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Funding the tech startup: South Africa's next hurdle
Funding the tech startup: South Africa's next hurdle

Such is the tech age in which we now live that the word "startup" automatically translates as a new company whose business is centred on digital innovations like apps, algorithms and other technologies.

By John Harvey 16 Oct 2014 07:00

How to use social CRM to simplify your business and increase sales
How to use social CRM to simplify your business and increase sales

Managing customer relationships is something that many businesses struggle with and can be a hindrance to long-term success. This can be especially problematic when dealing with a huge customer base where individuals can easily get lost in the mix.

By James White 9 Oct 2014 07:37

Why you shouldn't bombard your audience with the same message on multiple platforms
Why you shouldn't bombard your audience with the same message on multiple platforms

If you've been merrily copy-pasting the same bland marketing message across all the social media platforms you've signed your brand up to, as it's the best way to reach all potential customers', read this quickly, before you do more damage.

By Leigh Andrews 8 Oct 2014 08:00

Millennials? What millennials? Target the correct age demographic on social media
Millennials? What millennials? Target the correct age demographic on social media

Marketers: Get off the high horse of 'millennial' stereotyping to hit home once and for all with your 'youth marketing'.

By Leigh Andrews 7 Oct 2014 07:03

Robyn Hazekamp
Five ways to market your business on a shoestring budget

Marketing is absolutely essential for any business to achieve real success and stay relevant, but a traditional marketing campaign can be costly for a small company. How can you reach new customers and retain your existing ones if you have a lot of time, but very little money?

By Robyn Hazekamp 6 Oct 2014 14:00

Louise Marsland
How to be a 'Millennial' brand

Every generation has its own music, its own icons, beliefs, culture, story - so why not their own brands? Is marketing so 'young' that it is only realising now that you can't necessarily sell the same 'fairy-tale' to every generation?

By Louise Marsland 6 Oct 2014 07:52

Digital marketing strategies for a mobile-first, multi-screen world
Digital marketing strategies for a mobile-first, multi-screen world

In today's digital world, your customer is more likely to be engaging with your content using a mobile device than from a traditional PC.

By Chanel MacKay and Johan Walters 3 Oct 2014 08:10

Digital marketing's social media and SEO - What you need to know
Digital marketing's social media and SEO - What you need to know

Digital marketing is an indispensable part of most brands' marketing mix today. This is reflected in South African digital marketing expenditure, which according to PwC's research, will reach R3.7bn in 2017. PwC also predicts that search marketing will remain the primary digital advertising format going into 2017.

By Stephen Sandmann 2 Oct 2014 08:42

Be creative, be a troublemaker
Be creative, be a troublemaker

Everyone is creative, but only 25%* of people feel they are living up to their creative potential. If organisations could tap into the other 75%, they would have a competitive advantage over their rivals.

By Danette Breitenbach 1 Oct 2014 10:08

When brands troll brands
When brands troll brands

Today I have to thank the internet for my weekly trends column. It produced a veritable fruit salad of social media memes this week: apples and bananas specifically. And much merriment was had by all, including relevant brands.

By Louise Marsland 29 Sep 2014 13:26

Andrea Mitchell
DigiChat with Andrea: Search engine marketing

Search results are vitally important for businesses with an online presence. Studies also show that people tend to give their business to the ads that appear near the top of the page, whether paid or organic. So how do brands go about achieving this, and which search engine marketing initiative works best, organic or paid?

By Andrea Mitchell 29 Sep 2014 07:57

Matthew Arnold
Five digital myths around performance media

Digital media has been around for over 20 years, but with the rapid pace at which platforms, technology and opportunities move, you will be hard pressed to find a marketer who knows everything about digital media. It's easy to get lost in the layers of terminology and technical complexity that digital media offers.

By Matthew Arnold 25 Sep 2014 08:04

Loerie Awards 2014: Part 1 - What happened on the night
Loerie Awards 2014: Part 1 - What happened on the night

Sustainability and the partnership between client and agency were clearly the common denominator on the first night of the 36th Annual Loerie Awards, with many of the iconic birds going to campaigns that supported social development projects.

By Staff Reporter 21 Sep 2014 14:18