Global consumer confidence increases 1 point in Q4 2011

NEW YORK, US: Global consumer confidence increased one index point last quarter to 89, while Europe led confidence declines in 24 of the region's 27 measured markets, according to fourth quarter 2011 global consumer confidence findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy. 8 Feb 2012 12:14

Evaluation programme for Chartered Marketer SA (CMSA) in March

Senior marketers can register for the first evaluation programme for the Chartered Marketer SA (CMSA) designation, administered by the Marketing Association of South Africa (MASA) from 29-31 March 2012. 8 Feb 2012 10:45

Young & Rubicam

Why shopper marketing needs to be truthful, beautiful - and smart

Truth, beauty and joy are not concepts you'd normally associate with shopper marketing. But for Brian Ferns, Creative Group Head at Y&R, these three are central to work that resonates with shoppers and persuades them to choose a particular product - the product that your client is promoting. 7 Feb 2012 11:30

Public masterclass on digital design

The Cape Town office of Ogilvy will offer a public masterclass on UX (user experience) for web through its digital marketing education arm - the Ogilvy Digital Marketing Academy (ODMA) run by Rian van der Merwe, a globally recognised figure in the field of UX. 7 Feb 2012 10:33

Pyrotec

Talking about the Consumer Conversation Model

There is no denying the fact that the Industrial Revolution changed the way the world does business and similarly, the so-called 'Information Revolution' is also bringing about drastic change. The traditional industry that the industrial revolution initiated is shifting to an economy based on the transference of information. 3 Feb 2012 13:10

Afrikaans advertising slipping towards mediocrity?

[Andrea le Sueur] Gill Moodie's article "Banning English ads in Media24 digital, print speaks to Afrikaans ID", published on Bizcommunity on the eve of the Pendoring Awards last year, struck a chord with the project managers at Folio Translation Consultants, who invited me to open a window on their perspective, outlining some of the challenges that professional language practitioners experience in this regard. 3 Feb 2012 12:57

Knowledge Resources

Smart marketing in tough times: Preference-based social and multichannel marketing strategies

Attend this one-day workshop in Cape Town on Friday, 2 March, and learn from international expert and award-winning author, Ernan Roman, the pioneer who literally wrote the book on preference-driven multichannel marketing. 2 Feb 2012 12:33

The delicate art of medical marketing

[Craig Lyon] Requiring specialised knowledge and high degrees of informed creativity, 'dark marketing' is becoming increasingly prominent in everyday life as more and more industries come under increased control and, even those that are not, turn to new and innovative ways to punt their wares. And it is in this domain that marketing for the pharmaceutical industry lies. 2 Feb 2012 11:46

New chief sales and marketing officer at Neotel

Noel Studti has been appointed as chief sales and marketing officer at Neotel from 1 February 2012. He joins the leadership team from the Innovation Group where held the position of chief sales officer. 2 Feb 2012 11:38

DMMA appoints 2012 exec committee

Following its AGM earlier in January 2012, the members of the Digital Media and Marketing Association (DMMA) have voted for their new executive committee for 2012. A new portfolio is that of education and transformation - a key focus area for the DMMA in 2012. 1 Feb 2012 12:12

Happy Ntshingila joins SuperSport as CEO

Happy Ntshingila will join SuperSport as CEO from 1 April 2012, reporting to the MultiChoice South Africa group CEO, Imtiaz Patel. 1 Feb 2012 11:10

Mobile marketing summits set for Com World Series

Informa Telecom & Media and the Mobile Marketing Association (MMA) have announced their partnership on a series of mobile marketing summits, to be held in association with the flagship series of digital events in Africa & the Middle East, Com World Series. 31 Jan 2012 15:05

[2012 trends] In case the world doesn't end...

[Louise Marsland: @Louise_Marsland] While the theme song for the Year 2012 will undoubtedly be ''It's the end of the world as we know it..." by R.E.M., and we'll be bored with all the End-of-the-World theme parties and raves and launches by March already... in case the world doesn't end, these are some essential trends and things you need to know for the year to come [with additional editing and contributions from moi - managing ed]. 31 Jan 2012 14:13