Profile

Community activity

  • Dominique MoriartyDominique Moriarty Marketing, PR, Office assisting at Upstairs Post Production created a profile
    21 minutes ago
  • Chloe DamstraChloe Damstra Grad Design Student at AAA School Of Advertising created a profile
    31 minutes ago
  • African Crest Radio TVAfrican Crest Radio TV Radio Host at African Crest Radio TV created a profile
    47 minutes ago
  • Kristy de Vries Journalist at Media24 created a profile
    50 minutes ago
  • Tasneem ThompsonTasneem Thompson Key Account Manager created a profile
    1 hours, 4 minutes ago
  • deborah philip I am a SEO Expert created a profile
    1 hours, 34 minutes ago
More activity|Industry wall|My newsfeed

Tony Wightman

Part-time Marketing Consultant at Wightman Marketing
Location:Johannesburg, South Africa

Profile

Interested in new ways to market and ways to accelerate profits. Have always been a pioneer...and like many missionaries have ended in the pot many times. Strong believer in research and am convinced that many current campaigns have never been tested for comprehension by the target audience..
Read more
Supermarket advertising... Is price everything?

Pack and claim has degenerated to pack and price, a sort of jumbled catalogue paid for by suppliers. The worst of it is that the endless inserts that arrive with a thump in the local paper are largely neutralised by the opposition. The two main groups Pick n Pay and Shoprite/Checkers are producing such similar glossy inserts that if you look quickly, it is hard to tell whose insert you are seeing.

By Tony Wightman 6 Nov 2012 17:09

Next >