As change in every aspect of life accelerates, marketing as a discipline is having to undergo seismic change. Most notably, marketers and their agencies are now having to work with ‘just-in-time' communication plans to keep up with accelerated consumer demands. But what exactly does this mean in practical terms?
Shireen Jaftha 1 day ago
The burning Ford Kuga issue is not only a PR nightmare but a demonstration of how badly social media is handled in South Africa.
One key word springs to mind when reflecting on the year that was 2016 - tumultuous. For marketers, business people and the everyday consumer, 2016 proved a challenging one to navigate. We had to steer through extreme ups and downs - from weather to economic turbulence; shocking global and local political outcomes; rampant inflation and an exceptionally constrained consumer environment.
Nicole Shapiro 3 days ago
It's hard to keep up with technology; everything seems to be moving at the speed of light. Innovation in camera technology is giving marketers, consumers and travellers a new reason to immerse themselves in a virtual world.
Andre Van Kets 12 Jan 2017
I wish I had a magic wand to foresee the future and be able to plan ahead. That would be nice, wouldn't it? For me at least. But, fortunately sometimes, to predict the future, it only requires a closer look at the present and some past occurrences.
Bogosi Motshegwa 11 Jan 2017
'AdReaction: Engaging Gen X, Y and Z' reveals key learnings to help marketers connect with different generations more effectively across traditional and digital channels
Kantar Millward Brown 10 Jan 2017
Coca-Cola's claims that their sugar-sweetened beverages (SSBs) are not linked to obesity, diabetes, and cardiovascular disease will be tested in a lawsuit, which could turn the whole tide on the so-called sugar wars.
Sharon Snell 9 Jan 2017
Marketing automation is one of the big revolutions in the world of marketing. The problem is that nobody considers the potential downsides of it. The fact is that marketing automation has the potential to limit a brand's visibility. Not a lot of people consider this.
Ryan Kh 6 Jan 2017
The relentless marketing and advertising drives of the last century have landed us in the midst of a world of consumers driven by instant gratification - and to be fair, advertising is completely to blame.
Chemory Gunko 5 Jan 2017
Let's face it, we have all judged the proverbial book by its cover. When choosing between products and services, we tend to perceive those with well-designed packaging and branding as more superior than others - even though it is not necessarily the case.
Sérgio G. de Sousa 5 Jan 2017
This year could prove to be a tough year for retailers, with real retail sales growth expected to underperform economic growth. Retail sales growth tends to be more cyclical than overall economic growth, outperforming the latter in good times, but often underperforming economic growth in tougher times.
John Loos 5 Jan 2017
This week, we find out what's really going on behind the selfie with Rudy Hassiem, relatively new MD for Brandnew Creative, the Cape Town-based, strategic below-the-line agency specialising in the sport, fashion, lifestyle, tech and finance sectors.
Leigh Andrews 4 Jan 2017