Marc Herson is director at 2go, a mobile social network with more than 20 million registered users in Africa.
Marc Herson @marcherson is director at 2go, a mobile social network with more than 20 million registered users in Africa.
2go is a mobile social network targeting users in emerging markets, particularly in Africa. The company has over 20 million registered users across South Africa, Kenya and Nigeria of which 9m are active in Nigeria and 1.5m in South Africa. The company's users message each other for free, meet new people and share updates and photos with friends and family. 2go's mobile currency, GoCredits, enables users to buy content, play games and message each other in chat rooms.
The company recently launched the 2go Ad Platform and 2go Market Research. The 2go Ad Platform enables brands and advertising agencies to target and engage with 2go's growing base of young savvy users. 2go Market Research leverages the power of the 2go community to conduct real-time surveys and polls that deliver actionable insights with immediate value to clients.