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Episode 110: Consumer Marketing Insights 2015 eBook and more

Date: 23 Oct 2014
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Episode 108: Fred Robertson - Entrepreneur of the Year

Date: 10 Oct 2014
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Episode 107: IMC Conference Johannesburg 2014

Date: 3 Oct 2014
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Five critical factors to consider when expanding into Africa - Knowledge Resources
Five critical factors to consider when expanding into Africa

Before your organisation embarks on expanding into Africa, you have to consider some critical factors such as marketing barriers, government policies on foreign investment, legislation and most importantly human capital developments...

Issued by Knowledge Resources 9 Sep 2014 10:24

New Levi's campaign inspired by consumers
New Levi's campaign inspired by consumers

Inspired by the millions of stories consumers tell about the things they do in their Levi's, the company has announced its new global brand campaign, 'Live in Levi's'... (video)

11 Aug 2014 07:51

ZenithOptimedia releases its 'Global Adspend' forecasts
ZenithOptimedia releases its 'Global Adspend' forecasts

According to ZenithOptimedia's new Advertising Expenditure Forecasts, global adspend will be boosted this year by the three 'semi-quadrennial' events...

9 Apr 2014 10:03

Public funds malaria tests, treatments through digital campaign
Public funds malaria tests, treatments through digital campaign

Malaria No More's Power of One campaign uses social, mobile, and e-commerce technologies, enabling the public to purchase treatments for children in Zambia. (video)

7 Apr 2014 07:52

Z-CARD chosen to market Rawbank prepaid debit card
Z-CARD chosen to market Rawbank prepaid debit card

My Africa Marketing Consulting has selected a Z-CARD as the marketing tool for its client, Rawbank, to launch its new prepaid debit card in the Democratic Republic of the Congo (DRC).

1 Apr 2014 13:41

Dina Saffer-Myers
Winning advertising creative - you get what you brief

A brand manager's dream: Produce a TV advert showcasing the benefits of a product whilst bringing a tear to the consumer's eye and galvanising them to rush out to purchase it.

By Dina Saffer-Myers 18 Mar 2014 15:51

Driving mobile from Cape to Cairo - Millward Brown
Driving mobile from Cape to Cairo

Mobile is now a critical channel for marketers who want to embrace new technology and benefit from the huge opportunity for growth in mobile marketing communications.

By Charles Foster, Issued by Millward Brown 14 Mar 2014 07:49

Luxury goods firms taking the battle to Africa
Luxury goods firms taking the battle to Africa

Investment interest has grown in Africa's frontier markets this year and the region is set to become a key battleground for the luxury goods industry.

By Zeenat Moorad 27 Dec 2013 10:57

Danette Breitenbach
'Beyond Retail' for Africa

Professional services firm, Deloitte was a title sponsor of the inaugural World Retail Congress Africa, held last month in Sandton. I spoke to Ilse du Toit, a manager within the Strategy & Innovation practice at Deloitte Consulting.

By Danette Breitenbach 17 Dec 2013 08:48

Tribute to Nelson Mandela... Celebrate Madiba's life...
Tribute to Nelson Mandela... Celebrate Madiba's life...

A great man has passed away and we all mourn the loss of Madiba, but while we mourn, let us also celebrate the life and the achievements of one of history's greatest statesmen, and certainly South Africa's and Africa's greatest. (video)

6 Dec 2013 05:06

Get a Masters in Publicity - Bizcommunity.com
Get a Masters in Publicity

Originally the main function of the Bizcommunity Press Office was as a simple conduit for company news and to distribute press releases, but since it has evolved and expanded into a hub where clients can monitor performance of their publicity and manage their recruitment advertising.

Issued by Bizcommunity.com 27 Sep 2013 11:32

Oresti Patricios
#PAMRO15: The role of media audience research in emerging markets

There is a need for transparency, and to tell not just one story, but many.

By Oresti Patricios 26 Sep 2013 07:10

The state of the nation: Advertising in Africa
The state of the nation: Advertising in Africa

Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.

By Staff Reporter 21 Sep 2013 14:25

Danette Breitenbach
Africa shows its social side

Africa is the final economic frontier and marketers are actively looking to market their brands on the continent.

By Danette Breitenbach 12 Sep 2013 14:57

Open for business - Bizcommunity.com
Open for business

A Bizcommunity Press Office has become the obvious means by which to constructively steer what you want people to know, think and perceive about your company in the public realm.

Issued by Bizcommunity.com 11 Sep 2013 12:53

Danette Breitenbach
Y&R: I have an agency...

