Don't write off non-traditional BTL agency Halo just because their name didn't appear at any of this year's award shows - Dean Oelschig, Halo director, says to keep an eye out for them on next year's awards circuit, as the work they created this year should see them walk away with their fair share...
By Leigh Andrews 12 Dec 2014 08:00
At the risk of being deluged by hate mail, I have been given some hope for the future of South African Airways (SAA) by their plans to revamp their oft-criticised Voyager frequent flyer programme...
By Brendan Seery 9 Dec 2014 09:15
Social media occupies a central role in today's brand/consumer interaction space. Yet many brands rush into social media without putting a coherent strategy in place that covers resourcing, objectives and execution for their social media platforms. Here are five best practices that we've seen deliver good results for our clients in the real world.
By Gordon Geldenhuys 4 Dec 2014 14:22
As consumers feel the Christmas pinch, so marketers begin their planning for 2015. In-depth reviews of what worked and what didn't commence and agencies wrack their fatigued brains for new and inspiring ways to reach their audiences in the year to come. Without boring you with predictions for 2015, here are a few suggestions to consider when plotting out the year ahead.
By David Alves 2 Dec 2014 14:05
For a number of years the back bone of any SEO campaign has been the process of identifying and targeting specific keywords. This practice commonly known as keyword research entailed identifying a couple of core keywords to target per page on a client's website, this was done though looking at search volume, relevance and competition in a bid to find the keywords that would provide the best return on investment.
By Graeme Stiles 1 Dec 2014 14:00
The shops and malls are already filled with Christmas decorations to the hilt, complete with BoneyM in the background and Santa photo stations at every corner. It's obvious that the brick and mortar world is racing away on the festive season bandwagon already, but what are the trends in online marketing around the silly season?
By Kirsty Sharman 28 Nov 2014 08:19
How better to celebrate 20 years of building a legendary brand in South Africa than transforming an old Cape Town factory/warehouse into a San Francisco streetscape, taking guests way-back-when to the very beginning of the Levi's brand in 1853?
By Ilse van den Berg 25 Nov 2014 11:11
Out of Office is no longer just an automatic reply, but a new talk series that features inspirational, informative and high-profile speakers in unusual spaces, and also what marketers and brand managers alike ought to be if they're to make any meaningful difference in the lives of consumers.
By Jessica Taylor 25 Nov 2014 08:58
Enzo Scarcella, Telkom's Chief Marketing Officer, discusses the strategy of entering into entertainment sponsorship such as Idols, DStv Box Office and Dragons' Den...
By Leigh Andrews 24 Nov 2014 14:15
Email newsletters are the medium most commonly used by companies to communicate with prospective customers and current customers. The goal of this communication is to educate, inform and persuade customers to visit them again...
By Dries Badenhorst 24 Nov 2014 14:00