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Public-Ideas specialises in performance marketing. We offer innovative services in affiliation, coregistration and media campaigns.

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Episode 116: The future of Public Relations with Kevin Welman, MD of FleishmanHillard.

Date: 12 Dec 2014
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Episode 115: Greenpop Zambia Festival of Action

Date: 27 Nov 2014
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Episode 114: Green PR and employee training strategies

Date: 20 Nov 2014
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Skyfall promotion reaches South Africa
Skyfall promotion reaches South Africa

In celebration of Heineken's 15-year association with the James Bond franchise and, in anticipation of the launch of Skyfall at the end of November 2102, the company has launched its international 'Crack the Case' campaign in South Africa. (video)

13 Nov 2012 06:20

Tuk Tuks Race highlights CSI initiatives
Tuk Tuks Race highlights CSI initiatives

As part of its integrated PR and social media campaign for Old Mutual South Africa, Positive Dialogue Communications, in collaboration with Radar, launched 25 Shesha Tuk Tuks, branded with Old Mutual Foundation's supported initiatives in the streets of Sandton, offering commuters a fun and affordable transport alternative to cut through the traffic.

12 Nov 2012 11:16

[Biz Takeouts Podcast] 45: Search marketing
[Biz Takeouts Podcast] 45: Search marketing

Listen to the podcast of last week's Biz Takeouts Marketing & Media radio show which airs every Thursday 5pm-6pm, streamed live via 2oceansVibe Radio, to find out how search marketing, SEO and SMO can be used to improve a company's visibility online. [twitterfall]

12 Nov 2012 10:33

On the Dot continue to deliver effective leaflet distribution campaigns

Operational since 1994, with an infrastructure that boasts 32 depots in South Africa with six over-border depots in Botswana, Lesotho, Swaziland and Namibia, On the Dot operations has grown from 240 to 360 contractors in the last two years, creating job opportunities for over 2 900 runners.

Issued by On the Dot 12 Nov 2012 10:15

Athar Naser
Content analysis explained

Traditional advertising messages are no longer effective. To capture the attention of a consumer that is expert at tuning out "buy now" media messages, you need to offer them something they want. This is where content marketing, the latest buzzword in the digital marketing sphere, comes in.

By Athar Naser 11 Nov 2012 15:13

Keep Sasha Martinengo on the road via Caltex tweets
Keep Sasha Martinengo on the road via Caltex tweets

As part of Caltex's new socially powered campaign, Sasha Martinengo will be embarking on a road trip in a vintage car powered by tweets.

10 Nov 2012 11:20

Kagiso and VenFin Media call off talks on assets

Kagiso Media Limited on Monday announced the cancellation by mutual consent of negotiations with VenFin Media Investments Proprietary Limited‚ a wholly owned subsidiary of Remgro Limited‚ for the acquisition of various marketing assets.

9 Nov 2012 11:29

Athar Naser
What is content marketing?

Content marketing is the latest buzzword in the digital marketing sphere. It's a solution to connecting with today's savvy consumer who has become very good at tuning out media noise they're not interested in. Traditional advertising is no longer effective and rather than telling the consumer to "buy now", brands should be telling the consumer what they want to know.

By Athar Naser 9 Nov 2012 05:40

Expanding your brand across Africa
Expanding your brand across Africa

Many companies talk about expanding into Africa. It's the next obvious frontier. However, it would be wrong to assume that a week's visit to Nigeria for example, with a population of over 160 million and 350 ethnic groups with twelve languages, will give you a true understanding of how to operate your brand in that market.

By Nonye Mpho Omotola 8 Nov 2012 09:53

[Biz Takeouts Lineup] 45: Search marketing
[Biz Takeouts Lineup] 45: Search marketing

Tune in to tonight's Biz Takeouts Marketing & Media radio show, streamed live from 5pm-6pm via 2oceansVibe Radio, to find out more about search marketing and how to make your company visible online. The studio guest this Thursday evening, 8 November 2012, will be Peter Olivier from AdMakers International. [twitterfall]

8 Nov 2012 09:52

New partnership offers more in enterprise marketing
New partnership offers more in enterprise marketing

A new global partnership brings together Sitecore's Microsoft-based enterprise web content management and customer experience management solutions together with Avanade's experience in online design and digital marketing expertise.

8 Nov 2012 07:56

Is your direct marketing provider accredited?
Is your direct marketing provider accredited?

One of the biggest threats to the direct marketing industry is the apparent ease with which companies gain access to digital databases. While digital communication may appear to be one of the benefits of the information age, the use of unverified - or worse, illegal - databases carry enormous potential risk for brands that circumvent existing and pending legislation.

8 Nov 2012 06:44

Assegai Awards judging complete
Assegai Awards judging complete

Finalists for the Direct Marketing Association of South Africa's annual Assegai Integrated Marketing Awards have been selected by the panel of judges and the final 259 campaigns go through for the awards evening.

7 Nov 2012 06:38

Daryn Smith
Leads, and when to drop 'em

One of the primary responsibilities of a business-to-business marketer is to generate leads; some do this through focused lead generation programs primarily through digital channels, while others take a more subtle approach through brand related marketing.

By Daryn Smith 7 Nov 2012 05:19

Supermarket advertising... Is price everything?

