Part 1 of this two-part article can be viewed here: How to cover your content marketing bases.
By Roxana Bouwer 27 May 2015 06:47
LONDON, UK: The 53rd D&AD Professional Awards presented 847 Pencils at the ceremony on 21 May in London. South African agencies took home 13 Wood Pencils, 4 Graphite Pencils and 1 Yellow Pencil.
22 May 2015 00:07
Ray-Ban has officially launched its communication campaign #Campaign4Change in South Africa last week and the event was trending third on Twitter South Africa, a testament to the great response to the campaign.
16 May 2015 09:35
The new Cape Town Tourism domestic marketing campaign, 'Hello Weekend', aims to position Cape Town as a city where there is always something on, 52 weekends a year. Launched at Indaba 2015 over the weekend, it was quickly picked as one of international travel trend watchers Skift.com's Best Travel Ads of the Week. It is centred on a micro-site www.helloweekend.capetown.
12 May 2015 08:49
For the past few weeks, my colleagues have been rigorously asking questions about the future of marketing. I think to get a clear perspective on the rise of this question; perhaps it is appropriate to grasp the dynamics around traditional marketing.
By Brian Tebogo Mashego 11 May 2015 13:53
McDonald's SA has announced the launch of 'Know Our Food', a transparency journey programme delivered through digital platforms. The programme is aimed at answering customers' questions about where their food comes from, what's in it and how it is prepared.
8 May 2015 14:51
The concept of content marketing is not original, but when you put the word "online" in front of it, it becomes a whole new animal. Online differs from traditional content marketing in that it uses a range of connectivity media to drive a campaign.
By Helen McIntee 5 May 2015 14:20
This has been such an interesting year for advertising already as branded content, social advertising and storytelling take the lead in branding, resulting in new advertising concepts and ideas. This is my round up of some of the most interesting ads featured this past month, globally.
By Louise Marsland 4 May 2015 06:54