With a population of 1,1 billion people, 65% under the age of 35, growing economies and increasing middle class spending power, Africa is every marketer's dream...
New PwC survey dispels myths about women and work...
5 Mar 2015 09:17
SAN FRANCISCO, US: The 4th edition of The Bees Awards - 1st international social media marketing awards - has announced their 2013 nominations.
21 May 2013 09:07
NEW YORK, US: The Midas Awards, for the World's Best Financial Advertising, announced the award winners for the 2012 competition. This year's Midas Grand Jury awarded one Grand Midas, 26 Gold Ingots, 46 Silver Ingots, and 63 Finalists. The 2012 Midas Awards competition received entries from 28 countries and is reputed to be the only international competition that recognises excellence in financial services communications on a global scale.
21 Dec 2012 08:23
PARIS, FRANCE: Across major cities in Europe, Nikon builds huge sculpted 'hands' in a pose, as though holding a Nikon camera.
7 Nov 2012 10:29
COPENHAGEN, DENMARK: McDonald's had been communicating its value programme 'Coinoffers' via mainly TV, radio and out-of-home posters to teenagers and young adults for many years. 'Coinoffers' was a campaign that revolved around a smartphone app for iPhone and Android that scanned custom QR codes around the country.
4 Apr 2012 13:22
CANNES, FRANCE: The Cannes Lions International Festival of Creativity, taking place from 17-23 June, has announced the members of a further four juries: Creative Effectiveness, Design, Film, and PR Lions. South Africa is represented on the Design jury (Shelley-Ann Atkinson, Grid Worldwide Branding & Design) and on the Film jury (Catherine Ireland, Amplified).
30 Mar 2012 07:54
NEW YORK, US: Global consumer confidence increased one index point last quarter to 89, while Europe led confidence declines in 24 of the region's 27 measured markets, according to fourth quarter 2011 global consumer confidence findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy.
8 Feb 2012 12:14
LONDON, UK: comScore, Inc, a leader in measuring the digital world, has released an overview of Internet usage in Europe, showing that 379.4 million Europeans went online in November 2011 for an average of 27.8 hours per person.
25 Jan 2012 10:02
NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.
9 Nov 2011 09:36
LONDON, UK: comScore, Inc has released an overview of Internet usage in Europe, showing 368.6 million unique visitors went online in June 2011 for an average of 26.1 hours per person.
19 Aug 2011 13:05
COPENHAGEN, DENMARK: It's been a while since we've featured a campaign that uses overtly sexual imagery to drive consumer engagement. It isn't big, and it isn't clever, but this online fitness studio that promotes the spring/summer collection from men's fashion brand Jack & Jones provides hours of entertainment.
10 Aug 2011 09:01
LISBON, PORTUGAL: The 4th Eurobest Advertising Festival, one of Europe's leading awards and annual events for creative advertising and communications, will be held from 28-30 November this year in Lisbon, Portugal.
9 Feb 2011 09:03
HAMBURG, GERMANY: The organisers of Eurobest 2010, one of Europe's largest creative advertising and communications festivals and premier awards honouring and celebrating European creative excellence, has announced the launch of The Eurobest Academy, in partnership with Draftfcb.
30 Nov 2010 08:51
LONDON, UK: Schawk, a provider of brand point management services enabling companies of all sizes to connect their brands with consumers to create deeper brand affinity, has announced Raymond Kieser, who has South African connections, as group MD of its European operations.
16 Nov 2010 10:48
ATLANTA, US: CNN has announced the launch of a new initiative for journalism students, called CNN iReport University, linked to iReport, the network's user-generated news community.
16 Sep 2010 10:35
STOCKHOLM, SWEDEN: Swedish car manufacturer Volvo has always relied on its image for quality manufacturing and efficient design. Other car marques are well known for possessing a fun streak, such as Honda, Toyota or Mazda, which is a necessary brand ingredient in attracting the younger market.
4 Aug 2010 12:46