What's the use of marketing research? A cynic's answer: Ask Absa!

Last week there was great fanfare about Absa's repositioning and rebranding. This seemed like a good time to illustrate the power of predictive measurement...

By mike broom 2 days ago

Local artist Chris Slabber wins big at international A' Design Award and Competition

Commercial artist Chris Slabber recently won Platinum for his work on the 'Doom Insects' campaign and was named Designer of the Year at the A' Design Award and Competition in Como, Italy...

By Jessica Tennant 3 days ago

Madex and Markex 2018: Building the branding conversation

The second annual Madex show recently provided solutions to the challenges faced by marketers across all industries, helping to breathe life into stale campaigns and put a shine on new strategies...

Issued by Madex 3 days ago

McCann Health cans global CCO Jeremy Perrott

#Newswatch: Following an investigation subsequent to a complaint concerning the use of "offensive and inappropriate" language, McCann Health's global CCO Jeremy Perrott has been fired for violation of the agency's Code of Conduct...

3 days ago

#Mandela100: Dove goes beyond skin-deep beauty with No Digital Distortion Mark

We've seen a marked rise in returning to real values and letting a brand's humanity and true beauty shine through its messaging in 2018...

By Leigh Andrews 12 Jul 2018

Job offer at Business Arts South Africa (BASA): Head of marketing and communications

BASA is looking for someone to lead the development and implementation of an innovative, flexible and agile marketing and communications strategy that makes excellent use of resources, connections and partnerships...

Issued by Business and Arts South Africa 12 Jul 2018

#StartupStory: Lokal Link, matching up the right influencer with the right brand

Hlumelo Ndoni who founded Lokal Link started his career as an intern at Hellocomputer and noticed a new form of brand communication gaining popularity globally...

By Juanita Pienaar 12 Jul 2018

How e-mail marketing increases sales

Email marketing is one of the most essential marketing tools that most online-based businesses employ to maximise their sales...

By Rilind Elezaj 12 Jul 2018

A cross-media view of the customer is the key to marketing success

To get an accurate understanding of the customer journey, brands must seek to get a single view of their behaviour across different channels and media as they move from discovery to purchase...

By Sally Rothman, Issued by GfK South Africa 11 Jul 2018

#BehindtheSelfie with... Philippa Dods

This week we go behind the selfie with Philippa Dods. She's full-time marketing coordinator at Meltwater IMA (India, Middle East and Africa) and a core member at Future Females after office-hours...

By Leigh Andrews 11 Jul 2018

'Click and mortar' success for local store marketers

Without true location targeting you're not local store marketing...

Issued by Vicinity Media 11 Jul 2018

Does your location-based mobile partner know the location of your ads?

The digital media industry's latest obsessions are brand safety and viewability - two closely linked topics born out of the controversial practice of programmatic advertising...

Issued by Vicinity Media 10 Jul 2018

CMO Council Report - CMOs committed to doing more with data

New research highlights AI's emerging role as catalyst for harvesting and unifying disparate data essential to customer engagement...

9 Jul 2018

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