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#WTMA18: Changing the digital narrative for destination marketing organisations
#WTMA18: Changing the digital narrative for destination marketing organisations

Sharing some of his most favourite passions including surfing, balloons and unicorns, Cape Town Tourism CEO, Enver Duminy took us through the destination marketing organisation and its relevance in a digital world during his talk at this year's World Travel Market Africa...

By Robin Fredericks 11 hours ago

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Two lessons from the Green Mill Cocktail Lounge

Chicago. It's almost midnight and it's cold. But not too cold. It's the kind of cold that makes you alert. It gives the evening a crispness and makes the neon signs a little sharper...

By Damon Stapleton 11 hours ago

Building out a new communications world through the blockchain
Building out a new communications world through the blockchain

Carrie Daly looks at some interesting ways in which the blockchain can be applied in the field of communications...

By Carrie Daly 12 hours ago

Fundamentals are key to creating a strong and lasting brand
Fundamentals are key to creating a strong and lasting brand

A clear understanding of the branding process is essential for entrepreneurs, business owners and brand managers when starting a new venture or developing a new product - doing this upfront just makes sense...

By Raymond van Niekerk 15 hours ago

'Africa Rising' is a global megatrend - Euromonitor
'Africa Rising' is a global megatrend - Euromonitor

Euromonitor International has just released a Shifting Market Frontiers Megatrend forecast in which it pegs 'Africa Rising' as a megatrend...

By Louise Marsland 1 day ago

#WTMA18: How small travel and tourism companies can market themselves effectively
#WTMA18: How small travel and tourism companies can market themselves effectively

Day one of WTM Africa 2018 saw Big Ambitions director of promotions, Natalia Rosa, share her insights into marketing for small tourism and travel companies...

By Robin Fredericks 1 day ago

Amsterdam workspace concept comes to SA
Amsterdam workspace concept comes to SA

Following last month's launch of the Amsterdam-based workspace concept, Spaces at Atrium on 5th in Sandton, I interviewed Dutch founder Martijn Roordink to find out what it offers the South African workforce besides a place to plug in your laptop, and for his views on this new way of working...

By Jessica Tennant 1 day ago

South by Southwest film festival from a South African creative's perspective
South by Southwest film festival from a South African creative's perspective

This year's South by Southwest film festival was "some kind of collective consciousness" according to Daniel Schoeman, creative technologist at TBWA\Hunt\Lascaris...

By Jessica Tennant 1 day ago

Shao-Chun Wang ©
#Prisms2018: PR's turn to save the day

The earned media paradox is that where we spend the most money is where consumers spend the least time...

By Serge Vaezi 2 days ago

This 'Kitten Kollege' YouTube series is the cutest thing you'll watch today
This 'Kitten Kollege' YouTube series is the cutest thing you'll watch today

Okay, so I'm a bit of a mad cat lady. If you ever wanted me to pay attention to something, bury that information in a cat video and send it to me...

By Andy Walker 20 Apr 2018

Bruce Daisley of Twitter on the power of amazing culture businesses (Part 3)
Bruce Daisley of Twitter on the power of amazing culture businesses (Part 3)

Bruce Daisley is VP for Europe at Twitter, and runs the Eat Sleep Work Repeat podcast. In the last part of this three-part article, Jon Ratcliffe chatted with him about purpose, well-being, what advice he can give young students entering the industry...

By Jon Ratcliffe 19 Apr 2018

#Newsmaker: And the new CEO of the IAB SA is... Paula Hulley
#Newsmaker: And the new CEO of the IAB SA is... Paula Hulley

The IAB SA today announced that Paula Hulley is succeeding former CEO Josephine Buys...

By Jessica Tennant 19 Apr 2018

Are you asking the why beyond the why?
Are you asking the why beyond the why?

Your company is planning on launching a competitive product offering to new regions that, if successful, is set to shake up the market and monumentally increase your brand awareness and profit margins across the country. The most important thing to plan your go to market strategy? Know thy customer...

By Lara-Anne Derbyshire 18 Apr 2018

Industry folks, it's time to make the circle bigger
Industry folks, it's time to make the circle bigger

Khangelani Dziba reflects on being chosen as one of the Prisms Young Judges and calls on industry folks to open the industry to more millennials...

By Khangelani Dziba 17 Apr 2018

#Newsmaker: Tracey Edwards is Ogilvy Joburg's new chief delivery officer
#Newsmaker: Tracey Edwards is Ogilvy Joburg's new chief delivery officer

Tracey Edwards was appointed at Ogilvy Johannesburg at the beginning of the year, and had been 'double hatting' as acting MD until Elouise Kelly started earlier this month. Now that she's stepped into her new role...

