Based on Viacom's extensive research on Generation X presented by Christian Kurz, senior vice president, global insights for Viacom International Media Networks at the VIMN Africa Thought Leadership Breakfast at The Venue Melrose Arch in Johannesburg on Wednesday, 17 May, one question remains...
Jessica Tennant 3 days ago
While the world was focusing on Millennials and Baby Boomers, Gen X were quietly reinventing what it means to be an adult today...
Jessica Tennant 23 May 2017
Africa's middle class is more than 100 million strong (excluding South Africa), with a combined monthly spending power of R1.3 trillion. How do you market to this extremely aspirational segment?
Louise Marsland 22 May 2017
The VIMN Africa Thought Leadership Breakfast on Wednesday, 17 May featured a keynote address by Christian Kurz, senior vice president, global insights for Viacom International Media Networks. Unpacking the media company's latest global study, he uncovered some game-changing new trends amongst kids, youth and adults disrupting how you market to them.
Jessica Tennant 19 May 2017
NEWSWATCH: Allan Gray has let go of ad agency, Ogilvy & Mather Cape Town, effective 31 July, and is in the process of appointing a new agency to manage the account. The new agency and the reasoning have not yet been disclosed.
19 May 2017
Amri Botha and Carina Coetzee from advertising agency, ninety9cents were “pretty shocked and pleasantly surprised,” when they were announced as the winners of the Ster-Kinekor Cinemark 48-hour competition at the Ster-Kinekor Cavendish Cine Prestige complex in Claremont, Cape Town on Monday, 15 May 2017!
Juanita Pienaar 15 May 2017
The results of the thirteenth Sunday Times Generation Next youth survey were announced at the Awards held at Sandton Convention Centre on Thursday, 11 May. Nike was once again awarded as the 'Overall Coolest Brand', after claiming top spot in three of the 75 categories surveyed: 'Coolest Clothing Brand', 'Coolest Brand Slogan', and 'Coolest Footwear Brand'.
12 May 2017
If you were to name the marathon athletes who attempted to break the two-hour barrier in the Nike Breaking 2 campaign last weekend, I would be surprised if more than 1% of you would get one name correct.
Richard Dunn 10 May 2017
This year's Prism Awards' most successful winners are all independent agencies - from Clockwork Media with 12 awards, PR Worx with 11, Atmosphere with 10 and Engage Joe Public with 5. The top award of the Prism Awards, South African Campaign of the Year, was also won by two independent agencies, Retroviral and Tribeca Public Relations.
Danette Breitenbach 8 May 2017
Customer experience is more than just serving your customers, knowing where they buy their products from or what kind of brands they prefer. To be able to deliver an optimised and personalised experience that will drive loyalty and engagement, you need to have a complete understanding of your customer.
BrandLove 4 May 2017