Weera Saad
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#Loeries2017: Be the popes, the geeks and the rock and rollers, says Creative Shop's Weera Saad

First up at today's DStv Seminar of Creativity was Facebook's head Creative Shop: MEA, Weera Saad, who spoke about how things have changed over time and how we need to change to ride this new wave that's arrived. “It's a brave new world, the big wave is here and it's perfect, and it's staring you in the face.” We need to surf it, she said.

By Jessica Tennant 20 hours ago

#Loeries2017: All the finalists by agency, school and brand!
#Loeries2017: All the finalists by agency, school and brand!

All the finalists for this year's Loeries Awards have been announced. Here are the total entry numbers per agency, school and brand

1 day ago

Maksym Chornii © –
#CEMAfrica2017: "Be an experience business or be out of business" - Adobe

CEM Africa attendees were presented with a choice of workshops to attend throughout the two-day summit. As the Summit was completely sold out, these sessions were limited to 30 attendees max and it really was a tough choice deciding which to sit in on. I'm so glad I went with the session by James McDonald, solution consultant at Adobe, on how to be an experience-driven business. Here's why.

By Leigh Andrews 2 days ago

You hired them, now trust them to get the job done. JR Bale © –
#CEMAfrica2017: Your employees are always on - now TRUST THEM

You hired your employees for what they bring to the business and have trained them up on all your brand stands for, but do you trust them enough to run with their own ideas of the best customer experience? Chantel Botha of BrandLove shares why you need to cut the cord and let them do so at the first day of CEM Africa 2017.

By Leigh Andrews 2 days ago

Simply put? Cut the red tape and empower your staff. Scott Griessel © –
#CEMAfrica2017: CX predictions for the future, action to take TODAY

Customer experience or CX is undoubtedly a hot topic for your brand, but if all you do is talk about it in your silos, chances are you'll be left in the dust by your competitors who are taking those insights into what consumers want and making a change. Here's why you need to cut the red tape and take the plunge yourself, from the opening panel of CEM Africa 2017.

By Leigh Andrews 2 days ago

Artificial intelligence is cool, market intelligence is cooler
Artificial intelligence is cool, market intelligence is cooler

There's a big race in marketing to drive artificial intelligence into their channels and consumer facing products. Especially with rise of chatbots, which has become the perfect interface to speak to an AI product. Marketers should be looking carefully at AI but new technologies are providing value in even better corners of the marketing spectrum.

By Mike Saunders 2 days ago

Africa's best documentaries are available to stream
Africa's best documentaries are available to stream

In an African first, AfriDocs Anytime is now available as a free streaming platform on www.afridocs.net with a catalogue that includes nearly 40 films available for viewing at any time.

3 days ago

Tanzania Women of Achievement.
Mentorship app for young women, girls in Africa

DAR ES SALAAM, Tanzania - A mobile app and online web portal designed to provide mentorship and learning on the go for girls and women in Africa has been launched by the Tanzania Women of Achievement (TWA).

3 days ago

AGOA needs to promote industrialisation in Africa
AGOA needs to promote industrialisation in Africa

The trade and investment relationship with the United States through AGOA should support the continent's efforts to industrialise in line with Agenda 2063; and contribute to regional integration and support the development of regional value-chains, Africa ministers of trade have emphasised in a joint statement.

15 Aug 2017

15 African youth finalists in entrepreneurship prize
15 African youth finalists in entrepreneurship prize

Fifteen emerging young African entrepreneurs will put their talent to work on the continent after being chosen as finalists in the Anzisha Prize 2017.

15 Aug 2017

#AfricaAchiever OMG Digital aims to reach Africa's millennials
#AfricaAchiever OMG Digital aims to reach Africa's millennials

Ghanaian tech startup, OMG Digital has been called the “Buzzfeed of Africa”, creating multi-media content aimed at Africa's 250 million millennials. It already has monthly aggregated content views of over 90 million on social media and 4.5 million website readers since its launch in 2016.

By Louise Marsland 14 Aug 2017

Boost your brand through rapid response
Boost your brand through rapid response

How quickly and effectively marketers respond and adapt to ongoing consumer feedback is the new determinant of brand performance according to a new survey report, released by the Chief Marketing Officer (CMO) Council.

14 Aug 2017

Africa's youth bulge is an opportunity to transform the continent
Africa's youth bulge is an opportunity to transform the continent

RABAT, Morocco - The persistence of conflicts and wars on the continent continues to fuel uncertainty for the resolve of African leaders to strive and propose a better life for the youth and future generations.

By Jean Pierre Elong Mbassi 14 Aug 2017