In order to earn the attention of consumers, brands need to create experiences that they can share...
The internet, video games, television, and filmed entertainment segments of sub-Saharan Africa's entertainment and media industry are projected to continue to show growth up to 2020...
New PwC survey dispels myths about women and work...
5 Mar 2015
SINGAPORE: The hotly anticipated Spikes Asia Awards Ceremony has taken place at the Grand Theatre, Marina Bay Sands. Over 1,000 delegates attended to be the first to hear this year's winners and celebrate the best of creativity in communications from across Asia Pacific.
19 Sep 2013
NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.
9 Nov 2011
NEW YORK, US: Global advertising rose 8.8% year-on-year in Q1 to total US$118 billion* based on published rate cards, as advertisers spent more on television and continued to invest in booming consumer Asian and Latin American markets.
11 Jul 2011
NEW YORK, US: Consumer confidence fell in 25 out of 52 countries in Q4 2010 as hope for a global economic recovery evaporated at the end of last year, according to the latest edition of the Nielsen Global Consumer Confidence Index, which tracks consumer confidence, major concerns and spending intentions among online consumers.
27 Jan 2011
SHANGHAI, CHINA: The Asian Marketing Effectiveness Festival, a joint venture between Haymarket and the International Advertising Festival, will take place 12 and 13 May at the Pudong Shangri-La hotel in Shanghai, China.
30 Nov 2010
SEOUL, SOUTH KOREA: Furthering their regional reach and access, the Chief Marketing Officer (CMO) Council and the Business Performance Innovation (BPI) Network will team with the Asia-Pacific Business and Technology Report (APBTR) to gain new content channels and syndication sources in the world's fastest growing and most influential regional market with more than four billion consumers.
18 Oct 2010
ATLANTA, US: CNN has announced the launch of a new initiative for journalism students, called CNN iReport University, linked to iReport, the network's user-generated news community.
16 Sep 2010
SINGAPORE: comScore, Inc recently announced that it will offer free participation in Media Metrix 360 to online publishers in Southeast Asia. Under this new initiative any publisher can now participate in Media Metrix 360 measurement with no implementation fee for tagging.
14 Sep 2010