The radio natives are restless

[Travis Bussiahn] Marissa Mayer is a businessperson I admire greatly. I think her story is edgy. I think it was brave of her to leave the ever-rising star of Google to take to the helm of the former rising star of Yahoo. I feel she has a mixed media mindset that sees her understanding that traditional media is as important as new media and I like what she had to say about advertising in the mobile space. (Yes! This article is about radio). 21 May 2013 08:01

Bizcommunity.com

Be big on biz with Portfolio Night and Bizcommunity - competition

[Issued by Bizcommunity.com] If you are a branding, design or advertising student in Johannesburg, by Thursday next week your life may have changed forever! After years of negotiations, the largest one-day advertising portfolio review in the world, Portfolio Night, is finally making it to Johannesburg, South Africa - and Bizcommunity, in conjunction with McCann Johannesburg, has one ticket of the coveted 150 to give away. 15 May 2013 11:32

Pondering Panda CEO slams research industry

In his opening speech at today's session of the South African Market Research Association's (SAMRA) conference, Butch Rice, co-founder and CEO of market research company Pondering Panda, criticised the local research industry. The conference is being held at the Thaba Ya Batswana, Klipriviersberg Nature Reserve in Johannesburg from 16-17 May 2013. 16 May 2013 13:50

Value of segmentation models in marketing

[Amanda Cromhout] Sounds easy doesn't it? But how do you start such a strategy? Do you even know who your most profitable customers are?

Bizcommunity.com

Portfolio Night Johannesburg: Bizcommunity launches a shooting star

[Issued by Bizcommunity.com] Bizcommunity is pleased to announce a worthy winner of the ticket to attend McCann Johannesburg's Portfolio Night initiative coming up this Wednesday, 22 May 2013, as judged by Biz creative director Terry Levin ! 20 May 2013 14:13

Digital, traditional media go hand in hand

[Noëleen Bruton] It's been exciting watching the phenomenal growth of digital media both locally and globally in the past say two decades. This, of course, has given marketers a whole new category of media in which to spend our advertising budgets. 13 May 2013 11:27

What's in a name?

[Anton Ressel] Have you ever stopped to consider how much impact the name of your organisation has on its success? 20 May 2013 06:09

All the South African CLIO Awards winners

The CLIO Awards is a recognized international awards competition for advertising, design, interactive and communications. Herewith the South African winners of the 2013 CLIO Awards. 14 May 2013 14:08

DIY marketing dos and don'ts

[Chemory Gunko] Let's face it, with the economy's lacklustre performance over the past few years - and the subsequent budgetary constraints that have followed - we've all found ourselves cutting cost-corners and taking on tasks that we know should actually be handed over to the professionals. So, if you have to delve into the world of DIY marketing, here's what you really should look out for. 21 May 2013 07:18

MSG Afrika to launch Power FM

A new outdoor brand campaign went up in Johannesburg over the weekend to announce the launch of a new FM talk radio station, Power FM, set to launch by end of June 2013. Media operating group MSG Afrika Media, a subsidiary of MSG Afrika Investment Holdings, owns it. 21 May 2013 10:16

Employees: Untapped brand ambassadors

[Mike Taberner] Great brands have many things in common: they have visionary leaders, great marketing strategies, excellent products and a great understanding of their competitive landscape. They, almost without exception, also have a focus on including their employees in their marketing efforts. 21 May 2013 05:17

Avoid extraneous costs of traditional media

[Siddharth Bawa] Michelle works at Render*, a big conglomerate. As the group marketing lady, she's due to present the customer segment reports to the CEO and has a sinking feeling he is not going to be impressed. 13 May 2013 10:43

McCann Worldgroup

35 countries: 63 cities: Portfolio Night now on in Joburg

[Issued by McCann Worldgroup] Putting together the first ever Portfolio Night for southern Africa is a tall order, but industry and sponsor support will make it all possible for the host, McCann Johannesburg. Portfolio Night will take place on Wednesday 22 May, and looks set to be a highlight on the advertising industry's calendar. It will bring together 150 creative hopefuls, and the best in the business, for a fast-paced evening of career-shaping advice, networking, and for some, recruitment offers. 17 May 2013 12:02