Google SA has announced the launch of the 2017 Connected Consumer Study, conducted by research group Kantar TNS. This year's study researched how online behaviour has changed, compared TV and online video consumption habits, how mobile usage has evolved over time, and, finally, what the future of technology holds.
3 days ago
Apple's special edition iPhone X release - like the new iPhones before it - brings thousands of people lining up in front of Apple stores around the globe. It raises the seemingly obvious question: what sane person would queue overnight for an over-priced, at best incrementally-changed gadget?
Harald Wieser 16 Nov 2017
A year and a half since being appointed CEO of TBWA\Hunt\Lascaris, Karabo Denalane explains why "there's never been a better time to be in the industry."
Jessica Tennant 14 Nov 2017
Anatoly Roytman, managing director of Accenture Interactive and Global lead for EALA (Europe, Africa, Middle East and Latin America), believes that Accenture Interactive is building the "agency of the future". We asked him to elaborate as our #MeettheMarketer this month on Bizcommunity.africa.
Louise Marsland 13 Nov 2017
The Direct Marketing Association of South Africa's (DMASA) Assegai Awards might be all about the numbers, but the Awards are no game. With ROI a key measurement of a campaign, only those that deliver are rewarded, and despite a tough year, the industry accomplished that.
Danette Breitenbach 10 Nov 2017
The Direct Marketing Association of South Africa (DMASA) hosted the Assegai Awards 2017 at The Empire in Parktown on 9 November, 2017.
9 Nov 2017
Marketers who ignore the differences between Millennials and Afrilennials are taking a great risk with their brands and communication strategies, but those who appreciate the subtle nuances between the two 'generations' and use this understanding to finetune their brands' relationship with consumers should experience growth in terms of sales and brand value.
FCB Africa 6 Nov 2017
What does the time-sapped, permanently distracted digital consumer want from your advertising? It's probably simpler than you think. Kantar Millward Brown's global media and digital CEO Gonzalo Fuentes recently let SA marketers in on the secret.
Leigh Andrews 6 Nov 2017
The Mobile Marketing Association South Africa (MMA SA) celebrated creativity, innovation and talent across mobile marketing at the MMA SA Smarties Awards 2017, held at The Capital Moloko Hotel, Sandton on Thursday, 2 November.
2 Nov 2017
In the annual Cannes Lions Global Creativity Report, Native VML has been named the global 'Entertainment Agency of the Year' for 2017.
Jessica Tennant 2 Nov 2017
At the annual Mobile Marketing Awards for Europe, the Middle East and Africa Smarties Awards gala ceremony, held on Wednesday, 25 October 2017 at Swissôtel The Bosphorus in Istanbul, Turkey, the association once again celebrated excellence, innovation and effectiveness in mobile marketing.
26 Oct 2017