© Delmas Lehman – 123RF.com
Top copywriting rules

Last week I wrote about how long the copy in your advertisement should be, but over and above this you might want to remember the following top copywriting rules.

By Chris Brewer

The future of marketing in 2016: Hot trends and what to watch - Mortimer Harvey
The future of marketing in 2016: Hot trends and what to watch

Each day, I'm sent hundreds of trend reports from around the world and, to save you the trouble of reading them all yourself, I've put together a list of trends that I track and will be monitoring throughout 2016.

By Winnifred Knight, Issued by Mortimer Harvey

Revealed: the big CFO miscalculation
Revealed: the big CFO miscalculation

Chief financial officers are not generally known for making miscalculations, but they are currently in danger of making a big one... with huge ramifications for their future prospects.

By Auguste Coetzer

Future marketing
Future marketing

I have come to the realisation that we as humans are changing the way we react to marketing at a ridiculous pace. We expect different things from companies than we did last year.

By Zane Ford

Coca-Cola launches 'one brand' strategy - The Redzone
Coca-Cola launches 'one brand' strategy

Coca-Cola's "one brand" marketing strategy is coming to South Africa on March 1. Launched in the UK last March, the global strategy brings all four products - Coca-Cola, Diet Coke, Coca-Cola Zero and Coca-Cola Life - under the Coca-Cola master brand rather than marketing each separately.

By Lynette Dicey, Issued by The Redzone

Why it's time to prioritise video marketing in 2016
Why it's time to prioritise video marketing in 2016

Millennials of today prefer convenience and getting downright straight to the point. Time is of the essence and with an attention span of about two seconds I'd say, we need to do everything in our power to keep them locked on to what we have to offer.

By Charl Vollmer

© Ninamalyna – 123RF.com
Brands, here's why you should care about 'woke Twitter'

Woke Twitter could bring down your campaign and cause severe reputational damage. Here's why this audience should be considered as an essential part of the strategic and creative process.

By Sarah Britten

Six trends communications professionals shouldn't ignore in 2016
Six trends communications professionals shouldn't ignore in 2016

As we settle into the new year, communication specialists traditionally take the time to evaluate the biggest trends that affected the profession in 2015. From a marketing and communications perspective, indicators of profound social change, both globally and in South Africa, are often visible markers of shifting customer behaviour and, if correctly identified and anticipated, can present both opportunities and challenges for marketing and brand decision-makers.

©Danil Roudenko via 123RF
10 things you have to know about SEO and social media in 2016

There is a misunderstanding about how social media and SEO work together, whilst we know that social media does affect the search rank, nobody seems to understand how.

By Dee Stephens

Five skills you need to be a strategist
Five skills you need to be a strategist

We keep a low profile at The Strategy Department, preferring to help our clients shine. But there are some trade secrets we can share. Here are some insights from our team about what unexpected skills it takes to be a strategist.

By Mike dos Santos

©Romolo Tavani via 123RF
10 timeless marketing trends

Every year, industry experts tout their top trends. What's the best way to keep up with it all? Since you can only waste so many hours in a day, the best approach is to learn the lessons that last. In Testing to Destruction, Alan Hedges offers advice that's as relevant today as it was 40 years ago.

By Eugene Yiga

© Andriy Popov – 123RF.com
All these trends! What am I supposed to be doing with them?

In the past five years the number of trends websites and trend experts have doubled if not tripled. The ability to understand the future is the promise, but the more one looks at trend websites, reports, talks, videos, podcasts and a multitude of other information on trends, the more confusing it starts to look to business owners.

By John Sanei

George Argyropoulos, managing director of Cruises International and Paolo Fra, brand and business manager for Bentley South Africa.
Co-branding: Bringing promotions to the luxury market

The 'buy this, get that free', customer loyalty model is typically associated with FMCG and cheaper purchases - but not for long. With their latest brand association, Cruises International and Bentley SA are making the concept of 'partnership marketing' work for luxury brands.

By Leigh Andrews