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You're not buying my opinion
You're not buying my opinion

Influencer marketing is new, it's different and with anything new and unknown, we need to box it in with our programmed thoughts and ideas.

By Samantha Wright 27 May 2015 13:23

Choosing the right content marketing channels (Part 2)
Choosing the right content marketing channels (Part 2)

Part 1 of this two-part article can be viewed here: How to cover your content marketing bases.

By Roxana Bouwer 27 May 2015 06:47

Marrying new-age and traditional marketing skills
Marrying new-age and traditional marketing skills

The principles of marketing have fundamentally changed over the last decade and we continue to see the change year on year...

By Farren Roper 22 May 2015 06:00

Revealed: The true colour of SA's 18 D&AD 2015 Pencils
Revealed: The true colour of SA's 18 D&AD 2015 Pencils

LONDON, UK: The 53rd D&AD Professional Awards presented 847 Pencils at the ceremony on 21 May in London. South African agencies took home 13 Wood Pencils, 4 Graphite Pencils and 1 Yellow Pencil.

22 May 2015 00:07

Ray-Ban launch of #Campaign4Change gathers momentum
Ray-Ban launch of #Campaign4Change gathers momentum

Ray-Ban has officially launched its communication campaign #Campaign4Change in South Africa last week and the event was trending third on Twitter South Africa, a testament to the great response to the campaign.

16 May 2015 09:35

Cape Town's new 'Hello Weekend' campaign
Cape Town's new 'Hello Weekend' campaign

The new Cape Town Tourism domestic marketing campaign, 'Hello Weekend', aims to position Cape Town as a city where there is always something on, 52 weekends a year. Launched at Indaba 2015 over the weekend, it was quickly picked as one of international travel trend watchers Skift.com's Best Travel Ads of the Week. It is centred on a micro-site www.helloweekend.capetown.

12 May 2015 08:49

Change is occurring at an accelerating rate in marketing
Change is occurring at an accelerating rate in marketing

For the past few weeks, my colleagues have been rigorously asking questions about the future of marketing. I think to get a clear perspective on the rise of this question; perhaps it is appropriate to grasp the dynamics around traditional marketing.

By Brian Tebogo Mashego 11 May 2015 13:53

How to create shareable content
How to create shareable content

You'll be happy to know that rarely is a lack of shares indicative of a lack of quality. There's probably nothing wrong with your article content wise, your issue is the marketing and how you're appealing to the psychology of readers.

By Alesia Hsiao 10 May 2015 08:22

McDonald's SA launch "Know Our Food" programme
McDonald's SA launch "Know Our Food" programme

McDonald's SA has announced the launch of 'Know Our Food', a transparency journey programme delivered through digital platforms. The programme is aimed at answering customers' questions about where their food comes from, what's in it and how it is prepared.

8 May 2015 14:51

Stop marketing your brand!
Stop marketing your brand!

The concept of content marketing is not original, but when you put the word "online" in front of it, it becomes a whole new animal. Online differs from traditional content marketing in that it uses a range of connectivity media to drive a campaign.

By Helen McIntee 5 May 2015 14:20

© Shao-Chun Wang – 123RF.com
Getting into the advertising business

Advertising is not a nine to five job - at least, it's not if you want to be highly successful and reap the rich rewards that go with taking the boardroom hot seat...

By Chris Brewer 4 May 2015 07:44

[TrendTalk] Great ads in play
[TrendTalk] Great ads in play

This has been such an interesting year for advertising already as branded content, social advertising and storytelling take the lead in branding, resulting in new advertising concepts and ideas. This is my round up of some of the most interesting ads featured this past month, globally.

By Louise Marsland 4 May 2015 06:54

Marcus Brewster
How to spell G-O-L-D in public relations

At the 2015 PRISM Awards for PR Excellence, marcusbrewster's campaign for Robertsons #SkyDine was awarded the Gold in the category: Practices - Best use of an event to build/change reputation.

By Marcus Brewster 30 Apr 2015 15:32