Image credit: Brand Finance
SA's Top 50 Valuable Brands in 2016: What constitutes brand value?

On Thursday, 15 September 2016, Brand Finance, the world's leading independent branded business valuation and strategy consultancy headquartered in London, together with Brand South Africa, a company entrusted with creating a positive and compelling brand image for South Africa, announced South Africa's top 50 most valuable corporate brands for 2016.

By Bandile Ndzishe 21 Sep 2016

SA's ad industry must not regress to using outmoded digital metrics for ROI
SA's ad industry must not regress to using outmoded digital metrics for ROI

South Africa's advertising landscape is still experiencing the reverberations of years of consolidation that saw global networks snap up some of the country's leading agencies. One effect is that traditional agencies are being pushed by their new international owners to get more serious about online advertising and to position themselves as full-service consultancies.

By Andre Steenekamp 19 Sep 2016

KFC Head cook, Sam Mdluli (who has been with KFC for 25 years) and J’Something
KFC's return to 'It's Finger Lickin' Good'

In 2012, KFC changed their tagline to 'So Good', but South African consumers, stubborn as they are, never stopped licking their fingers. I was recently invited to a special sensory experience at the Giggling Gourmet to celebrate KFC returning to its roots by bringing back 'It's Finger Lickin' Good'. Now, in my mind, fast food and sensory food experience were not related - my curiosity was piqued.

By Cari Van Wyk 14 Sep 2016

A millennial's take on rewarding his generation
A millennial's take on rewarding his generation

If anyone has intimate knowledge about what millennials think about rewards programmes, it's millennial entrepreneur, founder and managing director of mobile rewards platform, TuYu, Ruan Geyser.

13 Sep 2016

Lucille Jacobs on SABC Morning Live last year, talking about the Rand Show
Industry stalwart Lucille Jacobs passes away

The South African media and marketing industry lost another stalwart this weekend, with the death of Lucille Jacobs, marketing consultant and show manager for the Rand Show.

12 Sep 2016

Phillips
#InnovationMonth: The intrigue of influencer marketing

"Influencers have become walking media portals in their own right with audiences who are active and engage with every content mention or move an influencer makes." Therein lies the innovation aspect of influencer marketing. Davin Phillips, CSA director specialising in influencer marketing, explains.

By Leigh Andrews 9 Sep 2016

Beyond the crumbs: why big agencies need to invest in empowerment now
Beyond the crumbs: why big agencies need to invest in empowerment now

While the MAC B-BBEE codes have been gazetted and the PR and advertising industry does a lot of empowerment talk, small black-owned marketing and advertising agencies feel they are still not getting a fair shot at opportunities in South Africa.

By Dharmesh Nagar 9 Sep 2016

The future DNA of digital agencies
The future DNA of digital agencies

My Accenture Interactive team was fortunate enough to participate in this year's Loeries Week (Africa and the Middle East's premiere initiative for brand communication industry) in Durban, South Africa where my lead design & innovation Marcel Rossouw served as a judge in the Service Design category.

By Lee Naik 8 Sep 2016

Charl Bassil
#InnovationMonth: Marketing that matters with SA's best

Given Charl Bassil's title as 'marketing director' for Pernod Ricard he's obviously a very busy man, but when you do finally pin him down for a 20-minute chat, his enthusiasm for the industry is clear. Here, he exclusively shares how to keep customers engaged through simple marketing techniques while all around you snap up the latest innovation.

By Leigh Andrews 5 Sep 2016

Infographics - powerful marketing tools but need skilful design
Infographics - powerful marketing tools but need skilful design

A well-designed infographic is a data-rich image that tells a story in a clear and effective way. High quality infographics are far more likely to be read and shared than text-based content, giving them greater virality and making them a popular marketing tool.

2 Sep 2016

Is marketing to seniors on your radar?
Is marketing to seniors on your radar?

The world is in the throes of a demographic revolution, called global ageing. The numbers tell the story! For the first time in human history, the number of seniors amount to 15% (never before having amounted to more than two or three percent of the population). It is projected that by the year 2030, the total worldwide senior population will number 974 million.

By Marilyn Hallett 1 Sep 2016

Abel and Grace
#BODCT: The power of the Big Idea

One of the most anticipated talks from the first day of Business of Design Cape Town 2016 came near the end of the day from Mike Abel, chief executive partner of M&C Saatchi Abel on the 'power of the idea'. Here's what you missed if you weren't there.

By Leigh Andrews 26 Aug 2016

The #BreaktheMould packs
#WomensMonth: Flipping the script on 'gender-specific' toys

With lack of diversity and gender equality strongly in the media spotlight this month, the timing of Y&R Cape Town's #BreakTheMould campaign couldn't have been better.

By Leigh Andrews 26 Aug 2016