[Anton Ressel] Many people believe that the word 'brand' relates simply to the visual identity of a particular company, product or organisation - in other words the organisation's name, logo and general look and feel.
18 Jan 2013 09:16
[Mike Freedman] How are P&G and Unilever differentiated? Does the Coca-Cola Company want to be known for obesity or health? Will supermarket brands be strengthened or weakened by their supply chains? The perfect storm of social media, continuing social unrest, concerns over the economy and environment will batter brands that are not resilient and adaptive, while shaking established ad agencies to their foundations.
17 Jan 2013 14:04Grapevine Communications[Issued by Grapevine Communications] Grapevine is looking forward to another exciting and challenging year ahead with existing and new clients. The advances in technology that are revolutionising the communication industry are continually setting Grapevine new goals to embrace, so as to offer their clients' optimum exposure.
17 Jan 2013 10:27 Epic Communications
[Issued by Epic Communications] The Daily Buzz, an upmarket in-house coffee bar operator, has appointed Epic Communications, one of the country's leading strategic and communications agencies, as its official public relations agency.
17 Jan 2013 09:56
[James Hurford] If you can't write well - if you can't get your point across in a clear, concise and organised way - you have no choice but to spray and pray. Write with bad grammar, bad spelling and bad punctuation and no one is going to take you seriously.
17 Jan 2013 06:11
[Daniel Munslow] Looking back at the internal communication landscape in South Africa over the past year, and the trends that we are implementing in dozens of companies across Africa, here are some of the highlights of what can be expected in this specialised discipline in 2013.
16 Jan 2013 10:59
[Karen Ashwin] In reviewing the past few years from an events perspective, I'm tempted to ask: "Where did all the fun go?" As both the South African and the international events industries have grown, developed, matured and become increasingly competitive - all within the context of the global economic crisis - I might be forgiven for thinking that the game plan has changed.
16 Jan 2013 10:40Litha Communications[Issued by Litha Communications] The announcement of Litha Communications as the conference, event and exhibition organiser for the inaugural conference of the SACPCMP (South African Council for Project Management and Construction Management Professions) to be held 11-12 April 2013, rounded off a highly successful year for the PR and events company.
16 Jan 2013 09:46
[Tiffany Markman] Here's my list of old 'new' language rules for 2013: things that have evolved over the last few years, things pro writers are using in certain contexts and things you will see more and more in today's writing, now that you know what to look for. [Please note: the listed items are to be used only in light of the
mini-disclaimer at the bottom.]
15 Jan 2013 12:05
[Bradley Maseko] The following is a breakdown of social media marketing trends for 2013.This year I take a look at both
external (the youth market) and
internal (business marketing efforts) trends that I predict will play a crucial role in further cementing the role of social media marketing in the overall marketing strategies for most brands and businesses seeking to effectively engage the youth market through social media platforms.
15 Jan 2013 01:02
[Janine Lloyd] 2012 has come and gone as quickly as the New Year has begun. Now it's time to rejuvenate your agency and public relations campaigns with new thinking, re-invention and innovation. Reflecting on 2012 there are many case studies and examples of great PR campaigns, but there are also many mistakes which took place, particularly in the social media space.
10 Jan 2013 07:28
The seven Awards Categories introduced into last year's PRISM Awards are attracting growing interest from entrants. With a record number of entries expected for the 2013 PRISM Awards and the entry deadline of 25 January looming, organisers are being inundated with queries.
9 Jan 2013 10:15
[Estelle Nagel] Whenever I conduct crisis communication training with clients, I always open with the story of Tony Hayward. Hayward, as you will recall, was the CEO of BP at the time of the oil spill in the Mexican Gulf. He made several unfortunate faux pas from the get-go -
The New York Times reported that when the news broke, he asked fellow BP executives, "What the hell did we do to deserve this?" (video)
8 Jan 2013 06:35