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Episode 114: Green PR and employee training strategies

Date: 20 Nov 2014
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Episode 113: Pete Case on the Gloo, Ogilvy SA merger

Date: 13 Nov 2014
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Episode 112: Will Green, Mammoth BI and the Work Your Wealth event

Date: 6 Nov 2014
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Five critical factors to consider when expanding into Africa - Knowledge Resources
Five critical factors to consider when expanding into Africa

Before your organisation embarks on expanding into Africa, you have to consider some critical factors such as marketing barriers, government policies on foreign investment, legislation and most importantly human capital developments...

Issued by Knowledge Resources 9 Sep 2014 10:24

CMO Council: Chief marketer confidence at all-time high
CMO Council: Chief marketer confidence at all-time high

SAN JOSE, US: The global marketing economy is robust and picking up pace, according to the Chief Marketing Officer (CMO) Council's eighth 'State of Marketing' report, just released...

20 Aug 2014 06:20

New Levi's campaign inspired by consumers
New Levi's campaign inspired by consumers

Inspired by the millions of stories consumers tell about the things they do in their Levi's, the company has announced its new global brand campaign, 'Live in Levi's'... (video)

11 Aug 2014 07:51

Primedia moves into Namibia, first expansion outside SA
Primedia moves into Namibia, first expansion outside SA

The Primedia Lifestyle Group has been awarded marketing rights to its first African shopping centre, Maerua Mall, based in Namibia.

17 Jul 2014 11:23

MP wants alcohol ads banned
MP wants alcohol ads banned

When MPs discussed the Report on Alcohol Abuse in Namibia late last week, Republican Party MP, Clara Gowases, called for a ban on the advertising of alcoholic beverages, reports Mathia Haufiku...

15 Jul 2014 09:54

Top 10 digital campaigns of 2014: Jan-Jun
Top 10 digital campaigns of 2014: Jan-Jun

CANNES, FRANCE: European research company Best Marketing International has monitored the Gold and Grand Prix winners of 35 local, regional, and global digital marketing awards from all corners of the World (including Cannes Lions) between January and June 2014. (video)

By Hando Sinisalu and Ann Kruuk 2 Jul 2014 06:18

The Media Shack wins Massbuild procurement contract - The Media Shack
The Media Shack wins Massbuild procurement contract

Having serviced the Builders Warehouse, Builders Express and Builders Trade Depot account for many years, The Media Shack has been awarded the contract to take care of the full sourcing, procurement, distribution and management function of all the marketing materials on behalf of the Massbuild Group.

Issued by The Media Shack 2 Jun 2014 10:37

Superbrand Awards partners with Nhume Marketing Communications
Superbrand Awards partners with Nhume Marketing Communications

The official distributor of Z-CARD Africa, Middle East, India and Turkey (ZAMI) in Zimbabwe, Nhume Marketing Communications, has been appointed as the official print partner for the Superbrand Awards.

19 May 2014 09:34

The Ole! Media Group launches HoneyKome

Digital media organisation, the Ole! Media Group has launched HoneyKome a specialist agency, which will focus on the creation and implementation of strategic digital engagement models for brands and companies.

2 May 2014 07:44

ZenithOptimedia releases its 'Global Adspend' forecasts
ZenithOptimedia releases its 'Global Adspend' forecasts

According to ZenithOptimedia's new Advertising Expenditure Forecasts, global adspend will be boosted this year by the three 'semi-quadrennial' events...

9 Apr 2014 10:03

[SXSW Interactive 2014] SXSW highlights - Gary Vaynerchuk
[SXSW Interactive 2014] SXSW highlights - Gary Vaynerchuk

Originally, Gary Vaynerchuk wasn't on the schedule for SXSW 2014, so when I saw that he was the keynote speaker on the first day, I made sure that this was one talk I didn't miss.

By Mark Schefermann 1 Apr 2014 09:40

Dina Saffer-Myers
Winning advertising creative - you get what you brief

A brand manager's dream: Produce a TV advert showcasing the benefits of a product whilst bringing a tear to the consumer's eye and galvanising them to rush out to purchase it.

By Dina Saffer-Myers 18 Mar 2014 15:51

Driving mobile from Cape to Cairo - Millward Brown
Driving mobile from Cape to Cairo

Mobile is now a critical channel for marketers who want to embrace new technology and benefit from the huge opportunity for growth in mobile marketing communications.

By Charles Foster, Issued by Millward Brown 14 Mar 2014 07:49

Facebook bets big on mobile with USD19bn WhatsApp deal
Facebook bets big on mobile with USD19bn WhatsApp deal

SAN FRANCISCO - Facebook is betting huge on mobile with an eye-popping cash-and-stock deal worth up to $19 billion for Internet Age smartphone messaging service WhatsApp.

