The Rezidor Hotel Group's Global Director of Sales and Marketing tells us about destination marketing, the first five-star hotel in Sierra Leone, and the challenges of marketing to/in Africa compared to the rest of the world...
By Leigh Andrews 15 Apr 2015 08:00
New PwC survey dispels myths about women and work...
5 Mar 2015 09:17
The latest Ask Afrika Orange Index provides customer service trends based on 13 years of data, across 32 industries and 155 companies...
4 Mar 2015 08:05
The KPMG Global Africa Practice has launched their new Africa Business App, which provides businesses and investors with seamless access to the very latest Africa information about doing business across the continent...
Issued by KPMG South Africa 23 Feb 2015 10:20
Following its successful launch last year, the 2015 African Blogger Awards, the only pan-African event that measures online and social influencers reach, is now open for entries to all African bloggers...
10 Feb 2015 09:15
Tune in to the Biz Takeouts Marketing & Media radio show tomorrow, 27 November 2014, from 9-10am, as show host Warren Harding chats to Misha Teasdale, Lauren O'Donnell and Dillon Jearey...
26 Nov 2014 12:36
Before your organisation embarks on expanding into Africa, you have to consider some critical factors such as marketing barriers, government policies on foreign investment, legislation and most importantly human capital developments...
Issued by Knowledge Resources 9 Sep 2014 10:24
Inspired by the millions of stories consumers tell about the things they do in their Levi's, the company has announced its new global brand campaign, 'Live in Levi's'... (video)
11 Aug 2014 07:51
According to ZenithOptimedia's new Advertising Expenditure Forecasts, global adspend will be boosted this year by the three 'semi-quadrennial' events...
9 Apr 2014 10:03
Malaria No More's Power of One campaign uses social, mobile, and e-commerce technologies, enabling the public to purchase treatments for children in Zambia. (video)
7 Apr 2014 07:52
My Africa Marketing Consulting has selected a Z-CARD as the marketing tool for its client, Rawbank, to launch its new prepaid debit card in the Democratic Republic of the Congo (DRC).
1 Apr 2014 13:41
A brand manager's dream: Produce a TV advert showcasing the benefits of a product whilst bringing a tear to the consumer's eye and galvanising them to rush out to purchase it.
By Dina Saffer-Myers 18 Mar 2014 15:51
A great man has passed away and we all mourn the loss of Madiba, but while we mourn, let us also celebrate the life and the achievements of one of history's greatest statesmen, and certainly South Africa's and Africa's greatest. (video)
6 Dec 2013 05:06
Originally the main function of the Bizcommunity Press Office was as a simple conduit for company news and to distribute press releases, but since it has evolved and expanded into a hub where clients can monitor performance of their publicity and manage their recruitment advertising.
Issued by Bizcommunity.com 27 Sep 2013 11:32
There is a need for transparency, and to tell not just one story, but many.
By Oresti Patricios 26 Sep 2013 07:10
Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
By Staff Reporter 21 Sep 2013 14:25
Barclays, with 100 years' experience in Zambia, has chosen a credit card-sized Z-CARD to educate customers on its Barclays debit card.
19 Aug 2013 12:15
Unilever Global has identified Africa as its next growth market and has rolled out its Sustainable Living Plan to the continent.
20 Jun 2013 13:42
Jean-Louis Ekra, president of Afreximbank, will spotlight the trade opportunities within and beyond Africa at this year's Africa Finance & Investment Forum, held from 13-14 June in Geneva, Switzerland.
Issued by EMRC 27 May 2013 12:19