In my mind it really is quite straightforward and simple. The quality, deep-etched, high-resolution product jpeg is the basic commodity of lifestyle PR that without, brand managers seriously reduce their chances of being published...
By Lorrianne Cloete 26 Jun 2014 10:03
In the category of lifestyle PR, ask not how big your slice of the proverbial editorial pie is, but rather just how tasty. Let's face it, the media landscape has changed, the market has changed and surely now too should the measurement of editorial.
By Lorrianne Cloete 28 Nov 2013 08:35