#NewCampaign: Liquorice makes its Mark on Avon emoji chatbot
#NewCampaign: Liquorice makes its Mark on Avon emoji chatbot

Since winning the Avon account in July, digital agency Liquorice has developed an innovative personalised video bot using Facebook Messenger to launch Avon's Mark Liquid Lip Matte product range.

By Jessica Tennant 3 days ago

Bruno Witvoet, Unilever Africa president and Mechell Chetty, Unilever vice president for HR, Africa, at the opening of Unilever’s new Africa hub.
Unilever's brand plan to grow business across Africa

Multinational Unilever has launched an Africa hub in Johannesburg, South Africa, as part of its ongoing drive to grow its business of iconic brands across the African continent.

19 Sep 2017

On a scale of Coca-Cola to Pepsi: How to make your brand pop on social media
On a scale of Coca-Cola to Pepsi: How to make your brand pop on social media

According to the Content Marketing Institute's report for 2016, in the year 2016 content marketing was increasingly vital to brands. A massive 76 percent of brands relied on content marketing last year, 50 percent of brands increased their budget for content. These stats only show what we already know, that if your brand isn't on social, is it even a real? What these stats also mean is that brands have to gravitate towards engaging their consumers online because that's where millions of people (read potential customers and clients) are.

By Babalwa Nyembezi 13 Sep 2017

#InnovationMonth: A different take on communications
#InnovationMonth: A different take on communications

ByDesign Communications (ByDesign) is celebrating its first year of business this month and has already won a few awards, including being named the SABRE EMEA Best New PR Consultancy in 2017.

By Jessica Tennant 12 Sep 2017

State of digital media in South Africa
State of digital media in South Africa

Experts describe digital marketing as an extension beyond internet marketing which includes channels that do not require the use of the internet. Digital marketing thus includes mobile phones (both SMS and MMS), social media marketing, display advertising, search engine marketing, and any other form of digital media.

By Sam Gqomo 12 Sep 2017

Speakers at Executive Creative Summit Berlin © .
Executive Creative Summit Berlin accepting applications to attend

The One Club for Creativity is now accepting applications for its exclusive Executive Creative Summit Berlin, taking place on Wednesday, 11 October 2017 at Soho House Berlin.

8 Sep 2017

Images:
SA Tourism's new brand film captures the essence of SA

South African Tourism's new brand film which showcases a story of an inspiring, colourful and warm country, tells the story of Bheki, a young Mbhaco maker from rural Eastern Cape, who travels the country in search of inspiration for a Mbhaco - a traditional Xhosa wedding gown, with a modern twist. During his travels, he meets the people who welcome him with warm smiles while he samples all of what the many varied cultures have to offer.

8 Sep 2017

Luca Bertolli ©
#Pamro2017: Why most quantitative research is inefficient and wasteful

At last week's Pamro conference, marketing research innovator, Mike Broom, spoke about why most quantitative research is inefficient and wasteful. When I caught up with him after the conference, Broom reaffirmed this statement and elaborated on it, stating that quantitative research is based on a questionable assumptions and practices.

By Juanita Pienaar 6 Sep 2017

#MediaAlert! Windhoek Beer and Jupiter part ways
#MediaAlert! Windhoek Beer and Jupiter part ways

The Windhoek Beer account is out to pitch after parting ways with advertising agency, The Jupiter Drawing Room Cape Town in South Africa, after more than a decade.

31 Aug 2017

Neo Segola, creative director at FCB – one of SA’s only black female creative directors.
#LadiesofLoeries: “SA's bizarre advertising industry demographic” - Neo Segola

Neo Segola, creative director at FCB, is a unicorn - one of SA's only black female creative directors. She shares what the industry needs to do NOW to guarantee not only more female creatives, but more black female creatives, in SA going forward.

By Leigh Andrews 29 Aug 2017

Allan Swart ©
#Pamro2017: Data is becoming the oil of consumer marketing

Leana Less, vice president of global connections and media at Coca-Cola, believes data is becoming the oil of consumer marketing. Less spoke at the Pamro conference this week and said that despite the fact that enterprises can store 80% of data, only 0.5% is actively analysed. “Data comes with significant challenges, but is increasingly important. Early indicators show that the advertising industry investment globally is starting to leverage this.” Here, Less explores the benefits of agile marketing if done correctly.

By Juanita Pienaar 29 Aug 2017

Chris Moerdyk
What has the Bell Pottinger saga taught us?

A lot of South Africans would have clapped their hands with joy after hearing that Bell Pottinger had been found guilty by their UK representative body of breaching the PR code of ethics. But, as the biblical saying goes, let him who is without sin cast the first stone.

By Chris Moerdyk, Issued by Chris Moerdyk 29 Aug 2017

#WomensMonth: Pernod Ricard's Vika Shipalana on creating ‘money can't buy' experiences
#WomensMonth: Pernod Ricard's Vika Shipalana on creating ‘money can't buy' experiences

As the channel director of Prestige at Pernod Ricard South Africa, Vika Shipalana works in the luxury brand space and her expertise lies in marketing to this select class of individuals. As she was a judge at last year's Standard Bank Top Women Awards and is said to be a 'champion for women empowerment', we thought we'd interview her this Women's Month, not only to find out how she builds lasting connections between high-end brands and consumers, but also how she 'inspires the girl child to thrive'.

By Jessica Tennant 29 Aug 2017