[Lorrianne Cloete] In the category of lifestyle PR, ask not how big your slice of the proverbial editorial pie is, but rather just how tasty. Let's face it, the media landscape has changed, the market has changed and surely now too should the measurement of editorial.
[Lorrianne Cloete] What exactly do these extreme changes in the media landscape mean for PR? When the world around you shifts, would you continue to walk down the same old road and expect to reach the same destination?
[Lorrianne Cloete] In the world of consumer lifestyle PR, it wasn't long ago when a close, well-managed relationship with a handful of key publications was enough to secure you high profile coverage for a brand and its key products.
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