Cadek Media

Marketing Indaba gets ready for Sandton - Book your tickets

[Issued by Cadek Media] Are you a serious marketer? Then you should attend the Marketing Indaba conference at Sun International's brand new Maslow Hotel in Sandton on 29 and 30 May. 24 May 2013 13:14

Bizcommunity.com

Portfolio Night Johannesburg: SA's All-Stars shortlist revealed!

[Issued by Bizcommunity.com] The young, the gifted and the motivated had the opportunity to present their portfolios at the inaugural Portfolio Night Johannesburg on Wednesday, 22 May 2013, hosted by McCann Johannesburg, and Bizcommunity.com is thrilled to announce the judges' shortlist of five, one of whom will be the first South African Portfolio Night All-Star! 24 May 2013 12:46

Living Your Brand

IMC Conference announces final speaker and workshop topics

[Issued by Living Your Brand] In less than three weeks, the country's top media and marketing minds will be making a big impact at this year's highly-anticipated Integrated Marketing Communication Conference taking place on 10 and 11 June at the Cape Town International Convention Centre. With all topics finalized, delegates will now have a small taste of what to expect at this marketing conference. 23 May 2013 12:28

Perfect Solutions

Below-the-line ain't no new kid on the block

[Issued by Perfect Solutions] A recent trend has seen many above-the-line agencies evolving and venturing into below-the-line in some way or form. Some have opted to offer new BTL legs of the existing business while others have gone straight for the kill offering a through-the-line approach to their clients. 22 May 2013 13:05

Bizcommunity.com

Portfolio Night Johannesburg: Bizcommunity launches a shooting star

[Issued by Bizcommunity.com] Bizcommunity is pleased to announce a worthy winner of the ticket to attend McCann Johannesburg's Portfolio Night initiative coming up this Wednesday, 22 May 2013, as judged by Biz creative director Terry Levin ! 20 May 2013 14:13

NATIVE

The power of true consumer insight

[Issued by NATIVE] Companies will need to start designing brands from the outside in by creating experiences built around a real relationship and bond with their customers. So says, Jacqui Maroun, head of user experience design at leading digital agency, NATIVE. "At the core of this relationship lies profound insight into the heart and mind of the customer. Brands will need to understand their motivations, their pain points and their values," she says. 20 May 2013 10:57

McCann Worldgroup

35 countries: 63 cities: Portfolio Night now on in Joburg

[Issued by McCann Worldgroup] Putting together the first ever Portfolio Night for southern Africa is a tall order, but industry and sponsor support will make it all possible for the host, McCann Johannesburg. Portfolio Night will take place on Wednesday 22 May, and looks set to be a highlight on the advertising industry's calendar. It will bring together 150 creative hopefuls, and the best in the business, for a fast-paced evening of career-shaping advice, networking, and for some, recruitment offers. 17 May 2013 12:02

Bizcommunity.com

Students, don't forget to enter Biz's Portfolio Night competition!

[Issued by Bizcommunity.com] A reminder once again to all branding, design or advertising students in Jozi to enter our competition to win a ticket to attend South Africa's first Portfolio Night hosted by McCann Johannesburg next week, Wednesday, 22 May! Complete this form and upload a Biz Portfolio Showcase before Monday, 20 May. You will need to create a MyBiz Profile if you don't have one already. 17 May 2013 11:04

Bizcommunity.com

Reminder for Jozi students to enter Portfolio Night competition on Biz

[Issued by Bizcommunity.com] Branding, design or advertising students in Jozi, don't forget to enter our competition to win a ticket to attend South Africa's first Portfolio Night hosted by McCann Johannesburg next week Wednesday, 22 May 2013! Simply complete this form and upload a Biz Portfolio Showcase before Monday 20 May. 16 May 2013 14:10

Bizcommunity.com

Be big on biz with Portfolio Night and Bizcommunity - competition

[Issued by Bizcommunity.com] If you are a branding, design or advertising student in Johannesburg, by Thursday next week your life may have changed forever! After years of negotiations, the largest one-day advertising portfolio review in the world, Portfolio Night, is finally making it to Johannesburg, South Africa - and Bizcommunity, in conjunction with McCann Johannesburg, has one ticket of the coveted 150 to give away. 15 May 2013 11:32

