Ogilvy & Mather (O&M) South Africa announced on Friday, 7 July 2017 that chief executive officer Abey Mokgwatsane resigned and that he will be leaving the company at the end of September to join Vodacom as its new managing executive for brand and communications.
Juanita Pienaar 19 Jul 2017
In a new and entertaining pre-flight safety video, British Airways spreads important safety messages, while boosting fund-raising for Flying Start - the charity partnership between British Airways and Comic Relief.
19 Jul 2017
Through my company's membership of the Ehrenburg Bass Institute (EBI) for marketing science, the company has access to consumer behaviour tracked from way before, during and post the previous recession, and that data has revealed very clear shopper insights. One of the biggest lessons I've learned is just how habitual consumers are.
Gill Randall 18 Jul 2017
The benefit of having seen both sides of the client-agency coin should equip both marketers and agency folk to apply more of a fair approach to their partnership, one would hope. Having settled back into the client world, almost one year later - I'm at goal setting phase for the next 12 months of my journey. I believe that leaders have two critical jobs to do, the first is to drive efficiency and performance and the second is to create happiness in the workplace. These were my two big goals for year one. Moving into year two, my focus is on building external relationships with the people that we do business with to drive exceptional outcomes.
Wendy Bergsteedt 11 Jul 2017
Is SA online? The obvious answer is yes - how else would you be reading this? The real question is, what are you actually doing online? Here are the highlights of Popimedia's comprehensive breakdown of research into SA consumers' online behaviour and how it affects their purchase decisions, conducted earlier this year by Just Play.
Leigh Andrews 10 Jul 2017
Ogilvy & Mather (O&M) South Africa announced today that Abey Mokgwatsane has resigned as Chief Executive Officer and will be leaving the company at the end of September to join Vodacom as its new Managing Executive for Brand and Communications.
Ogilvy & Mather 7 Jul 2017
Does the construct of Millennials really exist or is it just hype based on the idealism of the era? Young people, the world over, are idealistic - when I was in my 20s, I was just as idealistic as my 20-year old nephews are today. Idealism is a function of youth and those ideals are expressed in diverse ways, depending on the global issues that raise awareness in that era. If you had to grow up in a time of war, the idealism would be based on peace; it is a reflection of society at that specific time. Youth represents the antithesis of the era, from war and greed to inequality.
Allon Raiz 7 Jul 2017
The on-demand economy is continuing to sweep across the globe, disrupting every industry and forcing massive change. Thanks to the unprecedented success of on-demand services such as Uber and Airbnb, more companies are looking at ways of controlling costs and ensuring quality using the on-demand model.
Andre Fourie 3 Jul 2017
Adidas Originals kicked off a three-month campaign earlier this month, that engages the youth to tell three key product stories for Campus in June, NMD in July and EQT in August.
Jessica Tennant 30 Jun 2017
NEWSWATCH: This week saw another global ransomware attack spread across the globe affecting big companies such as multinational advertising and public relations company WPP, Danish shipping company, Maersk, and FedEx, among many others...
Ilse van den Berg 30 Jun 2017
It was in a food aisle at a local Woolies where Serena-Marie Van der Nest had an epiphany that she wanted to become a graphic designer. The Stellenbosch BCom Marketing student decided to do a postgrad at the AAA School of Advertising's Cape Town campus, where she's now in her third year in creative brand communication, specialising in graphic design.
Jessica Tennant 30 Jun 2017
Shazam, the app that identifies the music playing around you, recently launched an original action with Nedbank, encouraging people to Shazam local notes to unlock South African stories as part of Nedbank's 'See Money Differently' campaign.
Jessica Tennant 29 Jun 2017