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Grid takes branding to new heights
Grid takes branding to new heights

As part of Absa's recent rebrand, I interviewed Grid Worldwide's chief experience officer Yatish Narsi to find out how they came up with the idea to conduct a drone show to showcase the vision for the brand, South Africa and the African continent as a whole...

By Jessica Tennant 1 hour ago

#NewCampaign: Shield is going for gold at the Sport Industry Awards
#NewCampaign: Shield is going for gold at the Sport Industry Awards

Shield announced yesterday that it has been nominated for 'Best New Sponsorship' and 'Campaign of the Year' at this year's Sport Industry Awards taking place at the Sandton Convention Centre this Friday, 17 August...

By Jessica Tennant 20 hours ago

6 reasons why good content is important for your business
6 reasons why good content is important for your business

Content should be one (or all) of three things, namely, entertaining, interesting or useful. Here are six good reasons why it's important for your business...

By Candace Bosch 1 day ago

Challenger marketing still the best approach
Challenger marketing still the best approach

A brand is what it does and doesn't do. Whilst we tend to focus on what brands do, just as significant is what a brand or company decides not to do. More often than not, not doing anything results in missed opportunities...

By Bogosi Motshegwa 8 Aug 2018

Brands should add to working moms' sense of wellbeing rather than contribute to their anxiety
Brands should add to working moms' sense of wellbeing rather than contribute to their anxiety

With unemployment rising in South Africa and slow economic growth, our country's households are under enormous pressure...

By Rachel Thompson, Issued by GfK South Africa 8 Aug 2018

Photo by .
The love story of an engine and a compass

Years ago, I was lucky enough to work with two giants in the advertising industry. Out of respect, I am not going to name them because they would want it that way...

By Damon Stapleton 8 Aug 2018

#Newsmaker: One Ogilvy, two remarkable women
#Newsmaker: One Ogilvy, two remarkable women

Ogilvy South Africa recently appointed Vicki Buys as MD of the Cape Town operation and Tassin Albertyn as head of delivery...

By Jessica Tennant 7 Aug 2018

The social path to optimising your content marketing efforts
The social path to optimising your content marketing efforts

Your business having a social presence is all good and well, but if there's no strategy in place, you're wasting your time and potentially damaging your reputation...

By Jessica Tennant 7 Aug 2018

#StartupStory: Say hello to Social Path
#StartupStory: Say hello to Social Path

Having launched just over a year ago, this digital marketing agency is already well on its way to changing the social media game. For Social Path, it's all about marketing with meaning...

By Jessica Tennant 7 Aug 2018

Collaboration and changing role of lead agencies
Collaboration and changing role of lead agencies

A seven-member panel of leading marketers met with more than 30 agencies last month at an IAS Masterclass to discuss the thorny and often misjudged, issue of collaboration among agencies for the purpose of achieving business objectives for marketers...

By Johanna McDowell 3 Aug 2018

#Newsmaker: Atisha Gopichund on how embracing her femininity has benefited her career
#Newsmaker: Atisha Gopichund on how embracing her femininity has benefited her career

Atisha Gopichund is a wife, mother and businesswoman working in the interior construction sector. I asked her to let us in on the challenges she has faced working in such a male-dominated industry and for some words of advice to other women facing similar challenges in business...

By Jessica Tennant 3 Aug 2018

Getting back to basics: Branding is fundamental to marketing success
Getting back to basics: Branding is fundamental to marketing success

It is important for marketers to take a step back and assess their brand and the story it tells its customers before determining which technology solution is the right one to meet their brand needs...

By Paula Sartini 3 Aug 2018

Olympic champion or entrepreneur: What drives the spirit of excellence?
Olympic champion or entrepreneur: What drives the spirit of excellence?

Cameron van der Burgh shares several principles that guide his personal progress and success - whether he's leading in the swimming pool or taking on the challenges of entrepreneurship...

By Cameron van der Burgh 2 Aug 2018

When it comes to marketing, you should try playing pinball
When it comes to marketing, you should try playing pinball

To be in line with the current trends one has to change the way they market. You would wonder, how is pinball and marketing related? Sylvia Schutte has tips on how you may use this game's metaphor into your marketing strategy or plan...

By Sylvia Schutte 2 Aug 2018

PoPI regulations: Don't kill the goose that lays the golden eggs
PoPI regulations: Don't kill the goose that lays the golden eggs

As they currently stand, the draft regulations relating to the Protection of Personal Information Act (PoPI) could significantly harm a key driver of inclusive economic growth-direct marketing...

