Image credit: Pixabay - .
Google reveals findings of the 2017 Connected Consumer Study

Google SA has announced the launch of the 2017 Connected Consumer Study, conducted by research group Kantar TNS. This year's study researched how online behaviour has changed, compared TV and online video consumption habits, how mobile usage has evolved over time, and, finally, what the future of technology holds.

3 days ago

Image credit: EPA-EFE/Koen van Weel
The real story behind the huge crowds gathered at iPhone launches

Apple's special edition iPhone X release - like the new iPhones before it - brings thousands of people lining up in front of Apple stores around the globe. It raises the seemingly obvious question: what sane person would queue overnight for an over-priced, at best incrementally-changed gadget?

By Harald Wieser 16 Nov 2017

Wunderman SSA appoints Kagiso Musi
Wunderman SSA appoints Kagiso Musi

Wunderman Sub-Saharan Africa (SSA) welcomes Kagiso Musi as the digital agency's chief client officer (CCO) and managing director (MD) of Fluid, the WPP agency established to service the Telkom account.

Issued by Wunderman 15 Nov 2017

#Newsmaker: Karabo Denalane on advertising in such a time as this
#Newsmaker: Karabo Denalane on advertising in such a time as this

A year and a half since being appointed CEO of TBWA\Hunt\Lascaris, Karabo Denalane explains why "there's never been a better time to be in the industry."

By Jessica Tennant 14 Nov 2017

#MeettheMarketer: Are business consultancies the ad agencies of the future?
#MeettheMarketer: Are business consultancies the ad agencies of the future?

Anatoly Roytman, managing director of Accenture Interactive and Global lead for EALA (Europe, Africa, Middle East and Latin America), believes that Accenture Interactive is building the "agency of the future". We asked him to elaborate as our #MeettheMarketer this month on Bizcommunity.africa.

By Louise Marsland 13 Nov 2017

#Assegais2017: Where quantity and quality meet
#Assegais2017: Where quantity and quality meet

The Direct Marketing Association of South Africa's (DMASA) Assegai Awards might be all about the numbers, but the Awards are no game. With ROI a key measurement of a campaign, only those that deliver are rewarded, and despite a tough year, the industry accomplished that.

By Danette Breitenbach 10 Nov 2017

Halo agency, winner of the Nkosi Award for the highest ranking campaign at the Assegai Awards.
#ASSEGAIS2017: ALL THE 2017 WINNERS!

The Direct Marketing Association of South Africa (DMASA) hosted the Assegai Awards 2017 at The Empire in Parktown on 9 November, 2017.

9 Nov 2017

#NewCampaign: It starts with...
#NewCampaign: It starts with...

Woolworths recently launched a digitally-led and multi-channel marketing campaign called the 'Starts With' challenge - a seven-week balanced living challenge facilitated through a Facebook event inviting participants to take part.

By Jessica Tennant 7 Nov 2017

Ignore the differences at your peril: Millennials versus Afrilennials
Ignore the differences at your peril: Millennials versus Afrilennials

Marketers who ignore the differences between Millennials and Afrilennials are taking a great risk with their brands and communication strategies, but those who appreciate the subtle nuances between the two 'generations' and use this understanding to finetune their brands' relationship with consumers should experience growth in terms of sales and brand value.

Issued by FCB Africa 6 Nov 2017

The digital elephant in the room... Image credit: Jan Mik © –
Reimagining marketing: Brand building in the digital age

What does the time-sapped, permanently distracted digital consumer want from your advertising? It's probably simpler than you think. Kantar Millward Brown's global media and digital CEO Gonzalo Fuentes recently let SA marketers in on the secret.

By Leigh Andrews 6 Nov 2017

The Liquorice 'unicorns' on the #MMASAsmarties17 winner podium. Image ©
ALL THE MMA SA SMARTIES 2017 WINNERS!

The Mobile Marketing Association South Africa (MMA SA) celebrated creativity, innovation and talent across mobile marketing at the MMA SA Smarties Awards 2017, held at The Capital Moloko Hotel, Sandton on Thursday, 2 November.

2 Nov 2017

#Newsmaker: Native VML named Cannes' 'Entertainment Agency of the Year'
#Newsmaker: Native VML named Cannes' 'Entertainment Agency of the Year'

In the annual Cannes Lions Global Creativity Report, Native VML has been named the global 'Entertainment Agency of the Year' for 2017.

By Jessica Tennant 2 Nov 2017

MMA EMEA Smarties 2017 winners announced
MMA EMEA Smarties 2017 winners announced

At the annual Mobile Marketing Awards for Europe, the Middle East and Africa Smarties Awards gala ceremony, held on Wednesday, 25 October 2017 at Swissôtel The Bosphorus in Istanbul, Turkey, the association once again celebrated excellence, innovation and effectiveness in mobile marketing.

26 Oct 2017