Debate and difficulty in choosing a clear winner in some of this year's Annual AdFocus Awards categories is testament to a well-developed marketing and communications industry.
By Leigh Andrews 23 Nov 2015 14:00
When it comes to content marketing, the most important element of a successful strategy is being able to balance what your company has to say and what your customers, and potential customers, want to hear.
Issued by Foreword 23 Nov 2015 09:31
Innovation, and the art of capturing ideas on the fly.
By Douglas Kruger 20 Nov 2015 12:00
FCB has announced that it would be restructuring its business on the continent and as a result of this FCB South Africa has been renamed FCB Africa and its affiliates on the continent would be rebranded to include FCB in their names.
By Danette Breitenbach 20 Nov 2015 08:08
The days of drawing out the same, static message to communicate with all your consumers have come to an end, especially with the growing realisation that different generations have different communication styles. Lindy Drake, Marketing Manager of INOVO, explains how to get this right.
By Leigh Andrews 19 Nov 2015 12:00
There is this word 'content' that comes with many terms and conditions, yet it can be misused according to how people want to use it. I mention terms and conditions because at times, it can work against you, with you, or for you.
By Cecilia Mohlala 11 Nov 2015 13:46
In order to survive in today's cut-throat market, companies are now forced to explore fresh new exciting ways to capture their audience attention. A proper high quality content marketing strategy can help your company obtain new clients, increase brand recognition and grow your email list.
By Charl Vollmer 6 Nov 2015 10:22
Big data and the benefits it can deliver for business is a hot topic, particularly for marketing departments where big data promises to deliver deeper customer insights, better business decision-making and improved return on investment. While the advantages of leveraging big data are multiple, many organisations struggle to come to grip with the added complexity it brings.
By Gary Allemann 5 Nov 2015 13:00