By Jessica Tennant 16 Apr 2018

#AfricaLEAD: Jack Leslie on why this is Africa's time
#AfricaLEAD: Jack Leslie on why this is Africa's time

Chairman of Weber Shandwick, Jack Leslie, tells Bizcommunity.Africa what it will take to attract multi-national investment to Africa, the final frontier for growth and expansion for business at a pan-African level...

By Louise Marsland 16 Apr 2018

#Newsmaker: Elouise Kelly, Ogilvy Joburg's new MD
#Newsmaker: Elouise Kelly, Ogilvy Joburg's new MD

Following last week's announcement of Elouise Kelly's appointment as the new MD of Ogilvy Johannesburg, we found out why she's honoured to take on the role and drive the 'One Ogilvy' and 'Next Chapter' initiatives, which are in turn driving the evolution of the agency for Ogilvy South Africa...

By Jessica Tennant 13 Apr 2018

Unbranded awning over Ta-Barbetta, the village baker | Mark Leach
A South African's guide to moving to and making it in Malta: The invisible baker

Diagonally across from our village house and on the opposite corner lies one of the great marketing mysteries of Malta, a retail conundrum that would perplex even Sherlock Holmes - the case of the invisible baker...

By Marcus ‘The Maltese Falcon’ Brewster 13 Apr 2018

Three reasons BYOD dominates in tourism
Three reasons BYOD dominates in tourism

'Bring your own device' is frowned upon in many professional sectors, with legitimate fears around data security. Hospitality-based businesses, however, should not ignore the fact that their market is dedicated to a culture of BYOD...

By Wynand Smit 12 Apr 2018

Bruce Daisley, VP for Europe at Twitter. © .
Bruce Daisley of Twitter on the power of amazing culture businesses (Part 2)

Bruce Daisley is VP for Europe at Twitter, and runs the Eat Sleep Work Repeat podcast. In part 2 of this three-part article, I chatted with him more about Monk Mode Mornings, how one should not mistake collaboration with creativity, the Netflix culture document [Netflix Culture Deck] and more...

By Jon Ratcliffe 12 Apr 2018

Cognitive confusion - measuring non-conscious effects in buying behaviour - prediction and big data
Cognitive confusion - measuring non-conscious effects in buying behaviour - prediction and big data

Until the mid-70s, attention was paid primarily to building models that would explain consumer behaviour. It's a matter of record that the most successful of these was the Conversion Model...

By mike broom 12 Apr 2018

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The worst laugh is at the back of the room

One of the most painful things you can ever see is a comic bombing. It is like watching somebody else being kicked in the balls but somehow you feel the pain. This was happening to me about a week ago...

By Damon Stapleton 11 Apr 2018

20 out of 65 Seedstars Summit finalists from Africa
20 out of 65 Seedstars Summit finalists from Africa

With the Seedstars World Summit taking place on Thursday, 12 April 2018, the organisers have announced the final 65 finalists that will get the chance to pitch their ideas on the global stage. 20 out of the 65 finalists are from Africa...

By Ilse van den Berg 11 Apr 2018

#BizTrends2018: 18 trends for 2018
#BizTrends2018: 18 trends for 2018

Bizcommunity.com's 18 trends for 2018 from BizTrends2018 trend analyst, curator and editor, Louise Marsland...

By Louise Marsland 10 Apr 2018

It's time you start marketing like an investor
It's time you start marketing like an investor

Businesses often take a haphazard approach to marketing but would they do this with a long-term investment portfolio? Definitely not, so why treat marketing with such a cavalier attitude?...

By Sylvia Schutte 9 Apr 2018

An end to mediocrity
An end to mediocrity

Are South African communication consultants ready to embrace well-deserved criticism before the emergence of no-collar consultants?...

By Lwazi Piti 9 Apr 2018

Myth busted: The mass market is too literal to understand conceptual advertising
Myth busted: The mass market is too literal to understand conceptual advertising

You just have to watch any TV channel traditionally associated with the mass market to see exactly what the dominant logic for communicating with them is. Ben Shapiro lists three overarching assumptions...

By Ben Shapiro 9 Apr 2018

What business is Castle Lite in?
What business is Castle Lite in?

Bogosi Motshegwa writes how Castle Lite has proved that one can build a brand thinking from the periphery...

By Bogosi Motshegwa 9 Apr 2018

Image credit: WildVeganGarden via .
Influence marketing - tapping into the herd instinct

Mike Broom gives a detailed analysis of the herd theory related to influencer marketing...

By mike broom 5 Apr 2018

Darrin Thomas, Manager, Marketing and Communications Africa, Virgin Atlantic Airways
Marketing Virgin Atlantic: Challenging the status quo with flair, passion and love

"I love that we, at Virgin Atlantic, are always taking calculated risks - we're always pushing the boundaries, but with the customer's best interests always in mind."

By Cari Coetzee 5 Apr 2018

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