Biz Takeouts News

Don't miss Marketing and Media News to go>> with @Bizwazza Every Thursday at 9am

For the hottest interviews, insights and issues from African and South African marketing, media, digital and ad industry leaders Biz Takeouts Marketing & Media Radio Show.

Guests may be interviewed live in 2OV's Cape Town studio, or may call in via Skype from anywhere. To apply to be interviewed, to advertise or for exciting sponsorship opportunities, email or contact host Warren Harding @bizwazza for more info.

Thursday mornings, 9am - 10am, on 2OceansVibe Radio via live audio streaming or via podcast anytime.

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[Biz Takeouts Podcast] 50: Mobile in South Africa and Africa with Google

Find out more about the current trends in mobile search and mobile marketing for businesses in South Africa and Africa by listening to the podcast of last week's Biz Takeouts Marketing & Media radio show, which airs every Thursday from 5-6pm streamed live via 2oceansVibe Radio. [twitterfall]


In the Cape Town studio on Thursday, 24 January 2013, was Google's head of New Products for Sub Saharan Africa, Brett St Clair (@brett_stclair). St Clair and show host Warren Harding (@bizcomwazza) discussed the growth and current trends in mobile in South Africa and Africa; how mobile is opening up opportunities for businesses in the region; mobile users' browsing habits; and St Clair gave advice on getting started with mobile marketing and common mistakes to look out for.

They also looked at ROPO (research online purchase offline) and how it has impacted consumer behaviour and advertising.

Brett St Clair and Warren Harding in studio.

The news roundup covered:


If you missed the show, download (50.4MB) or listen to the podcast (55:07 minutes).

Episode 50: Mobile in South Africa and Africa with Google

Date: 24 January 2013 Length: 55:07min File size: 50.4MB Host: Warren Harding

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