20 Feb 2014 09:03

Cannes Lions 2014 now open for delegate registration
Cannes Lions 2014 now open for delegate registration

CANNES, FRANCE: Cinemark, the local SA representatives of Cannes Lions and its affiliates, with their passion for both great film and advertising, bring you the latest information from the world's premier advertising festivals.

15 Jan 2014 11:21

Lions Health open for delegate registration: First speakers announced
Lions Health open for delegate registration: First speakers announced

CANNES, FRANCE: Lions Health (13-14 June), a new bespoke festival celebrating the power of creativity in healthcare marketing and communications from around the world, is now open for delegate registration.

13 Jan 2014 06:47

Luxury goods firms taking the battle to Africa
Luxury goods firms taking the battle to Africa

Investment interest has grown in Africa's frontier markets this year and the region is set to become a key battleground for the luxury goods industry.

By Zeenat Moorad 27 Dec 2013 10:57

SA tops Midas Awards 2013 Award Winners
SA tops Midas Awards 2013 Award Winners

NEW YORK CITY, US: The Midas Awards World's Best Financial Advertising has announced the 2013 award winners - and so often, South Africa was well represented among the winners.

20 Dec 2013 06:52

Danette Breitenbach
'Beyond Retail' for Africa

Professional services firm, Deloitte was a title sponsor of the inaugural World Retail Congress Africa, held last month in Sandton. I spoke to Ilse du Toit, a manager within the Strategy & Innovation practice at Deloitte Consulting.

By Danette Breitenbach 17 Dec 2013 08:48

Tribute to Nelson Mandela... Celebrate Madiba's life...
Tribute to Nelson Mandela... Celebrate Madiba's life...

A great man has passed away and we all mourn the loss of Madiba, but while we mourn, let us also celebrate the life and the achievements of one of history's greatest statesmen, and certainly South Africa's and Africa's greatest. (video)

6 Dec 2013 05:06

Start preparing for Maputo Advertising Festival 2014
Start preparing for Maputo Advertising Festival 2014

Organised by the AMEP - the Mozambican Association of Marketing, Advertising and Public Relations Agencies, the 9th Maputo International Advertising Festival is set to take place from 26-29 May 2014.

25 Nov 2013 10:42

Ferdie Bester
Get your mobile ad campaigns ready for December

It's almost the end of 2013 and you know you need the well-deserved December break, but now is not the time to let your mobile ads go on holiday too.

By Ferdie Bester 25 Nov 2013 07:41

Contact engagement - The new deliverability gem
Contact engagement - The new deliverability gem

Have you ever wondered why your emails are no longer getting to the inbox, despite all your best practice efforts? Have a look at what the ISPs consider before allowing your mail to reach the inbox...

By Lindani Tshabangu 21 Nov 2013 07:38

Predictive analytics delivers marketing edge
Predictive analytics delivers marketing edge

Effective use of data, and predictive analytics, can give businesses a strong competitive advantage, SAS has told the business community in Kenya.

14 Nov 2013 10:02

Werner van Zyl
The complexity of relativity in consumer decision making

The essence of human behaviour is relativity - humans compare - whether consciously or subconsciously. Perception is the tool which enables the brain to more efficiently create a fit between us and an environment by interpreting context in a relative way.

By Werner van Zyl 23 Oct 2013 10:49

Bezi Phiri
Africa: An advertising voyage of discovery

After a year of my boss convincing me that real opportunities are in the rest of Africa, I decided to follow him to Kenya.

By Vanita 'Bezi Phiri 15 Oct 2013 08:00

Get a Masters in Publicity - Bizcommunity.com
Get a Masters in Publicity

Originally the main function of the Bizcommunity Press Office was as a simple conduit for company news and to distribute press releases, but since it has evolved and expanded into a hub where clients can monitor performance of their publicity and manage their recruitment advertising.

Issued by Bizcommunity.com 27 Sep 2013 11:32

Oresti Patricios
#PAMRO15: The role of media audience research in emerging markets

There is a need for transparency, and to tell not just one story, but many.

By Oresti Patricios 26 Sep 2013 07:10

The state of the nation: Advertising in Africa
The state of the nation: Advertising in Africa

Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.

By Staff Reporter 21 Sep 2013 14:25

Chris Human
African brandcrafting: an opportunity for growth

When it comes to international surveys, African brands have some way to go in realising their full potential.

By Chris Human 13 Sep 2013 07:30

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