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Quality content is key to advertising success irrespective of reading platform
Quality content is key to advertising success irrespective of reading platform

Research company, Lumen proves that the actual viewing of, as opposed to potential exposure to adverts (no matter the reading platform of digital or print) leads to almost 9 times more sales...

2 days ago

Inclusive growth needed for Africa to achieve sustained growth
Inclusive growth needed for Africa to achieve sustained growth

African presidents draw strong consensus for inclusive growth at Africa 2017...

3 days ago

Clickatell awarded for 3 billion SMSs across Africa
Clickatell awarded for 3 billion SMSs across Africa

Clickatell named best SMS provider in Africa on the back of significant growth...

3 days ago

MediaCom named as victor in global AkzoNobel Decorative Paints account review
MediaCom named as victor in global AkzoNobel Decorative Paints account review

MediaCom has won the global AkzoNobel Decorative Paints account, extending its long-standing relationship with the world's leading paint and coatings company by adding media planning and buying duties in South Africa, Argentina, and MENA to their roster...

Issued by MediaCom 7 Dec 2017

Alika Dangote featured on the Nasdaq billboard in New York.
Bloomberg's 50 most influential in 2017 includes one African

Nigerian business tycoon Aliko Dangote was the only African that made Bloomberg Media's annual global list of the 50 most influential businesspeople in 2017...

7 Dec 2017

The media's role in promoting inclusive growth in Africa
The media's role in promoting inclusive growth in Africa

The media is urged to promote a more inclusive narrative for Africa to spur inclusive growth on the continent...

By Amrote Abdella 4 Dec 2017

Natasha Omokhodion-Banda
#AfricaAchiever: Expansion plans into Africa for 99c

Natasha Omokhodion-Banda is the new managing director of the Lusaka, Zambia, office of Ninety9cents (99c), responsible for growing the agency further into Africa. She is our #AfricaAchiever this month...

By Louise Marsland 27 Nov 2017

How Africa can benefit more from the internet economy
How Africa can benefit more from the internet economy

New Internet Society report highlights how Africa can benefit more from the internet economy: Secure, trusted internet is critical to the advancing African economy...

27 Nov 2017

Managing director of Brand Union Africa, Mathew Weiss and Doug de Villiers, CEO of Brand Science.
Brand Science joins Brand Union to form new market offer

Doug de Villiers, currently CEO of Brand Science, and his team will join Brand Union to form a dynamic new market offer...

24 Nov 2017

Dramatic rise of African consumer power driving development
Dramatic rise of African consumer power driving development

Infrastructure investments are transforming and accelerating economic and social opportunities for millions of people across Africa, driven by the dramatic rise in African consumer power...

17 Nov 2017

#MeettheMarketer: Are business consultancies the ad agencies of the future?
#MeettheMarketer: Are business consultancies the ad agencies of the future?

Anatoly Roytman, managing director of Accenture Interactive and Global lead for EALA (Europe, Africa, Middle East and Latin America), is our #MeettheMarketer this month on Bizcommunity.africa. He believes Accenture Interactive is building the "agency of the future"...

By Louise Marsland 13 Nov 2017

#Trending: The rise of consumer resilience
#Trending: The rise of consumer resilience

How are people coping in this new connected world? A global study from Viacom looks at The Next Normal: Rise of Resilience among consumers, including from Nigeria and South Africa, and how brands should respond...

By Louise Marsland 7 Nov 2017

Ignore the differences at your peril: Millennials versus Afrilennials
Ignore the differences at your peril: Millennials versus Afrilennials

Marketers who ignore the differences between Millennials and Afrilennials are taking a great risk with their brands and communication strategies...

Issued by FCB Africa 6 Nov 2017

The digital elephant in the room... Image credit: Jan Mik © –
Reimagining marketing: Brand building in the digital age

What does the time-sapped, permanently distracted digital consumer want from your advertising? It's probably simpler than you think. Kantar Millward Brown's global media and digital CEO Gonzalo Fuentes recently let SA marketers in on the secret...

By Leigh Andrews 6 Nov 2017

Great brand communications solutions come from collaboration
Great brand communications solutions come from collaboration

There is a need for more collaboration from all the different parts that make up brand communications....

By Khangelani Dziba 6 Nov 2017

Dubai hosts summit, positions self as Africa investment hub
Dubai hosts summit, positions self as Africa investment hub

Top African officials convened with international CEOs at a summit in Dubai, to position for huge potential investments on the continent...

6 Nov 2017

Digital marketing tips for SA's small businesses
Digital marketing tips for SA's small businesses

Digital marketing can save the day for small businesses with relatively small marketing budgets - from my experience.

By Stephen Sandmann 2 Nov 2017

Brands do not market effectively to women in Africa
Brands do not market effectively to women in Africa

Over 75% of marketers say their advertising doesn't resonate with African women...

2 Nov 2017

Africa's consumption revolution
Africa's consumption revolution

Consumer goods are powering the next generation of Africa-GCC business links, finds a new EIU study...

2 Nov 2017

Africa needs to focus on 'intrapreneurship'
Africa needs to focus on 'intrapreneurship'

Intrapreneurship is key to Africa's future, according to speakers at a recent Thomson Reuters summit on Africa...

30 Oct 2017

Why brands need to become master storytellers
Why brands need to become master storytellers

Many millions of brands, from consumer goods to charities, compete across a bewildering array of media platforms for attention. All of them hope for more...

By Greg Viljoen 27 Oct 2017

Make it digital
Make it digital

Some agencies are finally beginning to understand the importance of being "fully integrated." So why this need for integration?...

By Jeanette Grove 26 Oct 2017

South African retail compound annual growth rate.
Phygital: The new retail marketing playground

Physical merged with digital, that's where the term phygital comes from. It's a marketing and retail description, but you'll find a world of phygital art out there too...

By Jainita Khatri 26 Oct 2017

Addressing Africa's challenges through innovation
Addressing Africa's challenges through innovation

Africa Innovation Summit II: Addressing Africa's challenges though innovation...

25 Oct 2017

Kigali, Rwanda. © Dereje Belachew via
Africa needs coordinated strategies for urbanisation

Africa's rapid urbanisation can be a driver of industrialisation and there is an urgent need to connect policies and strategies for urban and industrial development...

25 Oct 2017

How to industrialise Africa in a socially inclusive, environmentally sustainable manner
How to industrialise Africa in a socially inclusive, environmentally sustainable manner

The Third Industrial Development Decade for Africa: from political commitment to actions on the ground...

24 Oct 2017

Paul Fokam and Gervais Djondo at AfroChampions Club launch.
Africa's CEOs promote growth and development on the continent

African multinationals join forces within the "AfroChampions Club" to foster Africa's growth and development...

23 Oct 2017

Understanding the brands of the future in Africa
Understanding the brands of the future in Africa

Identifying trends before they reach critical mass enables brands to tap into unlimited potential growth...

23 Oct 2017

Africa Week supports continent's advancements
Africa Week supports continent's advancements

Africa Week kicked off on the margins of the UN General Assembly Debate on Africa's development to showcase the continent's continuous advancements and achievements...

17 Oct 2017

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