Gen Z to give marketers a run for their money
Gen Z to give marketers a run for their money

Kantar Millward Brown's Annual Digital & Media Predictions highlight the scale of the challenge presented by a new generation with high expectations and values

Issued by Kantar Millward Brown 2 days ago

Top marketing automation tools for your business
Top marketing automation tools for your business

Most businesses will find the idea of automating functions like sales and marketing compelling, as it helps marketers to streamline activities like lead generation, segmentation, lead nurturing and lead scoring, customer lifecycle marketing, cross-sell and up-sell, customer retention and marketing ROI measurement.

By Jared Koning 2 Dec 2016

#EntrepreneurMonth: A rising star in marketing
#EntrepreneurMonth: A rising star in marketing

At the Standard Bank Tshwane Business Awards, the Young Entrepreneur of the Year award went to Lebogang Mokubela, founder of the Lemok Group.

By Beverley Klein 29 Nov 2016

123RF
Six steps to a better digital marketing strategy

Brands need to engage with their customers regularly in order to be competitive. With all of the messaging thrown in front of today's consumers, a business that succeeds at attracting the attention of consumers time and again will have the advantage. Luckily, engagement isn't impossible to capture in thanks to today's technology and social platforms.

By Jennifer Roberts 29 Nov 2016

How can brands overcome ad blocking software?
How can brands overcome ad blocking software?

As our lives became more digitalised there were more opportunities for brands and marketers to connect with consumers and send out advertising messages. Today, as I casually scroll through my Facebook and Instagram feed, based on my searching and online behaviour patterns, I'm targeted with ads that I should be interested in.

By Chiara Di Rago 25 Nov 2016

'She Boss' Lederle.
#EntrepreneurMonth: Lessons from a She Boss

Tammy Lederle is founder and CEO of both Brandnew Creative Agency and Take Charge. She started her own catering business from her mom's kitchen when she was 19 years old, having learned from the 'best She Boss ever' - her mom, who also successfully ran two businesses. Here's how Lederle baked her own entrepreneurial passion.

By Leigh Andrews 24 Nov 2016

I had to die first, to write this article
I had to die first, to write this article

And the very thing that brought me back to life - will do just the same for your brand during this difficult time. My name is Conn Bertish - I am a brain cancer survivor, creative strategist and founder of Cancer Dojo - the first project of my resilience-building content agency, HTK - (Harder To Kill).

By Conn Bertish 18 Nov 2016

Publicis Machine gears up with Mercedes-Benz win
Publicis Machine gears up with Mercedes-Benz win

Publicis Machine has just won the hotly-contested Mercedes-Benz Cars Digital/CRM account and already the talented team is gearing up to elevate the digital footprint of this powerful global brand. Mercedes-Benz Cars is a division of Mercedes-Benz South Africa and MBFS, a wholly-owned subsidiary of MBSA.

Issued by Publicis Machine 17 Nov 2016

#FillUpOrlandoStadium a roaring success
#FillUpOrlandoStadium a roaring success

MTN South Africa was the main sponsor of the #FillUpOrlandoStadium concert featuring local hip hop artist Cassper Nyovest. The campaign followed the success of the #FillUpTheDome concert, and exceed expectations.

By Beverley Klein 14 Nov 2016

Seven top online marketing experts to follow
Seven top online marketing experts to follow

The online marketing world is changing at a very rapid pace. New tools and strategies are always emerging for driving traffic, increasing social engagement, building an email list, increasing conversions and improving search engine rankings. Therefore, business owners, marketers and bloggers must always be on top of their game in order to stay ahead of the competition. The good news is that there are many online marketing experts that you can learn from on a daily basis:

By Charles Mburugu 11 Nov 2016

Online marketing: Going beyond the click with programmatic buying
Online marketing: Going beyond the click with programmatic buying

The chances are if you're in marketing, you've heard of programmatic media buying, the latest digital advertising buzzword. What is less likely however, is that your agency has explained why exactly this tool works so well when used properly, and what exactly "using it properly" means.

By Andre Steenekamp 10 Nov 2016

The digital marketing future is now
The digital marketing future is now

That digital marketing is a constantly evolving phenomenon is a given. It's no longer changing monthly or weekly, but daily. And companies that are waiting for the next wave to break before venturing into these fast-moving waters will be left high and dry.

By Craig Munitz 9 Nov 2016

Image credit:
Deals predictions, stores to watch and business case for SA retailers who adopt US Black Friday

The annual retail price slashing marathon and shopping bonanza - Black Friday - falls on Friday, 25 November this year. Just like in 2014 and 2015, queues are expected to start gathering before store opening times in almost all retail stores.

By Bandile Ndzishe 9 Nov 2016