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Episode 133: VMA Group expansion, Exceptional Customer Experience and RayBan #campaign4change

Date: 29 May 2015
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TLC Marketing Africa appoints new Partnership and Content Director - TLC Marketing Worldwide
TLC Marketing Africa appoints new Partnership and Content Director

Ntsiki Balfour will head up the Partnership and Content division of TLC Marketing, responsible for the strategic direction of TLC's partner relations, both for independent networks and key brand partnerships...

Issued by TLC Marketing Worldwide 8 May 2015 11:10

@Marketing4Youth #Africa - Millward Brown
@Marketing4Youth #Africa

Brands should have a bad case of FOMO* when it comes to marketing to the youth in Africa, because if you engage with the youth market now, you could potentially have a customer for life...

By Charles Foster and Ilse Dinner, Issued by Millward Brown 8 May 2015 10:47

African tourism opportunities become more tangible
African tourism opportunities become more tangible

The Rezidor Hotel Group's Global Director of Sales and Marketing tells us about destination marketing, the first five-star hotel in Sierra Leone, and the challenges of marketing to/in Africa compared to the rest of the world...

By Leigh Andrews 15 Apr 2015 08:00

Ahmed Bulbulia
The curious case of milk & popcorn in Nigeria

I never fully appreciated the phrase "We are a product of our environment" until coming to Lagos. Small, seemingly inconsequential aspects of a society have a ripple effect affecting culture as a whole...

By Ahmed Bulbulia 16 Mar 2015 07:00

Call for entries to the All Africa Business Leaders Awards 2015, new categories
Call for entries to the All Africa Business Leaders Awards 2015, new categories

The All Africa Business Leaders Awards 2015 have opened for entries from Africa's leaders and change makers of business in East, West and Southern Africa...

13 Mar 2015 10:02

African tourism acts to shake off Ebola stigma
African tourism acts to shake off Ebola stigma

BERLIN, GERMANY: The impact of the deadly Ebola virus fell mainly on three African countries but tourism has taken a hit across the continent of more than 50 nations as fear has kept many visitors away, tourism chiefs say...

10 Mar 2015 07:22

Female millennials are the most confident and ambitious of any female generation
Female millennials are the most confident and ambitious of any female generation

New PwC survey dispels myths about women and work...

5 Mar 2015 09:17

New research: How employee emotions' impact on customer experience
New research: How employee emotions' impact on customer experience

The latest Ask Afrika Orange Index provides customer service trends based on 13 years of data, across 32 industries and 155 companies...

4 Mar 2015 08:05

Publicis Groupe Epic Communications
Publicis Groupe Epic Communications

PARIS, FRANCE / JOHANNESBURG-CAPE TOWN, SA: Publicis Groupe has announced today the acquisition of the South Africa-based company Epic Communications, one of SA's leading independent integrated strategic communications agencies...

26 Feb 2015 13:15

Bookmarks Awards reflect a maturing industry
Bookmarks Awards reflect a maturing industry

Winning a Bookmarks Awards is important. It is meaningful for a number of reasons, of which the winning is the least important...

By Danette Breitenbach 23 Feb 2015 11:11

KPMG Global Africa Practice launches app to streamline business in Africa - KPMG South Africa
KPMG Global Africa Practice launches app to streamline business in Africa

The KPMG Global Africa Practice has launched their new Africa Business App, which provides businesses and investors with seamless access to the very latest Africa information about doing business across the continent...

Issued by KPMG South Africa 23 Feb 2015 10:20

Mugabe falling for Nando's? It's a fake, says fast-food chain
Mugabe falling for Nando's? It's a fake, says fast-food chain

NEWSWATCH: Nando's in Zimbabwe has quickly distanced itself from a cheeky ad based on Mugabe's recent much-publicised 'carpet malfunction', reports BD Live...

20 Feb 2015 06:49

Danette Breitenbach
Engaging with connected consumers - Part 1

Yes, consumers are all in the digital space. Not all consumers are not the same, and no, not all digital consumers are same...

By Danette Breitenbach 11 Feb 2015 06:01

Calling Africa's top bloggers
Calling Africa's top bloggers

Following its successful launch last year, the 2015 African Blogger Awards, the only pan-African event that measures online and social influencers reach, is now open for entries to all African bloggers...

10 Feb 2015 09:15

Anton Ressel
Learn to say 'No'

Saying 'No' can be a liberating experience for an entrepreneur...

