Marketing trends to look out for in 2018
Marketing trends to look out for in 2018

From chatbots to dark social, what trends do you think will dominate the marketing landscape in 2018? Find out what the Penquin experts predict is in store for us...

Issued by Penquin 3 days ago

The Greenhouse
The Greenhouse

To truly gain insights from consumers, it is vitally important that we meet them and interact with them in the most natural, human way. We developed the IGI Greenhouse platform to do just that...

Issued by IGI 3 days ago

Advertising verification becomes crucial as marketing budgets go to waste
Advertising verification becomes crucial as marketing budgets go to waste

Though research by Ornico, the Brand Intelligence company, shows an improvement in advertising schedule error rates, millions of advertising spend are still being lost due to poor or no auditing of campaigns...

Issued by Ornico 14 Feb 2018

18 reasons why...
18 reasons why...

You should be getting True Location from Vicinity Media...

Issued by Vicinity Media 14 Feb 2018

How retailers and shopping centres can take advantage of the newly launched WhatsApp business app
How retailers and shopping centres can take advantage of the newly launched WhatsApp business app

Customers want the extra attention... and frankly, they deserve it...

Issued by Lemok Group 13 Feb 2018

Vee Station helps disrupt a major Cape Town industry!
Vee Station helps disrupt a major Cape Town industry!

In 2017 Vee Station had the privilege of launching an innovative brand onto the market at precisely the right time to disrupt an industry ripe for radical change: the tourism industry...

By Peter Vee, Issued by Vee Station 12 Feb 2018

Book the only internationally recognised qualification in mobile marketing with Boo-Yah!
Book the only internationally recognised qualification in mobile marketing with Boo-Yah!

Join Boo-Yah! and The Connected Marketer in May 2018 for the only industry-accredited professional qualification in mobile marketing.

Issued by Boo-Yah! 5 Feb 2018

Sign up for our webinar and find out how to create effective multichannel marketing campaigns
Sign up for our webinar and find out how to create effective multichannel marketing campaigns

New research from Kantar Millward Brown's annual AdReaction study shares five principles to help brands create successful integrated and customised campaigns that will avoid the pitfalls of fragmentation and maximise media synergies across channels...

Issued by Kantar Millward Brown 2 Feb 2018

Branding builds businesses
Branding builds businesses

In addition to offices in Johannesburg, Cape Town and Durban, OLC has a national footprint which enables the agency to better service the county's leading brands with the right hand-picked brand ambassadors...

Issued by Offlimit Communications 30 Jan 2018

Is 2018 the year the robots come for us? (Spoiler alert: not likely)
Is 2018 the year the robots come for us? (Spoiler alert: not likely)

As a global strategist, I've spent a lot of January talking about the biggest trends in digital media and marketing for 2018...

By Tyler Greer, Issued by Exponential 29 Jan 2018

Gender-neutral marketing
Gender-neutral marketing

Jess Jorgensen, director at Instant Grass International, and Paul White share their insights on gender-neutral marketing. Jess will be one of the speakers at the upcoming IMC Conference...

Issued by IMC Conference 24 Jan 2018

Shooting for the stars: Madex expo enters second year
Shooting for the stars: Madex expo enters second year

Aimed at those completely obsessed with marketing - from digital and social media to advertising, PR and everything in between - Madex 2018 will take place 6-7 June this year at Sandton Convention Centre...

Issued by Madex 24 Jan 2018

IMC Conference 2018: Insights into email and SMS marketing
IMC Conference 2018: Insights into email and SMS marketing

Everlytic is a Gold Sponsor of the upcoming IMC Conference and their MD, Walter Penfold, will use this opportunity to share his insights on email and SMS marketing as a preview of what's to come...

Issued by Everlytic 23 Jan 2018

New trends in MENA 'rebranding sexual wellness', 'mingling with the machine' and 'halal space food'
New trends in MENA 'rebranding sexual wellness', 'mingling with the machine' and 'halal space food'

J. Walter Thompson Middle East and Africa's Innovation Group has released its sixth annual consumer trends report, covering the MENA region for 2018...

Issued by JWT 19 Jan 2018

Five things consumers are looking for from your brand in 2018
Five things consumers are looking for from your brand in 2018

With 2018 now upon us, we look at five higher order things consumers are expecting from brands in 2018 and beyond...

Issued by IGI 17 Jan 2018

Marketers are missing opportunities to boost brand effectiveness by 57% by not getting their multichannel campaigns right
Marketers are missing opportunities to boost brand effectiveness by 57% by not getting their multichannel campaigns right

The 2018 AdReaction study from Kantar Millward Brown examines the global state of multichannel advertising campaigns...

Issued by Kantar Millward Brown 17 Jan 2018

Meeting youth in their need space
Meeting youth in their need space

Bongani Chinkanda, CEO of HDI Youth Marketeers and one of the speakers at the upcoming Integrated Marketing Communication (IMC) Conference, shares his insights on connecting with township youth...

Issued by IMC Conference 17 Jan 2018

Promise reflects on 2017's successes
Promise reflects on 2017's successes

Speaking on behalf of Team Promise, James Moffatt says the successes the company achieved in 2017 are not only a reflection on the agency, but on the calibre of its clients...

Issued by Promise 16 Jan 2018

Chris Moerdyk
Finding proof that print advertising is powerful

Print isn't dead. It's not even sick. And I aim to prove it this year...

By Chris Moerdyk, Issued by Chris Moerdyk 12 Jan 2018

Stellar speakers to headline Africa's largest marketing conference
Stellar speakers to headline Africa's largest marketing conference

The upcoming IMC Conference will feature corporate marketers from major brands including McDonalds, Standard Bank and Alexander Forbes, as well as leading local and international agency thought leaders...

Issued by IMC Conference 12 Jan 2018

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