New consultancy to advise on journey marketing

Geometry Global has launched Geometry Global Intelligence across Europe, Middle East and Africa (EMEA) in Germany, France, Spain, Italy, Russia, South Africa and UAE, after having successfully been trialled in the UK. This is a bespoke strategic consultancy, designed to advise and support...

19 May 2016

Newly named agency Matriarch offers dedicates cause related marketing division

Matriarch, formerly known as Hotstuff Marketing, has launched a new digital division, as part of its rebranding exercise and a newly formalised and dedicated cause related marketing division. Cause related marketing or cause marketing is not a new concept and marketers and agencies based in...

19 Apr 2016

Bringing neuromarketing to the C-Suite

It's time for executives to step out of the boardroom and take control of what's happening in their in-house design studios and external communication agencies. With sources like the Harvard Business Review stating that late 2015 was the time to step back from the hustle of social media and go back...

7 Apr 2016

What marketers are looking out for in 2016

The Independent Agency Search and Selection Company (IAS) is hosting a Masterclass for Agencies on the 8 March 2016 with four leading marketers who will talk to agencies about what marketers are looking out for this year. The four speakers are: Belinda Godfrey, marketing executive at The Spitz...

7 Mar 2016

Time for truly transformational change?

NEWSWATCH: Adlip reports that the local marketing and advertising industry is 'stunned' by proposed BEE Sector Code requirements. This comes on the back of the Department of Trade and Industry's 4 November time limit for public comment on their now gazetted draft Media, Advertisement and...

3 Dec 2015

New Fanta campaign

Fanta has launched a campaign on its social media pages inviting fans to let everyone know what their favourite #FantaTastesLike. The brand will then select its favourite post and put out a challenge to selected bloggers and vloggers who will interpret the post and turn it into a video. The...

28 Oct 2015

Dentsu Aegis Network announces new global network brand for lifestyle marketing

Following the 2014 acquisition of US-based MKTG, a lifestyle marketing agency, Dentsu Aegis Network has announced the formation of its ninth global network brand. The move further strengthens the network's sports and entertainment, experiential and lifestyle marketing offering and continues its...

21 Oct 2015

OFyt and Tanya Oakes-Bertram launch CHOM

Old Friends Young Talent (OFyt) and Tanya Oakes-Bertram have formed an agency specialising in consumer engagement called CHOM. From integrated marketing communications planning to strategic database marketing, CHOM covers the spectrum of consumer engagement with a particular focus on direct...

29 Sep 2015

Sony launches Picture This environmental campaign

Sony Pictures Television Networks has launched Picture This, a worldwide campaign to promote awareness of environmental issues. In South Africa, Picture This will be promoting initiatives to save the rhino on both the Sony Channel (DStv Channel 127) and Sony Max (DStv Channel 128). Picture...

29 Sep 2015

Enter the Folio Marketing Awards 2015

Don't miss your opportunity to shine by entering your best marketing initiatives of the past year and your brightest marketers in the 2015 Folio: Marketing Awards. With 30+ categories, The Folio: Marketing Awards are open to all marketing efforts in all magazine media channels, in all sectors,...

26 Aug 2015

Assegai Awards adds four new categories

There is only one month left to submit your entries. Four new award categories have been added:Targeted SMS, MMS Mass SMS, MMS Target Email Marketing Mass Email Marketing All the details are on the website www.assegaiawards.co.za or mail...

26 Aug 2015

Advertising without the product

How do you advertise a product when the product is not yet available in the country? This was the brief posed to Johannesburg digital communications and content marketing agency, Retroviral. For the first time in South Africa, the coveted Ford Mustang will be available for purchase at the start...

25 Aug 2015

Nicki Minaj on three August Cosmo covers

In celebration of Women's Month, Cosmo has three separate covers celebrating Grammy Award-winning rapper and international music superstar, Nicki Minaj. "We saw the shoot and there was no way we could choose one cover," says editor Cathy Lund. The three covers show Nicki in a blue star-spangled...

29 Jul 2015

New campaign to bring back South African gentlemen

Oude Meester has announced a new partnership with 'The Good Sir', a movement that aims to help young men master the art of being a modern gentleman. 'The Good Sir' is the brainchild of urban fashion and lifestyle entrepreneurs, Theo Ngobeni and Zano Sithetho, who believe that there is a new...

27 Jul 2015

SA Innovation Summit adds Market on the Edge

Market on the Edge is an exciting new addition to the Innovation Summit, which caters to the whole family, with free entrance to children under 12 years. Born from a passion for innovation and inspiration, Market on the Edge promises to be a sensory sensation for the whole family - an indoor market...

