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Lorrianne Cloete

Owner and Founder at Press Room
Location:South Africa

Profile

Lorrianne Cloete is the owner and founder of the Press Room, a Cape Town based boutique PR and marketing consultancy specialising within fashion and retail, as well as the founder and co-owner of Press Stick, an online content portal for the media industry. Contact her on tel +27(0)83 4482557, email and follow @lorriannecloete on Twitter.
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Demystifying the high-res image

In my mind it really is quite straightforward and simple. The quality, deep-etched, high-resolution product jpeg is the basic commodity of lifestyle PR that without, brand managers seriously reduce their chances of being published...

By Lorrianne Cloete 26 Jun 2014 10:03

Just how tasty is your piece of the pie?

In the category of lifestyle PR, ask not how big your slice of the proverbial editorial pie is, but rather just how tasty. Let's face it, the media landscape has changed, the market has changed and surely now too should the measurement of editorial.

By Lorrianne Cloete 28 Nov 2013 08:35

PR superheroes, your time is now

What exactly do these extreme changes in the media landscape mean for PR? When the world around you shifts, would you continue to walk down the same old road and expect to reach the same destination?

By Lorrianne Cloete 9 Oct 2013 07:23

Is your PR pushing pictures and paper?

In the world of consumer lifestyle PR, it wasn't long ago when a close, well-managed relationship with a handful of key publications was enough to secure you high profile coverage for a brand and its key products.

By Lorrianne Cloete 1 Nov 2012 06:17

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