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Grow your storytelling, grow your brand

In prehistoric times, great stories were told sitting around a campfire. In the glow of the flames storytellers would share exciting tales to impart information, to teach, to encourage and to entertain. Storytelling is an evolutionary mechanism crucial to human communication and central to our success.

By Parusha Partab 20 Apr 2017

Media: Dark art or science?
Media: Dark art or science?

Let's face it, 2017 is already tougher than 2016, which was in turn was tougher than the previous year. The advertising industry is under pressure, and media agencies are not excluded from this.

By Quinton Jones 17 Apr 2017

LSM vs SEM
SEMs to replace LSMs over next two years

The new Socio-Economic Measure (SEMs) will replace the market segmentation tool, Living Standard Measure (LSMs), over the next two years. Kantar TNS feels this is a more accurate reflection of South African society in terms of how people live.

13 Apr 2017

Koenderman was inducted into the Loeries Hall of Fame in 2015.
RIP Tony Koenderman

Tony Koenderman's family have announced that he passed away on the evening of Sunday, 9 April from complications that arose after an operation for a broken leg and an extended stay in ICU.

13 Apr 2017

Amarula launches phase two of conservation campaign
Amarula launches phase two of conservation campaign

Amarula's efforts to save the African elephant has stepped up another gear by releasing 400,000 bespoke Amarula bottles to communicate that there are now only 400,000 elephants left in the wild.

13 Apr 2017

Hyundai Creta brand ambassadors Ayanda-Allie Paine and Leanne Dlamini with Hyundai South Africa marketing director, Oscar Makola.
How Hyundai is driving female brand ambassadorship

Another week, another car ad, but the new #CretaLightTheWay campaign by Joe Public for Hyundai is really gaining traction for putting female influencers behind the wheel.

By Leigh Andrews 11 Apr 2017

A clear content strategy will turn you into this unicorn, leaving satisfied customers clamouring for more of your magical marketing messages. Image © Shamain –
Clear content marketing strategy = happy customers + happy boss

Content marketing is essential for your brand to become a thought leader, but that's impossible without a well-planned strategy in place. Here's what I learned from BlueMagnet's recent content marketing and social media training course, such as how to 'poop candyfloss', among other magical things.

By Leigh Andrews 7 Apr 2017

Popimedia launches CMO2020 initiative
Popimedia launches CMO2020 initiative

Amidst the backdrop of a rapidly evolving business environment, characterised by a need for innovation to cut through the marketing clutter, and the growing trend of digital disruption led by mobile, the role of the chief marketing officers (CMOs) of the future will be fundamentally different to what it is today.

6 Apr 2017

Bowie15 © –
A view of independent agencies in South Africa

Nowadays, as we are gradually coming out of a global recession and economic crisis in which communication agencies have been greatly affected, all agencies of all disciplines have continued to compete ferociously for local clients.

By César Vacchiano 4 Apr 2017

A screengrab from the video.
NanoDrop video fools around with Paris Hilton

The SodaStream NanoDrop campaign on 1 April, featured humorous video content starring Paris Hilton, who appeared to debut the latest invention from her ‘Paris Hilton Institute of Plastic Pollution Solutions' (Phipps) - NanoDrop ‘a highly condensed sparkling water.'

3 Apr 2017

(c) Vitaliy Vodolazskyy -
Why your social media marketing strategy isn't taking off

Brands in every industry are investing more heavily in social media marketing in 2017. Unfortunately, most businesses aren't tracking their ROI. According to a survey of 1,000 companies, 41% of brands have no idea what impact social media has on their brand's finances.

By Ryan Kh 3 Apr 2017

Original image © –
Fake followers are a massive problem, as SA duo proves

It's almost become an unspoken fact over the years that social media has a major problem with fake followers. Now, two writers have brought the problem into the open by running a dummy Instagram account and buying fake followers in the process.

By Hadlee Simons 3 Apr 2017

#BrandManagerMonth: Building a whiskey brand that's #3xBetter
#BrandManagerMonth: Building a whiskey brand that's #3xBetter

The export numbers for Irish whiskey are predicted to double to 12 million cases by 2020, with Africa seen as a key growth market for the category. Preparing to steal a larger share of this market is Tullamore D.E.W, the only triple distilled, triple blended and triple matured Irish whiskey.

By Lauren Hartzenberg 27 Mar 2017