Profile

A stint outside the advertising world saw Charlie own her own "Scrapbooking" business. But the excitement of advertising and radio continued to call and she returned to Radmark in 2010 as Marketing Manager. Her most current challenge was to assist in redefining a mature radio business to a more future oriented Multi Channel organisation called Mediamark - specialising in radio as well as digital with a view to other media areas.
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Five tips to break through a noisy media landscape

Most media owners agree that selling advertising is tougher than ever in an industry that has become cluttered and fragmented...

By Charlie Wannell 13 Dec 2016

2014's mad media mix

Looking back on 2014, it's clear that we are living in an era of converged media where the consumer has a voice, content lives on dozens of scattered platforms, and traditional media is having to move at a lightning pace...

By Charlie Wannell 27 Mar 2015

The case for tailor-made campaigns

Radio promotions are a lot more than buying a spot schedule on a local radio station. So what is the art of a tailor-made radio campaign?

By Charlie Wannell 26 Oct 2012

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