BCMA to host event on branded content

The Branded Content Marketing Association (BCMA) will host an presentation on branded content at Vega on 24 July 2018. The presentation will feature four speakers who will share their insights on the subject. The lineup includes MTN COO Enzo Scarcello, Soul City Institute CEO Lebo Ramafoko, PHD...

3 days ago

Business of Wine & Food Tourism Conference to focus on innovation

The third annual The Business of Wine & Food Tourism Conference will be held at the Spier Wine Estate in Stellenbosch on 17 October 2018. A lineup of local and international speakers will share their insight on this year's theme of innovation and attendees will learn first-hand how to use this...

18 Jul 2018

DCMN make DC Analytics available for free

DCMN has made DC Analytics available for use without payment, which gives the opporutnity for brands in South Africa to track the performance of its TV advertising campaigns. The technology was first only used internally for DCMN clients but is now available for anyone to use. DC Analytics...

5 Jul 2018

Unilever, WPP set up new team model in Singapore

Unilever and WPP have teamed with Unilever Foundry and its startup community to create an on-site collaboration in Singapore. This new team model, with expertise from various WPP agencies, is expected to provide innovative solutions for Unilever's numerous brands. The new approach draws on...

24 May 2018

Mastercard discusses digital transformation impact on brand strategy

Mastercard recently hosted its first Chief Marketing Officer (CMO) forum with a panel discussion titled 'I Don't Want Your Ads; Marketing in an Ad-Blocking World'. The forum was hosted by Mastercard's CMO Raja Rajamannar and was focused on the evolving role of marketing in connecting brands to a...

4 May 2018

Detonator Media looks to influencer marketing with Brandnew IO

Detonator Media Group has entered a partnership with Brandnew IO. The consultancy intends on using the influencer marketing technology platform to roll out influencer campaigns with global best practice in the Southern African region. Detonator Media will roll it out to service influencer...

4 Apr 2018

AME Awards Jury consists of three Serviceplan reprensentatives

Serviceplan Group representatives Qing Zhong, Francis Bonifacio, and Diane Schulz are a part of the AME Awards Grand Jury 2018. The three jury members are representing Europe, Asia Pacific, the Middle East, and Africa. The jury is tasked with awarding the most effective marketing campaigns...

6 Feb 2018

The Integer Group enters partnership with Hot Spot

The Integer Group has partnered with Hot Spot as its South African affiliate. The partnership was part of Integer's plan of seizing business opportunities that exist in Africa by aligning with an agency that possesses capabilities and a philosophy that matches itself and holding company...

29 Jan 2018

Eiffel Corp receives Blackboard Excellence in Marketing Award

Eiffel Corp received the Blackboard Excellence in Marketing Award at the annual Blackboard International Conference in Florida, USA for a second consecutive time. Eiffel Corp used an integrated marketing and communications campaign to position Blackboard as thought leaders in the educational...

26 Jan 2018

Kantar combines four brands to form Kantar Consulting

Kantar has combined its four founding brands - Kantar Added Value, Kantar Futures, Kantar Vermeer and Kantar Retail - to relaunch as Kantar Consulting. WPP's data investment management division will now work as a specialist sales and marketing consultancy for brand owners and retailers. Kantar...

19 Jan 2018

IAS introduces new business course

The Independent Agency Search & Selection Company (IAS) will be operating an IAS New Business course for six consecutive weeks. The course starts on Wednesday, 24 January 2018. The course will aim at providing communication agencies with the necessary skills and guidance needed for advertising,...

29 Nov 2017

Hubble to expand Uber in-vehicle entertainment

Since its launch in September 2016, Hubble has supplied 500 screens in South Africa and recently launched 200 screens in the Ukraine. Hubble will also be launching the entertainment screens in Uber vehicles in Dubai and Kenya soon. The platform offers video and interactive content in a captive...

3 Oct 2017

IAS launches M&A division

The Independent Agency Search & Selection company (IAS) has officially launched its new mergers and acquisition consulting division (IAS M&A). The role of the IAS is to set up suitable introductions, consider the best type of transaction, and to negotiate the initial phases with interested parties....

27 Sep 2017

DMASA opens entries for 2017 Assegai Awards

The Direct Marketing Association of Southern Africa has announced that the entries for the 2017 Assegai Integrated Marketing Awards are now open. The DMASA has streamlined the submissions process by simplifying the entry forms and providing a short and straightforward online process. Entry fees...

13 Jul 2017

CDC named best trade marketing specialist at Sub-Saharan Enterprise Awards

The Coega Development Corporation received the Best International Trade Marketing Specialist - South Africa award at the 2017 Sub-Saharan Enterprise Awards. The awards were hosted by the MEA Markets and recognised the efforts of companies that have successfully expanded into a number of different...

