There comes a time when those much-loved classics start to look a little dated. Advertising's no different, with Cremora the latest in the clutch of brands to come up with an ad revival a few weeks ago...
By Leigh Andrews 21 Nov 2014 08:00
The process of buying a car has changed drastically over the last few years - most significantly, self-educated customers have made a decision long before they enter a physical dealership, minimising the influence of the sales staff. Most purchases (as much as 70%) being with research conducted on a search engine, and most car buyers will consult no fewer than 7 sources before coming to a decision.
By Jeff Osborne 20 Nov 2014 06:45
Many will tell you that when it comes to marketing, what matters is what others are saying about your company. The starting point of this, however - and arguably more important - is what your company is saying about itself.
By Madelise Grobler 14 Nov 2014 15:05
It's not unusual to see the names of big brands plastered outside shopping malls, enticing customers to make use of their services. But what happens when the tables are turned and it's a customer using the space to badmouth the brand?
By Leigh Andrews 10 Nov 2014 08:12
The Southern African Direct Marketing Association Assegai Awards is one of the highlights of the industry's calendar. Presented at Shine Studios in Braamfontein on 6 November at a gala dinner, the Assegai Awards celebrated and rewarded the innovation, creativity, strategy and return on investment within the direct marketing industry.
7 Nov 2014 14:39
Market research is a tricky topic, particularly when related to mobile use in Africa. Simplify the process by being device-agnostic and keeping literacy and language top of mind...
By Leigh Andrews 7 Nov 2014 08:00
You know an agency's got creative juices flowing when it names its Cape Town office 'Gloostad' and its Johannesburg version 'Glooburg'. Find out what makes digital dominator Gloo tick...
By Leigh Andrews 29 Oct 2014 08:00
Saatchi & Saatchi SA's social media accounts rang with an air of pride and self-congratulations this past weekend, as they came out tops in Publicis Group's Giraffes Awards...
By Leigh Andrews 28 Oct 2014 08:38
In today's complex media landscape, brands need a solid mix of traditional and digital media skills from their agencies if they are to achieve the best possible results from their marketing and advertising spending.
By Diane Charton 27 Oct 2014 15:11