22 Jul 2015

Grant's Whisky launch #IOU campaign

Grant's Whisky launched a new TV campaign entitled '#IOU Africa'. Aligned with the Grant's #IOU campaign, the TV spot challenges the notion of individual success and reflects the reality that none of us have made it this far in life on our own but sometimes we find it hard to express gratitude to...

26 Jun 2015

Unilever South Africa launches brightFuture global campaign

Unilever South Africa launched brightFuture, a global campaign, in Durban on 1 June 2015. The campaign focuses on the challenges facing the world today, beginning with a film 'The Way Kids See It', which captures the views of children from all over the world, including South Africa, on how to build...

3 Jun 2015

VMA Group expands into Africa

VMA Group, a global recruitment and training specialist for corporate and marketing communications, has opened office in Johannesburg, South Africa, marking its 8th global practice and first in Africa having established itself as a market leader in recruitment and training for marketing...

23 Apr 2015

New campaign from Nedbank builds on 'Make Things Happen'

Nedbank has launched a new campaign from March-June 2015, 'Make Things That Really Matter Happen', which forms part of South Africa's premier knockout tournament Nedbank Cup, also known for its uniqueness in enabling lower league teams a chance to take their shot at soccer glory against the top...

21 Apr 2015

A fine line between playtime and playtime

The following print ad and poster was created in partnership with client Lovers+. Lovers+ is a South African condom brand with the positioning "It's playtime." To really bring the pay off line to life, communications agency Joe Public illustrates the fine line between the type of playtime...

10 Apr 2015

#GOTYOURBACK campaign launches to support BlitzBoks

SwarmVideo, a division of the Ole! Media Group, has released a video supporting the Blitzboks, who are potentially one tournament away from Sevens World Series victory. If they finish top in the season's final tournament on 4-5 April in Tokyo, they could be crowned World Sevens Series champions....

2 Apr 2015

Lipton's summer campaign successful

The Lipton's 'Taste the Brightside' national campaign, which ran for 18-weeks, wrapping up at the end of January 2015, has proved successful. The campaign targeted 18 to 25-year-old 'possibility embracers' and used multiple platforms for an integrated approach, including radio, digital, in-store...

20 Mar 2015

Standard Bank Sikuvile Journalism Awards 2015 deadline for entries extended

The deadline for entries for the Standard Bank Sikuvile Journalism Awards 2015 has been extended from Wednesday 18 March, to 1400 on Friday 20 March. The Awards, sponsored by Standard Bank, are open to all South African daily and weekly newspapers and online publications. This year the Awards...

17 Mar 2015

New campaign for Boschendal

Centred around Boschendal's status as one of South Africa's first wine producing estates, its new positioning and marketing campaign aims to convey the brand's timelessness in a way that will resonate with a new generation of consumers, 'Every Generation Finds Greatness'. Taking its lead from the...

13 Mar 2015

FCB Paris ready to float away

FCB Paris wants to conquer new territories, beginning with space, when it sends its first creative up, with more than 36,000 balloons. After some scientific calculations, FCB Paris found it needed 36,895 balloons to send its lightest creative (Baptiste - 52 kg) into space. The idea is simple....

11 Mar 2015

New ad drives home impact of no seatbelts on children

MasterDrive, an advanced driver training company, has selected the PocketMedia Solutions' Changer, an interactive marketing and communication tool that has a front cover displaying one message and a second when a tab is pulled, to drive home the importance of wearing safety belts. The Changer...

13 Feb 2015

IAS Masterclasses start in February

The IAS Masterclass programme for Marketers will have eight sessions in Johannesburg, starting 17 February 2015. However, there is a limited intake of 30 per programme for 2015. Only a few available seats remain. The IAS created this programme for corporate marketers who value exposure to thought...

10 Feb 2015

Content marketing plan from London School of Marketing

A new whitepaper from London School of Marketing (LSM), 'How to Develop a Successful Content Marketing Plan', details the essential steps required to develop and implement a content marketing plan to deliver a strong return on investment for a fraction of the cost of traditional marketing...

6 Feb 2015

Load shedding today

Eskom is currently LOAD SHEDDING in STAGE 2 in some areas due to high demand or urgent maintenance being performed at certain power stations.

6 Feb 2015

eNCA uses mall activation to reach target audiences

Primall Media has partnered with eNews channel, eNCA for four months, to mount a campaign to inspire curiosity in the news and create brand awareness for eNCA in an unlikely environment for message breakthrough. "The theme of the communication is 'Know More' and through the Primall Media and...

5 Feb 2015

Next >Submit news