A great man has passed away and we all mourn the loss of Madiba, but while we mourn, let us also celebrate the life and the achievements of one of history's greatest statesmen, and certainly South Africa's and Africa's greatest. (video)
6 Dec 2013 05:06
A Psychology Professor needed a creative approach to capture the attention of some visibly bored people who had been forced to attend her class by their boss. It was clear from the minute she entered that none of them were interested, with some reading newspapers and magazines hardly acknowledging her presence. So, she cleared her throat and said in a strong voice, "Let me tell you a story." They all looked up, attentive, wanting to hear the story.
By Laura Chiweshe 5 Dec 2013 11:31
I have seen this on numerous occasions during my career... companies decide that they can do a better job, and cheaper, than an agency.
By Rolf Akermann 4 Dec 2013 15:39
Most companies are creating original content to keep consumers engaged these days, whether it's a blog post, a social media update, an ebook, a presentation or a full-blown event.
By Athar Naser 4 Dec 2013 11:52
The results of the Future Proofing Survey (FPS) project have been released. This was undertaken by the task team of Jos Kuper and Lauren Shapiro of Kuper Research, Peter McKenzie and Clive Corder, who were commissioned by industry through SAARF (South African Audience Research Foundation) to look into the best way forward for South African media audience measurement.
4 Dec 2013 08:16
Your content marketing campaign is one element of your business that you won't have to put to bed during the silly season.
By Colleen Lewis 3 Dec 2013 08:47
For many of us, nurturing and growing just one brand is enough to keep us busy 24/7, especially when thrown into the pot of operational issues, orders, financial recordkeeping, marketing, sales etc. Imagine that you had two, three, five or even ten brands to nurture and market - you may start to feel like the Old Woman who Lived in the Shoe...
By Anton Ressel 3 Dec 2013 07:59
I have, over the past year, had some form of interaction with four people whom I believe to be among South Africa's greatest marketers.
By Chris Moerdyk 3 Dec 2013 07:29
With the advent of the Protection of Personal Information Bill (POPI) that has been passed into law, it is essential for marketers and entrepreneurs alike to understand the impact that this Act will have on the way in which we conduct business.
By Nick Durrant 3 Dec 2013 07:00
Video footage of the presentations from the Loeries International Seminar of Creativity, which was held on Friday 20 September 2013 at Cape Town's City Hall, is now on the Loeries website. (Videos)
2 Dec 2013 08:33
Fast-food franchise Nando's plans to refresh its market positioning and has filled the coop with a roster of marketing agencies.
2 Dec 2013 07:03
At the time of writing this article there were 34 days to go, before the end of 2013. This is a time during which we should start a paradigm shift, to seeing 2013 for what it is: The year that's gone by. Right? Wrong! Especially not if up to 40% of retail sales happen at the tail end of the year.
By Catherine Milward-Bridges 29 Nov 2013 07:51
The 10 greatest South Africans as nominated by the South African public were revealed Sunday night on SABC 3's Great South Africans Top 100 show. They are (alphabetically): Dr Christiaan Barnard, F W De Klerk, Mahatma Ghandi, Nkosi Johnson; Winnie Madikizela Mandela; Nelson Mandela; Thabo Mbeki; Gary Player; Jan Smuts and Archbishop Desmond Tutu.
27 Sep 2004 23:52
Receive free email newsletter
Tell a friend about us