NMPi and DQ&A to acquire creative specialist, Joystick
NMPi and DQ&A to acquire creative specialist, Joystick

Digital media and technology specialists, NMPi and DQ&A, have announced that they are to acquire US digital creative specialists, Joystick. In doing so the global marketing group will comprise 340 employees across 16 offices globally...

Issued by incuBeta 2 days ago

Markex 2018: Use promotional items as part of your holistic marketing strategy in tough economic times
Markex 2018: Use promotional items as part of your holistic marketing strategy in tough economic times

Following the worst quarterly GDP contraction in nine years, the marketing profession is evaluating its ongoing quest to showcase the value it can bring to business...

Issued by Madex 14 Jun 2018

Signarama - The way to grow a successful business
Signarama - The way to grow a successful business

As part of a global rebrand in 2013, Signarama changed their tagline from "Where the World goes for signs", to "The way to grow your business"...

Issued by Signarama 13 Jun 2018

Weylandts comes home to M&C Saatchi Abel
Weylandts comes home to M&C Saatchi Abel

Weylandts has appointed M&C Saatchi Abel as its lead agency for all marketing and communications activity...

Issued by M&C Saatchi Abel 12 Jun 2018

Heineken at the forefront of innovation with two media firsts in sub-Saharan Africa
Heineken at the forefront of innovation with two media firsts in sub-Saharan Africa

Heineken, an international premium brand globally known for their innovative and disruptive approach to marketing and media, introduced two media innovation firsts in sub-Saharan Africa...

Issued by Dentsu Aegis Network 8 Jun 2018

SA Tourism, FCB Joburg celebrate Africa's Travel Indaba 2018 success
SA Tourism, FCB Joburg celebrate Africa's Travel Indaba 2018 success

SA Tourism's marketing team and marketing partner, FCB Joburg, again proved their mettle at Africa's Travel Indaba 2018, which drew to a close in Durban on 10 May...

Issued by FCB Africa 8 Jun 2018

Going green... and other marketing trends discussed at Madex 2018
Going green... and other marketing trends discussed at Madex 2018

Going green is one of the major trends that marketers are seeing in the retail space, and part of a changing marketing landscape...

Issued by Madex 8 Jun 2018

Industry-leading audience data workshop highlights key learnings for brands
Industry-leading audience data workshop highlights key learnings for brands

An industry-leading workshop on Thursday, 31 May, explored how data and audience segments can assist marketers and advertisers address a range of marketing challenges, and looked at international trends in data...

Issued by The SpaceStation 6 Jun 2018

Madex 2018: Discover why AI is the next big thing
Madex 2018: Discover why AI is the next big thing

Many South African brands still shy away from incorporating growing AI technology into their marketing landscapes. Jarred Trembath, Head of Content & Social Media at MediaCom South Africa, will be explaining why this is a crucial mistake and why AI is the next big thing at Madex...

Issued by MediaCom 5 Jun 2018

Is your newsletter successful? Here's how you can track ROI
Is your newsletter successful? Here's how you can track ROI

You go to great effort to interview teams and create networks to capture the latest news and events across your division or business. Content is carefully copywritten and packaged into a beautiful digital newsletter distributed every month at the same time for consistency. You're doing everything right, right?...

Issued by Blue Juice 1 Jun 2018

Madex 2018 visitors, prepare to be astonished!
Madex 2018 visitors, prepare to be astonished!

Here's a sneak peek on what Madex exhibitors are planning to wow you with this year on 6 and 7 June at Sandton Convention Centre...

Issued by Madex 31 May 2018

Everlytic to present at Madex 2018
Everlytic to present at Madex 2018

Email marketing remains one of the most reliable and lucrative digital channels generating higher ROIs than instant messaging, social media, or mobile advertising...

Issued by Everlytic 30 May 2018

How you can use LinkedIn to increase your professional influence
How you can use LinkedIn to increase your professional influence

LinkedIn is a valuable social media marketing tool for business. Learn how to connect with others and leverage it to increase your professional influence...

By Laeeka Khan, Issued by ICESA 29 May 2018

Boris Dzhingarov
Rethinking your marketing strategy for a worldwide audience

Marketers have agreed for many years: content is king. When a company is primarily trying to spread content and build brand awareness in their native country, they generally have a pretty good handle on how to tell an engaging story...

By Boris Dzhingarov, Issued by Monetary Library 24 May 2018

Chris Moerdyk
Survival advice from an accountant and a marketer

Risk is not a four letter word. Ok, it is, but it isn't that sort of four letter word. In fact it's just the flip side of reward and reward is what we are all after in business...

By Chris Moerdyk, Issued by Chris Moerdyk 24 May 2018

I love qualitative research, but I hate focus groups - Here's why
I love qualitative research, but I hate focus groups - Here's why

When we started Columinate, it was with the idea that there ought to be a more effective and efficient way to conduct research, and so we pioneered the use of MROCs (or Market Research Online Communities) locally - a modern way of doing qualitative research...

By Elna Pretorius, Issued by Columinate 23 May 2018

Ninety9cents adds new accounts to its portfolio
Ninety9cents adds new accounts to its portfolio

Ninety9cents (99c) has recently added several new accounts to its Cape Town portfolio, including the multi-brand OK Franchise Division, Namibia Asset Management, Kuda Holdings and Cape Thoroughbred Sales (CTS)...

Issued by Ninety9cents 21 May 2018

Does your location-based mobile partner know the location of your ads?
Does your location-based mobile partner know the location of your ads?

The digital media industry's latest obsessions are brand safety and viewability - two closely linked topics born out of the controversial practice of programmatic advertising...

Issued by Vicinity Media 21 May 2018

Markex 2018: Packed to the rafters!
Markex 2018: Packed to the rafters!

As Africa's premier promotional products expo, Markex 2018 features a number of new exhibitors as well as some firm favourites from the past, including headline partner, Barron...

Issued by Madex 18 May 2018

From stone - to smart tablets and back again (oh, and the glitch in the road)
From stone - to smart tablets and back again (oh, and the glitch in the road)

For marketers and business owners, one of the biggest urban legends is that direct mail is dead, and that it was killed by the internet...

By Nick Sarnadas, Issued by Madex 17 May 2018

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