In the early 1900s, the economist Joseph Schumpeter coined the term Creative Destruction (also known as Schumpeter's Gale).
By Sid Peimer 11 Dec 2013 15:40
As of 6 December this year you will no longer see a nurturing mother feeding her happy baby a bottle of formula milk as an advertisement in any newspaper, magazine, on a website or on television.
By Lize Mills 11 Dec 2013 09:28
'2D is the opportunity to use data to communicate with the consumer on their smart phone. It is now viewed as part of our lives, mobility.'
By Danette Breitenbach 9 Dec 2013 10:10
The Protection of Personal Information Act No. 4 of 2013 (POPI) was signed into law in November. It comes at a time when marketing has just entered the promised land of customer profiling, behavioural advertising, big data, and multiple marketing channels.
By Steve Ferguson 9 Dec 2013 08:42
The difference between an illusion and a delusion is this: when Usain Bolt broke the 100m and 200m world record, it looked as if he was jogging. That's an illusion. If you think you can beat his time, that's a delusion.
By Sid Peimer 6 Dec 2013 07:26
The storytelling concept has been adapted by marketers in various ways in an attempt to capture the attention of an audience with very short attention spans, too much information to process and very little time to do it in.
By Laura Chiweshe 5 Dec 2013 11:31
Many organisations in South Africa are still using legacy content management systems (CMSs) to run their digital properties, reasoning that the complexity and risk of migrating to a new platform outweighs the potential benefits.
By Richard Mullins 5 Dec 2013 10:42
I have seen this on numerous occasions during my career... companies decide that they can do a better job, and cheaper, than an agency.
By Rolf Akermann 4 Dec 2013 15:39
Most companies are creating original content to keep consumers engaged these days, whether it's a blog post, a social media update, an ebook, a presentation or a full-blown event.
By Athar Naser 4 Dec 2013 11:52
For many of us, nurturing and growing just one brand is enough to keep us busy 24/7, especially when thrown into the pot of operational issues, orders, financial recordkeeping, marketing, sales etc...
By Anton Ressel 3 Dec 2013 07:59
I have, over the past year, had some form of interaction with four people whom I believe to be among South Africa's greatest marketers.
By Chris Moerdyk 3 Dec 2013 07:29
With the advent of the Protection of Personal Information Bill (POPI) that has been passed into law, it is essential for marketers and entrepreneurs alike to understand the impact that this Act will have on the way in which we conduct business.
By Nick Durrant 3 Dec 2013 07:00
If a brand tells the story of a company's products or services then the "author" ought to have the story-telling skills of a best-selling writer.
By Claudio Milo 29 Nov 2013 08:45
At the time of writing this article there were 34 days to go, before the end of 2013. This is a time during which we should start a paradigm shift, to seeing 2013 for what it is: The year that's gone by. Right? Wrong!
By Catherine Milward-Bridges 29 Nov 2013 07:51
When you are planning an online marketing campaign, your first thought usually has nothing to do with the host your company is with. Although it may not seem to be that big of a deal, it is extremely important.
By Ness Garcia 29 Nov 2013 06:45
Country branding is important for all countries; especially for developing countries to be able to effectively compete in the global market place.
By Tralone Khoza 28 Nov 2013 12:05
I recently read an article in Harvard Business Review that I found fascinating. It's on diaspora marketing; how emerging market brands can go global by targeting their diasporas in the West.
By Al Mackay 28 Nov 2013 06:45
I believe that an effective digital presence is crucial for any brand to truly succeed in today's digital world and South Africa is no exception.
By Stephen Sandmann 27 Nov 2013 07:52
If you've heard the term 'Content Marketing Matters Most' and felt your jaw slack with the lack of enthusiasm, you are not alone. If you felt this way because of how this content generally inundates your day and leaves you overcome with an acute case of the discombobulations - you are not alone.
By Dylan Balkind 27 Nov 2013 06:04
The term personal brand may appear technical, however, no matter who you are and what you do, creating, maintaining and being consciously aware of your personal brand is essential.
By Laura Chiweshe 26 Nov 2013 09:20
So if a picture is worth a thousand words, then surely moving pictures are even more valuable.
By Glenn Gillis 26 Nov 2013 07:34
There is a lot of banter these days about forming and maintaining meaningful relationships between brands and consumers. Relationships and brand perception is so hot right now in the marketing world - and also a big reason why the PR industry is the golden goose, because it is what we do best.
By Lee Wanless 25 Nov 2013 09:42
Facebook is becoming an increasingly important part of the marketing mix for South African brands, with many organisations investing heavily in creating content to share on Facebook and dedicating resources to engage with their audiences.
By Gordon Geldenhuys 22 Nov 2013 07:18
Have you ever wondered why your emails are no longer getting to the inbox, despite all your best practice efforts? Have a look at what the ISPs consider before allowing your mail to reach the inbox...
By Lindani Tshabangu 21 Nov 2013 07:38
In a world where consumer behaviour is changing and evolving at a rapid rate, brands need to constantly adapt and refine the ways they communicate with their target audiences.
By Chanel Mackay 21 Nov 2013 07:30
A dissatisfied customer will tell 50 people; while a satisfied customer will tell just 5 people. Loyal customers spend more: A business with 1,000 customers will make R105,820 per annual increase with compliant resolution.
By Danette Breitenbach 19 Nov 2013 07:52
On 14 November 2013, the Artscape in Cape Town played host to the annual Bookmarks Awards. The awards showcase digital talent in South Africa and celebrate great work within the industry. (video)
By Warren Harding 18 Nov 2013 12:26
Emerging markets is the now and the future. 70% of the world's internet population is in emerging markets and the adspend is starting to move to these markets.
By Danette Breitenbach 18 Nov 2013 12:05
The Bookmarks Awards, honouring the most measurable and meaningful creative work in the digital land was held at the Artscape theatre in Cape Town last night 14 November 2013.
By Terry Levin 15 Nov 2013 10:09
By now we all know there has been a shift in the way companies are doing business. The social era has been long upon us and it's a case of "adapt or die".
By Athar Naser 14 Nov 2013 07:48
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