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Grant's Whisky launch #IOU campaign

Grant's Whisky launched a new TV campaign entitled '#IOU Africa'. Aligned with the Grant's #IOU campaign, the TV spot challenges the notion of individual success and reflects the reality that none of us have made it this far in life on our own but sometimes we find it hard to express gratitude to...

Unilever South Africa launches brightFuture global campaign

Unilever South Africa launched brightFuture, a global campaign, in Durban on 1 June 2015. The campaign focuses on the challenges facing the world today, beginning with a film 'The Way Kids See It', which captures the views of children from all over the world, including South Africa, on how to build...

VMA Group expands into Africa

VMA Group, a global recruitment and training specialist for corporate and marketing communications, has opened office in Johannesburg, South Africa, marking its 8th global practice and first in Africa having established itself as a market leader in recruitment and training for marketing...

New campaign from Nedbank builds on 'Make Things Happen'

Nedbank has launched a new campaign from March-June 2015, 'Make Things That Really Matter Happen', which forms part of South Africa's premier knockout tournament Nedbank Cup, also known for its uniqueness in enabling lower league teams a chance to take their shot at soccer glory against the top...

A fine line between playtime and playtime

The following print ad and poster was created in partnership with client Lovers+. Lovers+ is a South African condom brand with the positioning "It's playtime." To really bring the pay off line to life, communications agency Joe Public illustrates the fine line between the type of playtime...

#GOTYOURBACK campaign launches to support BlitzBoks

SwarmVideo, a division of the Ole! Media Group, has released a video supporting the Blitzboks, who are potentially one tournament away from Sevens World Series victory. If they finish top in the season's final tournament on 4-5 April in Tokyo, they could be crowned World Sevens Series champions....

Lipton's summer campaign successful

The Lipton's 'Taste the Brightside' national campaign, which ran for 18-weeks, wrapping up at the end of January 2015, has proved successful. The campaign targeted 18 to 25-year-old 'possibility embracers' and used multiple platforms for an integrated approach, including radio, digital, in-store...

Standard Bank Sikuvile Journalism Awards 2015 deadline for entries extended

The deadline for entries for the Standard Bank Sikuvile Journalism Awards 2015 has been extended from Wednesday 18 March, to 1400 on Friday 20 March. The Awards, sponsored by Standard Bank, are open to all South African daily and weekly newspapers and online publications. This year the Awards...

New campaign for Boschendal

Centred around Boschendal's status as one of South Africa's first wine producing estates, its new positioning and marketing campaign aims to convey the brand's timelessness in a way that will resonate with a new generation of consumers, 'Every Generation Finds Greatness'. Taking its lead from the...

FCB Paris ready to float away

FCB Paris wants to conquer new territories, beginning with space, when it sends its first creative up, with more than 36,000 balloons. After some scientific calculations, FCB Paris found it needed 36,895 balloons to send its lightest creative (Baptiste - 52 kg) into space. The idea is simple....

New ad drives home impact of no seatbelts on children

MasterDrive, an advanced driver training company, has selected the PocketMedia Solutions' Changer, an interactive marketing and communication tool that has a front cover displaying one message and a second when a tab is pulled, to drive home the importance of wearing safety belts. The Changer...

IAS Masterclasses start in February

The IAS Masterclass programme for Marketers will have eight sessions in Johannesburg, starting 17 February 2015. However, there is a limited intake of 30 per programme for 2015. Only a few available seats remain. The IAS created this programme for corporate marketers who value exposure to thought...

Content marketing plan from London School of Marketing

A new whitepaper from London School of Marketing (LSM), 'How to Develop a Successful Content Marketing Plan', details the essential steps required to develop and implement a content marketing plan to deliver a strong return on investment for a fraction of the cost of traditional marketing...

Load shedding today

Eskom is currently LOAD SHEDDING in STAGE 2 in some areas due to high demand or urgent maintenance being performed at certain power stations.

eNCA uses mall activation to reach target audiences

Primall Media has partnered with eNews channel, eNCA for four months, to mount a campaign to inspire curiosity in the news and create brand awareness for eNCA in an unlikely environment for message breakthrough. "The theme of the communication is 'Know More' and through the Primall Media and...

