Two things happened in the ad industry in the last few months that would have made David Ogilvy cringe in his grave.
By Suhana Gordhan, Issued by NATIVE VML 5 Mar 2014 07:33
On the eve before the world's TV cameras will be allowed for the first time into a courtroom to televise
the trial of legendary Paralympian Oscar Pistorius, and while talk shows still teem with furious debate over the issue of the invasion of privacy, a dubiously innocuous marketing tactic on the part of a Cape Town bakery was called publicly into question.
By Janine Lazarus 4 Mar 2014 07:27
It's the dawn of the 20th annual Design Indaba in Cape Town. It's going to be a veritable orgy of design skills, thinking and artifacts various, which need to be opined, yet before it all starts, there is the story of a single logo that needs to be told. This does not aim to be an-depth exposé, it is just an opinion.
By Terry Levin 26 Feb 2014 15:00
Has it ever pained you that your favourite toilet paper brand doesn't have a Facebook page? Does it annoy you that your breakfast cereal doesn't tweet? No? Me neither.
By Thandi Guilherme 25 Feb 2014 06:30
In an update of the SA Social Media Landscape 2014 report, released this week, it is revealed that at least 10.6 million South African adults use the WhatsApp instant messaging app on their phones.
21 Feb 2014 11:14
Search engine optimisation is one of the best online marketing strategy methods which you can adopt for the success of your online business.
By Manas Kumar 20 Feb 2014 10:20
SAN FRANCISCO - Facebook is betting huge on mobile with an eye-popping cash-and-stock deal worth up to $19 billion for Internet Age smartphone messaging service WhatsApp.
20 Feb 2014 09:03
Promising everything from love spells to cures for HIV, scam artists who pose as traditional healers are taking South Africans for a ride.
18 Feb 2014 08:23
I have the good fortune of working with some of the most powerful media groups in South Africa. Within these groups, often there are many business units. Each of these units is mandated to drive creativity and innovation into their markets by telling the stories of their clients to the audiences that consume them. But I find two key factors that may be eroding their efforts:
By Travis Bussiahn 17 Feb 2014 09:15
Shoprite Checkers announced last week that it is adding 10 soup trucks to its existing fleet of mobile soup kitchen units to feed an additional four million people, in response to the social media trend sweeping the country known as #Neknominations.
13 Feb 2014 09:17
With a global community of email users expanding from 2.4 billion to 2.8 billion by 2017, it's not rocket science to deduce that email marketing is and should still be an important part of the (direct) marketer's arsenal, and the numbers speak for themselves.
By Nick Durrant 12 Feb 2014 07:00
Although the fundamentals of good branding practice endure, the landscape in which brand managers must champion their brands is increasingly volatile. Great brand managers need to hone their 'brand radars' to adapt and evolve their branding strategies accordingly.
By Nicola Kleyn 5 Feb 2014 11:08
A career at Distell is truly a one-of-a-kind experience. It's more than working for a truly South African alcoholic beverage leader; it's an opportunity to be a Brandcrafter.
Issued by Nicolene Di Bartolo 5 Feb 2014 09:15
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