PARIS, FRANCE / JOHANNESBURG-CAPE TOWN, SA: Publicis Groupe has announced today the acquisition of the South Africa-based company Epic Communications, one of SA's leading independent integrated strategic communications agencies...
26 Feb 2015 13:15
Colleen Backström, MD of Kaleidoscope response marketing, shares several simple ways to improve the success of your email marketing, no matter what industry you're targeting...
By Leigh Andrews 25 Feb 2015 08:00
Winning a Bookmarks Awards is important. It is meaningful for a number of reasons, of which the winning is the least important. The latest Bookmarks Awards winners explain this why this year also reflects the evolution of the Awards themselves as well as the growth and maturing of the industry.
By Danette Breitenbach 23 Feb 2015 11:11
Eight South African judges have been appointed to the Cannes Lions 2015 judging panel.
23 Feb 2015 09:37
NEWSWATCH: Nando's in Zimbabwe has quickly distanced itself from a cheeky ad based on Mugabe's recent much-publicised 'carpet malfunction', reports BD Live...
20 Feb 2015 06:49
Yes, consumers are all in the digital space. Not all consumers are not the same, and no, not all digital consumers are same. Digital consumers are all different and do different things in this space and so, brands need to be savvy to reach them.
By Danette Breitenbach 11 Feb 2015 06:01
Do you ask yourself the question: what did I do before I signed up for MySpace, Facebook and Twitter?
By Thabiso Dlamini 10 Feb 2015 09:20
Many South African marketing and media people are still in denial. To about the same extent as Thabo Mbeki and Co were over HIV/Aids...
By Chris Moerdyk 5 Feb 2015 09:10
Content is the connective thread of all marketing. This might sound like a bold declaration I know but in actual fact, this status quo shouldn't be surprising.
By Joseph Neusu 3 Feb 2015 14:34
I was recently asked to quote for a media consultancy job by a Cape Town company. It's a pretty straightforward job as they're a small company with an extremely niche product. Therefore there are only so many publications, radio and television that would find their product newsworthy.
By Marion Scher 3 Feb 2015 07:40