Tradeway Promotions

Tradeway delivers high return for Nescafe Alegria

[Issued by Tradeway Promotions] Leading experiential activation agency, Tradeway, ran a highly successful education, sampling and conversion campaign for Nescafe Alegria. Nescafe Alegria's solution is built to make great coffee with minimum fuss and maximum efficiency. The intuitive easy-to-use machine makes Espresso, Lungo, Americano, Cappachino, Latte and Maccchiato. The Nescafé Alegria coffee comes in a patented aroma lock pod that was specially designed to keep the freshness and quality of the coffee so that it features in each and every cup. 10 May 2013 09:12

Digital Media and Marketing Association

DMMA provides industry with top tips on how to win a creative award

[Issued by Digital Media and Marketing Association] The Digital Media and Marketing Association (DMMA) held a "How to Take Home a Trophy" workshop on Thursday, 25 April, at the 20 West Hotel in Sandton, Johannesburg. The workshop, which aimed to unpack exactly what it takes to win an award, was attended by over 90 delegates and included presentations by prominent personalities within the advertising and communications industries, including Tony Koenderman (Ad Review), Andrew Human (Loeries) and Graham Warsop (The Jupiter Drawing Room), amongst others. 7 May 2013 11:29

Cadek Media

Marketing Indaba calls serious marketers

[Issued by Cadek Media] Are you a serious marketer? Then you should attend the annual Marketing Indaba Conference which will be staged in Cape Town on 15 and 16 May. The conference will also travel to Johannesburg on 29 and 30 May. 6 May 2013 09:31

Promise Brand Specialists

Promise wins AfriSam

[Issued by Promise Brand Specialists] Promise has been appointed by AfriSam as its through-the-line marketing communications partner. AfriSam is the leading building construction materials group in Southern Africa. The company is the largest producer of aggregate and the second largest producer of cement and ready-mix concrete in South Africa. AfriSam also operates in Botswana, Lesotho, Swaziland and Tanzania. 2 May 2013 12:52

Knowledge Resources

Grow your brand and consumer engagement in today's competitive environment

[Issued by Knowledge Resources] Consumers are more connected and demanding than ever before and expect highly personalised experiences. Brands need to spend more time to listen and understand their consumers in order to build engaging and profitable relationships with them through multiple channels. 30 Apr 2013 14:18

Living Your Brand

Google, Ogilvy and Machine join IMC Conference keynote speaker line-up

[Issued by Living Your Brand] This year's Cape Town edition of the Integrated Marketing Communication Conference has announced the latest additions to its already-strong keynote speaker line-up. Taking place at the Cape Town International Convention Centre on the 10th and 11th of June, this marketing conference will give delegates the tools and insights to execute effective, integrated marketing strategies that build brands and drive consumer conversations. 30 Apr 2013 13:49

Blue Moon

"Mission Possible" with Blue Moon's Norman Somi

[Issued by Blue Moon] Norman Somi, Integrated Employee Engagement (IEE) Producer at Blue Moon, shares his "Mission Possible" philosophy, top tips on keeping clients happy, and more. 29 Apr 2013 09:50

Eurocom

Getting to know Marco Broccardo, CEO of Eurocom

[Issued by Eurocom] Eurocom, a mobile marketing company and specialist prize sourcing and fulfilment company, was founded by Marco Broccardo together with two business partners in 2005. According to Marco, the industry has evolved since his inception almost several years ago. He says it has become more competitive, which means the ability to adapt, be nimble and still remain focussed on your core strengths is vital. 25 Apr 2013 10:21

Tradeway Promotions

Tradeway's activates KFC breakfast drive

[Issued by Tradeway Promotions] For over a year, leading experiential activation agency, Tradeway has been activating KFC's breakfast offerings on the ground. Starting off in late 2011 as a trial, Tradeway successfully executed on the well known A.M. Riser, securing A.M. Oats and most recently in 2012 the A.M. Benedict campaign. A.M. Benedict had a three-tier strategy; sampling, cross-selling and proximity marketing. 17 Apr 2013 10:51

IIR

Social and digital media to be a focus area at sports sponsorship and marketing conference

[Issued by IIR] With brand marketers increasingly focusing on engagement, it's no surprise that companies are turning to sports sponsorships to reach their most avid followers. But the rules have changed. It's no longer simply a matter of putting up a sign in a stadium, placing an ad in a broadcast or placing a logo on a car. Instead, marketers want to take greater advantage of the rich emotional attachments that leagues, teams and athletes have with the fans that follow them. 16 Apr 2013 10:47