Woolworths wins international award for marketing campaign
Woolworths wins international award for marketing campaign

Woolworths has won the Best Marketing Campaign linked to Loyalty at the 2016 International Loyalty Magazine Awards ceremony, which took place in London earlier this week.

23 Jun 2016

Image by 123RF
#TRENDING: What do an umbrella, a shark and a house plant have in common?

The influential Consumer Goods Forum was held in Africa for the first time, 15-17 June 2016 - and naturally, the focus was on doing business in Africa. These are the top 10 retail and consumer trends that investors have to take a note of, that were raised at the summit:

By Louise Marsland 20 Jun 2016

#CGFsummit: Reasons to believe in Africa
#CGFsummit: Reasons to believe in Africa

There are many reasons to invest in Africa and even more reasons to believe in Africa, international delegates were told at the Consumer Goods Forum global summit in Cape Town, 15-17 June 2016. The global CEOs of Coca-Cola, Nestle, Tesco, Walmart, Pepkor, Pick n Pay and many other luminaries, were present to discuss the disruption that digital has brought to the retail supply chain, as well as food security and investment in Africa.

By Louise Marsland 17 Jun 2016

How to make an effective marketing plan on a small budget
How to make an effective marketing plan on a small budget

With the challenging economic climate that's settled on South Africa like a dark winter cloud you might find that your business has hit a bit of a lull; phones aren't ringing off the hook like they used to and you find yourself thinking of ways to cut back on costs.

By Dylan Kohlstädt 13 Jun 2016

The best kept marketing secret most brands and marketers aren't aware of
The best kept marketing secret most brands and marketers aren't aware of

Many brands today have realised the importance of having social media presence and using that to engage and market to their customers. Such is its importance that according to Hubspot, 92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites.

By Thabiso Moloi 10 Jun 2016

Absa takes on Generation Z with its MegaU Youth campaign
Absa takes on Generation Z with its MegaU Youth campaign

Just as the banking and other industries started wrapping their heads around Millennials, a new wave of consumers is poised to reshape our world: Generation Z.

Issued by TLC Marketing Worldwide 9 Jun 2016

Neuromarketing: Tapping the 'buy button' in your customer's brain
Neuromarketing: Tapping the 'buy button' in your customer's brain

Ever wondered about the impact of a specific colour included in your email marketing, or the music playing in the background of your bricks-and-mortar store? Here's why it's all-important in building a connection with your consumers.

By Leigh Andrews 9 Jun 2016

#YouthMonth: How brands can win with Generation Z [Infographic]
#YouthMonth: How brands can win with Generation Z [Infographic]

Millennials are no longer considered youth, with Generation Z overtaking the title and gaining the attention of brands. This group of youngsters are also called the "Pluralist Generation" because they are so diverse in race, religion and politics, and believe people can coexist happily, having a more optimistic view of the future.

By Beverley Klein 7 Jun 2016

What's the ad really selling? © George Rudy –
Writing good advertising copy (Part 1)

There are two vitally important rules to obey when setting out to write the copy.

By Chris Brewer 6 Jun 2016

Quirk Cape Town appoints new MD
Quirk Cape Town appoints new MD

Former Strategy Director, Gerard du Plessis, takes the reins to lead Quirk Cape Town

Issued by Quirk 2 Jun 2016

Why you won't be ranking in organic search results anytime soon (Part 2)
Why you won't be ranking in organic search results anytime soon (Part 2)

In part 1 of this story, "You have a better chance of catching a unicorn than you do of ranking #1 in a Google search" I detailed the damage the new Google Instant Answer has had on Wikipedia and the causational ranking issue that its created for organic ranking and CTR, and how that translates for us.

By Dee Stephens 2 Jun 2016

A new type of consumer is slowly emerging
A new type of consumer is slowly emerging

I recently read an interesting article on PR Weekly titled "the new influencers" which comprises of a new crop of individuals often referred to as Generation Z (commonly abbreviated to Gen Z). These individuals are a group of people born just shortly after Generation Y/Millennials, most commonly defined with birth years starting in the mid-1990s.

By Thabiso Moloi 1 Jun 2016

Africa's top 30 entrepreneurs under 30
Africa's top 30 entrepreneurs under 30

Forbes Africa's 30 under 30 list has hit the shelves, revealing the 30 most promising entrepreneurs from around the continent, across various sectors.

30 May 2016