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2014 - No awards necessary to have a Halo of a good year!
2014 - No awards necessary to have a Halo of a good year!

Don't write off non-traditional BTL agency Halo just because their name didn't appear at any of this year's award shows - Dean Oelschig, Halo director, says to keep an eye out for them on next year's awards circuit, as the work they created this year should see them walk away with their fair share...

By Leigh Andrews 12 Dec 2014 08:00

[Orchids & Onions] SAA's bold promo to win back passengers has wings to fly
[Orchids & Onions] SAA's bold promo to win back passengers has wings to fly

At the risk of being deluged by hate mail, I have been given some hope for the future of South African Airways (SAA) by their plans to revamp their oft-criticised Voyager frequent flyer programme...

By Brendan Seery 9 Dec 2014 09:15

Five ways to get the most from social media
Five ways to get the most from social media

Social media occupies a central role in today's brand/consumer interaction space. Yet many brands rush into social media without putting a coherent strategy in place that covers resourcing, objectives and execution for their social media platforms. Here are five best practices that we've seen deliver good results for our clients in the real world.

By Gordon Geldenhuys 4 Dec 2014 14:22

Chemory Gunko
Hitting rock bottom and finding hope

I think it's fair to say that 2014 has been a pretty horrible year for many, many people, including me...

By Chemory Gunko 4 Dec 2014 06:00

David Alves
Eight things to consider when plotting your 2015 digital marketing strategy

As consumers feel the Christmas pinch, so marketers begin their planning for 2015. In-depth reviews of what worked and what didn't commence and agencies wrack their fatigued brains for new and inspiring ways to reach their audiences in the year to come. Without boring you with predictions for 2015, here are a few suggestions to consider when plotting out the year ahead.

By David Alves 2 Dec 2014 14:05

SEO is always evolving - find out how
SEO is always evolving - find out how

For a number of years the back bone of any SEO campaign has been the process of identifying and targeting specific keywords. This practice commonly known as keyword research entailed identifying a couple of core keywords to target per page on a client's website, this was done though looking at search volume, relevance and competition in a bid to find the keywords that would provide the best return on investment.

By Graeme Stiles 1 Dec 2014 14:00

Kirsty Sharman
Silly season social marketing insights

The shops and malls are already filled with Christmas decorations to the hilt, complete with BoneyM in the background and Santa photo stations at every corner. It's obvious that the brick and mortar world is racing away on the festive season bandwagon already, but what are the trends in online marketing around the silly season?

By Kirsty Sharman 28 Nov 2014 08:19

AdFocus Awards 2014: Twice as nice for Joe Public
AdFocus Awards 2014: Twice as nice for Joe Public

The AdFocus Awards took place on 26 November 2014 at the The Fifth Room in Rivonia, Johannesburg, with Joe Public walking away with two big awards.

By Danette Breitenbach 27 Nov 2014 10:43

[NewsMaker] Melissa Attree
[NewsMaker] Melissa Attree

Ogilvy & Mather Cape Town's new director of content strategy and digital marketing expert, Melissa Attree, took up her new position this week at the agency.

By Louise Marsland 26 Nov 2014 13:04

Celebrating 20 years of living in Levi's locally
Celebrating 20 years of living in Levi's locally

How better to celebrate 20 years of building a legendary brand in South Africa than transforming an old Cape Town factory/warehouse into a San Francisco streetscape, taking guests way-back-when to the very beginning of the Levi's brand in 1853?

By Ilse van den Berg 25 Nov 2014 11:11

#OutofOffice is where great brands are built
#OutofOffice is where great brands are built

Out of Office is no longer just an automatic reply, but a new talk series that features inspirational, informative and high-profile speakers in unusual spaces, and also what marketers and brand managers alike ought to be if they're to make any meaningful difference in the lives of consumers.

By Jessica Taylor 25 Nov 2014 08:58

Telkom exits marketing comfort zone, enters entertainment sponsorship
Telkom exits marketing comfort zone, enters entertainment sponsorship

Enzo Scarcella, Telkom's Chief Marketing Officer, discusses the strategy of entering into entertainment sponsorship such as Idols, DStv Box Office and Dragons' Den...

By Leigh Andrews 24 Nov 2014 14:15

Email newsletters: Keep customers informed to get repeat business
Email newsletters: Keep customers informed to get repeat business

Email newsletters are the medium most commonly used by companies to communicate with prospective customers and current customers. The goal of this communication is to educate, inform and persuade customers to visit them again...

By Dries Badenhorst 24 Nov 2014 14:00