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Ingrid Louw

CEO at Print and Digital Media South Africa
Location:Johannesburg, South Africa


Ingrid Louw is CEO of Print and Digital Media South Africa (PDMSA).
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Print media far from dead

The latest figures from the South African Audience Research Foundation (SAARF) show that daily and weekly newspapers account for 49% of local media consumption, making them still the most preferred source of news and information in the country.

By Ingrid Louw 29 Apr 2013 10:14

Written journalism still a strong value proposition for advertisers

Much has been reported lately about the state of the print media in South Africa, with particular reference to a lack of innovation among newspapers and magazines.

By Ingrid Louw 24 Oct 2012 08:59

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