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Tony Sham

Tony Sham is managing director of Interactive Direct
Location:Johannesburg, South Africa

    Profile

    Tony Sham is managing director of Interactive Direct, which powers and maintains one of the leading opted-in B2B business-marketing databases in the country.
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    How to measure the success of a direct marketing campaign

    In a world of fan bases, follows and likes, the rules and measurements of direct marketing have changed considerably.

    By Tony Sham 31 Oct 2012 06:41

    Three sure-fire ways to maximise the ROI of your email marketing campaign

    Email marketing - when used effectively - can return massive marketing results, largely because it is one of the few mediums that allows you to directly touch your intended recipients.

    By Tony Sham 8 Aug 2012 08:03