Before your organisation embarks on expanding into Africa, you have to consider some critical factors such as marketing barriers, government policies on foreign investment, legislation and most importantly human capital developments...
Issued by Knowledge Resources 9 Sep 2014 10:24
SAN JOSE, US: The global marketing economy is robust and picking up pace, according to the Chief Marketing Officer (CMO) Council's eighth 'State of Marketing' report, just released...
20 Aug 2014 06:20
Inspired by the millions of stories consumers tell about the things they do in their Levi's, the company has announced its new global brand campaign, 'Live in Levi's'... (video)
11 Aug 2014 07:51
The Primedia Lifestyle Group has been awarded marketing rights to its first African shopping centre, Maerua Mall, based in Namibia.
17 Jul 2014 11:23
When MPs discussed the Report on Alcohol Abuse in Namibia late last week, Republican Party MP, Clara Gowases, called for a ban on the advertising of alcoholic beverages, reports Mathia Haufiku...
15 Jul 2014 09:54
CANNES, FRANCE: European research company Best Marketing International has monitored the Gold and Grand Prix winners of 35 local, regional, and global digital marketing awards from all corners of the World (including Cannes Lions) between January and June 2014. (video)
By Hando Sinisalu and Ann Kruuk 2 Jul 2014 06:18
Having serviced the Builders Warehouse, Builders Express and Builders Trade Depot account for many years, The Media Shack has been awarded the contract to take care of the full sourcing, procurement, distribution and management function of all the marketing materials on behalf of the Massbuild Group.
Issued by The Media Shack 2 Jun 2014 10:37
The official distributor of Z-CARD Africa, Middle East, India and Turkey (ZAMI) in Zimbabwe, Nhume Marketing Communications, has been appointed as the official print partner for the Superbrand Awards.
19 May 2014 09:34
Digital media organisation, the Ole! Media Group has launched HoneyKome a specialist agency, which will focus on the creation and implementation of strategic digital engagement models for brands and companies.
2 May 2014 07:44
According to ZenithOptimedia's new Advertising Expenditure Forecasts, global adspend will be boosted this year by the three 'semi-quadrennial' events...
9 Apr 2014 10:03
Originally, Gary Vaynerchuk wasn't on the schedule for SXSW 2014, so when I saw that he was the keynote speaker on the first day, I made sure that this was one talk I didn't miss.
By Mark Schefermann 1 Apr 2014 09:40
A brand manager's dream: Produce a TV advert showcasing the benefits of a product whilst bringing a tear to the consumer's eye and galvanising them to rush out to purchase it.
By Dina Saffer-Myers 18 Mar 2014 15:51
SAN FRANCISCO - Facebook is betting huge on mobile with an eye-popping cash-and-stock deal worth up to $19 billion for Internet Age smartphone messaging service WhatsApp.
20 Feb 2014 09:03
CANNES, FRANCE: Cinemark, the local SA representatives of Cannes Lions and its affiliates, with their passion for both great film and advertising, bring you the latest information from the world's premier advertising festivals.
15 Jan 2014 11:21
CANNES, FRANCE: Lions Health (13-14 June), a new bespoke festival celebrating the power of creativity in healthcare marketing and communications from around the world, is now open for delegate registration.
13 Jan 2014 06:47
A great man has passed away and we all mourn the loss of Madiba, but while we mourn, let us also celebrate the life and the achievements of one of history's greatest statesmen, and certainly South Africa's and Africa's greatest. (video)
6 Dec 2013 05:06
Organised by the AMEP - the Mozambican Association of Marketing, Advertising and Public Relations Agencies, the 9th Maputo International Advertising Festival is set to take place from 26-29 May 2014.
25 Nov 2013 10:42
Effective use of data, and predictive analytics, can give businesses a strong competitive advantage, SAS has told the business community in Kenya.
14 Nov 2013 10:02
The essence of human behaviour is relativity - humans compare - whether consciously or subconsciously. Perception is the tool which enables the brain to more efficiently create a fit between us and an environment by interpreting context in a relative way.
By Werner van Zyl 23 Oct 2013 10:49
Originally the main function of the Bizcommunity Press Office was as a simple conduit for company news and to distribute press releases, but since it has evolved and expanded into a hub where clients can monitor performance of their publicity and manage their recruitment advertising.
Issued by Bizcommunity.com 27 Sep 2013 11:32
There is a need for transparency, and to tell not just one story, but many.
By Oresti Patricios 26 Sep 2013 07:10
Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
By Staff Reporter 21 Sep 2013 14:25