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One of the biggest myths in digital marketing today is the belief that you can purposefully create content with the intention of it going viral. The truth is there is no method, formula or recipe to create viral content...
Not surprisingly, the 2015 Misery index ranked South Africa as the fifth most miserable nation in the world, with the biggest contributor being our staggering unemployment rate...
This week, we find out what's really going on behind the selfie with Jana van der Spuy, communications manager of Brandnew Creative Agency...
I earn my living from talking to people. Between 1995 and 2007 I booked 500 small events at hotels and conference venues in SA, each three hours long with 50 seats...
In Johannesburg, it's the year of Mayor Parks Tau: His face is all over the city. The DA claims the ANC is using city resources for an election scam, while the city and the ANC say it's part of normal government business...
Tune in to the Biz Takeouts Marketing & Media radio show on 28 July 2016, from 9-10am, as show host Warren Harding chats to Simon Cranswick and Mike Jones...
With the municipal elections next week, there has been a great deal in the news about different forecasts and polls that have been running. It may be useful to reflect on whether polls provide more than dinner party conversation and fuel for expert commentary...
We are living in an attention deficit economy where attention is now seen as a currency for advertisers...
The global phenomenon that is Pokémon Go has taken over America. The augmented reality (AR) based smartphone game is now making waves...
Marketing directors and chief marketing officers are relentlessly building a complex web of marketing, communication, sales and promotions to put them in a position to sell more products and services than rivals in the fiercely competitive marketplace...
According to the 2012 Luxury Brand Study conducted by Martini Media, more than three-quarters of luxury brands were predicted to increase their spend for online marketing. The study was based on 400 marketers - among them, 73% luxury brands, 68% VP level and above and 58% media planners and buyers.
Digital Fire 29 Jan 2013
Who could have said it better and with more authority than the iconic Steve Jobs that "innovation distinguishes between a leader and a follower"? It is on this principle that Rocket Creative is built and the products the company designs and manufactures on a daily basis bears testament to this ethos.
Rocket Creative Design & Display 29 Jan 2013
The official race charities of the Unlimited Dusi canoe marathon have been selected for 2013. They are The Unlimited Child, SPCA and DUCT (Dusi Umgeni Conservancy Trust).
29 Jan 2013
A world record-breaking number of 101,235 copies of "Nothing to Lose", the first in a trilogy of memoirs of Bishop Edir Macedo, founder of the Universal Church of the Kingdom of God (UCKG) and owner of Record TV, the second largest TV station in Brazil, were sold at the launch of the English edition in South Africa this weekend (26 January 2013).
Universal Church of the Kingdom of God 29 Jan 2013
The South African Audience Research Foundation (SAARF) will be conducting research training in Johannesburg in February and March 2013. The foundation also invites the public to attend the SAARF RAMS 2012 Release 6 on Wednesday, 13 February 2013.
29 Jan 2013
Using crowdsourcing, which works particularly well for any project that requires creativity instead of a large investment in time, 4ward-design has acquired a new logo, selected from some 200 entries.
29 Jan 2013
The Film Industry Learner Mentorship's (F.I.L.M) Sallywood interns from the 2012-2013 Sallywood MICT Seta Internship, is producing a fun and funky web-based program called Kwaai City. Broadly speaking Kwaai City features 'What's Hot' and by omission, 'What's Not' in the Kwaai City of Cape Town. (video)
29 Jan 2013
Making predictions in a world that moves as quickly as the one we live in today is brave and perhaps even a little foolish. But based on the way the world evolved last year, here are a few trends I expect to play out in 2013 and beyond. At the centre of these trends is the way that technology is giving the consumer more power to shape brands than ever before.
Stephanie Houslay 29 Jan 2013
Every business worth its salt has a three, five, or even ten-year strategy. This would typically include growth targets, market share, product innovations etc. It's a sign of a forward thinking business and fills shareholders with confidence that their hard-earned cash will be exponentially greater.
Mbali Ndandani 29 Jan 2013
Facebook's momentous announcement on Tuesday, 16 January 2012, saw the introduction of Graph Search, a significant upgrade to Facebook's search function that is intended to allow users to mine a wealth of data related to their network.
