Marketing most read

Your industry

Ian Drummond
Why media partners are as important as ever in the era of content marketing

With the rise of "owned" channels, such as social media accounts and corporate websites, more and more brands are looking to distribute content directly to consumers as a major component of their marketing strategies.

By Ian Drummond 16 Apr 2015 14:25

© Suzanne Clements –
The 4Cs of effective content creation

To execute on a defined content marketing strategy, you need to approach the sourcing, publishing and distribution of your content with your Anna-Wintour-esque publishing hat on...

By Melissa Attree 16 Apr 2015 08:00

Marion Scher
Where do all the writers go?

For the last year or so there's been a steady trend throughout the media worldwide of journalists, sub-editors and editors being 'let go'... Newspapers and magazines have been cut down and cut out of media organisations. Electronic media has also suffered with cutbacks and in some cases whole divisions closed down. The big question is, where do all the people who have lost their jobs go?

By Marion Scher 16 Apr 2015 05:20

Sbu 'slips up' again
Sbu 'slips up' again

NEWSWATCH: 'Oops! I did it again...' Sibusiso Leope, aka DJ Sbu, is once again in hot water after using a fake SABS stamp of approval on his energy drink, it is reported...

14 Apr 2015 08:16

The rise of brand activation solutions
The rise of brand activation solutions

Experience has more impact than exposure

By Lauren Durant 10 Apr 2015 10:10

Woolies/Pharrell Williams partnership - Who's with us?
Woolies/Pharrell Williams partnership - Who's with us?

In a first-of-its-kind partnership for the South African retailer, Woolworths has announced a strategic collaboration with Grammy Award-winning musician, record producer and philanthropist, Pharrell Williams. It will see the global superstar and the business align their values and actions to make a difference in the lives of people and the planet with the call-to-action "Are you with us?".

10 Apr 2015 08:22

Free digital marketing, social media training
Free digital marketing, social media training

Shift ONE, an advertising agency specialising in helping entrepreneurs grow their business using digital marketing and social media, is offering free training courses on digital marketing and social media on Friday, 10 April in both Johannesburg and Cape Town.

9 Apr 2015 08:57

Danette Breitenbach
Forever is a long time

Years ago, a vehicle manufacturer ran a campaign during Women's Month where women could test drive their vehicle. I responded and booked a test drive. However, the reason I remember this campaign - and the vehicle manufacturer - so well is not because it was a positive experience for me.

By Danette Breitenbach 9 Apr 2015 07:20

Online Tuesday is coming to South Africa - DQ&A Media Group
Online Tuesday is coming to South Africa

On Tuesday, 14 April, the kick-off will be held for Online Tuesday South Africa, in the Upper East Side Hotel (DoubleTree by Hilton), in Cape Town. Speaker for the launch is a digital marketing guru straight from Amsterdam - Michael Ossendrijver, VP media and technology of DQ&A Media Group.

Issued by DQ&A Media Group 2 Apr 2015 12:42

Content marketing lessons from Unilever
Content marketing lessons from Unilever

Content marketing has now gone mainstream as it features at the nucleus of the marketing mix of all the leading brands. Indeed, content marketing has come of age.

By Joseph Neusu 1 Apr 2015 13:34

Misconceptions about marketing "in Africa"
Misconceptions about marketing "in Africa"

With some of the fast-growing economies in the world on our doorstep and growth sluggish at home, more and more South African brands are getting serious about expanding "into Africa."

By Al Mackay 25 Mar 2015 10:59

Bridget von Holdt
Why marketing doesn't enjoy a key position at the boardroom table

In a recent global study of over 1,200 large companies, 80% of CEOs did not really trust their marketers, while in comparison, 90% of them trusted and valued the opinion and work of their CFOs and CIOs.

By Bridget von Holdt 24 Mar 2015 13:44

The elephant in the SAARF boardroom
The elephant in the SAARF boardroom

I remember, very well, the agony of SAARF Council meetings...

By Chris Brewer 23 Mar 2015 07:59