Marketing most read



Marketing to millenials
Marketing to millenials

Around 10 million South Africans are aged between 18 and 33. These are the millennials, also known as Generation Y, and if you aren't factoring them into your marketing strategies already, you'd better hop to it.

By Nicholas Barenblatt 30 Jan 2015 06:20

Garren Coetzee
Look at the legs on that strategy

The term "strategy" in day-to-day advertising, is thrown around as loosely as "booty" is in modern day hip-hop. And even though both are constantly being referred to, no one can truly pinpoint what a good one looks like.

By Garren Coetzee 29 Jan 2015 14:05

Andrea Mitchell
DigiChat with Andrea: Content Marketing

Anyone can create and distribute content. The key differentiator lies in creating and distributing content that's relevant, consistent; and attracts and acquires a clearly defined audience...

By Andrea Mitchell 21 Jan 2015 05:10

Four hot digital marketing skills to master in 2015 - GetSmarter
Four hot digital marketing skills to master in 2015

A new year brings a new set of opportunities, but only if you're prepared to identify where they live and have the tools to grab them. Are you ready?

Issued by GetSmarter 19 Jan 2015 09:30

Time for the company CIMO to step into the digital spotlight
Time for the company CIMO to step into the digital spotlight

Avanade released a report on the new CIMO role, which is effectively merging the worlds of IT and marketing. But instead of just bogging you down with the findings, Nicolette Singh, Marketing Lead, Avanade South Africa, talks us through what the new CIMO role actually means...

By Leigh Andrews 15 Jan 2015 14:00

Free digital marketing courses in Cape Town
Free digital marketing courses in Cape Town

Shift One will present four free digital marketing courses on four consecutive Fridays in February in Cape Town. Following the success of its December 2014 course, the courses will follow the same format of two hours from 10am to noon.

15 Jan 2015 10:10

Dylan Kohlstädt
Three ways innovation could be killing your business

Do you work for someone who never seems to stop thinking about the next big thing that needs to be implemented? You know the type, rushing into the office and stealing productive time to call a meeting about some new idea he thought up on the toilet that morning, implementing untested ideas, and blaming the staff when they backfire?

By Dylan Kohlstädt 14 Jan 2015 08:44

OMG moment: Taking note of Africa's mobile media movement
OMG moment: Taking note of Africa's mobile media movement

TEAMtalk Media, MobiMedia, AddSuite, LoveDigital and Honeykome are all making waves in the African marketing industry. But did you know they're all part of the same umbrella company, Ole! Media Group, or OMG? CMO Deseré Orrill tells us more...

By Leigh Andrews 13 Jan 2015 14:00

[Orchids & Onions] Wipe the lipstick off this pig...
[Orchids & Onions] Wipe the lipstick off this pig...

An independent (with a lower case "i", please note) media is vital to the success of our fledgling experiment in South African democracy. And media, as the gurus like Professor Anton Harber constantly tell us, should remain free from undue influence from business pressures or proprietors...

By Brendan Seery 12 Jan 2015 14:00

Suzelle takes us YouTube shopping
Suzelle takes us YouTube shopping

Peeling apples with a drill and making a traditional dish in a hollowed-out pumpkin caught the attention of hundreds of thousands of South Africans on YouTube last year.

By TJ Strydom 9 Jan 2015 14:53

How to react when making market research mistakes
How to react when making market research mistakes

WASHINGTON DC, US: In each stage of the market research process, there are common mistakes that can be made. It is when we make mistakes that our reactions are most important. How researchers choose to handle their mistakes will determine whether there will be a successful outcome in a market research project.

By Caitlin Stewart, courtesy Ashlan Bonnell 9 Jan 2015 14:20

Give your brand a marketing boost with A-Listers
Give your brand a marketing boost with A-Listers

Looking to break into the lucrative African market? The key may lie in a new online directory with the power of social network functionality that links your brand to African celebrities. Click through to A-Listers, says founder, Laura Eboa Songue...

By Leigh Andrews 9 Jan 2015 14:00

Five struggles of a market researcher
Five struggles of a market researcher

WASHINGTON DC, US: The process of conducting market research isn't always easy, nor is the job of a market researcher. Here are five factors you should consider when gatthering data...

By Caitlin Stewart, courtesy Ashlan Bonnell 31 Dec 2014 06:40