Forget the idea that 50% of your advertising is wasted, as Lord Leverhulme, founder of the Lever Brothers grocery empire, was wont to lament. The reality is probably closer to 80%, at least when it comes to advertising that leads to sales.
27 Jun 2001 17:13
[Marketing Mix, April 2001] The promotions, advertising and communications fraternity is under increasing scrutiny by clients to justify costs and quantify performance. The communications industry needs to respond to these heightened demands by focusing corporate efforts on developing long-term brand-building partnerships with clients.
Issued by Grapevine Communications 14 Apr 2001 15:53
Launching this week from The Publishing Partnership is new healthy lifestyle magazine Salut. Aimed at active professionals aged 20 - 50, the quarterly title will hit the newsstands on Thursday, 27 May 2009.
1 Jan 1900 00:00
NEWSWATCH: On Wednesday, 5 March 2008, the South African Human Rights Commission will hold a public forum concerning the racial prejudice complaints against the controversial Forum of Black Journalists and the issue of exclusive organizations, reports IOL. Meanwhile, SABC chief executive Dali Mpofu was hauled over the coals by ANC MPs yesterday, Tuesday 26 February, at the National Assembly committee on communication, also writes IOL.
Ursula Cronjé, a 21 year old media studies student at the University of the Free State, is the winner of OFM's recent win your own radio show competition, which was promoted in the OFM Greatest Hits Volume II CD released end of last year.
Kagiso Media released its interim results for the six months ending December 2006 yesterday, Tuesday 13 February 2007, reporting a 34.6% increase in headline earnings to R77.7 million (2005: R57.8 million) off a revenue leap of 33.4% to R369.7 million (2005: R277 million). A dividend of 31c per share was declared, giving the share a dividend yield of 43%.
An important part of Fresh Eye Production's culture is to use their production and directing skills to highlight the plight of welfare organisations in South Africa.
Issued by Fresh Eye Film Productions 1 Jan 1900 00:00
Our 1994 World Class Sales Excellence Research Report declared sales as the next business frontier. Over the last several years, companies have had their focus sharpened by an external force... that of the customer.
By Peter Gilbert 1 Jan 1900 00:00
Thursday night saw the launch of the SABC/Vega Ulimi Lwami centre. In true African spirit Gordon Cook, Vega School Navigator, welcomed the industry guests in isiZulu after which Noli Xate, the Ulimi Lwami navigator, spoke about the enormous contribution the language centre will make to the communications industry. The keynote speaker, SABC's GM of Corporate Marketing S'bu Manqele pledged his and the SABC's support for the initiative.
Issued by Vega, The Brand Communications School 1 Jan 1900 00:00
It is now a business truism that products and services are becoming commoditised more rapidly than ever before, and margins of most industrial businesses are under increasing pressure. Winning companies are however discovering that if you cannot differentiate yourself by what you sell, and you cannot differentiate yourself by how you sell, you will, by default, have to differentiate yourself by how much you sell it for.
A wearied and disillusioned customer of a local bank, observing his bank's enthusiastic endorsement of customer relationship management in their advertising, recently commented that this was somewhat akin to a group of serial rapists trying to organise candlelit dinners for their victims.
We are in the midst of a genuine revolution in the way IT sales are made. At the heart of this revolution is the issue of competing on value. In many cases, the differences between traditional sales approaches and value-based selling appear to be subtle, but in fact, they are profound, requiring changes in strategy, corporate culture and selling skills.
In an environment where customer demands predominate because competition is both relentless and increasingly international, the world of selling must accommodate a dramatically changed world of buying.
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