Marketing most read


Advertise with us
Advertise & RatesMy Account
Company press officeList company
Recruitment packagesSubmit job ad
Download ratecard
AdFocus Awards 2014: Twice as nice for Joe Public
AdFocus Awards 2014: Twice as nice for Joe Public

The AdFocus Awards took place on 26 November 2014 at the The Fifth Room in Rivonia, Johannesburg, with Joe Public walking away with two big awards.

By Danette Breitenbach 27 Nov 2014 10:43

[NewsMaker] Melissa Attree
[NewsMaker] Melissa Attree

Ogilvy & Mather Cape Town's new director of content strategy and digital marketing expert, Melissa Attree, took up her new position this week at the agency.

By Louise Marsland 26 Nov 2014 13:04

Telkom exits marketing comfort zone, enters entertainment sponsorship
Telkom exits marketing comfort zone, enters entertainment sponsorship

Enzo Scarcella, Telkom's Chief Marketing Officer, discusses the strategy of entering into entertainment sponsorship such as Idols, DStv Box Office and Dragons' Den...

By Leigh Andrews 24 Nov 2014 14:15

Email newsletters: Keep customers informed to get repeat business
Email newsletters: Keep customers informed to get repeat business

Email newsletters are the medium most commonly used by companies to communicate with prospective customers and current customers. The goal of this communication is to educate, inform and persuade customers to visit them again...

By Dries Badenhorst 24 Nov 2014 14:00

'Sima and Shakes'-ing up Cremora's ads - not inside, still on top?
'Sima and Shakes'-ing up Cremora's ads - not inside, still on top?

There comes a time when those much-loved classics start to look a little dated. Advertising's no different, with Cremora the latest in the clutch of brands to come up with an ad revival a few weeks ago...

By Leigh Andrews 21 Nov 2014 08:00

Jeff Osborne
Car dealerships' ad spending "misaligned with customers"

The process of buying a car has changed drastically over the last few years - most significantly, self-educated customers have made a decision long before they enter a physical dealership, minimising the influence of the sales staff. Most purchases (as much as 70%) being with research conducted on a search engine, and most car buyers will consult no fewer than 7 sources before coming to a decision.

By Jeff Osborne 20 Nov 2014 06:45

Education: Filling the skills gap
Education: Filling the skills gap

Advertising agencies and colleges say they must step up their talent-spotting and training efforts to provide the industry with the skills it needs...

By David Furlonger 18 Nov 2014 05:45

Madelise Grobler
Make your company speak for itself in five simple steps

Many will tell you that when it comes to marketing, what matters is what others are saying about your company. The starting point of this, however - and arguably more important - is what your company is saying about itself.

By Madelise Grobler 14 Nov 2014 15:05

Chris Moerdyk
Government on an ad-banning roll

If you ban ads, the world will be a healthier and better place, or so the government seems to think...

By Chris Moerdyk 13 Nov 2014 14:48

Disgruntled Cell C customer's 'advertising' a sign of the times?
Disgruntled Cell C customer's 'advertising' a sign of the times?

It's not unusual to see the names of big brands plastered outside shopping malls, enticing customers to make use of their services. But what happens when the tables are turned and it's a customer using the space to badmouth the brand?

By Leigh Andrews 10 Nov 2014 08:12

Every CEO in South Africa should read this
Every CEO in South Africa should read this

Why? Because as many as 80% of CEOs admit they do not really trust, and are not impressed by, the performance of their marketing teams.

By Keanan Reis 10 Nov 2014 06:19

All the 2014 Assegai Awards winners
All the 2014 Assegai Awards winners

The Southern African Direct Marketing Association Assegai Awards is one of the highlights of the industry's calendar. Presented at Shine Studios in Braamfontein on 6 November at a gala dinner, the Assegai Awards celebrated and rewarded the innovation, creativity, strategy and return on investment within the direct marketing industry.

7 Nov 2014 14:39

Leigh Andrews
[MRMW] Adapt or die - spotlight on mobile market research

Market research is a tricky topic, particularly when related to mobile use in Africa. Simplify the process by being device-agnostic and keeping literacy and language top of mind...

By Leigh Andrews 7 Nov 2014 08:00