Subscribe to industry newsletters

Focus on Digital Marketing

Bizcommunity's DIGITAL MARKETING Report is now available in a downloadable PDF.

Download
Digital Marketing PDF >>

SPONSORS:

Bizcommunity has over 400 industry contributors and we always welcome further contributions and contributors.
Pum Lefebure
Photo by Gallo Images/Alistair Nicoll
#Loeries2017: Design Army's Pum Lefebure on how to master the art of seduction

Pum Lefebure, co-founder and CCO of Design Army, based in Washington DC was the last speaker of the day at the DStv Seminar of Creativity, where she explained how marketing is a lot like dating, and how similarly falling in love with a brand goes from flirting to romance to seduction...

By Jessica Tennant 1 day ago

Artificial intelligence is cool, market intelligence is cooler
Artificial intelligence is cool, market intelligence is cooler

Mike Saunders writes that using the right market intelligence platforms will drive the successful implementation of your future artificial intelligence programmes...

By Mike Saunders 16 Aug 2017

Boost your brand through rapid response
Boost your brand through rapid response

How quickly and effectively marketers respond and adapt to ongoing consumer feedback has become a new determinant of brand performance, reports the Chief Marketing Officer (CMO) Council in a survey report...

14 Aug 2017

What is the purpose of a brand in the digital age?
What is the purpose of a brand in the digital age?

Consumers are increasingly putting business ethics at the top of their list of considerations when spending their money, which means brands need to work harder to convince consumers that they are worthy...

By Adam Howatson 11 Aug 2017

Digital transformation must be driven from the top to ensure success
Digital transformation must be driven from the top to ensure success

Businesses that succeed in the digital age will be those that drive digital transformation from the top as a strategic imperative...

By Richard Mullins 10 Aug 2017

Get more with influencers by adopting these five easy tactics
Get more with influencers by adopting these five easy tactics

Here are five of the most useful and impactful tactics that will help marketers and brands get the most out of influencer collaborations...

By Cara Shepherd 8 Aug 2017

Trump administration's first African Growth and Opportunity Act forum
Trump administration's first African Growth and Opportunity Act forum

This week, some 40 African finance and trade ministers, along with US government officials meet for the first time since Trump was elected, at the annual AGOA trade forum...

By Worku Gachou 8 Aug 2017

Places Magazine, August issue.
Fastjet rebrands in-flight magazine

The in-flight magazine of Fastjet, Smart Travel, has been relaunched as Places Magazine to reflect the extended market the airline covers across Africa...

4 Aug 2017

Africa 2017 launches.
Trade and investment focus at Africa 2017

Heads of State and business leaders to gather once again in Sharm El Sheikh for ‘Africa 2017' to talk African trade and investment...

3 Aug 2017

What kind of business leaders does Africa need?
What kind of business leaders does Africa need?

Four key skills that business leaders need that will drive growth across the African continent...

By Dr Hischam El-Agamy 2 Aug 2017

Five rookie marketing mistakes that could impact your brand's credibility
Five rookie marketing mistakes that could impact your brand's credibility

In 2017 your brand cannot afford to lose credibility because of rookie marketing mistakes. Whether you're a small business or global corporate, online best practice is a non-negotiable.

By Shae Leigh 28 Jul 2017

Digital marketing and dark social traffic
Digital marketing and dark social traffic

Charlie Stewart sheds a bit of light on dark social which is a growing nuisance for digital marketers who are keen to attribute the source of web traffic and its potential to deliver online sales...

By Charlie Stewart 28 Jul 2017

António Guterres.
‘Learn from and work with Africa'

To mark Africa Day today, António Guterres, United Nations Secretary-General, said all of humanity will benefit by listening, learning and working with the people of Africa...

25 May 2017

Risks for Africa growth from Brexit and China's economic downturn
Risks for Africa growth from Brexit and China's economic downturn

The economic deceleration in China and the United Kingdom's exit from the European Union pose risks for Africa's growth says ECA director...

5 Apr 2017

Bamako, Mali. © Thomas Dutour via
Rags, not riches, defining Africa's urban explosion

Anarchic architecture, unchecked pollution and high costs of living are the lot of African city dwellers, experts warn, as living standards fail to keep pace with rapid urban growth on the continent...

24 Mar 2017

Image by 123RF
African alliance to strengthen economic corridors

The African Corridor Management Alliance is expected to coordinate the sharing of best practices and other strategies…

17 Feb 2017

Tune Hotels
No-frills hotel chain woos business travellers in East Africa

International hotel chain Tune has introduced the no-frills hospitality concept in Kenya's capital Nairobi. This is the company's first foray into Africa…

13 Feb 2017

Image by 123RF
Major airlines reject re-routes during Abuja airport closure

International airlines are refusing to fly to an alternative hub when the only airport serving Nigeria's capital shuts down, forcing travellers to make lengthy detours at extra cost…

10 Feb 2017

Image by 123RF
58m travellers for Africa in 2016

1.2 billion people travelled the world in 2016 and of that, 58 million went to Africa – UNWTO…

6 Feb 2017

Image by 123RF
German-African business summit opens this week

The first German-African business summit to be held in Africa, opens in Nairobi this week…

6 Feb 2017

Image by 123RF
Africa is relevant, says President Faure, calling for UN reforms

With its population of one billion, Africa was relevant, hence the need for reforms of the UN, especially its highest decision-making body, the Security Council…

31 Jan 2017

Dar es Salaam, Tanzania. Image by 123RF
ECA, NEPAD launch investors' guide for Africa infrastructure

Africa will need about 360 billion dollars by 2040 to apply the planned ‘16-16-16' infrastructure development programme in Africa…

18 Jan 2017

Hilton Garden Inn Casablanca Sidi Maarouf
Hilton continues Moroccan expansion with first hotel in Casablanca

Hilton Garden Inn Casablanca Sidi Maarouf in Morocco to begin construction in 2018…

17 Jan 2017

Third annual WiSci girls STEAM camp in Malawi
Third annual WiSci girls STEAM camp in Malawi

100 secondary school girls from Liberia, Malawi, Rwanda, Uganda, Tanzania, Zambia, and the United States will work together to build their science, technology, engineering, arts and design, and mathematics (STEAM) skills to address the prevalent gender gap…

17 Jan 2017

Biggest hotel acquisition in Sub-Saharan Africa
Biggest hotel acquisition in Sub-Saharan Africa

Quantum Global's Hotel Fund Acquires Mövenpick Ambassador Hotel Accra…

12 Jan 2017

Image by 123RF
How to take advantage of opportunities under AGOA

African countries should align AGOA and their developmental integration agenda...

14 Dec 2016

Image by 123RF
Increase in activity of Moroccan, French companies in Sub-Saharan Africa

In its third edition of the International Development Barometer, BearingPoint observes sustained growth in the turnover of Moroccan and French companies in sub-Saharan Africa...

14 Dec 2016

Image by 123RF
ECA urges Africa to push ahead with Continental Free Trade Area

Africa needs to move with speed to implement the Continental Free Trade Area next year...

8 Dec 2016

Image by 123RF
Morocco uses business diplomacy to win friends in Africa

With contracts across Africa running into billions of dollars, Morocco is placing business at the heart of its strategy to win support for its re-entry into the African Union...

6 Dec 2016

Show more