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#NewCampaign: Him, Her & Me

In an attempt to make what Siemens actually does relatable to the lives it impacts on a daily basis, the diversified engineering company briefed King James II with the challenging task to humanise the brand, building on the launch of the brand campaign, Ingenuity for Life.

6 hours ago

#NewCampaign: Stop the Cycle

The Huffington Post SA partnered with Native VML to come up with an engaging way to highlight the increased socio-economic and environmental impact of consumerism, and send a clear message to industries and manufacturers that need to be held accountable...

3 hours ago

Harnessing the longevity of 'cool'

One brand has maintained its cool factor for seven years running, but how did they do it?

By Danny Bryer 4 hours ago

Display and search marketing agency launches internship programme

Patience Lunika has joined Sprout programmatic display and search marketing agency as part of the Sprout Lite internship programme...

Issued by Sprout 22 hours ago

#NewCampaign: F*ck like a Finn

Finland is the best country for love-making, stated in Sultan's campaign video that has gained a million organic views in Finland alone...

1 day ago

Dot Network: SA's most extensive data activation platform

Amorphous Stride's Dot Network helps marketers understand the unique behaviour and needs of an audience and how to use that info to reach them in a highly specific and effective way...

Issued by Amorphous 1 day ago

Trend alert: Influencer marketing campaigns have burst through the door

The high level of trust between influencer and follower makes the marketing utopia of true two-way communication and authentic consumer engagement a reality...

By Nick Sarnadas, Issued by Madex 1 day ago

LIA updates - regional ‘Of the Year' awards now launched

LIA has introduced regional ‘Of the Year' awards, in addition to its global ‘Of the Year' awards and regions include, Oceana (Australia and New Zealand), Asia, Europe, Middle East/Africa, North America and South America...

1 day ago

Gen X: How to get the generation right (part 3)

Based on Viacom's extensive research on Generation X, how should brands, advertisers, marketers and media companies alike re-evaluate the way they represent this group of consumers?

By Jessica Tennant 1 day ago

Top winner at New York Festivals International Advertising Awards is Clemenger BBDO Melbourne

‘Meet Graham', from Clemenger BBDO Melbourne's Public Service Announcement for client Transport Accident Commission Victoria was awarded the 2017 ‘Best of Show Award' at the New York Festivals International Advertising Awards...

1 day ago

US heads country ranking in annual D&AD rankings

For the first time the US came out in front in terms of D&AD country rankings, with the UK and Australia taking the next consecutive spots...

1 day ago

Gen X: Decluttering misconceptions about what it means to be an adult in 2017 (part 2)

While the world was focusing on Millennials and Baby Boomers, Gen X were quietly reinventing what it means to be an adult today...

By Jessica Tennant 1 day ago

Understanding growth power in sub-Saharan Africa and defining Africa's middle class

UCT Unilever Institute of Strategic Marketing and Ipsos have partnered to uncover a mass of data about a market comprising roughly a 100 million people in sub-Saharan Africa - the urban middle class...

By Juanita Pienaar 2 days ago

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International media groups to discuss fighting fake news

The World Association of Newspapers and News Publishers (Wan-Ifra) and The Straits Times will hold a two-day conference on fighting fake news on 19-20 June 2017 at the Singapore Management University. Minister for Home Affairs and Minister for Law, K Shanmugam, will deliver the opening address.

5 hours ago

South Africa wins at Inma Global Media Awards

The International News Media Association (Inma) presented 40 first-place winners with awards in the annual Global Media Awards in New York, this week. Norway's Aftenposten took home the competition's top prize, ‘Best in Show' award.

6 hours ago

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