6 Jul 2017

My Period is Awesome campaign, empowering the youth

Project Dignity, and Swedish NPO, Wise Economy Global Association, have partnered up in an effort to get rid of stigma associated with menstruation by offering young woman a solution in managing their menses by supplying them with Subz Pants and Pads, which are reusable and environmentally...

4 May 2017

Idea Foundry, now in South East Asia

Idea Foundry has launched in South East Asia. The company will be operating out of Thailand where its office in Bangkok will act as the central meeting place for clients in the South East Asia region.

28 Apr 2017

MultiChoice receives Topco Oliver Empowerment Award

MultiChoice has received an accolade at the Topco Oliver Empowerment Awards for the second consecutive year. MultiChoice was acknowledged for its enterprise development and empowerment efforts. The Topco Oliver Empowerment Awards recognise innovation in empowerment and transformation.

20 Apr 2017

Amasa Joburg committee member applications are now open

The Advertising Media Association of South Africa in Johannesburg will be voting in a new committee at its 2017/2018 annual general meeting. Marketing professionals are welcome to submit their brief profile and picture to az.oc.nodurt@WffohcsiBbRev('brev-7051faec-2595-4c27-b528-c210688b9e12',...

20 Apr 2017

Vaseline Men partners with influential SA men for #StartStrong campaign

Vaseline Men unveiled its new #StartStrong campaign in which it partnered up with musician, Riky Rick and Proteas fast bowler, Kagiso Rabada. The #StartStrong campaign also includes a range of other influential South African men, including artists, stylists, writers, entrepreneurs, and...

13 Apr 2017

Hobnob picks up where Facebook invites end

Hobnob has been created with the aim to take over where Facebook invites stop. Users are now able to create events and send out text messages to their friends, directly. The invitees may then reply with a 'yes' or 'no' via a text message; they don't need the app to respond to the invite. Hobnob...

13 Apr 2017

MullenLowe SA win Mini's creative account

Following a five-way process which started in June of 2016, MullenLowe South Africa has been announced as the above-the-line creative account holder for motor vehicle company, Mini. MullenLowe SA will also be responsible for Mini's social media accounts and activations.

7 Apr 2017

Mega8 to host e-sports tournament

Mega8 will be branching out into e-sports by hosting the Autumn Cup. During the tournament, teams play against each in Counter Strike: Global Offensive as they campaign for the R50,000 prize. The remaining eight teams in the Autumn Cup will be taking on each other in CS:GO on 31 March 2017. The...

22 Mar 2017

MA(SA) to recap proposed marketing research currency

The Marketing Association of South Africa (MA(SA)), The Advertising Media Forum (AMF) and the Association for Communication and Advertising (ACA), invites all Cape Town marketers and agencies to an event that will be looking into the proposed marketing research currency, replacing the All Media and...

14 Mar 2017

Brandnew Creative Agency launches Rawson Developers' The Winchester

Integrated marketing, events, design and communications house Brandnew Creative Agency has with great success launched Rawson Developers' latest property development project, The Winchester. Brandnew were tasked with the marketing of the launch that resulted in an increase in sales with 98% of...

7 Mar 2017

Audi signs Thando Hopa as the new face of the Audi Q2

Thando Hopa has been signed to Audi as the new face of their Audi Q2 #Untaggable campaign. The aim of the campaign is to motivate people to embrace and break stereotypes of identity and beauty. Hopa is a social activist, model and lawyer. ...

1 Mar 2017

Trek Bicycles SA appoints Artifact Advertising as retail marketing partner

Trek Bicycles SA, for the first time in 2017, has representation in South Africa and has appointed Artifact Advertising as its new retail marketing partner. Trek Bicycles SA are recognised for their commitment to the innovation of mountain, road and hybrid bicycles.

22 Feb 2017

Native VML's Jason Xenopoulos nominated as Creative Pool influencer

Native VML's CEO, Jason Xenopoulos has been nominated as an influencer of the year by Creative Pool. Take a look at some of the other nominees here.

10 Feb 2017

Heineken SA committed to encouraging responsible drinking

A day before the opening of Parliament in Cape Town, Heineken South Africa held a media networking session on increasing responsible alcohol consumption and road safety awareness. The session was attended by government communicators and journalists. Heineken SA has launched a corporate and brand...

9 Feb 2017

Windhoek Beer launches new ‘Don't Compromise' campaign

Windhoek Beer has launched a new integrated campaign titled ‘Don't Compromise', it's based on historical events. The integrated campaign extends to its digital platforms and includes trade activations that reinforce the message, through a BTL innovative activation called ‘The Pure Beer Detector'....

7 Feb 2017

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