Woolworths has won the Best Marketing Campaign linked to Loyalty at the 2016 International Loyalty Magazine Awards ceremony, which took place in London earlier this week.
23 Jun 2016
The influential Consumer Goods Forum was held in Africa for the first time, 15-17 June 2016 - and naturally, the focus was on doing business in Africa. These are the top 10 retail and consumer trends that investors have to take a note of, that were raised at the summit:
Louise Marsland 20 Jun 2016
There are many reasons to invest in Africa and even more reasons to believe in Africa, international delegates were told at the Consumer Goods Forum global summit in Cape Town, 15-17 June 2016. The global CEOs of Coca-Cola, Nestle, Tesco, Walmart, Pepkor, Pick n Pay and many other luminaries, were present to discuss the disruption that digital has brought to the retail supply chain, as well as food security and investment in Africa.
Louise Marsland 17 Jun 2016
With the challenging economic climate that's settled on South Africa like a dark winter cloud you might find that your business has hit a bit of a lull; phones aren't ringing off the hook like they used to and you find yourself thinking of ways to cut back on costs.
Dylan Kohlstädt 13 Jun 2016
Many brands today have realised the importance of having social media presence and using that to engage and market to their customers. Such is its importance that according to Hubspot, 92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites.
Thabiso Moloi 10 Jun 2016
Just as the banking and other industries started wrapping their heads around Millennials, a new wave of consumers is poised to reshape our world: Generation Z.
TLC Marketing Worldwide 9 Jun 2016
Ever wondered about the impact of a specific colour included in your email marketing, or the music playing in the background of your bricks-and-mortar store? Here's why it's all-important in building a connection with your consumers.
Leigh Andrews 9 Jun 2016
Millennials are no longer considered youth, with Generation Z overtaking the title and gaining the attention of brands. This group of youngsters are also called the "Pluralist Generation" because they are so diverse in race, religion and politics, and believe people can coexist happily, having a more optimistic view of the future.
Beverley Klein 7 Jun 2016
In part 1 of this story, "You have a better chance of catching a unicorn than you do of ranking #1 in a Google search" I detailed the damage the new Google Instant Answer has had on Wikipedia and the causational ranking issue that its created for organic ranking and CTR, and how that translates for us.
Dee Stephens 2 Jun 2016
I recently read an interesting article on PR Weekly titled "the new influencers" which comprises of a new crop of individuals often referred to as Generation Z (commonly abbreviated to Gen Z). These individuals are a group of people born just shortly after Generation Y/Millennials, most commonly defined with birth years starting in the mid-1990s.
Thabiso Moloi 1 Jun 2016
Forbes Africa's 30 under 30 list has hit the shelves, revealing the 30 most promising entrepreneurs from around the continent, across various sectors.
30 May 2016