Feedback

Marketing most read


Advertise with us
Advertise & RatesMy Account
Company press officeList company
Recruitment packagesSubmit job ad
Download ratecard
Hungry Lion's integrated campaign roars with success
Hungry Lion's integrated campaign roars with success

Hungry Lion's first integrated campaign, 'Lucky Bucket', has reportedly resulted in a 37% increase in overall brand engagement and double digit sales growth in four weeks...

14 Aug 2014 08:10

Sid Peimer
The five faux pas of new business pitching

When pitching for new business, we tend to act differently. It is quite acceptable to 'be on your best behaviour' when starting a new relationship. It requires some restraint and a degree of bravado, but to the extent that the latter does not cross the line into absurdity. Here are five common errors when pitching for new business.

By Sid Peimer 14 Aug 2014 05:47

South African consumer rights under threat
South African consumer rights under threat

The prohibition of alcohol advertising and raising the age limit for alcohol sales to 21 is an infringement of consumers' rights to choose their own lifestyle as well as their right to information to make an informed choice.

By Danette Breitenbach 13 Aug 2014 08:03

The five faux pas of strategic planning
The five faux pas of strategic planning

Strategy is part science (based on fact) and part art (based on ideas). The result is that there is no one right answer. However, there are some wrong ones, and I have listed the five common causes below.

By Sid Peimer 11 Aug 2014 05:10

SABC loses rights to live Bafana games
SABC loses rights to live Bafana games

Live Bafana Bafana matches are about to disappear from the SABC after pay-TV newcomers Siyaya TV won exclusive radio and television rights to all South African national football teams in a six-year broadcast deal worth R1bn.

By Mninawa Ntloko 4 Aug 2014 07:53

Storytelling via social engagement a strong trend
Storytelling via social engagement a strong trend

Simon Schwaighofer is the Creative Director at Red Bull Creative, the brand's in-house agency in Salzburg. He has been responsible for corporate projects around the energy drink for the last seven years. He also gives lectures on creativity at universities and advertising festivals. On 13-14 August, he will visit SA to speak at The Best of Global Digital Marketing conference.

By Hando Sinisalu and Maarja Laasu 31 Jul 2014 05:26

Danette Breitenbach
New CSI initiative empowers young women in marketing sector

A new initiative focusing on empowering young women entering the marketing sector with on the job skills has been launched in Gauteng. The initiative, Phakama Women's Academy, is a corporate social investment (CSI) programme from VWV, the brand experience agency.

By Danette Breitenbach 28 Jul 2014 07:11

[Habari #Tuongee2014] The creative adult is the child who survived
[Habari #Tuongee2014] The creative adult is the child who survived

Habari Media's Insights and Innovations Director, Byron John (@ByronJohnza), covered the topic of creativity at this year's Habari Media Tuongee which took place from 17-18 July. He gave delegates a how-to guide for creativity and innovation in the workplace, explaining why being creative can sometimes feel completely unattainable and also how to get out of that rut.

By Ilse van den Berg 25 Jul 2014 08:15

What should a modern marketing manager be able to do?
What should a modern marketing manager be able to do?

South Africa has a really strange culture when it comes to business marketing: not only do you get hands on involvement (control?) from business owners and senior management, often to the point of death by democracy, but you also get marketing treated as a junior role.

By Chemory Gunko 24 Jul 2014 09:47

Andrea Mitchell
DigiChat with Andrea: Mobile Advertising & Marketing

Various research studies site South Africa as one of the leading countries in terms of mobile penetration (with access growing rapidly thanks to smart phones). It seems though, that there is a resistance by marketers to invest in mobile. I went in search of answers.

By Andrea Mitchell 23 Jul 2014 06:30

Andrea Mitchell
DigiChat with Andrea: Mobile Advertising & Marketing

Various research studies site South Africa as one of the leading countries in terms of mobile penetration (with access growing rapidly thanks to smart phones). It seems though, that there is a resistance by marketers to invest in mobile. I went in search of answers.

By Andrea Mitchell 23 Jul 2014 06:30

Matthew Arnold
Avoid these five common digital media mistakes

Digital media is a crucial part of today's marketing mix. While it is important to ensure that you have a digital media plan to support your campaign, it's even more important to make sure that you achieve the best results.

By Matthew Arnold 22 Jul 2014 15:01

Pierre Cassuto
Time to lay these digital publishing myths to rest

Digital publishing and advertising is a sophisticated, high-tech industry where we have an array of statistics and metrics at our fingertips, thanks to the wealth of data we collect in ad-serving systems, web analytics tools and other digital systems.

By Pierre Cassuto 21 Jul 2014 14:12