Each day, I'm sent hundreds of trend reports from around the world and, to save you the trouble of reading them all yourself, I've put together a list of trends that I track and will be monitoring throughout 2016.
Coca-Cola's "one brand" marketing strategy is coming to South Africa on March 1. Launched in the UK last March, the global strategy brings all four products - Coca-Cola, Diet Coke, Coca-Cola Zero and Coca-Cola Life - under the Coca-Cola master brand rather than marketing each separately.
Millennials of today prefer convenience and getting downright straight to the point. Time is of the essence and with an attention span of about two seconds I'd say, we need to do everything in our power to keep them locked on to what we have to offer.
Woke Twitter could bring down your campaign and cause severe reputational damage. Here's why this audience should be considered as an essential part of the strategic and creative process.
As we settle into the new year, communication specialists traditionally take the time to evaluate the biggest trends that affected the profession in 2015. From a marketing and communications perspective, indicators of profound social change, both globally and in South Africa, are often visible markers of shifting customer behaviour and, if correctly identified and anticipated, can present both opportunities and challenges for marketing and brand decision-makers.
There is a misunderstanding about how social media and SEO work together, whilst we know that social media does affect the search rank, nobody seems to understand how.
Every year, industry experts tout their top trends. What's the best way to keep up with it all? Since you can only waste so many hours in a day, the best approach is to learn the lessons that last. In Testing to Destruction, Alan Hedges offers advice that's as relevant today as it was 40 years ago.
In the past five years the number of trends websites and trend experts have doubled if not tripled. The ability to understand the future is the promise, but the more one looks at trend websites, reports, talks, videos, podcasts and a multitude of other information on trends, the more confusing it starts to look to business owners.
The 'buy this, get that free', customer loyalty model is typically associated with FMCG and cheaper purchases - but not for long. With their latest brand association, Cruises International and Bentley SA are making the concept of 'partnership marketing' work for luxury brands.