[Banele Rewo] You are probably in pursuit of that first client, an investor, funding from an institution or seeking assistance with professional skills. In that midst, don't lose your most valuable asset, the business in your idea.
[Banele Rewo] We usually think that bigger is better, but there are advantages to being small, be it a marketing agency, service provider or whatever - which is how every entrepreneur starts out.
[Banele Rewo] Go ahead and deride Zuma but there is that other aspect of ridiculing President Zuma, it's called the target market. Comedians have said before, Zuma is the fountain of all things guaranteed to make their audiences laugh but to brands it may be another story.
[Banele Rewo] To add "innovation" in the company's mission and vision statement and not in the mind of the consumer should be a criminal offence. It is indisputable that there is an influx of new brands entering the market probably daily and new ideas are transforming the consumers in just as many days. Although this gives the consumer a universal view of the world, it is this global outlook that gives flat-footed brands a headache and innovative brands an edge. (video)
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