Smirnoff continues free cab service through its Explore the Night app

Smirnoff Ice Double Black with Guarana is continuing its #ExploreTheNight campaign until the weekend of 6-7 February 2015, offering consumers the opportunity to explore the night and the many possibilities it holds. Fans wishing to be sitting pretty in a free cab - exploring the night and its...

Revealed: Difference between global brands' product innovation and marketing innovation

The London School of Marketing has released an article explaining the essential difference between product innovation and marketing innovation, taking examples from leading global brands. Simply put, product innovation refers to companies introducing new products or services to the market....

Win with Grolsch Summer competition

Fans of Grolsch draught can submit a picture of themselves enjoying a Grolsch in one of its premium venues around the country or hosting friends at home with the new 12-pack and post it to GrolschSummer photos on the Facebook wall or tweet Grolsch using the hashtag #GrolschSummer. The brand is...

Nespresso adds to festive mall atmosphere

Primall Media has launched a festive season campaign for Nespresso at Menlyn, Gateway, V&A Waterfront, Sandton City, Brooklyn, Canal Walk and Tygervalley malls. Cleverly positioned brand messages, situated around the main retail outlets and stores are designed to make consumers aware of the benefits...

Qualifications in digital marketing add more than knowledge

According to the London School of Marketing, there are four benefits in acquiring a digital marketing designation in a fast moving, competitive field. Complementing a comprehensive range of blogs, whitepapers and case studies designed to support students pursuing sought-after marketing...

Reminder to enter SA-UK Seasons 2014 & 2015

Interested artists and creatives in the fields of visual arts, theatre, dance, cinema, literature, music, creative economy and skills development have until Sunday 23 November 2014 to enter their proposals for the SA-UK Seasons 2014 & 2015. Support in the form of the official endorsement of a...

Southern Comfort offers prize, radio ad for #OwnYourAwesome

In November 2014, Southern Comfort is asking fans to share how they own their awesomeness for the chance to win a national radio ad. The lucky winner will be able to share his or her story with South Africa over the airwaves, plus R30,000 to keep doing whatever his or her thing is. The brand,...

Brand South Africa signs up with APO

Brand South Africa has signed up with African Press Organisation (APO) for media relations services across Africa and beyond, to implement its strategy. The scope of work includes press release distribution services and media monitoring in Africa, social media analytics, op-ed publications,...

Angle Orange Shopper Design Science Workshops phase 2

Today Angle Orange completes phase 2 of Shopper Design Science Workshops by Jason Frichol, The Science behind understanding shopper psychology and delivering design and messaging that drives additional exposures leading to additional impressions and greater sales for brands and retailers...

Judging begins for 2014 Assegai Awards

Judging for the 2014 Assegai Awards begins on Tuesday 30 September when the panel of approximately 40 experienced industry representatives will be sitting down to evaluate the work submitted. The second stage of the judging will take place on Tuesday 7 October, when the panel will look at the chosen...

The Times launches Media & Marketing page

On Friday 19 September, The Times newspaper will launch the first edition of its weekly Media & Marketing page, which will deliver a #ToThePoint read. The Media & Marketing will feature: On the Line: A column from one of South Africa's sharpest minds Viewpoints: Real perspectives from real...

Modest SMS still good for marketing purposes

The use of the SMS may be slowing down, but it will not disappear in South Africa. Jacques Swanepoel, MD of Cellfind, a consultancy firm, said that the SMS remained a valuable business tool. "Text-based mobile marketing is still the most effective and affordable way that allows corporates to stay...

Winners of Ask Afrika Icon Brands to present at marketing conference

The results and finding from the 2014 Ask Afrika Icon Brands will be discussed at the Marketing Mix long-term loyalty conference, where Icon Brand winners will present case studies on key objectives such as retaining customers, adding value and optimising social media. The conference will take place...

Case related marketing brings in R2m for Centrum Guardian Project

The Centrum Guardian Project has raised R2m in a four-year drive to secure corporate and consumer commitments to fund advanced training for paramedics, fire fighters, rescue swimmers and other first responders. This is a cause marketing strategy, developed by ad agency, One Lady and A Tribe...

YouTube On the Go

The use of mobile to view videos on YouTube has increased more than 30% since 2011. But what good is YouTube on mobile devices if the viewer can't even view the videos? The team at YouTubeDownload explores these issues, and some quick fixes, in their newest infographic, "YouTube On The Go."...

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