[Daryn Smith] The realisation that web users are looking for insight and education - not just product catalogues - is changing the nature of website copywriting.
[Daryn Smith] What is it that separates the good marketing managers from the average marketing managers in South Africa? After chatting to a ton of marketing managers in South Africa over the past few years, I have identified some common characteristics of good marketing managers.
[Daryn Smith] Putting thought into your content strategy before jumping into content marketing is very important. Without doing this you will run the huge risk of content marketing just becoming a short lived and costly fad within your marketing strategy.
[Daryn Smith] In business to business marketing the giving of corporate gifts is abundant. Leads are given gifts in order to try close deals, and customers are given gifts to reward them for their loyalty, or as part of CRM strategies to retain customers.
[Daryn Smith] You will have difficultly finding an organisation that gives you a non-biased story; they are not going to tell you the negative points about their product or service, only the positive points.
[Daryn Smith] One of the first seasonal marketing opportunities of the year is Valentine's Day, and as people around the world look into each other's eyes and express their enduring love, astute marketers have a perpetual annual opportunity to generate revenue for their brands.
[Daryn Smith] 12 months ago, Thierry Breton, CEO of Atos, set out an 18-month plan to ban internal email. Thousands of people have since commented on this announcement, some supporting it, others not, and many like me, who thought it wasn't possible. There are six months left to go on his roll-out plan, and I wonder how things are going.
[Daryn Smith] One of the primary responsibilities of a business-to-business marketer is to generate leads; some do this through focused lead generation programs primarily through digital channels, while others take a more subtle approach through brand related marketing.
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