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Baking media effectiveness into your video marketing strategy

Baking media effectiveness into your video marketing strategy

4 Jul 2025

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Source: © Campaign India Andy Jassy, President and CEO of Amazon, has been named the Cannes Lions 2025 Media Person of the Year

#Cannes2025 Media Person of the Year to Amazon president and CEO

Introducing the Effie Lions Foundation: Building a marketing industry for everyone

Introducing the Effie Lions Foundation: Building a marketing industry for everyone

13 Jun 2025

Source:

Publicis unseats WPP on Mars’ $1.7bn media account

11 Jun 2025

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Human8 names Tim Nguyen product and innovation manager to further advance insight solutions

Human8 Human8 names Tim Nguyen product and innovation manager to further advance insight solutions

11 Jun 2025

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Mark Read, WPP's CEO for the past seven years, will retire at the end of 2025 (Image: WPP)

End of an era as Mark Read announces retirement from WPP

9 Jun 2025

Brand Finance: Automobile, watch and cosmetic brands the world's most valuable luxury brands

27 May 2025

Source: © 123rf While Global advertising spend is now on course to grow 6.7% this year to $1.15trn, according to a new study from Warc, this is a downgrade of almost one percentage point (pp) from the marketing effectiveness experts’ November forecast

Warc study shows growth this year but still downgrade of almost one percentage point

28 Mar 2025

Source: © More About Advertising

WPP’s 2024 preliminary results see shares plunge 16% to a four year low

27 Feb 2025

The One Club’s ADC 104th Annual Awards global jury has been announced. It includes 10 creatives from the Middle East and Africa region (Image by © Bizcommunity)

One Club ADC 104th Annual Awards global jury includes 10 creatives from the Middle East and Africa

9 Jan 2025

Lidl's global holiday campaign was created by BBDO Germany and its chief creative officer, South African-born Jonathan Deeb and Academy Award-winning filmmaker Tom Hooper (Image supplied)

BBDO Germany's 6 minute brand film for Lidl's global holiday campaign

6 Nov 2024

Nike shakes up leadership in efforts to revive sales

Nike shakes up leadership in efforts to revive sales

20 Sep 2024

Source: © 123rf South Africa's ad market is expected to see 6.0% this year says Warc

Warc: SA's admarket to grow 6%, as global ad investment more than doubles

22 Aug 2024

Source: © The Media Leader In a move termed, "an excellent outcome for WPP" by Mark Read, WPP CEO, WPP will sell its entire majority stake in FGS Global

WPP sells majority stake in FGS Global to Bidco Inc - An excellent outcome for WPP

7 Aug 2024

Source: © Econoimic Times L’Oréal International Distribution has appointed Wavemaker as its EMEA media agency

Wavemaker appointed L’Oréal International Distribution's EMEA media agency

1 Aug 2024

China's national spirit, Moutai, the world's most valuable spirits brand

1 Aug 2024

Corona Extra reclaims top spot as world's most valuable beer

31 Jul 2024

Source: Getty

Subscription economy to hit $275bn in 2022: Where's the growth coming from?

11 Jan 2022

Source: © efks

$617m ad value makes Nike most marketed sports brand on social media

5 Jan 2022

That smile may hurt sales. Screenshot, CC BY-NC-SA

Why livestreamers should sell their products with a poker face - not a smile

Michel Ballings and Neeraj Bharadwaj 30 Aug 2021

Photo by rupixen.com on .

CMO Council identifies agile brands that have benefitted from opportunities during global lockdown

15 Jun 2020

Image source: .

Two SA companies among Stevie Awards finalists for Sales and Customer Service

17 Jan 2020

Image credit: ROBIN WORRALL on Unsplash.

Mobile leads clicks, not conversions - finds new AccuraCast research

25 Sep 2019

Image via Fotolia

How to improve B2B lead generation through outsourced telemarketing services

Veselina Dzhingarova 12 Oct 2015

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Maximising B2B sales revenue stream

Boris Dzhingarov 16 Sep 2015

Monika D'Agostino

Think globally, act locally AND think again... Not all Austrians yodel

Monika D'Agostino 10 Jun 2015

Dallas, home to the INMA Awards 2015 competition. (Image extracted from the website)

89 finalists selected in INMA Awards 2015 competition

5 Mar 2015

Monika D'Agostino

Taking sales training out of the classroom

Monika D'Agostino 22 Feb 2015

Redefining direct sales to reach Generation C

Henry Buell 20 Jun 2014

More woes for PC sales in 2013: survey

30 May 2013

Monika D'Agostino

How storytelling enhances the sales process

Monika D'Agostino 7 May 2013

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