One of the difficulties of advertising research is to determine the dimensions to measure.
mike broom 2 days ago
CNN's Laurie Segall interviewed Facebook CEO Mark Zuckerberg in an exclusive broadcast interview - his first in nearly five years. The interview took place of Facebook's Community Summit in Chicago where the company announced a new mission statement: “To give people the power to build community and bring the world closer together.”
2 days ago
There has been much talk about Africa's urban dividends - the increased prosperity and sustained socioeconomic development resulting from the expansion and industrialisation of African cities.
Franck Kuwonu 2 days ago
Putting African history on the map globally through storytelling combined with academic research is something that Deutsche Welle, in partnership with the Gerda Henkel Foundation, is doing.
2 days ago
CAIRO, Egypt: The Bots for Messenger Challenge was launched 15 February 2017 in 64 countries across the wider Middle East and Africa to recognise and reward developers who were able to create the most innovative new bots on Facebook Messenger.
3 days ago
A new service has been launched which enables Nigerians to access movie show times, view trailers and purchase tickets all via BBM.
3 days ago
Despite the burgeoning global trend towards digital marketing, in-store face-to-face engagement with the consumer still forms a crucial role in both introducing new products, as well as directly influencing the shopper's purchasing decision at the final point-of-purchase.
Rocket Creative Design & Display 3 days ago
NAIROBI, Kenya - In the wake of Africa month it's easy to be proud of all that we are achieving as a continent. According to the African Development Bank, Africa is the continent with the world's second fastest growing economy.
Sthembile Shabangu 3 days ago
#NEWSWATCH: In an effort to cut costs and shift spend towards its new professional assistant platform, Publicis Groupe's newly appointed CEO, Arthur Sadoun, has forbidden all of its agencies from participating in award shows, trade shows and any other paid promotional efforts for the next year, which means it will sit out of the 2018 Cannes Lions Festival.
Jessica Tennant 21 Jun 2017
ADDIS ABABA, Ethiopia - Lack of education and mismatched skills remain major obstacles to Africa's development agenda and with an estimated 364 million Africans between the age of 15 and 35 years, Africa has the world's youngest population.
19 Jun 2017
A couple of weeks ago, the Nigeria PR Report 2016 was released. While a lot has been said about the content of the report, one cannot argue with its findings especially as it concerns running a business in Nigeria.
Gbenga Joseph Sogbaike 19 Jun 2017