Pack and claim has degenerated to pack and price, a sort of jumbled catalogue paid for by suppliers. The worst of it is that the endless inserts that arrive with a thump in the local paper are largely neutralised by the opposition. The two main groups Pick n Pay and Shoprite/Checkers are producing such similar glossy inserts that if you look quickly, it is hard to tell whose insert you are seeing.

By Tony Wightman 6 Nov 2012 17:09

Engage at every stage: New marketing mandate
Engage at every stage: New marketing mandate

The desire to engage at every stage of the customer lifecycle has reportedly been the unrealised goal of many marketers, but this may no longer be the case. Marketers are putting mobile interaction in the hands of consumers and finding clever, gratifying ways to add value to every aspect of the brand experience, reports the chief marketing officer (CMO) council in a new study recently released.

6 Nov 2012 11:31

Michelle Boehme
The SAARF LSM and the defining power of fridges

A few months ago, I read an article on consumer segmentation that asked why we're still defining people by their fridges. It boggles the mind that there can still be this perception about SAARF's Living Standards Measure (LSM) after all these years!

By Michelle Boehme 5 Nov 2012 17:42

Major activations characterise 4U Plett Rage
Major activations characterise 4U Plett Rage

Stretch Experiential Marketing will be conceptualising and executing some large activations at the 4U Plett Rage festival in Plettenberg Bay from 23 November to 8 December.

3 Nov 2012 12:16

Anton Ressel
Cause-based marketing overload

Do you market yourself as a 'green' business? OK, so you may use recycled materials in your products, limit electricity usage, even have different dustbins for glass, plastic and other, but does that entitle you to use words such as 'sustainable manufacturer' or 'environmentally-friendly' in your marketing spiel?

By Anton Ressel 3 Nov 2012 06:37

Bookmarks 2012 - all the winners
Bookmarks 2012 - all the winners

The Bookmarks Awards has celebrated its fifth year of rewarding digital excellence, yesterday, 1 November 2012. The Awards, brought to the public by the Digital Media and Marketing Association (DMMA), is an initiative that recognises the companies and people in the digital industry who raise the bar from 'mediocre' to 'incredible'.

2 Nov 2012 13:16

Loeries top 10 brands, agencies
Loeries top 10 brands, agencies

The organisers say it has been a successful year for the Loeries, with the second largest number of entries received since 2008 - over 3,000 entry submissions from across Africa and the Middle East.

2 Nov 2012 11:34

Abey Mokgwatsane
The four ways data changes business forever

If anything is about to transform the way marketing works, it's that four-letter word: data. Technological advancements that have made it possible for any brand and business to have authentic, meaningful relationships with consumers makes data all the more powerful and relevant.

By Abey Mokgwatsane 2 Nov 2012 10:00

Big signing as Mokoena joins Draftfcb - FCB South Africa
Big signing as Mokoena joins Draftfcb

Alistair Mokoena, previously head of marketing at ABSA Retail & Business Bank, has joined Draftfcb Johannesburg as managing director. In addition to his role as managing director of the biggest agency in the Draftfcb group, he takes on responsibility for its retail arm, Swipe, and specialist agency, 1886.

Issued by FCB South Africa 2 Nov 2012 09:46

Marion Scher
Are press releases a thing of the past?

This is a question more and more people are asking me. What should we be looking at in this age of instant news and social media communication? Will tweets be the way to go?

By Marion Scher 2 Nov 2012 08:05

Rolf Akermann
Spot the strategy!

Is creativity clouding the issue...? When I studied at university and at IMM for a marketing manager course, etc it was always a task for students to define the target market and strategy that the brand was following of a particular campaign/commercial. At the risk of sounding like John Farquhar (whom I admire) I find creativity is clouding the issue.

By Rolf Akermann 2 Nov 2012 06:30

Banele Rewo
Five SA brands Charles Darwin would have loved

To add "innovation" in the company's mission and vision statement and not in the mind of the consumer should be a criminal offence. It is indisputable that there is an influx of new brands entering the market probably daily and new ideas are transforming the consumers in just as many days. Although this gives the consumer a universal view of the world, it is this global outlook that gives flat-footed brands a headache and innovative brands an edge. (video)

By Banele Rewo 2 Nov 2012 06:12

Marc Herson
Focus digital spend on feature phones

Brands wishing to reach the mass market in Africa are wasting their digital campaign spend if they fail to target feature phone users.

By Marc Herson 2 Nov 2012 05:39

Mark Schefermann
Digital phobia: The fear of new media

At the beginning of the year I attended a strategy workshop. One of the concepts we were taken through was the theory behind why people often don't like trying new things, specifically when it comes to marketing.

By Mark Schefermann 2 Nov 2012 05:20

Richard Mullins
South Africa needs to enter remarketing

Companies that want to position themselves to drive business value from digital marketing must start working towards mastering the discipline of remarketing or risk getting left behind by nimbler rivals.

By Richard Mullins 1 Nov 2012 06:36

BrandsRock goes for gold on PUMA Braamfontein flagship store launch - Saatchi & Saatchi BrandsRock
BrandsRock goes for gold on PUMA Braamfontein flagship store launch

BrandsRock was recently briefed to manage pre-activations and host a Gold Rush-themed street party to celebrate the opening of the new PUMA store in Braamfontein, Johannesburg.

Issued by Saatchi & Saatchi BrandsRock 31 Oct 2012 11:13

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