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Artificial intelligence is cool, market intelligence is cooler
Artificial intelligence is cool, market intelligence is cooler

Mike Saunders writes that using the right market intelligence platforms will drive the successful implementation of your future artificial intelligence programmes...

By Mike Saunders 23 hours ago

Boost your brand through rapid response
Boost your brand through rapid response

How quickly and effectively marketers respond and adapt to ongoing consumer feedback has become a new determinant of brand performance, reports the Chief Marketing Officer (CMO) Council in a survey report...

3 days ago

What is the purpose of a brand in the digital age?
What is the purpose of a brand in the digital age?

Consumers are increasingly putting business ethics at the top of their list of considerations when spending their money, which means brands need to work harder to convince consumers that they are worthy...

By Adam Howatson 11 Aug 2017

Digital transformation must be driven from the top to ensure success
Digital transformation must be driven from the top to ensure success

Businesses that succeed in the digital age will be those that drive digital transformation from the top as a strategic imperative...

By Richard Mullins 10 Aug 2017

Get more with influencers by adopting these five easy tactics
Get more with influencers by adopting these five easy tactics

Here are five of the most useful and impactful tactics that will help marketers and brands get the most out of influencer collaborations...

By Cara Shepherd 8 Aug 2017

Trump administration's first African Growth and Opportunity Act forum
Trump administration's first African Growth and Opportunity Act forum

This week, some 40 African finance and trade ministers, along with US government officials meet for the first time since Trump was elected, at the annual AGOA trade forum...

By Worku Gachou 8 Aug 2017

Places Magazine, August issue.
Fastjet rebrands in-flight magazine

The in-flight magazine of Fastjet, Smart Travel, has been relaunched as Places Magazine to reflect the extended market the airline covers across Africa...

4 Aug 2017

Africa 2017 launches.
Trade and investment focus at Africa 2017

Heads of State and business leaders to gather once again in Sharm El Sheikh for ‘Africa 2017' to talk African trade and investment...

3 Aug 2017

What kind of business leaders does Africa need?
What kind of business leaders does Africa need?

Four key skills that business leaders need that will drive growth across the African continent...

By Dr Hischam El-Agamy 2 Aug 2017

Five rookie marketing mistakes that could impact your brand's credibility
Five rookie marketing mistakes that could impact your brand's credibility

In 2017 your brand cannot afford to lose credibility because of rookie marketing mistakes. Whether you're a small business or global corporate, online best practice is a non-negotiable.

By Shae Leigh 28 Jul 2017

Digital marketing and dark social traffic
Digital marketing and dark social traffic

Charlie Stewart sheds a bit of light on dark social which is a growing nuisance for digital marketers who are keen to attribute the source of web traffic and its potential to deliver online sales...

By Charlie Stewart 28 Jul 2017

Prints by Moletsane, Nyoni and Kisua Africa.
Turning retail space into art space: Elevating the SA narrative at store level

Retroviral's Mike Sharman explains the new Russell Hobbs ‘Art of Living' campaign as a long-term win for Boardmans and a first in SA's luxury appliance category...

By Leigh Andrews 20 Jun 2017

Kaiser interviewing mentalist Gilan Gork.
#AfricaMonth: Hein Kaiser in the media and marketing mix

Hein Kaiser wears many professional hats in the media and marketing space. While his day job is head of communications for fastjet across the continent, Kaiser is also the host of Mix 93.8 FM's Media & Marketing show. He explains why you're only ever as good as the last 15 minutes, and more...

By Leigh Andrews 30 May 2017

António Guterres.
‘Learn from and work with Africa'

To mark Africa Day today, António Guterres, United Nations Secretary-General, said all of humanity will benefit by listening, learning and working with the people of Africa...

25 May 2017

Five African countries. One night. OLC shuts it down with Ballantine's Beat of Africa
Five African countries. One night. OLC shuts it down with Ballantine's Beat of Africa

This weekend Offlimit Communications transformed Turbine Hall in Johannesburg into a sanctuary of sound for the Ballantine's Beat of Africa...

Issued by Offlimit Communications 12 May 2017

Risks for Africa growth from Brexit and China's economic downturn
Risks for Africa growth from Brexit and China's economic downturn

The economic deceleration in China and the United Kingdom's exit from the European Union pose risks for Africa's growth says ECA director...

5 Apr 2017

Bamako, Mali. © Thomas Dutour via
Rags, not riches, defining Africa's urban explosion

Anarchic architecture, unchecked pollution and high costs of living are the lot of African city dwellers, experts warn, as living standards fail to keep pace with rapid urban growth on the continent...

24 Mar 2017

Image by 123RF
African alliance to strengthen economic corridors

The African Corridor Management Alliance is expected to coordinate the sharing of best practices and other strategies…

17 Feb 2017

Ekaterina Ryakina © –
Customer centricity and collaboration for all

First came Marketing2020, then came Insights2020. In their latest industry shakeup, Kantar Vermeer has put the wheel in motion for the formation of a local South African CMO Council. Frank van den Driest, Kantar Vermeer's chief client officer, shares how this will strengthen the local marketing industry...

By Leigh Andrews 16 Feb 2017

Gorosi © –
The transformation balancing act: SA faces a tipping point

SONA 2017 highlighted two key issues that must be carefully balanced: addressing economic inequality and encouraging FDI...

By Dharmesh Nagar 13 Feb 2017

Tune Hotels
No-frills hotel chain woos business travellers in East Africa

International hotel chain Tune has introduced the no-frills hospitality concept in Kenya's capital Nairobi. This is the company's first foray into Africa…

13 Feb 2017

Image by 123RF
Major airlines reject re-routes during Abuja airport closure

International airlines are refusing to fly to an alternative hub when the only airport serving Nigeria's capital shuts down, forcing travellers to make lengthy detours at extra cost…

10 Feb 2017

Image by 123RF
58m travellers for Africa in 2016

1.2 billion people travelled the world in 2016 and of that, 58 million went to Africa – UNWTO…

6 Feb 2017

Image by 123RF
German-African business summit opens this week

The first German-African business summit to be held in Africa, opens in Nairobi this week…

6 Feb 2017

Image by 123RF
Africa is relevant, says President Faure, calling for UN reforms

With its population of one billion, Africa was relevant, hence the need for reforms of the UN, especially its highest decision-making body, the Security Council…

31 Jan 2017

Dar es Salaam, Tanzania. Image by 123RF
ECA, NEPAD launch investors' guide for Africa infrastructure

Africa will need about 360 billion dollars by 2040 to apply the planned ‘16-16-16' infrastructure development programme in Africa…

18 Jan 2017

Third annual WiSci girls STEAM camp in Malawi
Third annual WiSci girls STEAM camp in Malawi

100 secondary school girls from Liberia, Malawi, Rwanda, Uganda, Tanzania, Zambia, and the United States will work together to build their science, technology, engineering, arts and design, and mathematics (STEAM) skills to address the prevalent gender gap…

17 Jan 2017

Biggest hotel acquisition in Sub-Saharan Africa
Biggest hotel acquisition in Sub-Saharan Africa

Quantum Global's Hotel Fund Acquires Mövenpick Ambassador Hotel Accra…

12 Jan 2017

Brands get ready - Gen Z are growing up and ready to challenge says Kantar Millward Brown
Brands get ready - Gen Z are growing up and ready to challenge says Kantar Millward Brown

AdReaction: Engaging Gen X, Y and Z is the first-ever comprehensive global study of Gen Z and provides guidance on how marketers can engage more effectively with this increasingly important group...

Issued by Kantar Millward Brown 10 Jan 2017

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