Y&R is committed to having 20 agencies on the African continent by 2015. Leading the charge to achieve this is Yossi Schwartz, chairman of Y&R South Africa.

By Danette Breitenbach 5 Sep 2013 05:42

Z-CARD selected to promote Barclays debit card in Zambia
Z-CARD selected to promote Barclays debit card in Zambia

Barclays, with 100 years' experience in Zambia, has chosen a credit card-sized Z-CARD to educate customers on its Barclays debit card.

19 Aug 2013 12:15

Unilever calls Africa next growth market
Unilever calls Africa next growth market

Unilever Global has identified Africa as its next growth market and has rolled out its Sustainable Living Plan to the continent.

20 Jun 2013 13:42

Jean-Louis Ekra, President of Afreximbank, to showcase bank's expertise in African trade at AFIF2013
Jean-Louis Ekra, President of Afreximbank, to showcase bank's expertise in African trade at AFIF2013

Jean-Louis Ekra, president of Afreximbank, will spotlight the trade opportunities within and beyond Africa at this year's Africa Finance & Investment Forum, held from 13-14 June in Geneva, Switzerland.

Issued by EMRC 27 May 2013 12:19

Get entries in now for Loeries
Get entries in now for Loeries

Loerie entries are now open, and those that get their work in by 15 April 2013; get 10% off their entry fee. The final deadline for entries is 31 May and agencies or marketers throughout Africa and the Middle East can enter their work.

4 Apr 2013 10:04

[2013 trends] Africa's dynamic markets
[2013 trends] Africa's dynamic markets

The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.

By Obaika Consulting Team 31 Jan 2013 13:20

[2013 trends] Out-of-the-box branding
[2013 trends] Out-of-the-box branding

No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.

By HKLM Exco Team 31 Jan 2013 12:33

[2013 trends] Africa poised for a great future
[2013 trends] Africa poised for a great future

As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise.

By Nandkishor Buty 30 Jan 2013 12:39

Millward Brown's Futures Group: Top 10 emerging digital, media trends for 2013
Millward Brown's Futures Group: Top 10 emerging digital, media trends for 2013

NEW YORK, US: Millward Brown, a global research agency, expert in helping companies grow great brands, has released its annual top 10 digital and media predictions, highlighting growing trends in the media sector.

7 Jan 2013 06:22

Women in News Summit
Women in News Summit

"We must keep women media professionals within the media sector". This was the message received by the more than 50 participants attending the 3rd Annual WAN-IFRA Women in News Summit in Lusaka, Zambia, this week, which brought together women from the media industry in Botswana, Namibia and Zambia for a three-day event.

11 Dec 2012 12:12

Expanding your brand across Africa
Expanding your brand across Africa

Many companies talk about expanding into Africa. It's the next obvious frontier. However, it would be wrong to assume that a week's visit to Nigeria for example, with a population of over 160 million and 350 ethnic groups with twelve languages, will give you a true understanding of how to operate your brand in that market.

By Nonye Mpho Omotola 8 Nov 2012 09:53

Wikus Engelbrecht
The role of email marketing in the multi-channel evolution: Part 1

Email is still the most cost-effective marketing tool, enabling you to reach people who have actually given you permission to communicate with them and who are therefore more likely to pay attention to your message and respond to your calls-to-action.

By Wikus Engelbrecht 21 Jun 2012 14:31

Wikus Engelbrecht
10 tips on how to do email marketing right

Email marketing puts the ability to connect with potential and existing customers at the touch of a button. Despite this simplicity, however, deciding how to approach and manage the process of email marketing can still be a challenge for businesses looking to leverage the channel to communicate competently and achieve a high return on investment.

By Wikus Engelbrecht 18 Jun 2012 12:44

CNBC Africa opens office in Mozambique
CNBC Africa opens office in Mozambique

CNBC Africa, a CNBC International franchise owned by Africa Business News, has entered into a joint venture with Mozambique's state broadcaster, Televisão de Moçambique (TVM), and will open a bureau in Maputo. CNBC Africa's country bureau representative will be Sunnyboy Mshengu.

24 May 2012 11:35

Loeries expand into Africa with new category
Loeries expand into Africa with new category

A new category for the 2012 Loeries, 'Rest of Africa and the Middle East', will be officially launched on Thursday 19 April 2012 at 6pm at the Sierra Lounge, 2nd Floor, Yaya Centre, Argwings Khodek Road in Nairobi, Kenya.

5 Apr 2012 12:08

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