Marketing most read



Publicis Groupe Epic Communications
Publicis Groupe Epic Communications

PARIS, FRANCE / JOHANNESBURG-CAPE TOWN, SA: Publicis Groupe has announced today the acquisition of the South Africa-based company Epic Communications, one of SA's leading independent integrated strategic communications agencies...

26 Feb 2015 13:15

Secrets to improve your email marketing success rate
Secrets to improve your email marketing success rate

Colleen Backström, MD of Kaleidoscope response marketing, shares several simple ways to improve the success of your email marketing, no matter what industry you're targeting...

By Leigh Andrews 25 Feb 2015 08:00

Bookmarks Awards reflect a maturing industry
Bookmarks Awards reflect a maturing industry

Winning a Bookmarks Awards is important. It is meaningful for a number of reasons, of which the winning is the least important. The latest Bookmarks Awards winners explain this why this year also reflects the evolution of the Awards themselves as well as the growth and maturing of the industry.

By Danette Breitenbach 23 Feb 2015 11:11

Cannes appoints eight South African judges
Cannes appoints eight South African judges

Eight South African judges have been appointed to the Cannes Lions 2015 judging panel.

23 Feb 2015 09:37

Mugabe falling for Nando's? It's a fake, says fast-food chain
Mugabe falling for Nando's? It's a fake, says fast-food chain

NEWSWATCH: Nando's in Zimbabwe has quickly distanced itself from a cheeky ad based on Mugabe's recent much-publicised 'carpet malfunction', reports BD Live...

20 Feb 2015 06:49

[NewsMaker] Alistair Mokoena
[NewsMaker] Alistair Mokoena

The appointment of industry heavyweight Alistair Mokoena as the managing director of Ogilvy & Mather South Africa was one of the big industry moves announced last year. Mokoena took up his new position a few weeks ago.

By Louise Marsland 18 Feb 2015 06:39

Four common marketing mistakes SMEs make
Four common marketing mistakes SMEs make

You could be inadvertently setting yourself up to fail with your newly-developed marketing plan...

By Sophie Baker 12 Feb 2015 08:00

Danette Breitenbach
Engaging with connected consumers - Part 1

Yes, consumers are all in the digital space. Not all consumers are not the same, and no, not all digital consumers are same. Digital consumers are all different and do different things in this space and so, brands need to be savvy to reach them.

By Danette Breitenbach 11 Feb 2015 06:01

Thabiso Dlamini
What social media marketers need to know about social media ads vs TV ads

Do you ask yourself the question: what did I do before I signed up for MySpace, Facebook and Twitter?

By Thabiso Dlamini 10 Feb 2015 09:20

Chris Moerdyk
Don't think out of the marketing box - just get rid of the whole damn box

Many South African marketing and media people are still in denial. To about the same extent as Thabo Mbeki and Co were over HIV/Aids...

By Chris Moerdyk 5 Feb 2015 09:10

Lessons from Coca-Cola's content excellence strategy
Lessons from Coca-Cola's content excellence strategy

Content is the connective thread of all marketing. This might sound like a bold declaration I know but in actual fact, this status quo shouldn't be surprising.

By Joseph Neusu 3 Feb 2015 14:34

Marion Scher
Pulling PR costings out of a hat

I was recently asked to quote for a media consultancy job by a Cape Town company. It's a pretty straightforward job as they're a small company with an extremely niche product. Therefore there are only so many publications, radio and television that would find their product newsworthy.

By Marion Scher 3 Feb 2015 07:40

The secret to marketing success, wherever you are
The secret to marketing success, wherever you are

'Understand your market and the rest will fall into place' - expect this and other nuggets of marketing wisdom from world-renowned marketing professor Malcolm McDonald at his upcoming marketing workshop in Midrand...

By Leigh Andrews 2 Feb 2015 14:00