Ogilvy & Mather catches its sixth consecutive Loeries Grand Prix
Ogilvy & Mather catches its sixth consecutive Loeries Grand Prix

The O&M group took home 52 awards including a Grand Prix for KFC "Everyman Meals".

Issued by Ogilvy & Mather 3 days ago

Yegs Ramiah
Yegs Ramiah reaps Loeries® 2016 Marketing Leadership and Innovation Award

Yegs Ramiah, chief executive of brand at Sanlam and Santam, was recognised for her role in rebranding iconic financial services brands Sanlam and Santam brand during the first awards evening of the Loeries® 2016 on Saturday, 20 August.

20 Aug 2016

Five SEO skills you need for a successful content marketing campaign
Five SEO skills you need for a successful content marketing campaign

After Pokémon Go going viral in just one week, it would be an understatement to say that things are simply changing. Humanity is rapidly heading toward a future we've only seen in science fiction movies - and, as marketers, our job is to keep up. This means creating campaigns that not only target specific audiences, but also take into account their needs and expectations.

By Alexander Grosu 17 Aug 2016

Why innovation could let your business fail like Kodak
Why innovation could let your business fail like Kodak

Kodak is famous for being the inventors of the digital camera technology, yet were completely bankrupted by digital cameras. The same could be possible within your business innovation initiatives if you don't learn and apply the following lesson from the Kodak failure.

By Willem Gous 11 Aug 2016

Image by 123RF
#TRENDING: What does it take to be a "breakthrough" brand?

In this 'Year of Disruption', change is also being amplified by those brands that are disrupting the market. Interbrand has packaged this new generation of brands, these "upstarts and challengers", to the established market as "breakthrough brands".

By Louise Marsland 8 Aug 2016

Interbrand identifies the global 'Breakthrough Brands' disrupting markets
Interbrand identifies the global 'Breakthrough Brands' disrupting markets

Interbrand has released its inaugural 'Interbrand Breakthrough Brands and Future Growth Report' to celebrate the "next generation of brands" that will shape the market. All share one major characteristic: growth. These are the brands making it happen today.

By Louise Marsland 5 Aug 2016

What can marketers learn from Game Of Thrones?
What can marketers learn from Game Of Thrones?

Game Of Thrones has captured the imagination of millions of people around the world for a number of reasons.

By Harsha Prag 5 Aug 2016

Five ways POPI will change marketing research as we know it
Five ways POPI will change marketing research as we know it

The implementation is of the Protection of Personal Information Act, No. 4 of 2013 (POPI) is proceeding apace.

By mike broom 3 Aug 2016

Is workplace design really a marketing function?
Is workplace design really a marketing function?

If your brand is going to deliver on the brand promises it makes, your company needs to take care of what's going on behind the bright shiny facades of your shopfronts and corporate HQ. Our research has revealed a clear link between healthy workplace culture and working spaces, and the impacts that these have on healthy brand reputations and business results.

By Jonathan Hall 1 Aug 2016

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Should social influencers get paid for the work they produce?

The debate of whether or not social influencers should get paid for the work they produce on behalf of brands seems to be a never ending one.

By Thabiso Moloi 29 Jul 2016

Truly understanding your customers with Google Analytics 360
Truly understanding your customers with Google Analytics 360

In this technological era, data analytics and measurement are crucial. It allows a company to know exactly where their consumers are going, what they're clicking on and their overall customer experience.

By Beverley Klein 29 Jul 2016

Going viral: a digital marketing myth
Going viral: a digital marketing myth

One of the biggest myths in digital marketing today is the belief that you can purposefully create content with the intention of it going viral. The truth is there is no method, formula or recipe to create viral content.

By Michelle Jones 27 Jul 2016

Winning with consumers: SA brands applying design thinking
Winning with consumers: SA brands applying design thinking

As I walked through the glass doors, wet behind the ears, ready to learn everything there was about brand building and execution, I was ready to take on the world. How do these guys do it? That was the question I wanted answered.

By Bongani Chinkanda 26 Jul 2016