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Kit Kat flies high to support Felix Baumgartner
JWT London created a brand activation by sending four fingers of Kit Kat to Felix Baumgartner and his team as a fun break late last week as they waited to set the world record for the highest free-fall from the edge of space.
The confectionery brand started its ascent, dubbed 'Break from Gravity' from Cambridgeshire (UK) at 11.20am, rising to a height of 35.5 km. Camera footage, which tracked the chocolate's ascent and descent, was shared via the brand's social media channels.
Clients
Stewart Dryburgh, global marketing manager, confectionery SBU
Tamara Spada, digital and social manager, marketing and communications
Creative team
Creative agency: JWT London
Executive creative director: Russell Ramsey
Digital executive creative director: Ricardo Figueira
Creative directors: Barry Christie and Jason Berry
Creative: Chris Jones
Community manager: Ria Campbell
Producer: Laura Thorne
Planners (creative agency): Mobbie Nazir and Richard Cottingham
Global director in charge: Kat Sutcliffe
Account director: Kate Gunning
Head of JWT Live: Jonathan Terry
It was posted on the Kit Kat Facebook page and on Twitter (@kitkat), where users were encouraged to use the hash tag #BreakFromGravity.
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