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Location-based marketing, what is it and how to take advantage of this trend?
Location-based marketing, what is it and how to take advantage of this trend?

Location-based marketing has been around for a few years now and has been a much hyped-up trend especially with the advent of apps, but what is it exactly?...

By Lynette Hundermark 2 days ago

Johanna McDowell. Image provided.
Marketers to take digital in-house at unprecedented rate

Johanna McDowell writes that in 2018 more and more marketers will handle more and more digital marketing in-house...

By Johanna McDowell 3 days ago

History has a way of repeating itself, even in PR
History has a way of repeating itself, even in PR

Khangelani Dziba writes that there's currently a shift taking place that's influencing how we do marketing and PR...

By Khangelani Dziba 3 days ago

Sliced bread. © Pixabay.
The crossover between human sciences and marketing

Historically, academia and marketing have remained distinctly separate domains. But over time, marketing as a commercial discipline has increasingly made use of human sciences such as psychology, sociology and anthropology to inform market research and strategy...

By Claire Denham-Dyson 21 Feb 2018

#Newsmaker: Esther Hoogstad steers Spree's customer journey
#Newsmaker: Esther Hoogstad steers Spree's customer journey

Newly appointed as head of customer interaction and marketing at Spree, Esther Hoogstad will be taking charge of the online retailer's end to end customer experience...

By Lauren Hartzenberg 20 Feb 2018

The next step in your marketing? You're probably already using it
The next step in your marketing? You're probably already using it

Digital marketing services have exploded over the past decade. You may be embracing the change, attempting to evade it, or perhaps you're just exhausted by it, but the next tranche of advancements may bring some relief...

By Adam Howatson 19 Feb 2018

Fort Review launches second edition, a video series
Fort Review launches second edition, a video series

Last week marked the launch of Fort Review's second edition, this time in the form of a thought-provoking nine-part video series covering everything from black excellence to erotic capital...

By Jessica Tennant 16 Feb 2018

#IMC2018: The science of how brands grow
#IMC2018: The science of how brands grow

A popular track at this year's IMC Conference was that of creative and big idea creation, and a talk that really struck a cord, so to speak, was BBDO South Africa's CEO Boniswa Pezisa's on the power of breakthrough creativity and the role it plays in triggering emotions to communicate effectively...

By Jessica Tennant 16 Feb 2018

Why it's time to reevaluate your customer communication, starting with email
Why it's time to reevaluate your customer communication, starting with email

Email is by no means going the way of the fax machine just yet; most companies use it, and yet most don't use email very well...

By Wynand Smit 13 Feb 2018

Marketers: Ignore radio at your peril
Marketers: Ignore radio at your peril

As we celebrate World Radio Day on 13 February, it's worth considering radio's crucial role in a brand's integrated marketing strategy...

By Werner Lindemann 13 Feb 2018

#Newsmaker: Masego Motsogi on being part of the magic at Grid
#Newsmaker: Masego Motsogi on being part of the magic at Grid

Grid introduced its full integrated offering, including Branding and Design, Experiential and Integrated Communications at the end of 2017 and this month appointed Masego Motsogi from Ninety9Cents Johannesburg to manage the business...

By Jessica Tennant 13 Feb 2018

Brent Spilkin and Vega introduce WTF, new course for freelancers
Brent Spilkin and Vega introduce WTF, new course for freelancers

South Africans are three times more likely to freelance than their global counterparts, but the freelance movement is not a millennial movement, says Brent Spilkin, also known as 'Spillly', author of What the Freelance...

By Jessica Tennant 13 Feb 2018

#Newsmaker: TBWA's Carl Willoughby seeks a better way of working in the ad world
#Newsmaker: TBWA's Carl Willoughby seeks a better way of working in the ad world

Carl Willoughby, who joined TBWA\Hunt\Lascaris in December as ECD, responsible for the major Standard Bank and Nissan integrated accounts, is perhaps more challenged to find a better, more collaborative way of working, not just within the agency, but in terms of the actual agency model and the ad industry at large...

By Jessica Tennant 12 Feb 2018

Bar One Gym Squad gets Mzansi moving
Bar One Gym Squad gets Mzansi moving

The Bar One Gym Squad invites township communities in Gauteng, KwaZulu-Natal, Western Cape and the Free State to get active through free and frequent workout sessions...

By Lauren Hartzenberg 12 Feb 2018

Olivier Robert-Murphy, UMGB's chief of possibilities and 2017 Cannes Lions Entertainment for Music jury president.
Olivier Robert-Murphy shares key marketing, media and music trends for 2018

UMGB's chief of possibilities and 2017 Cannes Lions Entertainment for Music jury president, Olivier Robert-Murphy shares key marketing, media and music trends for 2018 at UMGB's Africa launch...

