Insel joins Dentsu Aegis Network
Insel joins Dentsu Aegis Network

ACCRA, Ghana - Multiple award winning creative agency, Insel Communications has announced its new affiliation with leading global advertising network Dentsu Aegis Network Sub-Saharan Africa (SSA).

Issued by Dentsu Aegis Network 3 days ago

The MediaShop moves offices
The MediaShop moves offices

The MediaShop's Johannesburg office moved premises Wednesday, 22 March after 20 years at its previous location in Morningside. The new address is Building B, The Main Straight Office Park, corner of Main and Portman Roads in Bryanston.

3 days ago

Oreo Dunk Challenge launches in South Africa
Oreo Dunk Challenge launches in South Africa

The Oreo Dunk Challenge has launched in South Africa, offering one South African the chance to win a VIP Dunking Experience for two worth R150,000, including a chance to meet and dunk with either Christina Aguilera in Los Angeles or Neymar da Silva Santos Junior in Barcelona.

3 days ago

Should Kia Picanto tow onto Lamborghini?
Should Kia Picanto tow onto Lamborghini?

Q: Social listening simplified and amplified: How often does it happen that a brand gets to observe what people are actually saying about their brand?

By Bogosi Motshegwa 3 days ago

How much of copywriting is writing?
How much of copywriting is writing?

Contrary to what you might believe, not even half of the copywriting job is the actual writing. So if you've ever interviewed a copywriter, employed a copywriter, worked with a copywriter, or wanted to be a copywriter, read on…

By Tiffany Markman 15 Mar 2017

Image ©
Apps: The holy grail of content marketing

Business book author Tony Schwartz wrote, “Nearly everyone I know is addicted in some measure to the internet.”

By Julia Rhodes 10 Mar 2017

Design Indaba '17: A youth marketer's take-outs
Design Indaba '17: A youth marketer's take-outs

HDI Youth Marketeers sent three members of their creative team to the 2017 Design Indaba (dubbed "the Cirque du Soleil for the intellect") to soak up the creative greatness of the world's most inspired thinkers, creators and inventors. Here are the four key nuggets of creative enlightenment that we took away with us, and how they apply to youth marketing.

Issued by HDI Youth Marketeers 10 Mar 2017

Mann Made Media announces BBBEE ownership deal with the Maharashi Institute
Mann Made Media announces BBBEE ownership deal with the Maharashi Institute

Mann Made Media is proud to announce its BBBEE ownership deal that will have a positive impact on the future of the South African economy and a significant influence on young black women.

Issued by Mann Made Media 10 Mar 2017

Five marketing tips we can learn from Dr Seuss
Five marketing tips we can learn from Dr Seuss

We know Dr Seuss as the renowned American writer and illustrator who introduced children and adults alike to characters like Sam-I-Am, The Cat in the Hat, and The Grinch. Using unconventional rhymes, he was able to spread his message of environmentalism, anti-conformity and strange-coloured breakfast foods to audiences worldwide.

3 Mar 2017

Credle on the Belmond Mount Nelson verandah.
The importance of true diversity with FCB's global CCO, Susan Credle

FCB's leaders from across the globe are in Cape Town for their Global Leadership Conference, currently unfolding at the Belmond Mount Nelson. I sat down with FCB's global CCO, Susan Credle, for her insights into the importance of changing the statement from ‘Where are the women' to ‘Here are the women' and more.

By Leigh Andrews 28 Feb 2017

Ann Nurock
#BrandManagerMonth: Optimising business relationships with Radar

Ann Nurock, who normally does the interviewing for us as roving reporter at local and international creative award shows like Cannes Lions, One Show and the Loeries, is also Africa partner for Relationship Audits and Management or RAM's Radar. Here, Nurock shares more about her day job and how Radar clarifies agencies' understanding of their relationships with clients.

By Leigh Andrews 27 Feb 2017

99c appoints new managing director for Johannesburg branch
99c appoints new managing director for Johannesburg branch

Masego Motsogi has been appointed as Managing Director of Ninety9cents' (99c) new Johannesburg agency, effective 1 February 2017.

Issued by Ninety9Cents 27 Feb 2017

Gmast3r © –
Why your content strategy has nothing to do with you

My house has been on the market for four months. In this time, not one person has come to view it, not even when it was on show. Not even a nosy neighbour. It's almost as bad as if no one comes to your birthday party.

By Tarryn Giebelmann 23 Feb 2017