DMASA opens entries for 2017 Assegai Awards

The Direct Marketing Association of Southern Africa has announced that the entries for the 2017 Assegai Integrated Marketing Awards are now open. The DMASA has streamlined the submissions process by simplifying the entry forms and providing a short and straightforward online process. Entry fees...

13 Jul 2017

CDC named best trade marketing specialist at Sub-Saharan Enterprise Awards

The Coega Development Corporation received the Best International Trade Marketing Specialist - South Africa award at the 2017 Sub-Saharan Enterprise Awards. The awards were hosted by the MEA Markets and recognised the efforts of companies that have successfully expanded into a number of different...

6 Jul 2017

My Period is Awesome campaign, empowering the youth

Project Dignity, and Swedish NPO, Wise Economy Global Association, have partnered up in an effort to get rid of stigma associated with menstruation by offering young woman a solution in managing their menses by supplying them with Subz Pants and Pads, which are reusable and environmentally...

4 May 2017

Idea Foundry, now in South East Asia

Idea Foundry has launched in South East Asia. The company will be operating out of Thailand where its office in Bangkok will act as the central meeting place for clients in the South East Asia region.

28 Apr 2017

MultiChoice receives Topco Oliver Empowerment Award

MultiChoice has received an accolade at the Topco Oliver Empowerment Awards for the second consecutive year. MultiChoice was acknowledged for its enterprise development and empowerment efforts. The Topco Oliver Empowerment Awards recognise innovation in empowerment and transformation.

20 Apr 2017

Amasa Joburg committee member applications are now open

The Advertising Media Association of South Africa in Johannesburg will be voting in a new committee at its 2017/2018 annual general meeting. Marketing professionals are welcome to submit their brief profile and picture to az.oc.nodurt@WffohcsiBbRev('brev-ed199968-ccf1-40e0-b6b9-a5ce1207a8d4',...

20 Apr 2017

Vaseline Men partners with influential SA men for #StartStrong campaign

Vaseline Men unveiled its new #StartStrong campaign in which it partnered up with musician, Riky Rick and Proteas fast bowler, Kagiso Rabada. The #StartStrong campaign also includes a range of other influential South African men, including artists, stylists, writers, entrepreneurs, and...

13 Apr 2017

Hobnob picks up where Facebook invites end

Hobnob has been created with the aim to take over where Facebook invites stop. Users are now able to create events and send out text messages to their friends, directly. The invitees may then reply with a 'yes' or 'no' via a text message; they don't need the app to respond to the invite. Hobnob...

13 Apr 2017

MullenLowe SA win Mini's creative account

Following a five-way process which started in June of 2016, MullenLowe South Africa has been announced as the above-the-line creative account holder for motor vehicle company, Mini. MullenLowe SA will also be responsible for Mini's social media accounts and activations.

7 Apr 2017

Mega8 to host e-sports tournament

Mega8 will be branching out into e-sports by hosting the Autumn Cup. During the tournament, teams play against each in Counter Strike: Global Offensive as they campaign for the R50,000 prize. The remaining eight teams in the Autumn Cup will be taking on each other in CS:GO on 31 March 2017. The...

22 Mar 2017

MA(SA) to recap proposed marketing research currency

The Marketing Association of South Africa (MA(SA)), The Advertising Media Forum (AMF) and the Association for Communication and Advertising (ACA), invites all Cape Town marketers and agencies to an event that will be looking into the proposed marketing research currency, replacing the All Media and...

14 Mar 2017

Brandnew Creative Agency launches Rawson Developers' The Winchester

Integrated marketing, events, design and communications house Brandnew Creative Agency has with great success launched Rawson Developers' latest property development project, The Winchester. Brandnew were tasked with the marketing of the launch that resulted in an increase in sales with 98% of...

7 Mar 2017

Audi signs Thando Hopa as the new face of the Audi Q2

Thando Hopa has been signed to Audi as the new face of their Audi Q2 #Untaggable campaign. The aim of the campaign is to motivate people to embrace and break stereotypes of identity and beauty. Hopa is a social activist, model and lawyer. ...

1 Mar 2017

Trek Bicycles SA appoints Artifact Advertising as retail marketing partner

Trek Bicycles SA, for the first time in 2017, has representation in South Africa and has appointed Artifact Advertising as its new retail marketing partner. Trek Bicycles SA are recognised for their commitment to the innovation of mountain, road and hybrid bicycles.

22 Feb 2017

Native VML's Jason Xenopoulos nominated as Creative Pool influencer

Native VML's CEO, Jason Xenopoulos has been nominated as an influencer of the year by Creative Pool. Take a look at some of the other nominees here.

