[Vanita 'Bezi Phiri] For as long as I have been working, I have heard moans and tantrums about briefs from creatives who just want to deliver fantastic results - without wasting time practising some wizardry in guessing what the brief may be entailing.
24 May 2013 05:23
[Candace McDonald] According to John Quincy Adams "if your actions inspire others to dream more, learn more, do more and become more, you are a leader". And let's face it, good leadership is crucial to the success of any business.
22 May 2013 06:15
[Travis Bussiahn] Marissa Mayer is a businessperson I admire greatly. I feel she has a mixed media mindset that sees her understanding that traditional media is as important as new media and I like what she had to say about advertising in the mobile space. (Yes! This article
is about radio).
21 May 2013 08:01
[Chemory Gunko] Lately we've all found ourselves cutting cost-corners and taking on tasks that we know should actually be handed over to the professionals. So, if you have to delve into the world of DIY marketing, here's what you really should look out for.
21 May 2013 07:18
[Natasha McClymont] 'A brand is built in a lifetime, and crushed in an instant.' So goes the paraphrasing of the famous quote by businessman extraordinaire, Warren Buffet. This year alone has witnessed several brands losing their credibility in the eyes of supporters and customers.
21 May 2013 06:23
[Mike Taberner] Great brands have many things in common: visionary leaders, great marketing strategies, excellent products and a great understanding of their competitive landscape. They also have a focus on including their employees in their marketing efforts.
21 May 2013 05:17
[Anton Ressel] Have you ever stopped to consider how much impact the name of your organisation has on its success?
20 May 2013 06:09
[Sara Butchart] It's a real art to create relevant, meaningful and entertaining broadcast content which has a comfortable space for clients to be integrated. It's an inversion of the classic marketing approach where the brand leads and the story follows.
18 May 2013 08:04
[Amanda Cromhout] Sounds easy doesn't it? But how do you start such a strategy? Do you even know who your most profitable customers are?
15 May 2013 08:05
[Noëleen Bruton] It's been exciting watching the phenomenal growth of digital media both locally and globally in the past say two decades. This, of course, has given marketers a whole new category of media in which to spend our advertising budgets.
13 May 2013 11:27
[Siddharth Bawa] By revisiting your marketing strategy and using a digital communications platform, you will not only avoid the extraneous costs of traditional media, but also yield the ROI companies expect.
13 May 2013 10:43
[Wayne Harrison] The process we follow when dating and sussing out a potential partner is quite similar to how we decide which brands understand us, suit our lifestyle and could be compatible in the long term. This process can be broken into four stages: flirting, dating, commitment, and sharing.
10 May 2013 12:02
[Daryn Smith] Putting thought into your content strategy before jumping into content marketing is very important. Without doing this you will run the huge risk of content marketing just becoming a short lived and costly fad within your marketing strategy.
9 May 2013 08:13[Travis Bussiahn] "Content". There's that word again. Next to "big data", "innovative" and "digital strategist" it should vie for the most used and misunderstood buzz term of the year. (video)
8 May 2013 07:30 
[Monika D'Agostino] From a very early age on I was fascinated by fairy tales and stories. Storytelling is essential in a consultative sales environment. It helps you connect with your prospects and it is a great way to add value rather than pushing a feature.
7 May 2013 06:59
[Mark Wright] Many marketers consider it a leading way of promoting their services and the most cost effective form of advertising. Regardless of your view on the subject, content marketing is something you ignore at your own peril.
6 May 2013 11:40[Chemory Gunko] Before you sign off on that near perfect logo you've had commissioned, here are a few things to consider when making your choice.
6 May 2013 09:30 
[Justin Hawes] Every now and again a new innovation answers a number of challenges in an industry so perfectly that it takes off like wildfire. In the display industry, this innovation is fabric.
30 Apr 2013 15:04
[Rod Baker] NEWSWATCH: As expected, the controversial Protection of State Information Bill has been passed in the National Assembly, but will probably face a challenge in the Constitutional Court, reports Mail & Guardian, while Rebecca Hodes, writing in Daily Maverick, takes ASASA to task over the Xpanda ad that critics reckon is racist. In IOL, Caxton non-executive chairman Paul Jenkins says that established news outlets are not stifling the smaller players.
26 Apr 2013 08:22
[Bhekisisa Mncube] Health Minister Aaron Motsoaledi has urged society to support him in his bid to stop the advertising of alcoholic beverages. He announced that draft legislation to provide a total ban is to be presented to Parliament this month.
26 Apr 2013 07:52
[Veli Dlamini] When talking about the power of influence and word-of-mouth marketing (WOMM), I always mention the Hush Puppies story. I believe that it is a true demonstration that for any brand to reach a tipping point, success is not only dependent on big above-the-line budgets.
24 Apr 2013 10:10
[Prakash Patel] Traditionalists behind businesses today have finally accepted that in communications to consumers, digital channels, and particularly mobile in South Africa, are a vital component that cannot be overlooked.
24 Apr 2013 05:06
[Donna Rachelson] Often, in business or personal encounters with other people, we hear the phrase, "So, tell me a bit about yourself." Yet many of us don't have a well-packaged answer ready. And that means that we miss out on an opportunity to quickly convey all the most important things we want people to know about us. Instead, we ramble and leave out key bits of information.
23 Apr 2013 14:33
[Felix Kessel] The future of the country rests firmly in the hands of the entrepreneurs. Tabled as the flavour of the decade, entrepreneurs are fast becoming the base of the wealth pyramid and are the people who will give rise to the mega-companies of tomorrow.
23 Apr 2013 05:39
[Ann Nurock] In
part 1 of this two-part series, I wrote about why trust is so important in business today and how it has declined across the world. Here, in part 2, I will share why people and brands have to become more trusted in order to succeed in business today.
22 Apr 2013 09:14
[David Mattin] LONDON, UK: Heritage is the new baggage. The future belongs to Clean Slate Brands.
22 Apr 2013 09:09
[Ted Leonhardt] SEATTLE, US: Fred is the owner of a small design firm. His work has recently become recognised for using design thinking to build brands through social media.
20 Apr 2013 12:35
[Tyrone Van Heerden] Public Relations is an evolving industry in South Africa, and today, more brands and businesses are starting to realise the value of PR as part of their overall marketing strategy.
19 Apr 2013 12:37[Ann Nurock] Trust is not some illusive, intangible concept. This is what I have found to be very enlightening, from both research I have conducted and from having worked with some of the biggest African and global brands.
18 Apr 2013 09:17 
Angola
Botswana
Malawi
Mozambique
Namibia
South Africa
Zimbabwe
Cote D'Ivoire
Ghana
Nigeria
Kenya
Uganda
Tanzania
Mauritius
Seychelles
Algeria
Egypt
Morocco
Zambia
[Ingrid von Stein] The tenth Thought Leadership Digibate, recently hosted by Aegis Media in conjunction with Bizcommunity.com focused on perspectives into the African consumer market. If you missed the Digibate, download or listen to the podcast which is now available. 26 Apr 2013 05:04
