By Louise Marsland 30 Sep 2015 09:53
In the coming months Volkswagen will find out to what extent its blatant cheating on emission data will damage its brand. My guess is that if history is anything to go by, it won't be long before VW has licked its wounds and bounced back to business as usual.
By Chris Moerdyk 29 Sep 2015 14:32
Boschendal, located between Stellenbosch and the beautiful Franschhoek Valley, established in 1685, has been crafting extraordinary wine for over 300 years. With your inherent passion for wine, and as a seasoned marketer, you can become an integral part of this opportunity to help drive one of the top most iconic brands in SA Wines to the next level.
Issued by NICOLENE DI BARTOLO MANAGEMENT APPOINTMENTS 25 Sep 2015 12:55
New sweetener variant, same old campaign strategies? Not at all. Here's how G&G Digital recently caused a stir for the launch of Canderel Crunch and sweetened the deal with social with unexpected PR...
By Leigh Andrews 25 Sep 2015 12:00
At this point, there is no doubt that content marketing is right now leading the way in the digital marketing landscape. And as we keep advancing towards the future, it seems like the discussion regarding content marketing strategies just keeps on growing and moving in many different directions.
By Charles Mburugu 24 Sep 2015 07:59
Not since the bra-burning feminism heydays of the 60s has the world taken such an interest in the affairs of women...
By Kirsten Clarke 22 Sep 2015 12:02
When it comes to online marketing, content is king. This is especially the case for visual content. Using the right kind of visuals will drive more traffic to your blog or site, and enhance the chances of your content being shared...
By Charles Mburugu 18 Sep 2015 13:53
On 24 August 2015 Tom Goldgamer and Danny Aaron of the Benater Productions Group accepted The Absa Entrepreneur Award at the Jewish Achiever Awards gala banquet.
Issued by 3 Way Marketing 17 Sep 2015 10:56
The ambition of most marketers is surely to both attract and retain customers. We live in an ever-changing, increasingly complex world where consumers have more choice than ever before, while their attention spans have dipped to an all-time low...
By Clive Evans 15 Sep 2015 13:21
South Africa has a vibrant civil society landscape that is distinguished by passionate people, innovative projects and widespread collaboration. According to the Department of Social Development, there are over 126,000 Non-Governmental Organisations (NGOs) registered in South Africa, with another 1,600 applications in process.
By Leigh-Anne Acquisto 11 Sep 2015 13:48
Last year, I found myself on a squeaky leather couch in a TV studio. Beside me, also waiting to be interviewed, was a representative from Yellowwood marketing agency. We got to chatting about the respective reasons for our interviews...
By Douglas Kruger 11 Sep 2015 12:00
So you have a business idea, capital, resources and infrastructure. Now what? New businesses are started every month. Many will struggle during the first few years - and half will fail. Less than 12% of businesses in South Africa operating today were in business in 1994. 10% of all businesses are less than a year old and 53% are less than five years old.
By Tamsyn Kiddle 7 Sep 2015 11:11