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New Generation Awards 2014 winners announced
New Generation Awards 2014 winners announced

Now in its second year, the New Generation Social & Digital Media Awards that took place on 21 October at the Sandton Convention Centre saw a total of 67 awards handed out in 32 categories, with Unilever SA winning the Overall Social and Digital Winner Award - Corporate, and Liquorice winning agency of the year.

23 Oct 2014 09:20

Three factors that will make or break your email marketing campaign
Three factors that will make or break your email marketing campaign

Email marketing has evolved from the 'spam age' and has since found its place as one of the most cost and time-effective marketing tools that can be used at the forefront of almost any marketing campaign.

By David Sylvester 20 Oct 2014 07:06

Louise Marsland
Why these brands are growing

Global strategic marketing consultancy Added Value has found that brands that tap into cultural relevance and prove themselves to be authentic, honest, all natural, with a good story to tell, have brought back a traditional craft or skill and tapped into our 'maker economy', do resonate with consumers, especially Gen Y and the Millennials.

By Louise Marsland 17 Oct 2014 08:12

Funding the tech startup: South Africa's next hurdle
Funding the tech startup: South Africa's next hurdle

Such is the tech age in which we now live that the word "startup" automatically translates as a new company whose business is centred on digital innovations like apps, algorithms and other technologies.

By John Harvey 16 Oct 2014 07:00

How to use social CRM to simplify your business and increase sales
How to use social CRM to simplify your business and increase sales

Managing customer relationships is something that many businesses struggle with and can be a hindrance to long-term success. This can be especially problematic when dealing with a huge customer base where individuals can easily get lost in the mix.

By James White 9 Oct 2014 07:37

Why you shouldn't bombard your audience with the same message on multiple platforms
Why you shouldn't bombard your audience with the same message on multiple platforms

If you've been merrily copy-pasting the same bland marketing message across all the social media platforms you've signed your brand up to, as it's the best way to reach all potential customers', read this quickly, before you do more damage.

By Leigh Andrews 8 Oct 2014 08:00

Robyn Hazekamp
Five ways to market your business on a shoestring budget

Marketing is absolutely essential for any business to achieve real success and stay relevant, but a traditional marketing campaign can be costly for a small company. How can you reach new customers and retain your existing ones if you have a lot of time, but very little money?

By Robyn Hazekamp 6 Oct 2014 14:00

Louise Marsland
How to be a 'Millennial' brand

Every generation has its own music, its own icons, beliefs, culture, story - so why not their own brands? Is marketing so 'young' that it is only realising now that you can't necessarily sell the same 'fairy-tale' to every generation?

By Louise Marsland 6 Oct 2014 07:52

Digital marketing strategies for a mobile-first, multi-screen world
Digital marketing strategies for a mobile-first, multi-screen world

In today's digital world, your customer is more likely to be engaging with your content using a mobile device than from a traditional PC.

By Chanel MacKay and Johan Walters 3 Oct 2014 08:10

Digital marketing's social media and SEO - What you need to know
Digital marketing's social media and SEO - What you need to know

Digital marketing is an indispensable part of most brands' marketing mix today. This is reflected in South African digital marketing expenditure, which according to PwC's research, will reach R3.7bn in 2017. PwC also predicts that search marketing will remain the primary digital advertising format going into 2017.

By Stephen Sandmann 2 Oct 2014 08:42

Be creative, be a troublemaker
Be creative, be a troublemaker

Everyone is creative, but only 25%* of people feel they are living up to their creative potential. If organisations could tap into the other 75%, they would have a competitive advantage over their rivals.

By Danette Breitenbach 1 Oct 2014 10:08

When brands troll brands
When brands troll brands

Today I have to thank the internet for my weekly trends column. It produced a veritable fruit salad of social media memes this week: apples and bananas specifically. And much merriment was had by all, including relevant brands.

By Louise Marsland 29 Sep 2014 13:26

Andrea Mitchell
DigiChat with Andrea: Search engine marketing

Search results are vitally important for businesses with an online presence. Studies also show that people tend to give their business to the ads that appear near the top of the page, whether paid or organic. So how do brands go about achieving this, and which search engine marketing initiative works best, organic or paid?

By Andrea Mitchell 29 Sep 2014 07:57