Content testing process.
How to test your content effectively

Great content that works is a real asset to any organisation.

By Kate Kenyon 18 hours ago

Business pivotal to dealing with social inequalities in Africa
Business pivotal to dealing with social inequalities in Africa

Business leadership is needed to ensure that the triple challenges of poverty, unemployment and inequality are addressed on the continent, said Seema Sardha, director of export promotions at the South Africa Department of Trade and Industry (the dti), during a West African investment seminar.

19 hours ago

World Bank announces USD57bn in financing for Africa
World Bank announces USD57bn in financing for Africa

WASHINGTON, USA - The World Bank on Sunday announced $57 billion in financing for sub-Saharan Africa over the next three fiscal years.

20 hours ago

Orange launch in Burkina Faso.
Orange launches into Burkina Faso

PARIS, France - Orange is consolidating its position in West Africa with the announcement of the launch of its brand in Burkina Faso, just under a year after the closing of the group's acquisition of Airtel, together with Orange Côte d'Ivoire.

23 hours ago

Insel joins Dentsu Aegis Network
Insel joins Dentsu Aegis Network

ACCRA, Ghana - Multiple award winning creative agency, Insel Communications has announced its new affiliation with leading global advertising network Dentsu Aegis Network Sub-Saharan Africa (SSA).

Issued by Dentsu Aegis Network 1 day ago

Nigeria: the next chapter?
Nigeria: the next chapter?

Nigeria presents an interesting tale of seemingly opposites in the African growth agenda. Simultaneously taking pole position as the largest economy in Africa in 2016 and yet suffering from its worst recession in 25 years is indicative of both the ups and downs that the country's economy has been through.

By Charles Weller, Issued by Mindshare World 1 day ago

Image © The Observatory International.
In search of the agency model of the future

From the get go, one thing we can be certain of is that, like today, we will have multiple agency models going forward – some of which will not be agency-driven.

By John Little 1 day ago

Technically not a selfie, here is Heistein in a makeshift boardroom, studying sustainable development in rural Nepal.
#BehindtheSelfie with... Pierre Heistein

This #BrandManagerMonth, we find out what's really going on behind the selfie with technophile Pierre Heistein, former journalist now independent macroeconomic consultant specialising in sub-Saharan Africa.

By Leigh Andrews 1 day ago

First ever Africa regional internet development dialogue
First ever Africa regional internet development dialogue

KIGALI, Rwanda - The first ever Africa Regional Internet and Development Dialogue to identify synergies and create opportunities for coordination and collaboration across the continent, will be held by The Internet Society from 8-9 May 2017 in Kigali, Rwanda, in partnership with UNESCO and Republic of Rwanda Ministry of Youth and ICT.

1 day ago

Plan to nurture African economies unites fractious G20
Plan to nurture African economies unites fractious G20

BADEN-BADEN, Germany - Ministers from the world's top economies heralded plans to boost development in Africa on Saturday, at an otherwise fractious G20 gathering in Germany. Berlin, which holds the presidency of the powerful nations' club this year, has made a hoped-for "Compact with Africa" a top priority for 2017.

1 day ago

Amir Ben Yahmed, founder and president of the Africa CEO Forum.
Call to reinvent a new African 'business model'

GENEVA, Switzerland – The urgency to rethink the African 'business model' because of the declining growth in African economies and to remain relevant in a changing and competitive environment, set the tone for the opening of the fifth edition of the Africa CEO Forum, a Jeune Afrique Group initiative, organised in partnership with the African Development Bank.

1 day ago

Mangsaab © –
The five biggest advances in media and marketing today

The media world is changing more rapidly than ever before. Keep up!

By Ross Sergeant 3 days ago

#SeamlessAfrica: A masterclass in millennial engagement and retention
#SeamlessAfrica: A masterclass in millennial engagement and retention

The millennial generation, technically speaking, is made up of those born after 1982. They're tech-savvy, socially engaged, have zero tolerance for delays and are always on the go with their devices in tow. As current and future customers, this market is vital to a business's longevity and companies are scrambling to find out what makes them tick. One business with its finger seemingly on the pulse of this consumer group is footwear and apparel brand Nike.

By Lauren Hartzenberg 17 Mar 2017