Banele Rewo is a Creative (re)Director of Authentic Creatives. A creative strategy, outdoor media and product placement company specialising in the urban African market. authenticoutdoor.wozaonline.co.za an Opinion Leader on www.BizRadio.co.za every Monday at 10AM, he has also contributed to the success of local and global brands through innovation and unique creative approaches. Contact Banele at , follow @Baniroquai on Twitter or view creative portfolio on www.icreatewecreate.com.
We Are Access Strategists Into The Urban Youth Market.
We are a brilliant below the line collaborative solution to today's consumer driven communication and branding environment.
We specialise in outdoor advertising primarily flat on building and murals in metropolitan structures, suburban residential areas and townships. Our Outdoor campaigning hoardings are strategically positioned to target the core LSM 4-6/7 market within their living environment. Our spaces are located high impact high density locations offering advertisers the opportunity to reach the economically active audiences in various points of convergence.
If this was planned to be a publicity stunt, then it is also a fail because commentators are talking about brands and advertising in general lampooning the president. They rarely refer to the name of the company settling on a "Fish and Chips" advert.
[Banele Rewo] Go ahead and deride Zuma but there is that other aspect of ridiculing President Zuma, it's called the target market. Comedians have said before, Zuma is the fountain of all things guaranteed to make their audiences laugh but to brands it may be another story.
[Banele Rewo] To add "innovation" in the company's mission and vision statement and not in the mind of the consumer should be a criminal offence. It is indisputable that there is an influx of new brands entering the market probably daily and new ideas are transforming the consumers in just as many days. Although this gives the consumer a universal view of the world, it is this global outlook that gives flat-footed brands a headache and innovative brands an edge. (video)
[Banele Rewo] If you believe that social media enables brands to build relationships with consumers you are dead wrong. The technology merely provides a platform to connect the two parties then everything else goes back to basic psychology, group dynamics and social science.