The Mobile Marketing Forum, held earlier this week in the US, saw the Mobile Marketing Association (MMA) launch its mobile marketer certification program, update its definition of mobile marketing and launch the industry's first global survey research panel. 20 Nov 2009 12:25
Winners of Mobile Marketing Association (MMA) 5th Annual Global Mobile Marketing Awards were announced earlier this week in Los Angeles, US. The selection committee, comprised of global industry leaders from wireless carriers, technology and content providers, agencies and industry publications, selected winners in the 12 categories. 20 Nov 2009 12:05
The 2009 3M Brand Conference is aimed at helping marketers sort through the web of potential legal and financial issues that surround any large, sponsored events. The conference takes place on Tuesday 24 November 2009 in Joburg. Attendance is free. 19 Nov 2009 12:41
[Issa Sikiti da Silva] The South African digital marketing adspend, which represents only a fraction (1.7%) of the total adspend, has become a cause for concern for industry watchers who believe businesses are not putting enough effort and resources to develop a sector full of opportunities and innovations. 19 Nov 2009 12:09
[Chris de Villiers] The marketing director is the person mainly responsible for a company's brand and reputation and needs to sit on its board... to be part of the board structure. 18 Nov 2009 12:14
Marketing is a complex, expensive business and even the most carefully laid plans need an objective second opinion to ensure that everything goes to plan. 18 Nov 2009 09:10
The media are invited to attend the official launch of the inaugural Virgin Active Sport Industry Awards at Emperor's Palace Convention Centre on Tuesday 24 November 2009 at 12.30pm. 18 Nov 2009 08:58
[Jackie du Rand] Let's face it, as rapidly-evolving telecommunications technologies continue to define a way of living, working and interacting that we couldn't even have imagined a few short decades ago, we are having to evolve as rapidly as the technology itself is evolving. 17 Nov 2009 12:33
“Afstereo presently monitors 35 mainstream radio stations and television channels and compiles and maintains a vast pool of data that is now accessible to all companies and professional audit practices interested in this aspect of the business,” says Tonya Khoury, media business unit manager at Afstereo. 17 Nov 2009 06:44
Looking out for the health of its employees, Nando's, the global Portuguese chicken outlet, put together The Nando's Life - It's My Life HIV and Aids awareness campaign to effectively communicate with staff members and urge them to make a difference. 13 Nov 2009 16:53
Scribe-Media has been appointed by associate graphic designing company, Dynamic Designs, to be the sole copywriter for the BBSDP contracts which Dynamic Designs recently procured from government's Department of Trade and Industry (DTI). 13 Nov 2009 15:32
On Thursday 29 October and Wednesday 4 November organisers and sponsors of the Your Child Kids Expo gave Cape Town and Johannesburg companies the opportunity to experience what this unique expo will be all about. 13 Nov 2009 11:21
24.com and Gloo Digital Design, in collaboration with Studio 4332, walked off a Black Pixel each last night, Thursday, 12 November 2009, for Best in Show in publishing and digital marketing respectively at the second annual Bookmarks Awards, hosted by the Online Publishers Association (OPA) in Johannesburg. No Grands Prix were awarded. 13 Nov 2009 09:47
FMCG Channel Manager - EE - Lewyll Communications, Nothern Suburbs FMCG Channel Manager required to implement Strategies which are integrated with brand and company strategies.