A new year brings a new set of opportunities, but only if you're prepared to identify where they live and have the tools to grab them. Are you ready?
Issued by GetSmarter 19 Jan 2015 09:30
Avanade released a report on the new CIMO role, which is effectively merging the worlds of IT and marketing. But instead of just bogging you down with the findings, Nicolette Singh, Marketing Lead, Avanade South Africa, talks us through what the new CIMO role actually means...
By Leigh Andrews 15 Jan 2015 14:00
Shift One will present four free digital marketing courses on four consecutive Fridays in February in Cape Town. Following the success of its December 2014 course, the courses will follow the same format of two hours from 10am to noon.
15 Jan 2015 10:10
Do you work for someone who never seems to stop thinking about the next big thing that needs to be implemented? You know the type, rushing into the office and stealing productive time to call a meeting about some new idea he thought up on the toilet that morning, implementing untested ideas, and blaming the staff when they backfire?
By Dylan Kohlstädt 14 Jan 2015 08:44
TEAMtalk Media, MobiMedia, AddSuite, LoveDigital and Honeykome are all making waves in the African marketing industry. But did you know they're all part of the same umbrella company, Ole! Media Group, or OMG? CMO Deseré Orrill tells us more...
By Leigh Andrews 13 Jan 2015 14:00
An independent (with a lower case "i", please note) media is vital to the success of our fledgling experiment in South African democracy. And media, as the gurus like Professor Anton Harber constantly tell us, should remain free from undue influence from business pressures or proprietors...
By Brendan Seery 12 Jan 2015 14:00
WASHINGTON DC, US: In each stage of the market research process, there are common mistakes that can be made. It is when we make mistakes that our reactions are most important. How researchers choose to handle their mistakes will determine whether there will be a successful outcome in a market research project.
By Caitlin Stewart, courtesy Ashlan Bonnell 9 Jan 2015 14:20
Looking to break into the lucrative African market? The key may lie in a new online directory with the power of social network functionality that links your brand to African celebrities. Click through to A-Listers, says founder, Laura Eboa Songue...
By Leigh Andrews 9 Jan 2015 14:00