Nigerian CIOs must focus on the needs of the connected consumer and look at how they can use the next wave of social, mobile, analytics and cloud technologies (also known as the Third Platform), to deliver personalised experiences...
THIMPHU, BHUTAN: Google provided a sneak peek into Bhutan by unveiling a Street View project for the remote Himalayan kingdom, featuring panoramic views of its majestic mountains, monasteries and crystal-clear rivers.
NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.
NEW YORK, US: Global advertising rose 8.8% year-on-year in Q1 to total US$118 billion* based on published rate cards, as advertisers spent more on television and continued to invest in booming consumer Asian and Latin American markets.
NEW YORK, US: Consumer confidence fell in 25 out of 52 countries in Q4 2010 as hope for a global economic recovery evaporated at the end of last year, according to the latest edition of the Nielsen Global Consumer Confidence Index, which tracks consumer confidence, major concerns and spending intentions among online consumers.
SHANGHAI, CHINA: The Asian Marketing Effectiveness Festival, a joint venture between Haymarket and the International Advertising Festival, will take place 12 and 13 May at the Pudong Shangri-La hotel in Shanghai, China.