• Submit news
  • Advertise & rates
  • Contact us

Community activity

  • Rulanzen Martin Media and Journalism Student created a profile
    5 hours, 55 minutes ago
  • matthieu mohindo Call center agent at taste by taj created a profile
    6 hours, 11 minutes ago
  • Socia Admi Social Media Management in Johannesburg created a profile
    8 hours, 10 minutes ago
  • Tshego Kekana PR Manager at Brand Leadership Group created a profile
    10 hours, 3 minutes ago
  • Charlene Moletsane Production Manager at Tsane Media House created a profile
    10 hours, 25 minutes ago
  • Nobantu veyishile Unemployed created a profile
    10 hours, 52 minutes ago
More activity|Industry wall|My newsfeed

Tony Wightman

Part-time Marketing Consultant at Wightman Marketing
Location:Johannesburg, South Africa

Profile

Interested in new ways to market and ways to accelerate profits. Have always been a pioneer...and like many missionaries have ended in the pot many times. Strong believer in research and am convinced that many current campaigns have never been tested for comprehension by the target audience..
Read more
Supermarket advertising... Is price everything?

Pack and claim has degenerated to pack and price, a sort of jumbled catalogue paid for by suppliers. The worst of it is that the endless inserts that arrive with a thump in the local paper are largely neutralised by the opposition. The two main groups Pick n Pay and Shoprite/Checkers are producing such similar glossy inserts that if you look quickly, it is hard to tell whose insert you are seeing.

By Tony Wightman 6 Nov 2012 17:09