[Stephanie Houslay] Today's branding and marketing landscape is far more fragmented, fiercely contested, complex and competitive than ever before. Consider how brands from a myriad of industries and sectors are now competing for the consumer's attention in an increasingly cluttered landscape.
[Stephanie Houslay] One of the most important benefits of digital marketing lies in the fact that it is a channel that produces reams and reams of data about your customers and how they interact with your brand and campaigns.
[Stephanie Houslay] Making predictions in a world that moves as quickly as the one we live in today is brave and perhaps even a little foolish. But based on the way the world evolved last year, here are a few trends I expect to play out in 2013 and beyond. At the centre of these trends is the way that technology is giving the consumer more power to shape brands than ever before.
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