Amy Johnson 29 Jan 2013
The one thing that's certain when talking about anything relating to media is that if you have three people involved in the discussion, you'll get three opinions. Not only three opinions, but, indeed, three opinions that can be objectively rationalised and supported with defined case studies that empirically prove each case.
Harry Herber 28 Jan 2013
All early indicators seem to confirm that December 2012 was a relatively good year for the mall environment. Certainly not a 'shoot the lights out' result but stable, single digit growth nonetheless. The point now is what 2013 holds in store for us. Here are a few key trends which I think are relevant...
Doug Mayne 28 Jan 2013
Mobile advertising is very different from any other type of advertising, and it requires a specific approach. How can advertisers use mobile ads to get the best results? How to increase the chances of success in mobile advertising? Here are a few tips.
Business and Arts South Africa has long taken the lead in arts education as part its commitment to sustainability in the sector. Now, in 2013, BASA unveils a comprehensive programme of education, training and up-skilling, aimed at emerging and established arts organisations.
Business and Arts South Africa 28 Jan 2013
Festival of Media organiser, C Squared, has announced that 'From Content to Commerce' will be the theme for The Festival of Media Global 2013 and released details of the first sessions for this year's conference which will take place in Montreux, Switzerland, from 28-30 April.
C Squared 28 Jan 2013
Entrepreneurs' Organisation (EO) carried out a global survey of entrepreneurs and business owners in June 2012 and netted a sample of more than 2200 global entrepreneurs with an average of US$18.3 million in annual business revenue and 192 employees.
28 Jan 2013
"Content, context and customer proclivity" will be the mantra that drives this year's marketing metamorphosis in the arena of mobile technology. I believe that we will see a year of repositioning - of un-automate, de-campaign and game-play - but also of tighten, regulate and measure. In short, 2013 will see the 'mobile moth' turn into a butterfly.
Kevin Bassett 28 Jan 2013
Donald Liphoko, chief director of advertising and media buying for the Government Communication and Information System (GCIS) is the first guest of AMASA's monthly forums for 2013. He will address the industry on 6 February.
AMASA 28 Jan 2013
Tuis/Home magazine, South Africa's practical guide to beautiful living, once again proves that home renovations need not cost the earth and can be wholly rewarding - as entrants to their annual 'Fix it with Flair' competition keep discovering.
28 Jan 2013
Tungsten was commissioned by Kenwood to design and manufacture display units for both Kenwood and DeLonghi, installed in Boardmans and other exclusive retailers. Adding their signature touch of creativity to help showcase these stunning new ranges incorporating art with practically.
Tungsten 28 Jan 2013
Find out more about the current trends in mobile search and mobile marketing for businesses in South Africa and Africa by listening to the podcast of last week's Biz Takeouts Marketing & Media radio show, which airs every Thursday from 5-6pm streamed live via 2oceansVibe Radio. [twitterfall]
28 Jan 2013
I like the number 13. Like with most other things, it is what we do with it that matters. Great companies never use the excuse of prevailing trends as a reason for them not to perform. They just leverage the circumstances better than their rivals. So, while economists will contemplate economic and social conditions in 2013, it is what we as marketers do that matters.
Thomas Oosthuizen 28 Jan 2013
BalconyTV will be filming the best in South African music and delivering it to the world via YouTube from Randlords, a rooftop venue in Braamfontein. The relaunch of BalconyTV Johannesburg sees it join one of 40 cities of BalconyTV.com, a world-wide YouTube online music show that features bands and musicians from around the world performing on scenic balconies.
28 Jan 2013
Once the recession started to recede, many struggling shopping centres expected consumer spending to pick up. This didn't happen - instead, a new shopping context has emerged in SA with many recessionary shopping patterns having become habitual.
The winner of Car Engineering Challenge 2012, engineering graduate Michael Garces de Gois is ready for a career as an automotive engineer with General Motors South Africa. He will join GM's Graduate-in-Training programme that starts in March 2013.
28 Jan 2013
What makes The Management Bible special is that all the knowledge you need on management has been encapsulated in one comprehensive, handy volume. The book offers step-by-step solutions to over 300 common management challenges and problems.
Penguin Random House SA 28 Jan 2013