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Focus on Digital Marketing

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#WomensMonth: Women in marketing: The new specialist generalists?

It's not enough for young women to focus on a specialised marketing career; we now need to be “specialist generalists,” and know an awful lot about a lot, writes Sheila McGillivray...

By Sheila McGillivray 3 hours ago

Artificial intelligence is cool, market intelligence is cooler

Mike Saunders writes that using the right market intelligence platforms will drive the successful implementation of your future artificial intelligence programmes...

By Mike Saunders 4 hours ago

DigitLab awarded distribution rights for Linkbundle

Digital marketing agency DigitLab has been appointed by OpusNuro as a distributor for LinkBundle within the South Africa region...

Issued by DigitLab 5 hours ago

Women in Marketing Awards open to South African candidates

South African women in marketing can enter the international Women in Marketing Awards, which has identified a global need to celebrate women in marketing, advertising and communications...

6 hours ago

MultiChoice dominates first-ever CXA Awards

MultiChoice won four out of the six awards awarded at the first-ever CXA Awards held at the Century City Convention Centre in Cape Town last night...

By Juanita Pienaar 6 hours ago

How to ensure authenticity in the online/social space

In the age of social media, how can brands land marketing messages in an authentic, believable way? The answer lies in using the right kind of people...

Issued by IGI 1 day ago

Riverbed CEO wins the 2017 Regional Business Achiever Awards: Entrepreneur category

Monalisa Zwambila, the founder and CEO of Riverbed, one of the country's largest, black creative agencies, has won the Entrepreneur category at the Annual Regional Business Achiever Awards (RBAA)...

Issued by Riverbed 1 day ago

Boost your brand through rapid response

How quickly and effectively marketers respond and adapt to ongoing consumer feedback has become a new determinant of brand performance, reports the Chief Marketing Officer (CMO) Council in a survey report...

2 days ago

Tanja Lategan appointed as Creative Spark's new MD

Creative Spark has announced the appointment of new managing director, Tanja Lategan (former Primedia Online CEO), who will steer the digital agency through its next phase of growth and ramp up the company's integrated marketing offering...

2 days ago

What is the purpose of a brand in the digital age?

Consumers are increasingly putting business ethics at the top of their list of considerations when spending their money, which means brands need to work harder to convince consumers that they are worthy...

By Adam Howatson 11 Aug 2017

Digital transformation must be driven from the top to ensure success

Businesses that succeed in the digital age will be those that drive digital transformation from the top as a strategic imperative...

By Richard Mullins 10 Aug 2017

Nine healthcare marketing mistakes to avoid

To grow your practice and to get the desired results out of your marketing efforts, you need to avoid these healthcare marketing mistakes...

By Pranjali Singh 10 Aug 2017

Get more with influencers by adopting these five easy tactics

Here are five of the most useful and impactful tactics that will help marketers and brands get the most out of influencer collaborations...

By Cara Shepherd 8 Aug 2017

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The final frontier of the independent agency

The success of South African agencies in Cannes recently is a reflection of the big talent in the country. Taking this talent and the size of the agencies into account and adding the knowledge and professionalism of South African agencies, it would be logical for the country to be a hub for the rest of the countries in Sub-Saharan Africa.

By Danette Breitenbach 2 days ago

The many hats of the successful inventor

The basis of many a great business is a great invention. New product ideas are fairly easy to conceive, but it takes something else to bring it to market. That's why it's so hard to be a successful inventor. It's not just one job.

By Boris Dzhingarov, Issued by Monetary Library 11 Aug 2017

Facebook rolls out video shows, in new challenge

SAN FRANCISCO - Facebook is rolling out a new video service offering professionally produced shows in a challenge to rivals such as YouTube, and potentially to streaming providers like Netflix.

11 Aug 2017

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