By David Dickens 2 Aug 2018

#Apex2018: How to build a global brand with a local insight
#Apex2018: How to build a global brand with a local insight

Veteran marketer Sharon Keith shared four basic principles in explaining how to build global brands at the local level and examples to demonstrate these at the ACA SA's Apex 'Next Level of Thinking Masterclass'...

By Jessica Tennant 26 Jul 2018

Chris Moerdyk
12 months and counting - if you need my help

Round about this time next year, I will be retiring gracefully and shutting down what has been a very rewarding and successful marketing consultancy for the past 21 years...

By Chris Moerdyk, Issued by Chris Moerdyk 26 Jul 2018

#Apex2018: Are we human or are we brands?
#Apex2018: Are we human or are we brands?

Musa Kalenga, chief future officer at the House of Brave, opened the Association for Communication and Advertising's Apex 'Next Level of Thinking Masterclass' last week where he spoke about the shifts that are taking place and why he believes we ought to solve real human problems before we think like brands...

By Jessica Tennant 24 Jul 2018

Grey Adventures rolls out to SA
Grey Adventures rolls out to SA

The Grey Group's Grey Adventures startup incubator is now operational in its Johannesburg office as it continues to roll out across the global network. Here, an interview with Francois du Preez, chief digital officer at Grey Africa, to find out more about this open culture of collaboration from a local perspective...

By Jessica Tennant 20 Jul 2018

#MobileCommerce: From search to checkout, the top 5 features likely to make your user tap "buy now"
#MobileCommerce: From search to checkout, the top 5 features likely to make your user tap "buy now"

Mobile, and increasingly apps, are core to the success of any retailer's strategy through all stages of the path to purchase or shopping customer's experience...

By Lynette Hundermark 20 Jul 2018

Free stock image by Pixabay on .
Enough plankton, and you sir, have a whale

It has been a couple of weeks of belief and varying degrees of success...

By Damon Stapleton 18 Jul 2018

4 ways to get your customers to participate in your case study
4 ways to get your customers to participate in your case study

Most of the B2B marketers respond that "case study" is a goldmine for marketing. The age-old problem that every marketer faces, is getting the client stories from the customers. Here are four ways to get your customers to participate...

By Sri Varshini Kolavennu 17 Jul 2018

What's the use of marketing research? A cynic's answer: Ask Absa!
What's the use of marketing research? A cynic's answer: Ask Absa!

Last week there was great fanfare about Absa's repositioning and rebranding. This seemed like a good time to illustrate the power of predictive measurement...

By mike broom 13 Jul 2018

Local artist Chris Slabber wins big at international A' Design Award and Competition
Local artist Chris Slabber wins big at international A' Design Award and Competition

Commercial artist Chris Slabber recently won Platinum for his work on the 'Doom Insects' campaign and was named Designer of the Year at the A' Design Award and Competition in Como, Italy...

By Jessica Tennant 13 Jul 2018

Hlumelo Ndoni, co-founder and growth lead of Lokal Link.
#StartupStory: Lokal Link, matching up the right influencer with the right brand

Hlumelo Ndoni who founded Lokal Link started his career as an intern at Hellocomputer and noticed a new form of brand communication gaining popularity globally...

By Juanita Pienaar 12 Jul 2018

How e-mail marketing increases sales
How e-mail marketing increases sales

Email marketing is one of the most essential marketing tools that most online-based businesses employ to maximise their sales...

By Rilind Elezaj 12 Jul 2018

Smaller is better, especially with influence
Smaller is better, especially with influence

The big names in influencer realms may pull in the big bucks and big audiences, but it is the micro influencer that is finally finding its place in the sun, writes Federico Dedeu...

By Federico Dedeu 6 Jul 2018

The importance of diversity when creating communications strategies
The importance of diversity when creating communications strategies

It's becoming commonly known that what's fundamentally missing from the brand strategy process is the diversity of the talent. Warren Moss elaborates on why diversity is an important aspect when creating communication strategies...

By Warren Moss 5 Jul 2018

The importance of media training
The importance of media training

Keshia Patchiappen states five reasons for why media training is essential when facing journalists in the firing line...

By Keshia Patchiappen 4 Jul 2018

#Newsmaker: Claire Cobbledick promoted to GM at Gumtree SA
#Newsmaker: Claire Cobbledick promoted to GM at Gumtree SA

Former MD of The Jupiter Drawing Room Cape Town, Claire Cobbledick has recently been appointed GM at Gumtree SA, after joining the online classified advertisement and community website as head of marketing in 2014...

By Jessica Tennant 29 Jun 2018

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