With the rise of "owned" channels, such as social media accounts and corporate websites, more and more brands are looking to distribute content directly to consumers as a major component of their marketing strategies.
By Ian Drummond 16 Apr 2015 14:25
For the last year or so there's been a steady trend throughout the media worldwide of journalists, sub-editors and editors being 'let go'... Newspapers and magazines have been cut down and cut out of media organisations. Electronic media has also suffered with cutbacks and in some cases whole divisions closed down. The big question is, where do all the people who have lost their jobs go?
By Marion Scher 16 Apr 2015 05:20
NEWSWATCH: 'Oops! I did it again...' Sibusiso Leope, aka DJ Sbu, is once again in hot water after using a fake SABS stamp of approval on his energy drink, it is reported...
14 Apr 2015 08:16
In a first-of-its-kind partnership for the South African retailer, Woolworths has announced a strategic collaboration with Grammy Award-winning musician, record producer and philanthropist, Pharrell Williams. It will see the global superstar and the business align their values and actions to make a difference in the lives of people and the planet with the call-to-action "Are you with us?".
10 Apr 2015 08:22
Shift ONE, an advertising agency specialising in helping entrepreneurs grow their business using digital marketing and social media, is offering free training courses on digital marketing and social media on Friday, 10 April in both Johannesburg and Cape Town.
9 Apr 2015 08:57
Years ago, a vehicle manufacturer ran a campaign during Women's Month where women could test drive their vehicle. I responded and booked a test drive. However, the reason I remember this campaign - and the vehicle manufacturer - so well is not because it was a positive experience for me.
By Danette Breitenbach 9 Apr 2015 07:20
On Tuesday, 14 April, the kick-off will be held for Online Tuesday South Africa, in the Upper East Side Hotel (DoubleTree by Hilton), in Cape Town. Speaker for the launch is a digital marketing guru straight from Amsterdam - Michael Ossendrijver, VP media and technology of DQ&A Media Group.
Issued by DQ&A Media Group 2 Apr 2015 12:42
In a recent global study of over 1,200 large companies, 80% of CEOs did not really trust their marketers, while in comparison, 90% of them trusted and valued the opinion and work of their CFOs and CIOs.
By Bridget von Holdt 24 Mar 2015 13:44