Profile

Community activity

  • Sphelele MzimelaSphelele Mzimela Writer and Editor at Ukusisa created a profile
    7 hours, 54 minutes ago
  • Chad Beer Manager at Optimity Advisors created a profile
    8 hours, 56 minutes ago
  • Jaimi-Lee Carelse Public Relations intern at Victoria Hospital, Wynberg. created a profile
    12 hours, 20 minutes ago
  • Lukholo Mboniswa Marketing Management at LMN Media created a profile
    12 hours, 25 minutes ago
  • Sello Manyakalle marketing management created a profile
    12 hours, 34 minutes ago
  • Sane De Jager A final year Marketing Management student at the University of Pretoria. created a profile
    12 hours, 39 minutes ago
More activity|Industry wall|My newsfeed
Michelle Boehme

Michelle Boehme

Technical Manager at South African Audience Research Foundation
Location:South Africa

Profile

Michelle Boehme has a Ph.D. in Sociology and has been working in the research industry for about 18 years. First in general Market Research and later years in Media Research specifically.

In her spare time she likes to read and analyse strangers' behaviour in coffee shops.
Michelle Boehme
The SAARF LSM and the defining power of fridges

A few months ago, I read an article on consumer segmentation that asked why we're still defining people by their fridges. It boggles the mind that there can still be this perception about SAARF's Living Standards Measure (LSM) after all these years!

By Michelle Boehme 5 Nov 2012 17:42

Next >