FCB Africa to power the Sasol brand
FCB Africa to power the Sasol brand

After a four-way pitch, FCB Africa has been appointed to handle the above-the-line marketing communication for Sasol...

Issued by FCB Africa 13 hours ago

Boris Dzhingarov
The importance of avoiding plagiarism in your marketing campaign

It is extremely important to ensure that you are not plagiarising your marketing campaign from another brand. Here, we're taking a look at why...

By Boris Dzhingarov, Issued by Monetary Library 7 Dec 2017

Finally, marketing has its crystal ball
Finally, marketing has its crystal ball

This is what we know. We are living in a hyper-connected, digital world where machines are talking to other machines. But, it is, after all, still a human planet...

By Natasha Heiberg, Issued by Madex 7 Dec 2017

MediaCom named as victor in global AkzoNobel Decorative Paints account review
MediaCom named as victor in global AkzoNobel Decorative Paints account review

MediaCom has won the global AkzoNobel Decorative Paints account, extending its long-standing relationship with the world's leading paint and coatings company by adding media planning and buying duties in South Africa, Argentina, and MENA to their roster...

Issued by MediaCom 7 Dec 2017

From algorithms to AI, Kantar Millward Brown forecasts SEA changes in the digital advertising ecosystems in 2018
From algorithms to AI, Kantar Millward Brown forecasts SEA changes in the digital advertising ecosystems in 2018

Annual Media and Digital Predictions highlight continued evolutions in branded storytelling, cross-media measurement and ROI...

Issued by Kantar Millward Brown 7 Dec 2017

Chase Software scoops top Microsoft Award
Chase Software scoops top Microsoft Award

Microsoft has recognised Chase Software as the 'ERP Partner of the Year' at its Partner Awards ceremony held recently at the Sandton Convention Centre in Johannesburg...

Issued by Chase Software 6 Dec 2017

How to tell an African story
How to tell an African story

Music and storytelling have always been intrinsically linked. On Saturday, 2 December, South Africa witnessed this truth in its finest form with Casper Nyovest managing an incredible feat, and making history, by attracting an incredible 68,000 South African youth to Soccer City...

By Bongani Chinkanda, Issued by HDI Youth Marketeers 6 Dec 2017

Finding our new comfort zone in disruptive marketing
Finding our new comfort zone in disruptive marketing

If you think that 'disruptive marketing' is just another jazzy phrase designed to sell new marketing products and is something that you, as a marketer and business owner, have no need to consider, think again...

Issued by IMC Conference 29 Nov 2017

J. Walter Thompson MENA Network ranked #2 at MENA Effies 2017
J. Walter Thompson MENA Network ranked #2 at MENA Effies 2017

The J. Walter Thompson network in MENA ranked second overall at the MENA Effies show in Dubai on 15 November...

Issued by JWT 22 Nov 2017

Don't forget where we came from: Four ways to appeal to consumers that can cut through modern 'brand fluff'
Don't forget where we came from: Four ways to appeal to consumers that can cut through modern 'brand fluff'

The first brands were marks on goods so people knew they could trust what they were buying. We're seeing a return to this 'Branding 101' and consumer mistrust of unfounded brand promises...

Issued by IGI 22 Nov 2017

OLCaptura 360 - The next level of capturing magic moments
OLCaptura 360 - The next level of capturing magic moments

OLC introduces the latest innovation, the OLCaptura 360, which provides 360-degree images, taking the photo experience to a whole new level...

Issued by Offlimit Communications 20 Nov 2017

Red & Yellow reveals 6th edition of the world's most widely used digital marketing textbook
Red & Yellow reveals 6th edition of the world's most widely used digital marketing textbook

It is with great excitement that The Red & Yellow School unveils the much-anticipated 6th edition of its digital marketing textbook, eMarketing: The Essential guide to Marketing in a Digital world, as a beta version for review...

Issued by Red & Yellow 15 Nov 2017

ODM leading the evolution in retail store design with collaboration and innovation
ODM leading the evolution in retail store design with collaboration and innovation

Digital signage professionals at One Digital Media work with store designers, architects and builders to deliver dynamic, targetted messages to specific audiences in support our client's marketing strategies...

Issued by One Digital Media 15 Nov 2017

Wunderman SSA appoints Kagiso Musi
Wunderman SSA appoints Kagiso Musi

Wunderman Sub-Saharan Africa (SSA) welcomes Kagiso Musi as the digital agency's chief client officer (CCO) and managing director (MD) of Fluid, the WPP agency established to service the Telkom account...

Issued by Wunderman 15 Nov 2017

Marrying creativity and technology
Marrying creativity and technology

Digital should be at the core of the business, making operations run more efficiently while helping marketing to connect with consumers in more creative ways...

By Bradley Elliott, Issued by Platinum Seed 15 Nov 2017

Studio Zoo a winner in the 2017 Promax & BDA Africa Awards
Studio Zoo a winner in the 2017 Promax & BDA Africa Awards

Promax & BDA is a global, non-profit association dedicated to advancing the role and effectiveness of promotion, marketing and broadcast design professionals in the electronic media...

Issued by Studio Zoo 14 Nov 2017

A day with SA neuromarketing experts
A day with SA neuromarketing experts

Leading experts in the field of neuromarketing will share new findings, techniques, technologies and expertise at a one-day seminar to be hosted in Cape Town on 22 November...

Issued by Knowledge Resources 9 Nov 2017

Twenty years later, the Wetpaint odyssey continues
Twenty years later, the Wetpaint odyssey continues

As 2017 comes to a close, so too does the second decade of Wetpaint's own odyssey - replete with its own previously unimagined challenges, obstacles, wins, losses and war stories aplenty...

Issued by Wetpaint 7 Nov 2017

Independent research firm names Mirum a 'Contender' in 2017 report for search marketing agencies
Independent research firm names Mirum a 'Contender' in 2017 report for search marketing agencies

The report states: "Keep an eye on Mirum. It's grown swiftly this year by adding more than 25 search marketing clients...

Issued by JWT 6 Nov 2017

Ignore the differences at your peril: Millennials versus Afrilennials
Ignore the differences at your peril: Millennials versus Afrilennials

Marketers who ignore the differences between Millennials and Afrilennials are taking a great risk with their brands and communication strategies...

Issued by FCB Africa 6 Nov 2017

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