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#OrchidsandOnions: Nike's Caster Semenya ad just does it

Great marketing is one thing, poor customer service and incompetence is another - and that's why Telkom gets both an Orchid and an Onion this week...

The role of memory and media in converting consumers for brand growth

At Spark Media's annual event in which a top marketing scientist from the Australia-based Ehrenberg-Bass Institute, Dr Virginia Beal got attendees thinking and rethinking the role of memory in reaching consumers. While there's no one-size-fits-all approach, you'll do well to factor in light media buyers and light media users...

Finalists announced for Africa women entrepreneurs awards

The Africa Women Innovation and Entrepreneurship Forum has officially announced the finalists for AWIEF Awards 2018...

10 hours ago

The role of memory and media in converting consumers for brand growth

At Spark Media's annual event in which a top marketing scientist from the Australia-based Ehrenberg-Bass Institute, Dr Virginia Beal got attendees thinking and rethinking the role of memory in reaching consumers. While there's no one-size-fits-all approach, you'll do well to factor in light media buyers and light media users...

By Leigh Andrews 10 hours ago

Challenges in the rapid digitisation of Africa

African countries need to develop a policy response to the digital economy as it will have a profound impact on industrialisation...

13 hours ago

Top 10 tips on how to make your website more SEO friendly

SEO continues to lead as a digital marketing tool that has proven its success rates and effectiveness over a long period of time...

By Erens Tloboro 1 day ago

Tupperware supports local soccer in their latest campaign

Tupperware is a brand that can be found in all South African homes. Their model and support has allowed thousands of South African women to earn an income at their convenience...

Issued by TLC Marketing Worldwide 1 day ago

New initiative connects 100% black-owned agencies with corporate clients

Marketing agency value management company, AdOps's Angelika Kempe is teaming up with Nolundi Magqaza, a senior procurement consultant in an initiative to connect 100% black-owned advertising, communications and marketing agencies with corporate clients...

1 day ago

Not all marketers can help you be authentic

Authenticity is one of the new watchwords of the marketing world and it is most crucial for B2B operations. But one of the best ways to achieve it is through subject matter experts sharing their knowledge...

By Brian Holmes, Issued by Scarlet Letter 1 day ago

#FairnessFirst: How Nike inspires others to 'just do it' with commodity activism

What do Colin Kaepernick, Serena Williams and Caster Semenya have in common? Despite each facing controversy in their sporting careers, they're all stars in Nike's inspirational 30th-anniversary campaign, filled with fiery new words to live by...

By Leigh Andrews 1 day ago

Keeping within the boundaries: Ethical marketing automation

Marketing Automation Systems (MAS) might seem like good software to have in order to send out bulk email and/or SMS campaigns. However, it should be so much more...

By Gareth Mountain 14 Sep 2018

Why and how retailers turn everyday items into 'must-have' collectables

Coles' recent "Little Shop collectables" promotion has proved a hit with consumers, with entire sets of the toy products selling online for exorbitant prices...

By Louise Grimmer and Martin Grimmer 14 Sep 2018

Joe Public founders named 2018 Medium Business Entrepreneur of the Year

Joe Public founders Pepe Marais and Gareth Leck were announced as 2018 Medium Business Entrepreneur of the Year at this year's Entrepreneur of the Year competition sponsored by Sanlam and Business/Partners. This just off the back of being announced Loeries 2018 Agency of the Year...

By Jessica Tennant 14 Sep 2018

Give your brand the space to grow on Bizcommunity

Give your brand the space to blossom on the biggest B2B website, catering to 18 professional industry sectors and niche audiences across Africa...

Issued by Bizcommunity.com 14 Sep 2018

Website automation: The beginning of the end?

In today's world, everyone needs an online presence for their company or brand, for those that say otherwise I say good luck to you...

By Keenan Bouwer 13 Sep 2018

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