#BizTrends2018: To survive, marketing must kill its darlings in 2018
#BizTrends2018: To survive, marketing must kill its darlings in 2018

When Stephen King said you must "Kill your darlings", he was not suggesting that one of his famous psychopathic characters must kill a loved one, but rather giving writing advice. Quoting William Faulkner, who said that, "In writing, you must kill your darlings", King advises that writers should never be too precious or become overly sentimental when it comes to their work - if it needs to be cut, it needs to be cut. And the same is true for the marketing industry.

By Tom Manners 11 Jan 2018

#BizTrends2018: Africans for Africans by Africans
#BizTrends2018: Africans for Africans by Africans

Africa has a population of over 1 billion people, 70% of which are youthful, aspirational and passionate about their continent. The proposition 'Africans for Africans by Africans' has become a dominant force with young people in Africa. It is about change and holding businesses, governments and institutions accountable and so ultimately driving transformation.

By Nonye Mpho Omotola 10 Jan 2018

#BizTrends2018: Prescriptive data in the digital space, the next big thing
#BizTrends2018: Prescriptive data in the digital space, the next big thing

The recent advances in data analytics and machine learning will see a huge shift in how we use data in 2018.

By Paula Raubenheimer 8 Jan 2018

#BizTrends2018: An augmented reality check
#BizTrends2018: An augmented reality check

The large analyst houses do not have an enviable task making predictions given the monumental speed of change in the tech space. At the end of 2016, Gartner predicted that by 2020, 100 million consumers will be shopping in augmented reality. Six months later, the company went on to say that by 2019, augmented, virtual and mixed realities (AR, VR and MR) would be evaluated and adopted in 20% of large enterprises across the globe.

By Johan Walters 8 Jan 2018

Matt Preschern, EVP and chief marketing officer of HCL Technologies.
#BizTrends2018: Marketing in the era of 'always on' communication

When the yachts contesting the Volvo Ocean Race (VOR) left Cape Town on Sunday, 10 December bound for Melbourne, Australia. Matt Preschern, EVP and chief marketing officer of HCL Technologies, the technology partner of the VOR in Cape Town, who features on the Forbes list of the 50 most influential CMOs, shared the five most important trends he sees in marketing today.

By Matt Preschern 8 Jan 2018

Kevin Welman, director and co-owner of ByDesign Communications.
#BizTrends2018: The rise (and rise) of influencers and specialists

The communications industry has changed substantially over the last few years with digital, social, influencers, fake news, the speed of the news cycle, the era of distrust... and in 2018 (and beyond) the speed of these changes shows no signs of slowing down.

By Kevin Welman 8 Jan 2018

Kenyan gender advocate Vivian Onano for innovation summit
Kenyan gender advocate Vivian Onano for innovation summit

Kenyan gender advocate Vivian Onano is one of the key speakers at the Liberty VUKA Knowledge Summit. In this Q&A, we find out what her entrepreneurship lessons are for women and young people in the workplace.

26 Oct 2017

Indalo Yethu Activision Day: “Save Tomorrow, Today”
Indalo Yethu Activision Day: “Save Tomorrow, Today”

International Day of Biological Diversity on 22 May will usher in the launch of South Africa's primary environmental awareness initiative. Biological diversity and an unharmed environment are the cornerstones to sustainable development in support of poverty reduction.

17 May 2007

Afriville.com's pan-Africanism integration through segregation

Afriville.com, an online community of Africans at home and in diaspora, has recently been rebuilt to further bridge the gap between individual African nations and Africans abroad, whether African American, black British or African Latino. The new tools, content and forums are designed to bring the community even closer together.

2 May 2007

Synovate strikes global panel partnership with GMI
Synovate strikes global panel partnership with GMI

Global market research company Synovate has entered a worldwide partnership with GMI (Global Market Insite, Inc.), one of the world’s leading panel and market research software providers. This partnership gives Synovate access to over six million panellists across the globe. Combined with its existing ViewsNet panels, this partnership now enables Synovate to offer panel research in more than 50 markets.

Issued by Ipsos 20 Apr 2007

Tyco to run marine survey

Herakles Telecom has awarded the Sea Cable System (SEACOM) marine survey to Tyco Telecommunications, a business unit of Tyco Electronics. The 13,000km marine survey commences the development of the undersea fibre-optic network which will provide high capacity bandwidth connectivity between South Africa, Madagascar, Mozambique, Tanzania, Kenya, India and Europe.

20 Apr 2007

Battle of the brands for emerging market hearts
Battle of the brands for emerging market hearts

While almost 60 percent of consumers in emerging market countries would buy a local brand over an international brand if both products were of equal price, consumers in these ‘Hotspots’ countries have the same brand preferences for cars (Toyota), fast food (McDonalds) and hotels (Hilton) as developed market consumers, reveals global market research company Synovate.

Issued by Ipsos 17 Apr 2007

365 Digital signs first Adtech client in Kenya
365 Digital signs first Adtech client in Kenya

Nairobi-based Business Daily Africa has signed an exclusive agreement with 365 Digital in Cape Town to employ the Adtech Helios IQ ad serving technology to deliver their online ad campaigns. 365’s traffic team will handle the online campaign management and implementation.

Issued by 365 Digital 16 Apr 2007

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