You’ve got 20 minutes to convince everyone to buy into the big idea. Crucial to this process is to have all your facts and figures in a row and to present with confidence, but how do you covey the passion and the vision behind the project in an innovative way?
What is it about your presentation that will make it memorable and give you the competitive advantage?
The traditional power point presentation continues to dominate the board (bored) room with its very formal static pages, point form copy and stats with bold headlines and highlighted words…all very important and all very dull!
Enter the interactive, motion graphic presentation. A visual experience able to bring your big idea to life with music, colour, moving images and even voice-overs. The content you had in your old power point can also be included for those crucial bits of information. Or simply compliment your follow up power point presentation by creating an animated introduction to ‘set the scene’!
No new technique here but because the existing desktop software can be harnessed to create brand projecting tools on a MAC or PC, the resulting cost of producing these interactive presentations is now more affordable for the smaller business.
This unique way of presenting enables clients to drive the message home with a far more effective and impressive tool, projecting themselves as a company of a different calibre…and let’s not forget the entertainment factor. People are so accustomed to the moving visual experience that anything less just seems to fall flat.
So next time you are planning to showcase your company or a great idea that needs some way of projecting a vision or a promise, consider the new media route.
You may be surprised at the reaction you get!
By Jacqui Wyatt
www.bandwidth.co.za
