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Angle Orange Shopper Design Science Workshops phase 2

Today Angle Orange completes phase 2 of Shopper Design Science Workshops by Jason Frichol, The Science behind understanding shopper psychology and delivering design and messaging that drives additional exposures leading to additional impressions and greater sales for brands and retailers...

Judging begins for 2014 Assegai Awards

Judging for the 2014 Assegai Awards begins on Tuesday 30 September when the panel of approximately 40 experienced industry representatives will be sitting down to evaluate the work submitted. The second stage of the judging will take place on Tuesday 7 October, when the panel will look at the chosen...

The Times launches Media & Marketing page

On Friday 19 September, The Times newspaper will launch the first edition of its weekly Media & Marketing page, which will deliver a #ToThePoint read. The Media & Marketing will feature: On the Line: A column from one of South Africa's sharpest minds Viewpoints: Real perspectives from real...

Modest SMS still good for marketing purposes

The use of the SMS may be slowing down, but it will not disappear in South Africa. Jacques Swanepoel, MD of Cellfind, a consultancy firm, said that the SMS remained a valuable business tool. "Text-based mobile marketing is still the most effective and affordable way that allows corporates to stay...

Winners of Ask Afrika Icon Brands to present at marketing conference

The results and finding from the 2014 Ask Afrika Icon Brands will be discussed at the Marketing Mix long-term loyalty conference, where Icon Brand winners will present case studies on key objectives such as retaining customers, adding value and optimising social media. The conference will take place...

Case related marketing brings in R2m for Centrum Guardian Project

The Centrum Guardian Project has raised R2m in a four-year drive to secure corporate and consumer commitments to fund advanced training for paramedics, fire fighters, rescue swimmers and other first responders. This is a cause marketing strategy, developed by ad agency, One Lady and A Tribe...

YouTube On the Go

The use of mobile to view videos on YouTube has increased more than 30% since 2011. But what good is YouTube on mobile devices if the viewer can't even view the videos? The team at YouTubeDownload explores these issues, and some quick fixes, in their newest infographic, "YouTube On The Go."...

Perfect Solutions finalist in Maverick Awards

Perfect Solutions was one of the finalists of the inaugural Under 35 Maverick Awards, which showcases a new generation of young and innovative entrepreneurs who make valuable contributions to the South African economy The company was represented at the event by MD, Darren Barnes, who has headed...

New Nando's #toogoodtoshare campaign launches online, Mxit

As part of its #toogoodtoshare campaign, launching its garlic roll, Nando's has created an online competition asking its customers to select something they would rather do than share their garlic roll. In return, they stand the chance to win something made for sharing, from movie tickets to gaming...

"New Car for R699" campaign falls flat

The Satinsky Group has pulled the plug on the "New car from R699 per month" campaign, leaving an estimated 17,000 people stranded with monthly repayments to the bank. The campaign involved clients who agreed to advertising on a new car, provided by the group, in return for payment. Angry clients...

Internal launch ignites staff in 'Born to Run' competition

To encourage staff to live up to Mercedes-Benz Vans South Africa's new brand promise, 'Born to Run', the BTL agency Ignite setup an internal competition for the staff to win limited edition Nike 'Born to Run' sneakers by being the fastest to respond to customers' emails. The race turned the...

D-Day for Loeries is Friday

The D-Day for entries to the 2014 Loeries is Friday, 13 June 2014. Branded Content is a new category in 2014 that includes the integration of a brand into a pre-existing or new content platform. Entries into this category may include feature film or mini-series made for television, cinema release,...

Fresh look for Cinemark website

Cinemark has launched a fresh look with its website and is offering marketing, advertising and media professionals the opportunity to engage with the brand and win one of three PS3 consoles and movie tickets. Cinemark's marketing manager, Yvonne Diogo says, "It was important to bring to life the...

Parisian trip for Appletiser "Crown is Yours' winner

Tania Bloemhoef from Vredenburg, Western Cape won the recent 'The Crown Is Yours' competition, by entering the unique code she found under the tab pull of her Appletiser can. The couple enjoyed four days in Paris, experiencing the royal treatment offered by the competition. "The brand is all about...

SMS marketing most effective form of direct marketing [Infographic]

Direct marketing channels are where buyers and sellers can transact business (and communications) without ever meeting face-to-face or touching and feeling the merchandise. Did you know that SMS Marketing is one of the most effective forms of direct marketing?...

