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Mogorosi Mashilo
[The Human Truth behind the Trend] Part 1: The importance of consumer insights

First and foremost, it is imperative to understand what an insight is and not confuse it with an observation or a trend...

By Mogorosi Mashilo 25 Mar 2015 05:27

The elephant in the SAARF boardroom
The elephant in the SAARF boardroom

I remember, very well, the agony of SAARF Council meetings...

By Chris Brewer 23 Mar 2015 07:59

Seven key trends in digital marketing
Seven key trends in digital marketing

Here are seven trends I reckon will dominate digital marketing this year...

By Ben Evans 20 Mar 2015 05:36

Chris Moerdyk
A case history of branding from scratch

When the printing and manufacturing Paarl Media Group decided to list on the JSE, it started on a journey into what could well have been into the dark unknown of choosing a new name...

By Chris Moerdyk 17 Mar 2015 07:45

Evolving from multi-channel to true omni-channel experiences
Evolving from multi-channel to true omni-channel experiences

The term omni-channel is on everyone's lips today - across all sectors - yet no brand in South Africa has managed to execute on a true omni-channel strategy. Look to the international market, however, and you'll find many examples of companies that have gained a real competitive edge from omni-channel approaches, including the likes of John Lewis, Tesco, Marriott International and Starbucks.

By Lynette Hundermark 16 Mar 2015 15:04

Should you attend the AMPS LSM funeral?
Should you attend the AMPS LSM funeral?

Hands up all those people who think they know what an LSM is and actually use this to define target markets, plan media schedules - or anything else, for that matter...

By Chris Brewer 16 Mar 2015 08:48

Ahmed Bulbulia
The curious case of milk & popcorn in Nigeria

I never fully appreciated the phrase "We are a product of our environment" until coming to Lagos. Small, seemingly inconsequential aspects of a society have a ripple effect that affects culture as a whole.

By Ahmed Bulbulia 16 Mar 2015 07:00

Jess Mouneimne
When getting PR on a trending topic goes very right and very wrong

Two major pieces of news went viral this month, the Cape Town fires and the colour of that (white and gold) dress.

By Jess Mouneimne 12 Mar 2015 15:02

Sid Peimer
Six traps that will lose you market share

In physics, the Law of Conservation of Energy states that energy can neither be created nor destroyed - it can just change from one form to another. However, we are not constrained by this law in commerce when it comes to demand - new demand can be created.

By Sid Peimer 10 Mar 2015 05:56

Female millennials are the most confident and ambitious of any female generation
Female millennials are the most confident and ambitious of any female generation

New PwC survey dispels myths about women and work...

5 Mar 2015 09:17

New research: How employee emotions' impact on customer experience
New research: How employee emotions' impact on customer experience

The latest Ask Afrika Orange Index provides customer service trends, insights and thought leadership based on 13 years of data, across 32 industries and 155 companies, with representative companies as well as the government sector.

4 Mar 2015 08:05

Chris Moerdyk
Why customer service is so bad

One of the main reasons why customer service in South Africa is pretty much atrocious is because staff attend customer service training courses...

By Chris Moerdyk 3 Mar 2015 05:02

[Orchids & Onions] VW's honesty shows the cliché game is all but up!
[Orchids & Onions] VW's honesty shows the cliché game is all but up!

Years ago, when my day job included carrying a machine gun and jumping out of helicopters, I remember sitting with some mates in the base barrack room, listening to Forces' Favourites on the radio.

By Brendan Seery 2 Mar 2015 15:44