Brands in South Africa are slowly but surely starting to understand the influencer landscape. They are largely dependent on their public relations teams to educate them on this matter. But if the PR teams themselves don't understand it, there is a problem.
Anne Dolinschek 25 Jul 2016
"You don't sing, you don't dance, you don't have any talents," said Barbara Walters when she hosted the Kardashians on her show many moons ago. In his final press speech, Barack Obama also mentioned: "Kendall Jenner is here. I'm not exactly sure what she does."
John Sanei 20 Jul 2016
We're barely halfway through 2016 and people want it to end. A hashtag started up over the weekend, #2016in3words, trending globally as well as in South Africa - and many people want this seemingly continuous loop of tragedy on a global scale, to stop.
Louise Marsland 18 Jul 2016
The book of Mark 8:36 says; For what shall it profit a man, if he shall gain the whole world, and lose his own soul? Without falling into blasphemy, let's interpret this into a branding context. Noting that in the preceding articles (part 1) and (part 2), I described branding as 'positioning a service or product according to the creator's intention.'
Jimmy Tembo 14 Jul 2016
The marketing landscape has been disrupted. Technology has changed how marketers communicate to consumers, while macro factors, such as globalisation, and micro factors such as a low economic growth influence the marketers' reality on a daily basis. While there is no doubt that modern marketing has evolved, the question is: have marketing skills evolved with it?
Danette Breitenbach 13 Jul 2016
Having recently announced the key management changes to the Vizeum South Africa office, it is with great excitement to announce the appointment of Eben Gewers to the Vizeum team, coming on board as Media Director Cape Town from 6 July.
Dentsu Aegis Network 13 Jul 2016
Late last year I was full of praise for what Pick n Pay were doing to both attract and retain customers with their Smart Shopper loyalty programme and their Stickeez promotion which had kids busy nagging and collecting in a way we hadn't seen since the Simba Tazo's from a decade ago. Now, Checkers is living its brand promise; Better and Better.
Clive Evans 13 Jul 2016
The creative industries are key to building a circular economy which reduces waste and creates economic sustainability for brands - and marketers need to be brought on board to drive the process.
Louise Marsland 8 Jul 2016
SAA's head of marketing and a UCT Graduate School of Business alumna, Kim Thipe, has been named one of the world's 15 top women in marketing by the Direct Marketing News 2016 Marketing Hall of Femme. The annual award honours the senior-most female marketers in organisations of all sizes and across all industries in the past year.
5 Jul 2016
As Bizcommunity's reputation as a premier global resource for industry news from the African continent increases, so our 600+ Press Office holders and company listings are reaping the benefits, often seeing more dramatically increased engagement for their corporate content than they might be be able to generate from their own networks.
Bizcommunity.com 1 Jul 2016