According to ZenithOptimedia's new Advertising Expenditure Forecasts, global adspend will be boosted this year by the three 'semi-quadrennial' events...
9 Apr 2014 10:03
Originally, Gary Vaynerchuk wasn't on the schedule for SXSW 2014, so when I saw that he was the keynote speaker on the first day, I made sure that this was one talk I didn't miss.
By Mark Schefermann 1 Apr 2014 09:40
A brand manager's dream: Produce a TV advert showcasing the benefits of a product whilst bringing a tear to the consumer's eye and galvanising them to rush out to purchase it.
By Dina Saffer-Myers 18 Mar 2014 15:51
Mobile is now a critical channel for marketers who want to embrace new technology and benefit from the huge opportunity for growth in mobile marketing communications.
By Charles Foster, Issued by Millward Brown 14 Mar 2014 07:49
SAN FRANCISCO - Facebook is betting huge on mobile with an eye-popping cash-and-stock deal worth up to $19 billion for Internet Age smartphone messaging service WhatsApp.
20 Feb 2014 09:03
CANNES, FRANCE: Cinemark, the local SA representatives of Cannes Lions and its affiliates, with their passion for both great film and advertising, bring you the latest information from the world's premier advertising festivals.
15 Jan 2014 11:21
CANNES, FRANCE: Lions Health (13-14 June), a new bespoke festival celebrating the power of creativity in healthcare marketing and communications from around the world, is now open for delegate registration.
13 Jan 2014 06:47
Investment interest has grown in Africa's frontier markets this year and the region is set to become a key battleground for the luxury goods industry.
By Zeenat Moorad 27 Dec 2013 10:57
NEW YORK CITY, US: The Midas Awards World's Best Financial Advertising has announced the 2013 award winners - and so often, South Africa was well represented among the winners.
20 Dec 2013 06:52
Professional services firm, Deloitte was a title sponsor of the inaugural World Retail Congress Africa, held last month in Sandton. I spoke to Ilse du Toit, a manager within the Strategy & Innovation practice at Deloitte Consulting.
By Danette Breitenbach 17 Dec 2013 08:48
A great man has passed away and we all mourn the loss of Madiba, but while we mourn, let us also celebrate the life and the achievements of one of history's greatest statesmen, and certainly South Africa's and Africa's greatest. (video)
6 Dec 2013 05:06
Organised by the AMEP - the Mozambican Association of Marketing, Advertising and Public Relations Agencies, the 9th Maputo International Advertising Festival is set to take place from 26-29 May 2014.
25 Nov 2013 10:42
It's almost the end of 2013 and you know you need the well-deserved December break, but now is not the time to let your mobile ads go on holiday too.
By Ferdie Bester 25 Nov 2013 07:41
Have you ever wondered why your emails are no longer getting to the inbox, despite all your best practice efforts? Have a look at what the ISPs consider before allowing your mail to reach the inbox...
By Lindani Tshabangu 21 Nov 2013 07:38
Effective use of data, and predictive analytics, can give businesses a strong competitive advantage, SAS has told the business community in Kenya.
14 Nov 2013 10:02
The essence of human behaviour is relativity - humans compare - whether consciously or subconsciously. Perception is the tool which enables the brain to more efficiently create a fit between us and an environment by interpreting context in a relative way.
By Werner van Zyl 23 Oct 2013 10:49
After a year of my boss convincing me that real opportunities are in the rest of Africa, I decided to follow him to Kenya.
By Vanita 'Bezi Phiri 15 Oct 2013 08:00
Originally the main function of the Bizcommunity Press Office was as a simple conduit for company news and to distribute press releases, but since it has evolved and expanded into a hub where clients can monitor performance of their publicity and manage their recruitment advertising.
Issued by Bizcommunity.com 27 Sep 2013 11:32
There is a need for transparency, and to tell not just one story, but many.
By Oresti Patricios 26 Sep 2013 07:10
Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
By Staff Reporter 21 Sep 2013 14:25
When it comes to international surveys, African brands have some way to go in realising their full potential.
By Chris Human 13 Sep 2013 07:30
Africa is the final economic frontier and marketers are actively looking to market their brands on the continent.
By Danette Breitenbach 12 Sep 2013 14:57
A Bizcommunity Press Office has become the obvious means by which to constructively steer what you want people to know, think and perceive about your company in the public realm.
Issued by Bizcommunity.com 11 Sep 2013 12:53
As part of the Brand Zimbabwe Series project to promote Zimbabwe tourism, enhance tourists' experiences and activate local brands, Nhume Marketing Communications has released a free Z-CARD pocket guide to Victoria Falls.
11 Sep 2013 08:32
Y&R is committed to having 20 agencies on the African continent by 2015. Leading the charge to achieve this is Yossi Schwartz, chairman of Y&R South Africa.
By Danette Breitenbach 5 Sep 2013 05:42
NEWSWATCH: In what can be described as an effort to put Zimbabwe back on the map as an appealing tourist attraction after taking some knocks due to its economic collapse and political violence, Zimbabwean officials are planning on developing a 'Disneyland in Africa', reports Voices of Africa.
28 Aug 2013 13:18
It's time to get your mobile strategy on the ball. The age of telephone marketing has evolved to sharing content via email, SMS and social media on mobile devices. Less talking, more sharing.
By Nina Joubert 15 Aug 2013 06:01
NEWTON, US: In some ways, you could say that the consumerisation of the enterprise was inevitable. The line between personal devices and enterprise has become increasingly blurred.
By Ilan Hertz 31 Jul 2013 06:37
NEW YORK, US: If you aren't already doing video marketing of some sort, you should be thinking about it.
By Danny Groner 30 Jul 2013 05:38
KANSAS CITY, US / JOHANNESBURG, SA: David Sable, Global CEO of Y&R and Jon Cook, President and CEO of VML, and Jason Xenopoulos, CEO of NATIVE, have announced the launch of NATIVE VML, subject to regulatory approval.
26 Jun 2013 06:00
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