New Amstel ambassadors for #SAMA20

The new Amstel ambassadors for the South African Music Awards (SAMA) are Simba Mhere, Lehasa Moloi and Monde Msutwana. Their Twitter handles are Msutwana - @mondemsutwana, Mehere - @simbathe1 and Moloi - @hasaling. The brand has created a music quiz, all related to South African, where entrants can...

PR Net: Chris Roper, M&G editor on online vs print

Chris Roper made the shift from online editor of Mail & Guardian to editor in chief. He will speak to PR-Net about how news gathering and editing has changed and, in particular, if and how his thinking has morphed in this new position. Our venue for this lunch session is Sappi's Braamfontein...

Eat24 plans to delete its Facebook page

According to their latest blog post, Eat24 is planning on deleting its Facebook page of over 70,000 fans at 11:59pm tonight, Monday 31 March. Read the blog post "A Breakup Letter to Facebook from Eat24" to find out more about their decision....

Back to basics in PR

The other day someone asked me what PR really was. The first thing that came to mind was word of mouth. Are we ignoring this discreet yet crucial instrument in our marketing activities? This is where Trend Media comes in: We start at grass roots, the basics. We look at word of mouth, networking,...

The first Loeries Africa Roadshow kicks off in March
The first Loeries Africa Roadshow kicks off in March

For the first time, the Loeries will be hosting a series of events in key cities across the continent: Harare, Dar Es Salaam, Lagos, Nairobi and Accra. The programme will include excerpts from the Loeries Seminar, winning work from the region, as well as key information on entering the Loeries...

Three Ships launches Facebook competition
Three Ships launches Facebook competition

Three Ships has begun a build-up on Facebook offering consumers information, facts and insights into the Three Ships brand, the James Sedgwick's Distillery where the whiskies are crafted and Three Ships 5 Year Old Premium Select. This is to prepare them for the 5-minute competition on Facebook on...

Cannes Lions rewards MetropolitanRepublic with entry into hall of fame

The new book, 'Game Changers: The Evolution of the Advertising Industry' includes MetropolitanRepublic's Wimpy Braille advert as part of the Cannes Lions International Festival of Creativity's celebration of 60 years of advertising creativity and excellence. By sending out just 15 braille burgers,...

Platinum Seed Digital Marketing launches new division: Social Seed

Platinum Seed Digital Marketing, a company in the digital industry has launched a new division - Social Seed. This comes as a result of the company's recent success in winning a number of new accounts, including: Hendrick's Gin, Grant's Blended Scotch Whisky, Glenfiddich Single Malt Scotch Whisky,...

New 2014 Ads24 rate card out this week

Ads24 has released its new rate card, valid from 1 April 2014. It has kept the Red and Green rate options - Red being the actual rate card and Green for low volume days for advertisers with smaller budgets. The rate card will be available for download from 21 February 2014 on the Ads24 widget, Ads24...

January mobile report tracks build-up to the 2014 SA elections

The January 2014 mobile report from Native VML reveals which Android OS is the most successful so far this year and gives the lowdown on locally assembled smartphones about to make their debut. It also demystifies why SMS are far from dead and how African apps are working hard to better the lives of...

New integrated through-the-line campaign for Hungry Lion

Digital marketing agency, Quirk, has created a new integrated through-the-line campaign for Hungry Lion. The Hungry Lion manifesto, 'We believe in more. more for every man and woman, more for Mzanzi and more for you - because you deserve it,' was brought to life in a big TV commercial, directed...

Steers attracts 35,600 users of its app

By tapping into the Mxit advertising platforms, Steers has been able to drive 35,600 users to its mobile app through two campaigns - Steers Shake It Up and Steers Mega Ribster that provided above benchmark click rates of 8%. Andrew Kramer, VP of Sales at Mxit says, "The client has moved into the...

IGN Africa launches with local, international content

Ziff Davis International has partnered with Instance Media, the publisher of South Africa's games magazine, NAG and owner of the annual rAge Expo, to publish IGN Africa. Michael James, who will also lead commercial representation for the brand in the region, heads the latest IGN local edition....

Bonnet socks produce flying success

To spread the word about its seventh birthday and its competition, Mango Airlines selected bonnet socks from brandyourcar.com. Its marketing team had seen the and liked previous bonnet sock campaigns run by other brands and decided the advertising medium offered a unique opportunity to communicate...

Branding township walls with unique murals

Keys Communications, using the innovative marketing medium of Township Wall Media, provides exposure for local artists, using their skills in the painting of murals, to create brand billboards to meet the aspirational values of the people living in these areas. The company empowers community...

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