With the introduction of social media, buying decisions have become somewhat tedious with consistent influxes of ads throughout the web. Consumers are now looking at fellow consumers to inform their purchasing decisions; they now look at each other and at their favourite personalities, who are consolidating massive followings on various social media platforms.
Lebogang Mokubela 17 May 2016
If you're targeting a generic 'black middle class' without properly interpreting the meaning behind the insights you're using in your brand communication, you'll fall just as far short of actually resonating with your intended audience as those who use the 'Africa as a country' mindset. Here's why.
Leigh Andrews 16 May 2016
We are almost halfway into 2016 so I thought it would be interesting to revisit my thoughts from January this year about digital agency trends. My findings were most interesting.
Stephen Sandmann 13 May 2016
While Aero's ATL campaign was encouraging consumers to "Let Go", the experiential challenge was how to physicalise that moment of release for consumers. It was time to bring to life an Aero moment that would allow consumers to watch their woes float away in a bubble. We came up with an innovative interactive vending experience that allowed the consumer to experience that "Let Go" moment.
Offlimit Communications 13 May 2016
Video content has gained much ground over recent years, with approximately 400 hours of video uploaded to YouTube every minute, and over a billion viewers accessing this content per month. YouTube creator Grant Hinds shares valuable insight into online video creation and how well-suited collaborations can produce better return on investment for brands.
Angie White 10 May 2016
The concept of black tax has drawn a lot of attention in recent years. It is something that is considered important yet remains difficult for many marketers to fully understand. The concept of black tax has many layers to it, which has led to various interpretations of what it means and its impact on society.
The most powerful currency that cuts through all of the world's most lucrative business deals and transactions is the value of trust, not money. Money is a by-product of creating trust. Once we trust you then we can buy from you, then we can do business with you, then we can give you our money in exchange for goods and services we trust, and then a relationship based on trust can ensue.
Bandile Ndzishe 10 May 2016
The digital revolution has opened businesses up to a world of possibilities that only a decade ago was considered science-fiction. By 2020 there will be more than 50 billion connected devices worldwide, that is seven devices per person. Welcome to the era of the connected consumer!
Millward Brown 4 May 2016