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Tony Wightman

Part-time Marketing Consultant at Wightman Marketing
Location:Johannesburg, South Africa

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Interested in new ways to market and ways to accelerate profits. Have always been a pioneer...and like many missionaries have ended in the pot many times. Strong believer in research and am convinced that many current campaigns have never been tested for comprehension by the target audience..
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Supermarket advertising... Is price everything?

Pack and claim has degenerated to pack and price, a sort of jumbled catalogue paid for by suppliers. The worst of it is that the endless inserts that arrive with a thump in the local paper are largely neutralised by the opposition. The two main groups Pick n Pay and Shoprite/Checkers are producing such similar glossy inserts that if you look quickly, it is hard to tell whose insert you are seeing.

By Tony Wightman 6 Nov 2012 17:09