Deep Heat South Africa honours everyday urban athletes

Deep Heat South has announced the launch of its new website that will honour every kind of athlete who inspires everyone to #KeepGoing. The Deep Heat website will post monthly urban athlete stories of regular Joe's who have taken a step in the right direction to get healthy and fit. They will...

1 day ago

MullenLowe SA appointed as lead creative agency

Integrated marketing communications group, MullenLowe SA has been announced as lead creative agency for Pepkor Africa's business operations in Central, East and West Africa, including PowerSales in Zimbabwe. MullenLowe SA will be responsible for driving strategic and creative brand awareness and...

15 Nov 2016

VIMN Africa shines bright at PromaxBDA Awards

Viacom International Media Networks (VIMN) Africa received a total of 18 awards at the PromaxBDA Awards which was held in Johannesburg, earlier this month. The PromaxBDA Awards recognises exceptional marketing in the entertainment media and marketing sector. MTV Base received six awards as well...

8 Nov 2016

Clockwork Media becomes official South African partner of Webfluential

Clockwork Media has been named as one of Webfluential's official South African partners. The partnership will allow Clockwork to serve its portfolio of clients better, by giving them access to powerful influencer marketing. As an agency focused on attracting and engaging audiences with valuable...

25 Oct 2016

iKineo launches new business unit

Customer engagement agency, iKineo has launched Fast Track, a new business unit aimed at providing small, urgent projects at a speedier rate. The new business unit will be led by Zonica Strydom with the assistance of a creative director, designer, copywriter, project manager, traffic and...

19 Oct 2016

Sound studio ad receives 7,400 views in a week

Sound Surgeon Studios founder, Morné Marais thought of a unique way to demonstrate some of his skills and when writer/director Yolande Botha of the Brave Cartel turned the idea into a two-minute offbeat commercial with the help of a small crew, it received over 7,400 views on social media in a week....

5 Sep 2016

Four weeks to Assegai entry deadline

Entries for the Assegai Awards close on Friday 9 September. To nominate your work in any of the categories open for entry, go to www.assegaiawards.co.za and email any queries to az.oc.sdrawaiagessa@ofnibRev('brev-cf506227-24a4-4b35-8f7c-9941f926741f',...

18 Aug 2016

UK TV's Open Shoot features GoT Raleigh Ritchie

UK's Topman TV featured singer, songwriter and Game of Thrones actor, Raleigh Ritchie, as its Open Shoot collaborator. The Open Shoot series joins music artists and creatives with their fans and Topman audiences to create new projects that get people talking about the latest style trends,...

5 Aug 2016

Pop up origami campaign inspires thoughts on savings

A pop up origami installation was set up in London by European savings' brand, Raisin.com, Retroviral and South African origami artist, Ross Symons, to question bystanders on their personal views of finance. Bystanders gave varied answers to the question 'What are you saving for?' Their...

1 Aug 2016

Emojis helping marketers to communicate

Emojis have become a part of everyday human language and on 17 July it's World Emoji Day. In 2015, 92% of the online population was using emojis, and 70% said emojis helped them to express their feelings more effectively. But emojis aren't just for consumers. Marketers are tapping into this new way...

15 Jul 2016

New consultancy to advise on journey marketing

Geometry Global has launched Geometry Global Intelligence across Europe, Middle East and Africa (EMEA) in Germany, France, Spain, Italy, Russia, South Africa and UAE, after having successfully been trialled in the UK. This is a bespoke strategic consultancy, designed to advise and support...

19 May 2016

Newly named agency Matriarch offers dedicates cause related marketing division

Matriarch, formerly known as Hotstuff Marketing, has launched a new digital division, as part of its rebranding exercise and a newly formalised and dedicated cause related marketing division. Cause related marketing or cause marketing is not a new concept and marketers and agencies based in...

19 Apr 2016

Bringing neuromarketing to the C-Suite

It's time for executives to step out of the boardroom and take control of what's happening in their in-house design studios and external communication agencies. With sources like the Harvard Business Review stating that late 2015 was the time to step back from the hustle of social media and go back...

7 Apr 2016

What marketers are looking out for in 2016

The Independent Agency Search and Selection Company (IAS) is hosting a Masterclass for Agencies on the 8 March 2016 with four leading marketers who will talk to agencies about what marketers are looking out for this year. The four speakers are: Belinda Godfrey, marketing executive at The Spitz...

7 Mar 2016

Time for truly transformational change?

NEWSWATCH: Adlip reports that the local marketing and advertising industry is 'stunned' by proposed BEE Sector Code requirements. This comes on the back of the Department of Trade and Industry's 4 November time limit for public comment on their now gazetted draft Media, Advertisement and...

