Skyfall promotion reaches South Africa

In celebration of Heineken's 15-year association with the James Bond franchise and, in anticipation of the launch of Skyfall at the end of November 2102, the company has launched its international 'Crack the Case' campaign in South Africa. (video) 13 Nov 2012 06:20

Tuk Tuks Race highlights CSI initiatives

As part of its integrated PR and social media campaign for Old Mutual South Africa, Positive Dialogue Communications, in collaboration with Radar, launched 25 Shesha Tuk Tuks, branded with Old Mutual Foundation's supported initiatives in the streets of Sandton, offering commuters a fun and affordable transport alternative to cut through the traffic. 12 Nov 2012 11:16

[Biz Takeouts Podcast] 45: Search marketing

Listen to the podcast of last week's Biz Takeouts Marketing & Media radio show which airs every Thursday 5pm-6pm, streamed live via 2oceansVibe Radio, to find out how search marketing, SEO and SMO can be used to improve a company's visibility online. [twitterfall] 12 Nov 2012 10:33

On the Dot

On the Dot continue to deliver effective leaflet distribution campaigns

[Issued by On the Dot] Operational since 1994, with an infrastructure that boasts 32 depots in South Africa with six over-border depots in Botswana, Lesotho, Swaziland and Namibia, On the Dot operations has grown from 240 to 360 contractors in the last two years, creating job opportunities for over 2 900 runners. 12 Nov 2012 10:15

Colourtone Aries

Printing will not die, says Colourtone Aries

[Issued by Colourtone Aries] There seems to be a misconception that traditional commercial printing is on the verge of extinction. Not so, says Colourtone Aries. Printing has evolved and remains a critical element in the marketing mix. 12 Nov 2012 10:08

Content analysis explained

[Athar Naser] Traditional advertising messages are no longer effective. To capture the attention of a consumer that is expert at tuning out "buy now" media messages, you need to offer them something they want. This is where content marketing, the latest buzzword in the digital marketing sphere, comes in. 11 Nov 2012 15:13

Keep Sasha Martinengo on the road via Caltex tweets

As part of Caltex's new socially powered campaign, Sasha Martinengo will be embarking on a road trip in a vintage car powered by tweets. 10 Nov 2012 11:20

Kagiso and VenFin Media call off talks on assets

Kagiso Media Limited on Monday announced the cancellation by mutual consent of negotiations with VenFin Media Investments Proprietary Limited‚ a wholly owned subsidiary of Remgro Limited‚ for the acquisition of various marketing assets. 9 Nov 2012 11:29

What is content marketing?

[Athar Naser] Content marketing is the latest buzzword in the digital marketing sphere. It's a solution to connecting with today's savvy consumer who has become very good at tuning out media noise they're not interested in. Traditional advertising is no longer effective and rather than telling the consumer to "buy now", brands should be telling the consumer what they want to know. 9 Nov 2012 05:40

Expanding your brand across Africa

[Nonye Mpho Omotola] Many companies talk about expanding into Africa. It's the next obvious frontier. However, it would be wrong to assume that a week's visit to Nigeria for example, with a population of over 160 million and 350 ethnic groups with twelve languages, will give you a true understanding of how to operate your brand in that market. 8 Nov 2012 09:53

[Biz Takeouts Lineup] 45: Search marketing

Tune in to tonight's Biz Takeouts Marketing & Media radio show, streamed live from 5pm-6pm via 2oceansVibe Radio, to find out more about search marketing and how to make your company visible online. The studio guest this Thursday evening, 8 November 2012, will be Peter Olivier from AdMakers International. [twitterfall] 8 Nov 2012 09:52

New partnership offers more in enterprise marketing

A new global partnership brings together Sitecore's Microsoft-based enterprise web content management and customer experience management solutions together with Avanade's experience in online design and digital marketing expertise. 8 Nov 2012 07:56

Is your direct marketing provider accredited?

One of the biggest threats to the direct marketing industry is the apparent ease with which companies gain access to digital databases. While digital communication may appear to be one of the benefits of the information age, the use of unverified - or worse, illegal - databases carry enormous potential risk for brands that circumvent existing and pending legislation. 8 Nov 2012 06:44

Assegai Awards judging complete

Finalists for the Direct Marketing Association of South Africa's annual Assegai Integrated Marketing Awards have been selected by the panel of judges and the final 259 campaigns go through for the awards evening. 7 Nov 2012 06:38