10 Feb 2017

Heineken SA committed to encouraging responsible drinking

A day before the opening of Parliament in Cape Town, Heineken South Africa held a media networking session on increasing responsible alcohol consumption and road safety awareness. The session was attended by government communicators and journalists. Heineken SA has launched a corporate and brand...

9 Feb 2017

Windhoek Beer launches new ‘Don't Compromise' campaign

Windhoek Beer has launched a new integrated campaign titled ‘Don't Compromise', it's based on historical events. The integrated campaign extends to its digital platforms and includes trade activations that reinforce the message, through a BTL innovative activation called ‘The Pure Beer Detector'....

7 Feb 2017

Unhealthy foods must include negative labelling in Israel

Israel has issued new rules on the marketing of unhealthy foods, with stringent packaging and marketing rules to take effect in 2018. New rules •Red warning markers must be placed on the packaging of foods that are high in sugar, salt, or fat •Product packaging must be marked with spoons that...

6 Feb 2017

Deep Heat South Africa honours everyday urban athletes

Deep Heat South has announced the launch of its new website that will honour every kind of athlete who inspires everyone to #KeepGoing. The Deep Heat website will post monthly urban athlete stories of regular Joe's who have taken a step in the right direction to get healthy and fit. They will...

6 Dec 2016

MullenLowe SA appointed as lead creative agency

Integrated marketing communications group, MullenLowe SA has been announced as lead creative agency for Pepkor Africa's business operations in Central, East and West Africa, including PowerSales in Zimbabwe. MullenLowe SA will be responsible for driving strategic and creative brand awareness and...

15 Nov 2016

VIMN Africa shines bright at PromaxBDA Awards

Viacom International Media Networks (VIMN) Africa received a total of 18 awards at the PromaxBDA Awards which was held in Johannesburg, earlier this month. The PromaxBDA Awards recognises exceptional marketing in the entertainment media and marketing sector. MTV Base received six awards as well...

8 Nov 2016

Clockwork Media becomes official South African partner of Webfluential

Clockwork Media has been named as one of Webfluential's official South African partners. The partnership will allow Clockwork to serve its portfolio of clients better, by giving them access to powerful influencer marketing. As an agency focused on attracting and engaging audiences with valuable...

25 Oct 2016

iKineo launches new business unit

Customer engagement agency, iKineo has launched Fast Track, a new business unit aimed at providing small, urgent projects at a speedier rate. The new business unit will be led by Zonica Strydom with the assistance of a creative director, designer, copywriter, project manager, traffic and...

19 Oct 2016

Sound studio ad receives 7,400 views in a week

Sound Surgeon Studios founder, Morné Marais thought of a unique way to demonstrate some of his skills and when writer/director Yolande Botha of the Brave Cartel turned the idea into a two-minute offbeat commercial with the help of a small crew, it received over 7,400 views on social media in a week....

5 Sep 2016

Four weeks to Assegai entry deadline

Entries for the Assegai Awards close on Friday 9 September. To nominate your work in any of the categories open for entry, go to www.assegaiawards.co.za and email any queries to az.oc.sdrawaiagessa@ofnibRev('brev-d39e498f-b2a3-4f0e-9b40-590c73ffa008',...

18 Aug 2016

UK TV's Open Shoot features GoT Raleigh Ritchie

UK's Topman TV featured singer, songwriter and Game of Thrones actor, Raleigh Ritchie, as its Open Shoot collaborator. The Open Shoot series joins music artists and creatives with their fans and Topman audiences to create new projects that get people talking about the latest style trends,...

5 Aug 2016

Pop up origami campaign inspires thoughts on savings

A pop up origami installation was set up in London by European savings' brand, Raisin.com, Retroviral and South African origami artist, Ross Symons, to question bystanders on their personal views of finance. Bystanders gave varied answers to the question 'What are you saving for?' Their...

1 Aug 2016

Emojis helping marketers to communicate

Emojis have become a part of everyday human language and on 17 July it's World Emoji Day. In 2015, 92% of the online population was using emojis, and 70% said emojis helped them to express their feelings more effectively. But emojis aren't just for consumers. Marketers are tapping into this new way...

15 Jul 2016

New consultancy to advise on journey marketing

Geometry Global has launched Geometry Global Intelligence across Europe, Middle East and Africa (EMEA) in Germany, France, Spain, Italy, Russia, South Africa and UAE, after having successfully been trialled in the UK. This is a bespoke strategic consultancy, designed to advise and support...

19 May 2016

Newly named agency Matriarch offers dedicates cause related marketing division

Matriarch, formerly known as Hotstuff Marketing, has launched a new digital division, as part of its rebranding exercise and a newly formalised and dedicated cause related marketing division. Cause related marketing or cause marketing is not a new concept and marketers and agencies based in...

19 Apr 2016

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