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Ann Druce

Ann is chair of the Businesswomen's Association in Durban (email or tel +27 (0)31 261 8668). She also heads up Octarine (www.octarine.co.za), an advertising and design agency based in Durban, with national clients in the industrial, professional and consumer sectors. Contact Ann on tel +27 (0)31 564 6921, email her at and read the Octarine blog at http://octarineopinions.blogspot.com.
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Five simple facts about networking

[Ann Druce] Networking is not just about showing up and collecting stacks of business cards. Here are five simple facts that will improve your experience and help you achieve results.

Posted 2 years ago | Like
Aristotle understood networking

[Ann Druce] Networking has become a buzz word, but it's hardly a new way to market your business. Of course, the fact that it has been around for generations underscores that it does have merit. The only real change is the way in which networking has been formalised.

Posted 2 years ago | Like
Missed marketing opportunities

[Ann Druce] I hate it when my car needs a service. It's always a hassle. Do I do without a car for a day, or do I hire one? And funny how the only time I manage to get a loan car from the dealership is when it has really let me down. And a standard service hardly qualifies, does it?

Posted 2 years ago | Like
Exactly who is reading that magazine?

[Ann Druce] While the major FMCG companies have the benefit of skilled media planners, many smaller companies, particularly in the industrial, technical and professional sectors, do their own media planning. And there is a whole host of publications selling advertising space without clearly defining their target audience. And since they are staying in business, someone is buying it!

Posted 3 years ago | Like
Ann Druce commented on You’re invited
And then there is the situation where clients invite agencies to pitch when they already know exactly who they intend use, but need to be seen to be "transparent" in their appointments.
Posted 3 years ago | Like
Set your camera on high resolution!

[Ann Druce] I have frequently had clients who want to use their own photography in an ad or a marketing brochure and it often makes a lot of sense. The all-too-frequent problem, however, is that the photos are simply not of an acceptable standard. Now I am not being precious here; I'm not talking artistic standards or photographic composition. I'm not even talking lighting. The issue is resolution.

Posted 3 years ago | Like
Consistent brand image not just about logos

[Ann Druce] Any junior brand manager can tell you that it is absolutely essential to maintain a consistent brand image, but sometimes even major brands can get out of synch.

Posted 3 years ago | Like

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