A decade ago, SMS marketing was really hot and highly productive but somewhere along the line other methods of reaching a mobile market took over and fewer companies took advantage of this highly successful strategy. Perhaps it was a fear that no one read their text messages anymore because of the massive growth of smartphone technology and the ease at which mobile phone users could now access social sites like Facebook and Twitter. Who would be reading text messages anymore? So marketing money was diverted to online advertising and SMS marketing was all but lost in the shuffle. Until recently that is.
The township economy is worth R100bn, while the stokvel industry is estimated to be worth around R70bn. This is according to the Gauteng MEC for economic development, agriculture and rural development, Lebogang Maile.
Bandile Ndzishe 12 Oct 2016
The vast majority of websites and online retail platforms are absolutely pathetic and amateurish. And desperately in need of help.
The eSports market is a millennial rich market that in South Africa is still relatively untapped by brands, so it offers a unique opportunity of reaching this ever-elusive segment.
Danette Breitenbach 11 Oct 2016
An increasing number of our core advertising, marketing and media audience and other professional subscribers are discovering that navigating editorial offerings across Bizcommunity's 18 multi-industry portals makes good sense.
Bizcommunity.com 7 Oct 2016
Motivated by the opportunity to work alongside some of the strongest names in the media and marketing industry, activation and experiential marketing specialist Oomph! Media has joined the Nfinity Media Group stable. The partnership sees a purchase into Oomph's business by Nfinity.
Oomph! Africa 5 Oct 2016
The current South African aspiration crisis should come as no surprise, as consumers struggle daily with the reality of simply not being able to afford what we want. Here's what the UCT Unilever Institute's 18-month long countrywide research means for marketers.
Leigh Andrews 4 Oct 2016
I recently received a free Samsung Gear VR Headset, now before I lose the interest of all the iPhone and Apple product die-hards reading this, let me tell you a little bit about the experience.
Ricky Hendricks 3 Oct 2016
Brands aren't just relying on traditional advertising and word of mouth to boost brand loyalty - some are taking event activations to the next level by creating beautifully conceptualised spaces as a new touchpoint to enhance consumer experiences in a personal and exclusive way. Here's how Pernod Ricard has done so, while keeping sustainability top of mind.
Leigh Andrews 3 Oct 2016
South African banks and insurers have long struggled with the high costs of customer acquisition and fierce competition to attain new customers. The move online offers them ways to improve the efficiency and effectiveness of their acquisition efforts and gain better visibility into the performance of their marketing spend.
Bianca Quinn-Diavastos 3 Oct 2016
If I was entrusted with running your retail company's marketing department in a capacity as your marketing director, where would I begin to innovate? Well, quite frankly, I would not spend time thinking about where to begin, I would just get on with it.
Bandile Ndzishe 28 Sep 2016