Gmast3r © –
Why your content strategy has nothing to do with you

My house has been on the market for four months. In this time, not one person has come to view it, not even when it was on show. Not even a nosy neighbour. It's almost as bad as if no one comes to your birthday party.

By Tarryn Giebelmann 3 days ago

Ogilvy Cape Town wins KFC New Africa Markets
Ogilvy Cape Town wins KFC New Africa Markets

Ogilvy & Mather Cape Town has been appointed lead agency for KFC's New Africa Markets.

Issued by Ogilvy & Mather 21 Feb 2017

(c) Rabia Elif Aksoy -
Digital marketing trends for 2017 (part 3)

In part three of my exploration of digital marketing in 2017, I delve into subjects I haven't covered yet, such as apps, B2B and tracking ROI digital marketing trends, and share more insight into other trends.

By Stephen Sandmann 20 Feb 2017

Potayto, Potarto: How this Super Bowl ad changed how I see marketing
Potayto, Potarto: How this Super Bowl ad changed how I see marketing

Even if you don't follow American Football, if you're interested in marketing, communications and/or advertising, come Super Bowl night you're probably also glued to your twitter feed, waiting for the ‘next big ad'.

By Leigh Crymble 17 Feb 2017

Local creatives lace up in Puma's Run the Streets campaign
Local creatives lace up in Puma's Run the Streets campaign

Puma's Run The Streets campaign gets a local twist with rapper Gigi Lamayne, 2015 South African Hip Hop Awards winner Nasty C, Digital Maskandi founder and artist Mashayabhuqe KaMamba and Puma's own Rolo Rozay lacing up in the IGNITE Limitless Core and IGNITE evoKNIT Fade footwear.

15 Feb 2017

Investec Private Banking launches #MoreThanData campaign
Investec Private Banking launches #MoreThanData campaign

Can data tell your whole story? To find out, Investec Private Banking presented three 'out of the ordinary' individuals with how data sees them...

14 Feb 2017

(c) warrengoldswain -
Nando's partners with Touch Central to engage with millennials

There is a growing body of research that attempts to analyse and understand the newest generation of employees and consumers. You can find advice on how to sell to them, talk to them and how to manage their expectations. But is anyone actually asking them?

13 Feb 2017

(c) Leung Cho Pan -
Digital marketing trends for 2017 (part 2)

In part two of my exploration of digital marketing, I decided to find out where other marketers see digital marketing fit into brands' marketing mixes in 2017. I caught up with: Mzamo Masito, Managing Executive: Brand Marketing & Communications at Vodacom South Africa; Fran Luckin, Chief Creative Officer of Grey Africa; Justin Spratt, Head of Business, Sub-Saharan Africa at Uber; and Tanya Hibbert, Marketing Manager at Vodacom South Africa.

By Stephen Sandmann 8 Feb 2017

Stretch and Point Blank merge to form new below the line agency: Elevator
Stretch and Point Blank merge to form new below the line agency: Elevator

Today saw the official launch of Elevator, a new below the line (BTL) agency formed through a merger between Stretch Experiential Marketing and Point Blank Marketing Communications.

7 Feb 2017

Social media marketing: Three trends to watch out for in 2017
Social media marketing: Three trends to watch out for in 2017

While social media may have started off as a means for individuals to connect and engage with others online, the medium's ascension to being a mainstream marketing, advertising and communications platform worldwide means that the way it is used is continually evolving.

Issued by DUO Marketing + Communications 3 Feb 2017

Beats by Dre.
Building your brand through the power of storytelling

People love stories and, for as long as people have walked the earth, across all cultures, storytelling has been an important fabric of society.

By Nicole Shapiro 2 Feb 2017

(c) rawpixel -
Digital marketing trends for 2017 (part 1)

I'm more or less a self-taught digital marketer (formally only studied marketing). It's my curiosity, risk-taking nature and creativity that got me to where I am today. It is this curiosity that led me to ask the question, 'What should we look out for in 2017 when it comes to digital marketing?' I share my thoughts on trends and I caught up with many digital marketing experts, like SA‘s digital marketing pioneer Rob Stokes, founder and non-executive chair at Quirk/Mirum Africa and Red & Yellow School to get his thoughts on the year ahead.

By Stephen Sandmann 2 Feb 2017

Ugde © –
Demystifying design thinking

The term “design thinking” has certainly become a buzzword with many people using it and promoting this methodology as an innovative new way of thinking. Whilst it is becoming widely accepted by many corporate companies it is certainly by no means new.

By Dave Nemeth 1 Feb 2017