3 Dec 2015

New Fanta campaign

Fanta has launched a campaign on its social media pages inviting fans to let everyone know what their favourite #FantaTastesLike. The brand will then select its favourite post and put out a challenge to selected bloggers and vloggers who will interpret the post and turn it into a video. The...

28 Oct 2015

Dentsu Aegis Network announces new global network brand for lifestyle marketing

Following the 2014 acquisition of US-based MKTG, a lifestyle marketing agency, Dentsu Aegis Network has announced the formation of its ninth global network brand. The move further strengthens the network's sports and entertainment, experiential and lifestyle marketing offering and continues its...

21 Oct 2015

OFyt and Tanya Oakes-Bertram launch CHOM

Old Friends Young Talent (OFyt) and Tanya Oakes-Bertram have formed an agency specialising in consumer engagement called CHOM. From integrated marketing communications planning to strategic database marketing, CHOM covers the spectrum of consumer engagement with a particular focus on direct...

29 Sep 2015

Sony launches Picture This environmental campaign

Sony Pictures Television Networks has launched Picture This, a worldwide campaign to promote awareness of environmental issues. In South Africa, Picture This will be promoting initiatives to save the rhino on both the Sony Channel (DStv Channel 127) and Sony Max (DStv Channel 128). Picture...

29 Sep 2015

Enter the Folio Marketing Awards 2015

Don't miss your opportunity to shine by entering your best marketing initiatives of the past year and your brightest marketers in the 2015 Folio: Marketing Awards. With 30+ categories, The Folio: Marketing Awards are open to all marketing efforts in all magazine media channels, in all sectors,...

26 Aug 2015

Assegai Awards adds four new categories

There is only one month left to submit your entries. Four new award categories have been added:Targeted SMS, MMS Mass SMS, MMS Target Email Marketing Mass Email Marketing All the details are on the website www.assegaiawards.co.za or mail...

26 Aug 2015

Advertising without the product

How do you advertise a product when the product is not yet available in the country? This was the brief posed to Johannesburg digital communications and content marketing agency, Retroviral. For the first time in South Africa, the coveted Ford Mustang will be available for purchase at the start...

25 Aug 2015

Nicki Minaj on three August Cosmo covers

In celebration of Women's Month, Cosmo has three separate covers celebrating Grammy Award-winning rapper and international music superstar, Nicki Minaj. "We saw the shoot and there was no way we could choose one cover," says editor Cathy Lund. The three covers show Nicki in a blue star-spangled...

29 Jul 2015

New campaign to bring back South African gentlemen

Oude Meester has announced a new partnership with 'The Good Sir', a movement that aims to help young men master the art of being a modern gentleman. 'The Good Sir' is the brainchild of urban fashion and lifestyle entrepreneurs, Theo Ngobeni and Zano Sithetho, who believe that there is a new...

27 Jul 2015

SA Innovation Summit adds Market on the Edge

Market on the Edge is an exciting new addition to the Innovation Summit, which caters to the whole family, with free entrance to children under 12 years. Born from a passion for innovation and inspiration, Market on the Edge promises to be a sensory sensation for the whole family - an indoor market...

22 Jul 2015

Grant's Whisky launch #IOU campaign

Grant's Whisky launched a new TV campaign entitled '#IOU Africa'. Aligned with the Grant's #IOU campaign, the TV spot challenges the notion of individual success and reflects the reality that none of us have made it this far in life on our own but sometimes we find it hard to express gratitude to...

26 Jun 2015

Unilever South Africa launches brightFuture global campaign

Unilever South Africa launched brightFuture, a global campaign, in Durban on 1 June 2015. The campaign focuses on the challenges facing the world today, beginning with a film 'The Way Kids See It', which captures the views of children from all over the world, including South Africa, on how to build...

3 Jun 2015

VMA Group expands into Africa

VMA Group, a global recruitment and training specialist for corporate and marketing communications, has opened office in Johannesburg, South Africa, marking its 8th global practice and first in Africa having established itself as a market leader in recruitment and training for marketing...

23 Apr 2015

New campaign from Nedbank builds on 'Make Things Happen'

Nedbank has launched a new campaign from March-June 2015, 'Make Things That Really Matter Happen', which forms part of South Africa's premier knockout tournament Nedbank Cup, also known for its uniqueness in enabling lower league teams a chance to take their shot at soccer glory against the top...

21 Apr 2015

A fine line between playtime and playtime

The following print ad and poster was created in partnership with client Lovers+. Lovers+ is a South African condom brand with the positioning "It's playtime." To really bring the pay off line to life, communications agency Joe Public illustrates the fine line between the type of playtime...

10 Apr 2015

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