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Taking a closer look at media monitoring, AVE and regulation - Part two

In part two of this three-part series based on the media monitoring industry, ROI Africa's Tonya Khoury explains the algorithms she uses, live sentiment tracking and big content...

By Angie White 10 hours ago

Ipsos' award-winning paper emphasises message that radio is still king on the continent

Nanzala Mwaura, head of Ipsos Connect, was awarded Best Paper at the PAMRO Conference (Pan-African Media Research Organisation) for her talk on “The African Middle Class”...

Issued by Ipsos 1 day ago

Spring into action: Marketing now for the season ahead

With spring now beginning and summer just around the corner, it is time for marketers to start preparing their strategies to ramp up sales for the season ahead...

By Grant Fleming 1 day ago

#SACSCCongress: Cresta Shopping Centre gets top nod at Footprint Marketing Awards

On the second day of the South African Council of Shopping Centres (SACSC) Annual Congress, the 2017 Footprint Marketing Awards winners were announced...

1 day ago

Is digital media seen as a fully-fledged media type in SA?

Digital media in South Africa is no longer a new concept. As the internet evolves at the speed of lightening, many existing print media houses have had to quickly adapt to stay alive and competitive...

By Sam Gqomo 1 day ago

Purpose must come before profit... and before anything else too

Building a business or working in a job is meaningless unless it is done with purpose, knowing that making money is not the purpose, it is a result...

By Mike Freedman 2 days ago

#Newsmaker: M&C Saatchi Abel's Mpufane to lead the Bookmarks 2018

M&C Saatchi Johannesburg Group chairman Jerry Mpufane succeeds John Dixon as jury president of the IAB Bookmarks Awards, which celebrates its 10th year of ‘rewarding excellence in digital and recognising the powerful impact interactive has on the overall marketing mix'...

By Jessica Tennant 2 days ago

Gaps in customer intelligence, delivery limiting opportunities - new CMO report

New research from Chief Marketing Officer (CMO) Council, SAP Hybris and SellingPower magazine indicates that sales and marketing need to own customer experience strategy...

2 days ago

Unilever's brand plan to grow business across Africa

Unilever launches an Africa hub in Johannesburg in its drive to grow its business of iconic brands across the African continent...

2 days ago

SA's art and culture takes to the streets in New York

In a month-long partnership with Citi Bike which will see South Africa's unique art and culture taking to the streets of NYC, SA Tourism's aims to encourage New Yorkers and visitors to the city to travel to SA...

3 days ago

New York Festivals ready for AME entries

The deadline to enter the 2018 New York Festivals AME Awards for the World's Best Advertising and Marketing Effectiveness is 30 November 2017...

3 days ago

The importance of creative in today's data-driven marketing industry

The majority of browsers visiting an e-commerce website don't convert on their first visit. There are several reasons for this, but none as critical as context, i.e. understanding where in the customer journey the browser is...

Issued by Sprout 14 Sep 2017

Reach 372,900 business-minded people through targeted impressions

Amongst many other target groups, Spark Media's ignition Target has got the ‘business-minded' market covered...

Issued by SPARK Media 14 Sep 2017

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International

Creative Hall of Fame adds five more legends

The One Club for Creativity has inducted five advertising and design legends into its Creative Hall of Fame, originated in 1961 with Leo Burnett as the first inductee.

7 hours ago

Publishers share greatest threats, fears for 2018 media industry

‘World News Publishers Outlook 2017, the new report from World Association of Newspapers and News Publishers (Wan-Ifra), examines what are the world top media executives' priorities in profitable news media businesses around the world.

7 hours ago

#SACSCCongress: Nigella Lawson on the role of food in storytelling

Internationally renowned food writer and TV cook Nigella Lawson has amassed a loyal following of food lovers charmed by her no-fuss approach to cooking and ornate descriptions of food that are telling of her authentic passion for the subject.

By Lauren Hartzenberg 3 days ago

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