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What should a modern marketing manager be able to do?

South Africa has a really strange culture when it comes to business marketing: not only do you get hands on involvement (control?) from business owners and senior management, often to the point of death by democracy, but you also get marketing treated as a junior role.

By Chemory Gunko 24 Jul 2014 09:47

Time to lay these digital publishing myths to rest

Digital publishing and advertising is a sophisticated, high-tech industry where we have an array of statistics and metrics at our fingertips, thanks to the wealth of data we collect in ad-serving systems, web analytics tools and other digital systems.

By Pierre Cassuto 21 Jul 2014 14:12

It's all in the logo

A logo is simply well thought out art to be acknowledged by all who view it. The first impression the majority of consumers experience with a brand is through the logo, hence it becomes your trademark.

By Jay Clark 18 Jul 2014 14:00

Six things your website should do for you

If there's one thing that B2B marketing has taught me, it's that your marketing collateral is actually one of your most important business tools.

By Chemory Gunko 16 Jul 2014 12:21

Why do wine brands think they don't need a positioning/proposition?

All other categories in the liquor sector have a very strong and focused positioning. Why not wines?

By Rolf Akermann 9 Jul 2014 11:18

The copywriting mistakes most clients make

If you trawl back into the annals of advertising history, what you're going to discover is that the industry was built on copywriting.

By Chemory Gunko 9 Jul 2014 10:14

Three lessons marketing agencies can learn from Game of Thrones

If you haven't heard of Game of Thrones yet, you might want to consider climbing out from under that rock and rejoining the human race.

By Graeme Wilson 7 Jul 2014 11:00

Not even on social media can, or should, a brand be a friend

After almost a decade of fighting for this, we're finally at a point where CEOs & CFOs have finally cottoned onto the idea that digital is the way of the future, and your communications and marketing strategies need to take this into account.

By Natalie Jardine 7 Jul 2014 06:25

Four things you need to know about brand guidelines

According to Woodrow Phoenix in his book Plastic Culture: How Japanese Toys Conquered the World, "A distinctive appearance and a simple set of characteristics lead to an extremely flexible brand."

By Chemory Gunko 3 Jul 2014 12:52

17 things that will make your brand loved, now!

I am constantly asked what makes a brand loved and in today's fast-moving world of inter-connectedness it is essential to have a framework of key points to work from, so below I have put together the top 17 that will assist any marketing person in this field.

By Dawn Rowlands 2 Jul 2014 13:03

Top 10 digital campaigns of 2014: Jan-Jun

CANNES, FRANCE: European research company Best Marketing International has monitored the Gold and Grand Prix winners of 35 local, regional, and global digital marketing awards from all corners of the World (including Cannes Lions) between January and June 2014. (video)

By Hando Sinisalu and Ann Kruuk 2 Jul 2014 06:18

[NewsMaker:] Mimi Kalinda

As a former MTV and Channel O presenter and filmmaker with renowned Hollywood director, Spike Lee, FleishmanHillard's latest key appointment, Mimi Kalinda, brings a wealth of media and communications experience to her new position of Director: African Lead for the global communications consultancy.

By Louise Marsland 1 Jul 2014 06:06

Media, marketers, advertisers living on a different planet

It is more than just perception that a lot of marketers and advertising agencies seem somehow to have lost touch with the media they use to get messages across to the consumer.

By Chris Moerdyk 26 Jun 2014 12:09