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Using the speed of sound
Using the speed of sound

Did you know: the human brain processes sound at a higher speed than any of its other senses, making it a great tool to connect audiences with content and their emotions...

By Andreas Furtner 1 day ago

Data protection in South Africa - Sleep a little easier
Data protection in South Africa - Sleep a little easier

Many facets of the digital ecosystem are complex and fragmented but, as the opaque and largely unverified world of data collection comes under scrutiny and the new General Data Protection Regulations (GDPR) come into force in Europe, ignoring a data's source is no longer an option...

By Nick Bester 1 day ago

Does your brand matter?
Does your brand matter?

More and more brands are finding it difficult to trade in this ever-changing and difficult market we find ourselves in. The biggest challenge is remaining relevant to a core target market...

By Jedd Cokayne 1 day ago

on Instagram
#YouthMonth: Yenani Madikwa is Cannes FCBSocialEye for 2018

Jessica Tennant interviews Yenani Madikwa, copywriter at FCB Africa, on winning this year's global Cannes FCBSocialEYE and how we can keep an eye on her this week...

By Jessica Tennant 1 day ago

Jonathan Liebmann, founder and CEO of Propertuity. Image supplied.
Urban renewal: The physical manifestation of innovative thinking

A powerful lesson in how to turn vision into reality...

By Gil Sperling 15 Jun 2018

A South African's guide to moving to and making it in Malta: The propaganda of optimism
A South African's guide to moving to and making it in Malta: The propaganda of optimism

If South Africa is reality, then Malta is wonderland. Or vice versa, as I've discovered on a visit back to the old country...

By Marcus ‘The Maltese Falcon’ Brewster 15 Jun 2018

B2B marketing misconceptions, exclusive interview w/ Tom Stein
B2B marketing misconceptions, exclusive interview w/ Tom Stein

Jessica Tennant interviews Tom Stein, chairman and CCO of Stein IAS to find out what delegates can expect from his talk at B2B Marketing Africa in Johannesburg on Tuesday, 19 June and his view of the B2B marketing landscape from a global perspective...

By Jessica Tennant 15 Jun 2018

#Loeries2018: Suhana Gordhan's advertising journey (Part 2)
#Loeries2018: Suhana Gordhan's advertising journey (Part 2)

Loeries chair aunty and creative director at FCB Africa, Suhana Gordhan shares what creativity means to her and lessons in leadership she's learnt along her journey in advertising from the boys' locker room to the beaches of Nicaragua...

By Jessica Tennant 14 Jun 2018

Screengrab from the Jordan Peterson 'difficulties of creative people' interview.
Do you speak creativity?

"Doing stand-up in Poland." This is a phrase that we used to say at an agency I use to work at many years ago. It referred to a bad meeting with a client that involved a creative presentation...

By Damon Stapleton 13 Jun 2018

#Loeries2018: Suhana Gordhan's advertising journey (Part 1)
#Loeries2018: Suhana Gordhan's advertising journey (Part 1)

Loeries chair aunty and creative director at FCB Africa, Suhana Gordhan shares what creativity means to her and lessons in leadership she's learnt along her journey in advertising from the boys' locker room to the beaches of Nicaragua...

By Jessica Tennant 13 Jun 2018

#Newsmaker: Sarah Browning-de Villiers joins Publicis Machine
#Newsmaker: Sarah Browning-de Villiers joins Publicis Machine

Sarah Browning-de Villiers, former deputy editor at Cosmopolitan SA and the gal behind its #TamponTaxMustFall campaign, recently joined Publicis Machine as chief content officer in the narrative content marketing team...

By Jessica Tennant 12 Jun 2018

Screengrab from Deadpool 2 .
A few PR lessons from the world's greatest anti-hero Deadpool

Francois Rank gives a few tips on how we as communications professionals can learn from how Deadpool 2 was marketed...

By Francois Rank 11 Jun 2018

Image credit: Maksim Kabakou via .
Understanding the difference between marketing and public relations

Most people do not know where to draw the line between PR and marketing hence I have constantly found myself trying to distinguish the not so obvious differences between PR and marketing...

By Minnie-lee Tagwirei 8 Jun 2018

Image credit: ammentorp via .
The future of marketing is data-driven, creative, and people-based

Shaune Jordaan argues that, in order to produce real business results, marketing needs to be data-driven, creative, and (most importantly) people-based.

By Shaune Jordaan 8 Jun 2018

The impact of GDPR on digital marketing
The impact of GDPR on digital marketing

The General Data Protection Regulation legislation is the most important change in data privacy regulation in 20 years. As the international resident's compliance deadline was 25 May 2018, there is more emphasis than ever on using and storing data responsibly...

