BizTrends 2018

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#BizTrends2018: The low-down on 2018 PR and marketing trends

This year is going to continue to be a tough journey for all businesses as they grapple for market share and growth during a difficult economy...

By Janine Lloyd 15 Jan 2018

#BizTrends2018: Millennials are not a homogenous group

The biggest potential trend for 2018 could be marketers realising it is time to re-evaluate what we know to be true about millennials as a collective...

By Nandi Zambodla 12 Jan 2018

New trends in MENA 'rebranding sexual wellness', 'mingling with the machine' and 'halal space food'

J. Walter Thompson Middle East and Africa's Innovation Group has released its sixth annual consumer trends report, covering the MENA region for 2018...

Issued by JWT 7 hours ago

In-the-moment-marketing: The lucrative hunting grounds for hoteliers

Let's face it. Traditional marketing methods are increasingly becoming obsolete at the speed of the internet revolution. On the other hand, smart technologies are creating immense opportunities that hotel brands can leverage for more cost-efficient guest acquisition...

By Joseph Neusu 13 hours ago

Content Candy expands to Zimbabwe

South African digital and content marketing studio, Content Candy, is expanding its operations to Zimbabwe...

15 hours ago

What the Zuck? How to adjust your digital marketing strategy after Facebook's announcement

The shockwaves of Mark Zuckerberg's recent announcement regarding the impending change to Facebook's algorithm reverberated across the world...

By Shelley Finch 2 days ago

Five things consumers are looking for from your brand in 2018

With 2018 now upon us, we look at five higher order things consumers are expecting from brands in 2018 and beyond...

Issued by IGI 2 days ago

IAB SA announces Bookmarks 2018 jury president, chairs

The IAB SA today announced M&C Saatchi Abel chairman Jerry Mpufane as jury president as well as the jury chairs for the 10th annual Bookmark Awards taking place 1 March in Johannesburg...

2 days ago

Maybe we should try 'fun' this year

Last year was a very serious year. People were very serious. They were serious about where advertising is going...

By Damon Stapleton 2 days ago

Marketers are missing opportunities to boost brand effectiveness by 57% by not getting their multichannel campaigns right

The 2018 AdReaction study from Kantar Millward Brown examines the global state of multichannel advertising campaigns...

Issued by Kantar Millward Brown 2 days ago

Meeting youth in their need space

Bongani Chinkanda, CEO of HDI Youth Marketeers and one of the speakers at the upcoming Integrated Marketing Communication (IMC) Conference, shares his insights on connecting with township youth...

Issued by IMC Conference 2 days ago

What travel marketers need to know about Facebook's News Feed change

In your dual role as travel marketer and Facebook consumer, the news that Facebook is going to 'clean-up' your News Feed will likely be met with a mix of joy and despair...

By Natalia Rosa 3 days ago

Promise reflects on 2017's successes

Speaking on behalf of Team Promise, James Moffatt says the successes the company achieved in 2017 are not only a reflection on the agency, but on the calibre of its clients...

Issued by Promise 3 days ago

Helping agencies understand 2018's marketing challenges

Next Tuesday afternoon, the IAS kicks off the year with a masterclass set to share insights into what marketers are looking for in 2018. Nikki Munsie, business director at the IAS, lets us in on what to expect...

By Leigh Andrews 3 days ago

#BizTrends2018: Connecting travel brands in a meaningful way

Travel marketing and PR is still evolving quite quickly - every year bringing a new tool or method into the mix. The mantra for professionals in this industry right now is integration and meaningful connections...

By Natalia Rosa 15 Jan 2018

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International

Has the digital era changed the luxury game for good?

The digital age poses challenges for all brands in every sector, and yet for the luxury market, the conundrum is a particularly tricky one.

By Megan Bowman 9 hours ago

A South African's guide to moving to and making it in Malta: The culture of connection

Valletta, the baroque cityscape on the island fortress of Malta, is making global headlines this month - indeed this year - as it assumes the mantle of European Capital of Culture 2018. Last year, after having fallen in love with this little corner of the Mediterranean, I relocated to the archipelago for a sabbatical to take a front row seat for the programme of the next 12 months.

By Marcus 'The Maltese Falcon' Brewster 9 hours ago

Facebook, Twitter, YouTube pressed over terror content

WASHINGTON - Terrorists and hate groups continue to get their propaganda onto social media platforms despite efforts by Facebook, Twitter, and YouTube to shut them down, a US Senate panel heard on Wednesday.

15 hours ago

Facebook agrees to widen probe of Brexit vote fake news

LONDON - British lawmakers probing possible Russian interference in the Brexit referendum revealed on Wednesday that Facebook had agreed to broaden its own investigation into fake news around the vote, after the social media platform's initial efforts drew criticism.

16 hours ago

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