Marketing in South Africa

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#AfricaMonth: Africa's time to shine

It's Africa Month, which is a great time to reflect on where we are as a connected society and what role we as African digital citizens have to play in the near future...

Ninety9cents adds new accounts to its portfolio

Ninety9cents (99c) has recently added several new accounts to its Cape Town portfolio, including the multi-brand OK Franchise Division, Namibia Asset Management, Kuda Holdings and Cape Thoroughbred Sales (CTS)...

Issued by Ninety9cents 8 hours ago

Global e-commerce communities are disrupting the retail marketplace

Giant digital shopping destinations now account for more than 50% of the nearly $500 billion spent by North American consumers online...

10 hours ago

Does your location-based mobile partner know the location of your ads?

The digital media industry's latest obsessions are brand safety and viewability - two closely linked topics born out of the controversial practice of programmatic advertising...

Issued by Vicinity Media 10 hours ago

#AfricaMonth: Look for the opportunities in Africa

Africa is a hot bed of opportunities. If you look for that opportunity you will find it, says Robyn de Villiers, vice chair of APRA and chair and CEO of Burson Cohn & Wolfe Africa...

By Louise Marsland 3 days ago

Love Cape Town, love Mitchells Plain: Cape Town Tourism releases new neighbourhoods video

Cape Town Tourism has released the latest in their "Love Cape Town Neighbourhoods" video series focusing on the Mitchells Plain neighbourhood.

3 days ago

Markex 2018: Packed to the rafters!

As Africa's premier promotional products expo, Markex 2018 features a number of new exhibitors as well as some firm favourites from the past, including headline partner, Barron...

Issued by Madex 3 days ago

AI will transform practice of marketing

AI continues to be the buzzword du jour to describe a host of "intelligent" features aiming to augment the functions performed by marketers in their everyday jobs...

3 days ago

From stone - to smart tablets and back again (oh, and the glitch in the road)

For marketers and business owners, one of the biggest urban legends is that direct mail is dead, and that it was killed by the internet...

By Nick Sarnadas, Issued by Madex 17 May 2018

Wimpy appoints The Odd Number as lead agency

After a long and rigorous review process where some of the biggest names in the industry competed for the opportunity to work on the Wimpy account, The Odd Number today announced its appointment as the lead agency for the brand...

16 May 2018

VML South Africa wins big at D&AD and One Show

VML SA took home an impressive haul from two acclaimed international award shows as its Huffpost Stop the Cycle campaign bagged two One Show Silver Pencils and a D&AD Wood Pencil...

Issued by VML South Africa 16 May 2018

CMOs struggling to fully optimise routes to revenue

Joint study reveals marketers are spending more time in meetings about collaboration than growing relationships with customers looking to more deeply engage with brands...

16 May 2018

Avatar Cape Town wins local integrated campaign for H&M

Avatar Cape Town has won the integrated 2018 campaign for H&M, marking the global retail giant's first locally produced campaign, including ATL, digital, social, BTL and PR...

15 May 2018

#AfricaMonth: Travel marketing in Africa

One of the strengths of marketing travel to Africa is that its destinations offer so much diversity. How would an African Tourism Board even begin to market the continent as one brand when there are so many cultures, ethnicities, landscapes and languages that comprise the continent?

By Natalia Rosa 15 May 2018

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