Enzo Scarcella, Telkom's Chief Marketing Officer, discusses the strategy of entering into entertainment sponsorship such as Idols, DStv Box Office and Dragons' Den...
By Leigh Andrews 24 Nov 2014 14:15
Email newsletters are the medium most commonly used by companies to communicate with prospective customers and current customers. The goal of this communication is to educate, inform and persuade customers to visit them again...
By Dries Badenhorst 24 Nov 2014 14:00
There comes a time when those much-loved classics start to look a little dated. Advertising's no different, with Cremora the latest in the clutch of brands to come up with an ad revival a few weeks ago...
By Leigh Andrews 21 Nov 2014 08:00
The process of buying a car has changed drastically over the last few years - most significantly, self-educated customers have made a decision long before they enter a physical dealership, minimising the influence of the sales staff. Most purchases (as much as 70%) being with research conducted on a search engine, and most car buyers will consult no fewer than 7 sources before coming to a decision.
By Jeff Osborne 20 Nov 2014 06:45
Many will tell you that when it comes to marketing, what matters is what others are saying about your company. The starting point of this, however - and arguably more important - is what your company is saying about itself.
By Madelise Grobler 14 Nov 2014 15:05
It's not unusual to see the names of big brands plastered outside shopping malls, enticing customers to make use of their services. But what happens when the tables are turned and it's a customer using the space to badmouth the brand?
By Leigh Andrews 10 Nov 2014 08:12
The Southern African Direct Marketing Association Assegai Awards is one of the highlights of the industry's calendar. Presented at Shine Studios in Braamfontein on 6 November at a gala dinner, the Assegai Awards celebrated and rewarded the innovation, creativity, strategy and return on investment within the direct marketing industry.
7 Nov 2014 14:39
Market research is a tricky topic, particularly when related to mobile use in Africa. Simplify the process by being device-agnostic and keeping literacy and language top of mind...
By Leigh Andrews 7 Nov 2014 08:00