By Anton Ressel 9 Feb 2015 10:00

Andrea Mitchell
DigiChat with Andrea: Content Marketing

Anyone can create and distribute content. The key differentiator lies in creating and distributing content that's relevant, consistent; and attracts and acquires a clearly defined audience...

By Andrea Mitchell 21 Jan 2015 05:10

Why South African township marketing agency sees opportunity in Zimbabwe
Why South African township marketing agency sees opportunity in Zimbabwe

A few years ago, Anisa Kale and her husband decided to start their own business. Having both had careers in advertising, they opted to venture into the field they knew...

By Kate Douglas 20 Jan 2015 11:48

How to react when making market research mistakes
How to react when making market research mistakes

WASHINGTON DC, US: In each stage of the market research process, there are common mistakes that can be made. So how should you handle them?

By Caitlin Stewart, courtesy Ashlan Bonnell 9 Jan 2015 14:20

Give your brand a marketing boost with A-Listers
Give your brand a marketing boost with A-Listers

Looking to break into the lucrative African market? The key may lie in a new online directory with the power of social network functionality that links your brand to African celebrities...

By Leigh Andrews 9 Jan 2015 14:00

Five struggles of a market researcher
Five struggles of a market researcher

WASHINGTON DC, US: The process of conducting market research isn't always easy, nor is the job of a market researcher. Here are five factors you should consider when gatthering data...

By Caitlin Stewart, courtesy Ashlan Bonnell 31 Dec 2014 06:40

Public urged to join Gift of Light campaign for festive season
Public urged to join Gift of Light campaign for festive season

Philips has launched its 'Gift of Light' campaign during the festive season, enabling the public to make a donation from as little as R300 to provide a healthier and safer home environment for impoverished communities...

19 Dec 2014 08:06

Five critical factors to consider when expanding into Africa - Knowledge Resources
Five critical factors to consider when expanding into Africa

Before your organisation embarks on expanding into Africa, you have to consider some critical factors such as marketing barriers, government policies on foreign investment, legislation and most importantly human capital developments...

Issued by Knowledge Resources 9 Sep 2014 10:24

CMO Council: Chief marketer confidence at all-time high
CMO Council: Chief marketer confidence at all-time high

SAN JOSE, US: The global marketing economy is robust and picking up pace, according to the Chief Marketing Officer (CMO) Council's eighth 'State of Marketing' report, just released...

20 Aug 2014 06:20

New Levi's campaign inspired by consumers
New Levi's campaign inspired by consumers

Inspired by the millions of stories consumers tell about the things they do in their Levi's, the company has announced its new global brand campaign, 'Live in Levi's'... (video)

11 Aug 2014 07:51

Primedia moves into Namibia, first expansion outside SA
Primedia moves into Namibia, first expansion outside SA

The Primedia Lifestyle Group has been awarded marketing rights to its first African shopping centre, Maerua Mall, based in Namibia.

17 Jul 2014 11:23

MP wants alcohol ads banned
MP wants alcohol ads banned

When MPs discussed the Report on Alcohol Abuse in Namibia late last week, Republican Party MP, Clara Gowases, called for a ban on the advertising of alcoholic beverages, reports Mathia Haufiku...

15 Jul 2014 09:54

Top 10 digital campaigns of 2014: Jan-Jun
Top 10 digital campaigns of 2014: Jan-Jun

CANNES, FRANCE: European research company Best Marketing International has monitored the Gold and Grand Prix winners of 35 local, regional, and global digital marketing awards from all corners of the World (including Cannes Lions) between January and June 2014. (video)

By Hando Sinisalu and Ann Kruuk 2 Jul 2014 06:18

The Media Shack wins Massbuild procurement contract - The Media Shack
The Media Shack wins Massbuild procurement contract

Having serviced the Builders Warehouse, Builders Express and Builders Trade Depot account for many years, The Media Shack has been awarded the contract to take care of the full sourcing, procurement, distribution and management function of all the marketing materials on behalf of the Massbuild Group.

Issued by The Media Shack 2 Jun 2014 10:37

Superbrand Awards partners with Nhume Marketing Communications
Superbrand Awards partners with Nhume Marketing Communications

The official distributor of Z-CARD Africa, Middle East, India and Turkey (ZAMI) in Zimbabwe, Nhume Marketing Communications, has been appointed as the official print partner for the Superbrand Awards.

19 May 2014 09:34

The Ole! Media Group launches HoneyKome

Digital media organisation, the Ole! Media Group has launched HoneyKome a specialist agency, which will focus on the creation and implementation of strategic digital engagement models for brands and companies.

2 May 2014 07:44

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