First and foremost, it is imperative to understand what an insight is and not confuse it with an observation or a trend...
By Mogorosi Mashilo 25 Mar 2015 05:27
The term omni-channel is on everyone's lips today - across all sectors - yet no brand in South Africa has managed to execute on a true omni-channel strategy. Look to the international market, however, and you'll find many examples of companies that have gained a real competitive edge from omni-channel approaches, including the likes of John Lewis, Tesco, Marriott International and Starbucks.
By Lynette Hundermark 16 Mar 2015 15:04
Two major pieces of news went viral this month, the Cape Town fires and the colour of that (white and gold) dress.
By Jess Mouneimne 12 Mar 2015 15:02
In physics, the Law of Conservation of Energy states that energy can neither be created nor destroyed - it can just change from one form to another. However, we are not constrained by this law in commerce when it comes to demand - new demand can be created.
By Sid Peimer 10 Mar 2015 05:56
New PwC survey dispels myths about women and work...
5 Mar 2015 09:17
The latest Ask Afrika Orange Index provides customer service trends, insights and thought leadership based on 13 years of data, across 32 industries and 155 companies, with representative companies as well as the government sector.
4 Mar 2015 08:05
Years ago, when my day job included carrying a machine gun and jumping out of helicopters, I remember sitting with some mates in the base barrack room, listening to Forces' Favourites on the radio.
By Brendan Seery 2 Mar 2015 15:44