It's time to stop treating millennials as a single target segment
It's time to stop treating millennials as a single target segment

There is a dividing line between 'old' and 'young' millennials. Any time we try to speak to millennials as a whole, we are missing half of them...

Issued by IGI 17 Apr 2018

Mobitainment #8 Top Tech Provider - Global by Mobile Marketing Association on Business Impact Index
Mobitainment #8 Top Tech Provider - Global by Mobile Marketing Association on Business Impact Index

Mobitainment ranked #8 in Top Tech Providers on the Global Mobile Marketing Association (MMA) SMARTIES Business Impact Index, the first and only ranking of agencies, advertisers, brands and technology enablers driving significant business impact through mobile-first campaigns...

Issued by Mobitainment 13 Apr 2018

Mandela Bay Development Agency appoints Boomtown for marketing services and media buying brief
Mandela Bay Development Agency appoints Boomtown for marketing services and media buying brief

Following a tender process, Boomtown has been appointed by the Mandela Bay Development Agency (MBDA) for marketing/advertising services, and media buying...

Issued by Boomtown 12 Apr 2018

Adclick Africa sponsors FEDHASA Golf Day
Adclick Africa sponsors FEDHASA Golf Day

Over 150 c-suite executives from different hotels are expected to participate at FEDHASA Inland's Golf Day on Friday, 20 April. Adclick Africa is one of the sponsors...

Issued by Adclick Africa Media Group 11 Apr 2018

Brand inc celebrates one year of marketing legal-ease with Abrahams & Gross
Brand inc celebrates one year of marketing legal-ease with Abrahams & Gross

Never before has strategic marketing been so crucial and it is why Abrahams & Gross attorneys reached out to Brand inc's marketing know-how a year ago...

Issued by Brand inc 11 Apr 2018

MMA SA's new country director to showcase mobile's impact on business results in 2018
MMA SA's new country director to showcase mobile's impact on business results in 2018

The Mobile Marketing Association South Africa (MMA SA) has a new country drector who is committed to showing how effective mobile can be on delivering business results for brands...

Issued by Mobile Marketing Association 10 Apr 2018

Marketing insights from Selvan Naidoo, CEO of Marketing2theMax
Marketing insights from Selvan Naidoo, CEO of Marketing2theMax

Selvan Naidoo, CEO of Marketing2theMax, offers marketing tips and insights as a thought leader in the industry...

Issued by Marketing2theMAX 6 Apr 2018

Growth hacking research and insights model: Why a 10% investment can and should equal a 90% ROI
Growth hacking research and insights model: Why a 10% investment can and should equal a 90% ROI

Every marketer will smile at the thought of achieving an ROI of 90% for a 10% marketing investment. But is this achievable today?..

By Claudelle Naidoo, Issued by MediaCom 27 Mar 2018

Do you have what it takes to be a growth hacker?
Do you have what it takes to be a growth hacker?

"Growth hacking" is "a process of rapid experimentation across marketing channels, product development, sales segments, and other areas of the business to identify the most efficient ways to grow a business" (thanks for this definition Wikipedia)...

By Natasha Heiberg, Issued by Madex 27 Mar 2018

Affordable sales and marketing workshops available locally
Affordable sales and marketing workshops available locally

Local CRM provider Camsoft Solutions has commenced a series of sales and marketing workshops at their functions venue in Woodmead, Johannesburg...

Issued by Maximizer Software 27 Mar 2018

Boris Dzhingarov
Not using video content in marketing in 2018 is a huge mistake - here's why

2018 will be the year when online marketing finally starts to use a lot of video content in the campaigns created...

By Boris Dzhingarov, Issued by Monetary Library 23 Mar 2018

Township-based Lemok Group announced as a 2018 Oliver Top Empowerment finalist
Township-based Lemok Group announced as a 2018 Oliver Top Empowerment finalist

Lemok Group has been confirmed as a finalist in the Oliver Top Empowerment Awards, in the category Top Empowered: Support Services Award, as well as the Top Empowered: Skills Development Award...

Issued by Lemok Group 14 Mar 2018

Free happiness
Free happiness

Did you know that the United Nations declared 20 March as International Happiness Day? Are you doing something special? Is your company doing something special?...

By Erik Du Plessis, Issued by Kantar Millward Brown 14 Mar 2018

Gender-inclusive marketing
Gender-inclusive marketing

In the last few years, the world has seen a massive flux and relaxing in attitudes toward gender and its representation in the media. To put it bluntly, gender-fluid is becoming the new norm...

Issued by IGI 13 Mar 2018

Asambe Nono makes women abuse a no-no
Asambe Nono makes women abuse a no-no

When the #NoExcuse female choir sang Asambe Nono just before kick-off in front of 85,000 people at the PSL game between Kaizer Chiefs and Orlando Pirates on 3 March, the words took the massive crowd by surprise...

Issued by Ogilvy & Mather 13 Mar 2018