By Gary Meyer 5 Jun 2018

#Newsmaker: Adrian Miller, ECD at Riverbed
#Newsmaker: Adrian Miller, ECD at Riverbed

Having consulted for Riverbed since the beginning of the year, the agency recently made Adrian Miller's appointment official as ECD...

By Jessica Tennant 1 Jun 2018

#NewCampaign: Mercedes-Benz returns to Chapman's Peak w/ Net#work BBDO
#NewCampaign: Mercedes-Benz returns to Chapman's Peak w/ Net#work BBDO

Mercedes-Benz and Net#work BBDO today released the S-Class content piece that returns to the famous Chapman's Peak accident that Christopher White survived 30 years ago...

By Jessica Tennant 30 May 2018

Importance of culture in creative practice
Importance of culture in creative practice

South Africa has made great strides in recent years towards being a world class creative hub, our vast strides in creativity and humour have been made possible through its many, young, vibrant and defiant citizens. However, we are still facing cultural misunderstandings and gaps in our varied backgrounds...

By Zubeida Goolam 30 May 2018

Image ©
The illusion of control

Kintsugi: The Japanese art of repairing broken pottery with powdered gold...

By Damon Stapleton 30 May 2018

Screengrabs from the ad.
#OrchidsandOnions: The future of advertising may be - shock! horror! - digital fraud

There are many moments which remain in our memories but, for a petrolhead like me, it will always be the moment I first had control of a car...when I managed to get it moving forward in first gear without stalling and then, because we had a long driveway, a quick change into second gear and braking to a stop...

By Brendan Seery 29 May 2018

Grid goes to Coachella
Grid goes to Coachella

Grid Worldwide introduced an incentive to send the two team members to Coachella 2018 who would make the most meaningful contribution to building its cultural insights capability...

By Jessica Tennant 29 May 2018

Including influencers in your campaign is essential
Including influencers in your campaign is essential

Gee Motsepe writes about why brands should be looking at including influencers in their marketing budgets...

By Gee Motsepe 29 May 2018

#Newsmaker: Zumi Njongwe relocates to Diageo SA
#Newsmaker: Zumi Njongwe relocates to Diageo SA

Diageo South Africa has appointed Zumi Njongwe as marketing and innovations director for SA, after two years in the same position at Diageo's Meta Abo Breweries in Ethiopia...

By Jessica Tennant 28 May 2018

Boris Dzhingarov
Rethinking your marketing strategy for a worldwide audience

Marketers have agreed for many years: content is king. When a company is primarily trying to spread content and build brand awareness in their native country, they generally have a pretty good handle on how to tell an engaging story...

By Boris Dzhingarov, Issued by Monetary Library 24 May 2018

Chris Moerdyk
Survival advice from an accountant and a marketer

Risk is not a four letter word. Ok, it is, but it isn't that sort of four letter word. In fact it's just the flip side of reward and reward is what we are all after in business...

By Chris Moerdyk, Issued by Chris Moerdyk 24 May 2018

I love qualitative research, but I hate focus groups - Here's why
I love qualitative research, but I hate focus groups - Here's why

When we started Columinate, it was with the idea that there ought to be a more effective and efficient way to conduct research, and so we pioneered the use of MROCs (or Market Research Online Communities) locally - a modern way of doing qualitative research...

By Elna Pretorius, Issued by Columinate 23 May 2018

How to grow your business with these influencer marketing strategies
How to grow your business with these influencer marketing strategies

The fall of traditional outbound marketing strategies has seen the meteoric rise of influencer marketing This is due to its potential to grow your business manifold. It can help you to engage with your audience and improve your brand's visibility.

By Brian Mechem 22 May 2018

#AfricaMonth: Look for the opportunities in Africa
#AfricaMonth: Look for the opportunities in Africa

Africa is a hot bed of opportunities. If you look for that opportunity you will find it, says Robyn de Villiers, vice chair of APRA and chair and CEO of Burson Cohn & Wolfe Africa...

By Louise Marsland 18 May 2018

#AfricaMonth: Travel marketing in Africa
#AfricaMonth: Travel marketing in Africa

One of the strengths of marketing travel to Africa is that its destinations offer so much diversity. How would an African Tourism Board even begin to market the continent as one brand when there are so many cultures, ethnicities, landscapes and languages that comprise the continent?

By Natalia Rosa 15 May 2018

Brian Tjugum, managing director, Weber Shandwick EMEA Social Impact practice.
#AfricaMonth: Purpose-driven communications in Africa

The need for accelerated social progress and purpose-driven communications is at an all-time high, especially in Africa...

By Louise Marsland 14 May 2018

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