Influencer marketing: Why you should care!
Influencer marketing: Why you should care!

Sit up, take notice and get connected, because influencer marketing is here to stay.

By Chiara Di Rago 20 May 2016

Influencer marketing - the next logical approach to social media marketing
Influencer marketing - the next logical approach to social media marketing

With the introduction of social media, buying decisions have become somewhat tedious with consistent influxes of ads throughout the web. Consumers are now looking at fellow consumers to inform their purchasing decisions; they now look at each other and at their favourite personalities, who are consolidating massive followings on various social media platforms.

By Lebogang Mokubela 17 May 2016

Makhathini and Tshabalala
Unearthing the true 'kasi truths'

If you're targeting a generic 'black middle class' without properly interpreting the meaning behind the insights you're using in your brand communication, you'll fall just as far short of actually resonating with your intended audience as those who use the 'Africa as a country' mindset. Here's why.

By Leigh Andrews 16 May 2016

Digital agency trends to live by in 2016 revisited
Digital agency trends to live by in 2016 revisited

We are almost halfway into 2016 so I thought it would be interesting to revisit my thoughts from January this year about digital agency trends. My findings were most interesting.

By Stephen Sandmann 13 May 2016

Aero Let Go
Aero Let Go

While Aero's ATL campaign was encouraging consumers to "Let Go", the experiential challenge was how to physicalise that moment of release for consumers. It was time to bring to life an Aero moment that would allow consumers to watch their woes float away in a bubble. We came up with an innovative interactive vending experience that allowed the consumer to experience that "Let Go" moment.

Issued by Offlimit Communications 13 May 2016

The power of video content explained by YouTube creator Grant Hinds
The power of video content explained by YouTube creator Grant Hinds

Video content has gained much ground over recent years, with approximately 400 hours of video uploaded to YouTube every minute, and over a billion viewers accessing this content per month. YouTube creator Grant Hinds shares valuable insight into online video creation and how well-suited collaborations can produce better return on investment for brands.

By Angie White 10 May 2016

Black tax and the opportunity for brands
Black tax and the opportunity for brands

The concept of black tax has drawn a lot of attention in recent years. It is something that is considered important yet remains difficult for many marketers to fully understand. The concept of black tax has many layers to it, which has led to various interpretations of what it means and its impact on society.

By Tumisang Matubatuba, Issued by Yellowwood Future Architects 10 May 2016

All infographics ©
When retailers and brands tell the biggest lies

The most powerful currency that cuts through all of the world's most lucrative business deals and transactions is the value of trust, not money. Money is a by-product of creating trust. Once we trust you then we can buy from you, then we can do business with you, then we can give you our money in exchange for goods and services we trust, and then a relationship based on trust can ensue.

By Bandile Ndzishe 10 May 2016

#GreenScreenWithMurphy
[Behind the Loeries] with... Andrea Quaye

In addition to her role as marketing director of the South African Breweries (SAB), Andrea Quaye is a member of the Loeries committee. Here's what makes her tick.

By Leigh Andrews 6 May 2016

Insights2020: Three dimensions for customer-centric growth
Insights2020: Three dimensions for customer-centric growth

The digital revolution has opened businesses up to a world of possibilities that only a decade ago was considered science-fiction. By 2020 there will be more than 50 billion connected devices worldwide, that is seven devices per person. Welcome to the era of the connected consumer!

Issued by Millward Brown 4 May 2016

AMPS is now officially dead
AMPS is now officially dead

(Long live the Establishment Survey).

By Chris Brewer 3 May 2016

Video surveys: The next big thing
Video surveys: The next big thing

Much has been said about the need to conduct consumer research on different devices, but what about completely switching up the format by choosing video over static ads? Here's why it works.

By Leigh Andrews 3 May 2016

Where is marketing research going?
Where is marketing research going?

The question is provoked by the weak economy, budget cuts and greater complexity.

By mike broom 3 May 2016