Most businesses will find the idea of automating functions like sales and marketing compelling, as it helps marketers to streamline activities like lead generation, segmentation, lead nurturing and lead scoring, customer lifecycle marketing, cross-sell and up-sell, customer retention and marketing ROI measurement.
Jared Koning 2 Dec 2016
Brands need to engage with their customers regularly in order to be competitive. With all of the messaging thrown in front of today's consumers, a business that succeeds at attracting the attention of consumers time and again will have the advantage. Luckily, engagement isn't impossible to capture in thanks to today's technology and social platforms.
Jennifer Roberts 29 Nov 2016
As our lives became more digitalised there were more opportunities for brands and marketers to connect with consumers and send out advertising messages. Today, as I casually scroll through my Facebook and Instagram feed, based on my searching and online behaviour patterns, I'm targeted with ads that I should be interested in.
Chiara Di Rago 25 Nov 2016
Tammy Lederle is founder and CEO of both Brandnew Creative Agency and Take Charge. She started her own catering business from her mom's kitchen when she was 19 years old, having learned from the 'best She Boss ever' - her mom, who also successfully ran two businesses. Here's how Lederle baked her own entrepreneurial passion.
Leigh Andrews 24 Nov 2016
And the very thing that brought me back to life - will do just the same for your brand during this difficult time. My name is Conn Bertish - I am a brain cancer survivor, creative strategist and founder of Cancer Dojo - the first project of my resilience-building content agency, HTK - (Harder To Kill).
Conn Bertish 18 Nov 2016
Publicis Machine has just won the hotly-contested Mercedes-Benz Cars Digital/CRM account and already the talented team is gearing up to elevate the digital footprint of this powerful global brand. Mercedes-Benz Cars is a division of Mercedes-Benz South Africa and MBFS, a wholly-owned subsidiary of MBSA.
Publicis Machine 17 Nov 2016
The online marketing world is changing at a very rapid pace. New tools and strategies are always emerging for driving traffic, increasing social engagement, building an email list, increasing conversions and improving search engine rankings. Therefore, business owners, marketers and bloggers must always be on top of their game in order to stay ahead of the competition. The good news is that there are many online marketing experts that you can learn from on a daily basis:
Charles Mburugu 11 Nov 2016
The chances are if you're in marketing, you've heard of programmatic media buying, the latest digital advertising buzzword. What is less likely however, is that your agency has explained why exactly this tool works so well when used properly, and what exactly "using it properly" means.
Andre Steenekamp 10 Nov 2016
That digital marketing is a constantly evolving phenomenon is a given. It's no longer changing monthly or weekly, but daily. And companies that are waiting for the next wave to break before venturing into these fast-moving waters will be left high and dry.
Craig Munitz 9 Nov 2016
The annual retail price slashing marathon and shopping bonanza - Black Friday - falls on Friday, 25 November this year. Just like in 2014 and 2015, queues are expected to start gathering before store opening times in almost all retail stores.
Bandile Ndzishe 9 Nov 2016