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A stint outside the advertising world saw Charlie own her own "Scrapbooking" business. But the excitement of advertising and radio continued to call and she returned to Radmark in 2010 as Marketing Manager. Her most current challenge was to assist in redefining a mature radio business to a more future oriented Multi Channel organisation called Mediamark - specialising in radio as well as digital with a view to other media areas.
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The case for tailor-made campaigns

Radio promotions are a lot more than buying a spot schedule on a local radio station. So what is the art of a tailor-made radio campaign?

By Charlie Wannell 26 Oct 2012 06:38