 November 2003 in Cape Town.
Tiscali will be the exclusive Internet partner, distributor, re-distributor of online content as well as online technical supplier of the event and official Web site. Other sponsors include Vodafone, BBC, MTV and 46664.
