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Warc predicts social video as top marketing trend for 2017

Social video shows no signs of losing its attraction for marketers who are achieving results through quality content and emotional engagement and tapping into the new possibilities offered by live video...

3 days ago

Crisis management: Can you afford not to take action?

Social media has not changed the formula for communicating in a crisis - it has simply made it more important that companies be prepared, act quickly, and say the right things...

By Nigel Hollis, Issued by Kantar Millward Brown 3 days ago

Millennial marketing in 2017 – from one

Advertising is fun, we all love it and we love watching those classic South African humour based television or radio adverts. But how often do we get one of those? Wimpy and their “Talk Foreign” or Klipdrift with “Met Eish”...

By Murray Robertson 19 Jan 2017

Asian marketing trends in 2017

Based on its in-depth analysis of the 2016 Warc Prize for Asian Strategy, Warc has released a report on effective Asian marketing trends for 2017...

19 Jan 2017

The Neuromarketing seminar is back by popular demand!

Join us for a fascinating glimpse into the world of Neuromarketing and see how these insights can help you uncover the hidden triggers of consumer purchasing behaviour...

Issued by Knowledge Resources 19 Jan 2017

Webfluential, Student Village partnership opens up opportunities

A new partnership between Student Village and Webfluential aims to grow South Africa's youth influencer marketing capabilities, enabling targeted engagement between brands and Afrillennials (African Millennials) with influencer potential.

19 Jan 2017

#BizTrends2017: The Big Rethink - Seismic trends in marketing

Marketing as a discipline is having to undergo seismic change, says Shireen Jaftha, Integrated Media Specialist, Kagiso Media...

By Shireen Jaftha 19 Jan 2017

What makes content marketing return ongoing results?

Content marketing is defined as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience...

By Chemory Gunko 18 Jan 2017

The Ford Kuga PR debacle shows how badly social media is managed

The burning Ford Kuga issue is not only a PR nightmare but a demonstration of how badly social media is handled in South Africa...

By Chris Moerdyk, Issued by Chris Moerdyk 17 Jan 2017

TMI Media wins Kraft Heinz

TMI Media has started 2017 with a bang. The newly formed agency has been awarded the prestigious media portfolio for Kraft Heinz Company South Africa...

Issued by TMI 17 Jan 2017

Tips from Netflix for your consumers' on-demand viewing pleasure

In a top ten ‘A-list' that includes the likes of Donald Trump, KFC and Pokémon, industry authority Ad Age announced Netflix as its marketer of the year for its highly effective work in 2016. Here's how your brand can follow suit…

By Leigh Andrews 17 Jan 2017

#BizTrends2017: Future proofing your brand for 2017

How smart marketers survived 2016 to position themselves for success in 2017, according to Nicole Shapiro, associate director at Added Value…

By Nicole Shapiro 17 Jan 2017

#Newsmaker: Tamsyn Friedman from CBR Marketing

Tamsyn Friedman has been with CBR Marketing for the past five years and is now the group marketing manager. Her goal in her role is to make the presence of the brand stronger...

By Beverley Klein 16 Jan 2017

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