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Five social media tips to maximise your brand's online presence

Social media - everyone's doing it, but few brands get it right. As with most things in life, everyone has an opinion, and the majority of them aren't necessarily right. Your approach to social media channels is crucial, and should be constantly monitored and tweaked according to your market's response. If you're looking for some fail-safe social media tips, you've come to the right place.

By Gareth Slaven 19 Apr 2014 08:19

The tourism video that's so bad...

... Even the Singapore Tourism Board, which commissioned it - has scrapped it. (Video - if you're brave and like something cheesy)

16 Apr 2014 06:55

Townships are the new black

The township is no longer a foreign land far away and its story is no longer one of the haves and have-nots.

By Danette Breitenbach 16 Apr 2014 06:46

Now is the time for SMS marketing

In South Africa 92.8% of the population owns a mobile phone, so the short message service (SMS) is fast becoming a powerful tool for businesses to interact with new and existing clients.

By Craig Rossouw 15 Apr 2014 06:38

The relevance of personal branding and marketing

We are all branded whether we like it or not, and if you don't take responsibility for branding and marketing yourself, others will do it for you.

By Donna Rachelson 11 Apr 2014 08:01

Marketing careers of the future

According to Forbes, the outlook is rosy for marketing professionals working in the industry as marketing managers, advertising and sales representatives, marketing film and video editors, graphic designers, and market research analysts. These role players, as well as many others, are essential in bringing together the vibrant marketing content found on television and in print. However, although marketing careers are expected to stay strong, there are a number of changes predicted for the future that could affect your skill set.

Issued by GetSmarter 9 Apr 2014 09:03

Who says loyalty doesn't pay?

So many articles were written last year, making reference to the fact that loyalty doesn't pay. So many radio interviews, one of which I was part of, on Bruce Whitfield's Money Show, were questioning whether loyalty pays.

By Amanda Cromhout 9 Apr 2014 06:07

Where is your content marketing plan?

In the last few years, content marketing has become a hot topic for brands wanting to fight for their share of audience in the digital realm.

By Athar Naser 8 Apr 2014 06:34

[PRISM Awards 2014]: All the winners

The Public Relations Institute of Southern Africa (PRISA) 2014 PRISM Awards took place last night in Sandton. And here are the winners! Congratulations to all of you.

7 Apr 2014 06:59

So you've started your own business... and it's damn scary

Starting any new venture, whether it's personal or business related, is scary.

By Chemory Gunko 3 Apr 2014 07:43

WhatsApp with Facebook?

In February, Facebook announced the buy-out of WhatsApp, the popular instant messaging service, for US$19-billion. The instant messenger has over 450-million active users. People have been asking why Facebook spent so much on the instant messenger. Is it that Facebook wants to have dominance in the mobile market or are more people moving away from Facebook?

By Christopher Smith 2 Apr 2014 14:05

Brand building vs ROI - what should your marketing agency focus on?

When I was studying marketing, my lecturer said that one of the best ways to spread brand awareness is through your customers.

By Daryn Smith 31 Mar 2014 06:45

DigiChat with Andrea: Do agencies, brands and publishers need a digital division?

We've all experienced it - the compelling and emotive TV ad that leaves us wanting to find out more...

By Andrea Mitchell 26 Mar 2014 08:17