With the economy in a state of unprecedented instability, businesses are increasingly looking to see real and measurable results from their marketing efforts. In light of this growing trend, lead generation has become a key focal point for B2B enterprises anxious to understand the actual impact of their spend...
This year, the CEO SleepOut will be the SheEO SleepOut, with only women leaders spending the night on the lawns of the Union Buildings in Pretoria, the venue for this year's event which will take place 22 June.
According to the 2012 Luxury Brand Study conducted by Martini Media, more than three-quarters of luxury brands were predicted to increase their spend for online marketing. The study was based on 400 marketers - among them, 73% luxury brands, 68% VP level and above and 58% media planners and buyers.
Who could have said it better and with more authority than the iconic Steve Jobs that "innovation distinguishes between a leader and a follower"? It is on this principle that Rocket Creative is built and the products the company designs and manufactures on a daily basis bears testament to this ethos.
A world record-breaking number of 101,235 copies of "Nothing to Lose", the first in a trilogy of memoirs of Bishop Edir Macedo, founder of the Universal Church of the Kingdom of God (UCKG) and owner of Record TV, the second largest TV station in Brazil, were sold at the launch of the English edition in South Africa this weekend (26 January 2013).
The Film Industry Learner Mentorship's (F.I.L.M) Sallywood interns from the 2012-2013 Sallywood MICT Seta Internship, is producing a fun and funky web-based program called Kwaai City. Broadly speaking Kwaai City features 'What's Hot' and by omission, 'What's Not' in the Kwaai City of Cape Town. (video)
Making predictions in a world that moves as quickly as the one we live in today is brave and perhaps even a little foolish. But based on the way the world evolved last year, here are a few trends I expect to play out in 2013 and beyond. At the centre of these trends is the way that technology is giving the consumer more power to shape brands than ever before.
Every business worth its salt has a three, five, or even ten-year strategy. This would typically include growth targets, market share, product innovations etc. It's a sign of a forward thinking business and fills shareholders with confidence that their hard-earned cash will be exponentially greater.
Facebook's momentous announcement on Tuesday, 16 January 2012, saw the introduction of Graph Search, a significant upgrade to Facebook's search function that is intended to allow users to mine a wealth of data related to their network.
The one thing that's certain when talking about anything relating to media is that if you have three people involved in the discussion, you'll get three opinions. Not only three opinions, but, indeed, three opinions that can be objectively rationalised and supported with defined case studies that empirically prove each case.
All early indicators seem to confirm that December 2012 was a relatively good year for the mall environment. Certainly not a 'shoot the lights out' result but stable, single digit growth nonetheless. The point now is what 2013 holds in store for us. Here are a few key trends which I think are relevant...
Mobile advertising is very different from any other type of advertising, and it requires a specific approach. How can advertisers use mobile ads to get the best results? How to increase the chances of success in mobile advertising? Here are a few tips.
Business and Arts South Africa has long taken the lead in arts education as part its commitment to sustainability in the sector. Now, in 2013, BASA unveils a comprehensive programme of education, training and up-skilling, aimed at emerging and established arts organisations.
Festival of Media organiser, C Squared, has announced that 'From Content to Commerce' will be the theme for The Festival of Media Global 2013 and released details of the first sessions for this year's conference which will take place in Montreux, Switzerland, from 28-30 April.
Entrepreneurs' Organisation (EO) carried out a global survey of entrepreneurs and business owners in June 2012 and netted a sample of more than 2200 global entrepreneurs with an average of US$18.3 million in annual business revenue and 192 employees.
"Content, context and customer proclivity" will be the mantra that drives this year's marketing metamorphosis in the arena of mobile technology. I believe that we will see a year of repositioning - of un-automate, de-campaign and game-play - but also of tighten, regulate and measure. In short, 2013 will see the 'mobile moth' turn into a butterfly.
Donald Liphoko, chief director of advertising and media buying for the Government Communication and Information System (GCIS) is the first guest of AMASA's monthly forums for 2013. He will address the industry on 6 February.
Tuis/Home magazine, South Africa's practical guide to beautiful living, once again proves that home renovations need not cost the earth and can be wholly rewarding - as entrants to their annual 'Fix it with Flair' competition keep discovering.
Tungsten was commissioned by Kenwood to design and manufacture display units for both Kenwood and DeLonghi, installed in Boardmans and other exclusive retailers. Adding their signature touch of creativity to help showcase these stunning new ranges incorporating art with practically.
I like the number 13. Like with most other things, it is what we do with it that matters. Great companies never use the excuse of prevailing trends as a reason for them not to perform. They just leverage the circumstances better than their rivals. So, while economists will contemplate economic and social conditions in 2013, it is what we as marketers do that matters.
BalconyTV will be filming the best in South African music and delivering it to the world via YouTube from Randlords, a rooftop venue in Braamfontein. The relaunch of BalconyTV Johannesburg sees it join one of 40 cities of BalconyTV.com, a world-wide YouTube online music show that features bands and musicians from around the world performing on scenic balconies.
Once the recession started to recede, many struggling shopping centres expected consumer spending to pick up. This didn't happen - instead, a new shopping context has emerged in SA with many recessionary shopping patterns having become habitual.
The winner of Car Engineering Challenge 2012, engineering graduate Michael Garces de Gois is ready for a career as an automotive engineer with General Motors South Africa. He will join GM's Graduate-in-Training programme that starts in March 2013.
What makes The Management Bible special is that all the knowledge you need on management has been encapsulated in one comprehensive, handy volume. The book offers step-by-step solutions to over 300 common management challenges and problems.