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Bizcommunity.com's Biz Takeouts Marketing & Media Radio Show takes South Africa's biggest online marketing, media and ad industry platform to the airwaves to give relevant, useful and interesting insight into all aspects of marketing in SA, Africa and beyond. Each week, the show features news, industry movers-and-shakers, current trends, upcoming events and brand activities. So listen every Thursday morning, 9am - 10am, on 2OceansVibe Radio via live audio streaming or listen to or download the podcast here after the show. Guests may be either in 2OV's Cape Town and Johannesburg studios, or may call in via Skype.

To advertise on the show, email or contact Biz marketing manager Warren Harding on tel +27 (0)21 680 3500 (Cape Town).

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[Biz Takeouts Podcast] 50: Mobile in South Africa and Africa with Google

28 Jan 2013 10:18
Find out more about the current trends in mobile search and mobile marketing for businesses in South Africa and Africa by listening to the podcast of last week's Biz Takeouts Marketing & Media radio show, which airs every Thursday from 5-6pm streamed live via 2oceansVibe Radio. [twitterfall]
Lineup

In the Cape Town studio on Thursday, 24 January 2013, was Google's head of New Products for Sub Saharan Africa, Brett St Clair (@brett_stclair). St Clair and show host Warren Harding (@bizcomwazza) discussed the growth and current trends in mobile in South Africa and Africa; how mobile is opening up opportunities for businesses in the region; mobile users' browsing habits; and St Clair gave advice on getting started with mobile marketing and common mistakes to look out for.

They also looked at ROPO (research online purchase offline) and how it has impacted consumer behaviour and advertising.


Brett St Clair and Warren Harding in studio.
The news roundup covered:
Podcast

If you missed the show, download (50.4MB) or listen to the podcast (55:07 minutes).

Episode 50: Mobile in South Africa and Africa with Google



Date: 24 January 2013 Length: 55:07min File size: 50.4MB Host: Warren Harding

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Bizcommunity.com's Biz Takeouts Marketing & Media Show takes South Africa's biggest online marketing, media and ad industry platform to the airwaves and gives relevant, useful and interesting insights into all aspects of marketing in SA, Africa and beyond. Each week, the show features the movers and the shakers of the industry, current media trends, upcoming events and brand activities.

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