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Top five Instagram trends for 2015
Top five Instagram trends for 2015

Since the trail-blazing millennials and too-cool-for-Facebook hipsters started the migration to Instagram five years ago, we've seen a visual content explosion...

By Desiree Gullan 1 Jul 2015 14:09

Nunu Ntshingila to head up Facebook's first African office
Nunu Ntshingila to head up Facebook's first African office

Based in Melrose Arch, Facebook opened its first African office to further the company's commitment to help businesses connect with people. Ogilvy veteran, Nunu Ntshingila, will be the company's new Head of Africa.

30 Jun 2015 07:22

Rolf Akermann
Beware... Winter is coming!

As a matter of fact, winter has been coming (as in the case of "The Game of Thrones") for decades. Consumers have been demanding more clarity as to what the contents/ingredients/nutritional values are of the products they buy...

By Rolf Akermann 26 Jun 2015 14:28

Nobody cares about you - they care about themselves, their problems and their dreams
Nobody cares about you - they care about themselves, their problems and their dreams

Show people how you can solve their problems and help them reach their dreams, and you'll capture their hearts and minds.

By James Hurford 25 Jun 2015 12:36

Mindshare makes Adaptive Marketing a reality in South Africa - Mindshare South Africa
Mindshare makes Adaptive Marketing a reality in South Africa

Mindshare, the global media agency network that is part of WPP, is enabling its African clients to make collaborative, informed and adaptive decisions across their paid, owned and earned marketing in real time, with the launch of The Loop - a data-infused 'war room'.

Issued by Mindshare South Africa 24 Jun 2015 09:10

A brand on a journey
A brand on a journey

Most of us are familiar with Eugene, the face and voice of Nedbank's retail division. More recently Nedbank launched a campaign for its business banking division. This also signals the move towards a broader direction the bank will be taking with its marketing communications going forward.

By Danette Breitenbach 19 Jun 2015 15:15

Five important tips to creating viral content
Five important tips to creating viral content

The other day someone said to me "Why don't you just shoot a video, publish it online and make it go viral?" Viral meaning share thousands of times on the internet by people all over the world.

By Sibongile Lehloo 12 Jun 2015 13:47

Kevin Lourens
The truths about creating an exceptional customer experience

There is universal agreement that an exceptional customer experience is the most important focus for differentiation and brand building. According to the latest trends from digital research company, e-consultancy, customer experience is priority Number 1 for 2015, and the five years beyond.

By Kevin Lourens, Issued by NATIVE VML 10 Jun 2015 11:43

Meropa and Lange 360 Strategic Communications merge
Meropa and Lange 360 Strategic Communications merge

Public relations agencies, Meropa Communications and Lange 360 Strategic Communications, have joined forces to form South Africa's largest, independent, national public relations consultancy...

10 Jun 2015 10:27

We are entering the next phase with Pinterest and Instagram
We are entering the next phase with Pinterest and Instagram

Exciting news in the social media world with two big announcements, one from Pinterest and one from Instagram...

By Warren Harding 9 Jun 2015 12:23

This is why CEOs laugh at marketers, PR and ad people - Chris Moerdyk
This is why CEOs laugh at marketers, PR and ad people

Marketers, PR people and especially ad agencies are breaking the first rule of their own trade by not talking to their target markets in a language they understand. It's so bad it's the equivalent of running Croatian soap powder ads in Peru.

Issued by Chris Moerdyk 9 Jun 2015 10:14

Bringing the virtual world to marketing
Bringing the virtual world to marketing

Virtual reality is a phrase synonymous with science-fiction movies and futuristic plots. But that future is now, with the advent of products like Oculus Rift, Samsung Gear, Google Cardboard and more. Get ready world, things are about to get virtual.

By Beverley Klein 9 Jun 2015 06:35

Social media is an essential market research tool for savvy marketers
Social media is an essential market research tool for savvy marketers

Market research has always had an important role to play in shaping brand strategies, from product development and customer service through to marketing and advertising. Previously, however, invaluable and in-depth research used to be an expensive and slow process.

By Andre Steenekamp 8 Jun 2015 14:31