By Juanita Pienaar 10 Feb 2018

Lee Applbaum, global chief marketing officer, Patrón Spirits International.
#MeettheMarketer: Marketers are relying too heavily on data

The global chief marketing officer for Patrón Spirits International, Lee Applbaum, talks about how to deliver creative and beautiful marketing...

By Louise Marsland 8 Feb 2018

#StartupStory: Playbook
#StartupStory: Playbook

Playbook is a web-based platform that simplifies the creative procurement process by making sure SA creatives and artists 'play by the book' in terms of bookings, performances or commissions...

By Jessica Tennant 8 Feb 2018

The new logo for Leeds United.
Advertising was never supposed to be a generic medicine

The first thing advertising has to do is be noticed. It would seem right now many are forgetting this. If an ad isn't noticed the rest doesn't matter, does it...

By Damon Stapleton 7 Feb 2018

The modern marketer's imperative: Adopting a growth-hacking mindset
The modern marketer's imperative: Adopting a growth-hacking mindset

Time to dismantle the traditional advertising complex and implement initiatives that drive exponential growth...

By Gil Sperling 7 Feb 2018

Charles Murito, country manager of Google Kenya |
Google Kenya's Charles Murito on digital advertising and the age of assistance

Google SA hosted a media event earlier this week to bring media practitioners across Africa up to speed on the latest technological advancements in the digital advertising space, focusing on Google Ads in particular...

By Jessica Tennant 7 Feb 2018

Brand consistency: Taking marketing to a higher level
Brand consistency: Taking marketing to a higher level

In the highly competitive business landscape where social media and customer experience are adding complexity to a global landscape, marketing needs to evolve...

By Paula Sartini 6 Feb 2018

Maverick of brand thinking insights - Is your brand 'woke'?
Maverick of brand thinking insights - Is your brand 'woke'?

As cliché as it sounds, brands need to adapt to consumers' current state of mind and way of things or suffer the consequences of being called out or being irrelevant...

By Mfundo Ntsibande 6 Feb 2018

Four fast ways to maximise in-store promotions
Four fast ways to maximise in-store promotions

When economies are under pressure, brand owners must work hard to preserve their coveted customer loyalty and sales...

By Sandra Steenkamp 5 Feb 2018

The modern marketer is a connected one
The modern marketer is a connected one

In the 1970s, people were served about 300 ads a day. Today it's about 5,000 ads a day. It's a product-polluted world with smart consumers, where it's no longer about differentiation, but about multiple and meaningful connections, says Carmen Murray, founder of Boo-Yah!...

By Jessica Tennant 2 Feb 2018

#NewCampaign: The story of a Standard Bank Protea
#NewCampaign: The story of a Standard Bank Protea

TBWA\Hunt\Lascaris created an integrated campaign for Standard Bank to showcase its commitment to Regional Performance Centres (RPCs) and endeavour to move South African cricket forward...

By Jessica Tennant 1 Feb 2018

Marketing and branding: Outsource or hire?
Marketing and branding: Outsource or hire?

Start the new year finding an agency that understands what you do and who your target market is, and work with them to generate a plan to heighten awareness of your brand name and drive product sales...

By Kirsten McLeod Grobler 1 Feb 2018

#NewCampaign: You'd never believe what some school girls use as substitutes to sanitary pads
#NewCampaign: You'd never believe what some school girls use as substitutes to sanitary pads

During my adolescent years, an endless supply of sanitary pads 'magically' appeared in my toiletry cupboard. I had never thought of such things as luxury, but essential, oblivious to the reality that some school girls face...

By Jessica Tennant 31 Jan 2018

Image by Minky Stapleton ©  republished with permission from .
Aloha, porn, missiles and the unchanging human race

So, it's a balmy morning on 13 January 2018 in Hawaii. You can smell the hibiscus and you can see the early morning light dancing off those over-sized waves only the Pacific Ocean can bring. Life is good. As you stroll along the beach your phone makes a strange noise. You look down and squint a little to read the screen. It says that there are incoming missiles about to hit and the alarm is not a drill...

By Damon Stapleton 31 Jan 2018

Reputation is the be-all and end-all
Reputation is the be-all and end-all

In light of the Capitec/Viceroy debacle, Clare O'Donovan takes a look at the top five risks that could impact reputation and which she believes should be the top priority for corporate South Africa...

By Clare O'Donovan 31 Jan 2018

Ed Sweetman via
How print supports the trend toward hyperlocal marketing

There has never been more demand for hyperlocal marketing than there is today. And print is one of the best methods to support hyperlocal reach...

By Vaughan Patterson 30 Jan 2018

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