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Philip Thomas, Ascential Events CEO and chairman-elect of Cannes Lions.
CMO Growth Council launched by Cannes Lions and ANA

The new CMO Growth Council will frame the future growth agenda for brands on the global stage...

2 days ago

Barclays Accelerator.
Why African banks must work with fintech startups

The need for African banks to innovate at a quicker pace and access new customer segments is behind the increasing number of financial institutions partnering with or investing in fintech startups...

By Tom Jackson 13 Apr 2018

Faithie © –
Why and how to add ephemeral content to your marketing strategy

Temporary content and impermanence is the name of the game when it comes to social media for consumers in 2018. Here's why you're missing out if Snapchat, Periscope, Facebook Live and Instagram Stories aren't part of your brand's marketing strategy...

By Leigh Andrews 12 Apr 2018

All the Ciclope Africa 2018 winners
All the Ciclope Africa 2018 winners

Ciclope Africa: The continent's talent was on show at the first ever African regional leg of flagship craft festival...

11 Apr 2018

Imad Mesdoua, senior political risk consultant at Control Risks.
Political risk impacts on dealmaking in Africa

The political uncertainty and weak macroeconomic situation that accounted for fewer deals in Africa's largest markets in 2017, look set to ease over the coming year...

10 Apr 2018

#BizTrends2018: 18 trends for 2018
#BizTrends2018: 18 trends for 2018

Bizcommunity.com's 18 trends for 2018 from BizTrends2018 trend analyst, curator and editor, Louise Marsland...

By Louise Marsland 10 Apr 2018

Darrin Thomas, Manager, Marketing and Communications Africa, Virgin Atlantic Airways
Marketing Virgin Atlantic: Challenging the status quo with flair, passion and love

"I love that we, at Virgin Atlantic, are always taking calculated risks - we're always pushing the boundaries, but with the customer's best interests always in mind."

By Cari Coetzee 5 Apr 2018

African economies and business needs to transform
African economies and business needs to transform

The sixth edition of the Africa CEO Forum opened last week under the banner of African champions: it's transformation time...

31 Mar 2018

Einstein Forum
Building knowledge-based economies in Africa

Plans necessary to nurture the creative, skilled populations that will form the bedrock of knowledge-led economies in Africa, was discussed at the Next Einstein Forum in Rwanda this week...

29 Mar 2018

SA adman feared abducted in Rwanda
SA adman feared abducted in Rwanda

Criticism of Rwandan President Paul Kagame is believed to be the reason behind the disappearance of South African advertising professional, Leon Orsmond...

29 Mar 2018

Caroline Kende-Robb is chief advisor to Rt. Hon. Gordon Brown, chair of the UK Education Commission.
These are the eight reasons why 2018 could be Africa's year

It is in Africa where the rays of prosperity are shining brightest. 2018 will be a breakout year for many - though not all - African economies, owing to gains in eight key areas...

By Caroline Kende-Robb 27 Mar 2018

African Union flag.
Why Africa's Free Trade Area offers so much promise

Africa's free trade area aims to create a single market for goods and services in Africa. By 2030 the market size is expected to include 1.7 billion people with over USD$ 6.7 trillion of cumulative consumer and business spending...

By Landry Signé 27 Mar 2018

freestocks.org via .
The true value of Twitter for brands that want to be effective

Why do brands need Twitter if there are hundreds of channels that already clutter our days? Shae Leigh explores the reasons why Twitter is still very relevant...

By Shae Leigh 22 Mar 2018

Facebook launches Trip Consideration tool
Facebook launches Trip Consideration tool

Facebook recently rolled out a new ad-optimisation programme called Trip Consideration. The new tool is only applicable to travel-related companies and offers an opportunity to turn travel intention into conversion...

14 Mar 2018

Zimbabwe's economic recovery presented to investors
Zimbabwe's economic recovery presented to investors

President of Zimbabwe, Emmerson Mnangagwa, will present his economic recovery project at the Africa CEO Forum hosted by Jeune Afrique Media Group, later this month...

13 Mar 2018

Consumer confidence in Africa reaches an all-time high in February
Consumer confidence in Africa reaches an all-time high in February

Africa's first monthly consumer confidence index (KIC Score) rose 1% in February to +13, its highest level since the inception of the measure in June 2016...

13 Mar 2018

Short and sweet - Storytelling for digital marketers
Short and sweet - Storytelling for digital marketers

Storytelling in branding is not a new concept. It is something that brands have mastered and failed at, left impressions and created legacies through. The best campaigns have been identified through their storytelling and connecting with their consumers...

By Romi Adler 12 Mar 2018

Youth, economy on Africa agenda at Commonwealth Africa Summit
Youth, economy on Africa agenda at Commonwealth Africa Summit

Climate change, youth political participation, the economy and security, top the agenda at the Commonwealth Africa Summit 2018 in London this week...

12 Mar 2018

Rob Shuter, group president and CEO of the MTN Group.
Building a business for the long-term in Africa

A successful business in Africa, like MTN, has a number of key principles that underpin the success of businesses in Africa, including building a strong market position while maintaining a challenger mindset, a strong brand, modern technology and great people...

8 Mar 2018

Deloitte panel at Africa Outlook 2018: (L-R) Hardy Pemhiwa, Sola David-Borha, MD Ramesh, and Sabine Dall’Omo.
Africa's new winning companies

Africa is now at a stage whereby it is continuously seeing new and existing winning companies - due largely to disruptive and innovative business models...

7 Mar 2018

Africa's growth story celebrated
Africa's growth story celebrated

The 5th Annual Commonwealth Africa Summit in London, in March, will take place under the theme 'Common Good'...

5 Mar 2018

#DigitalSummit2018: Championing diversity in digital
#DigitalSummit2018: Championing diversity in digital

Catherine Grenfell, ex-5FM presenter who co-founded and manages The Eye radio station, opened this year's IAB Digital Summit sharing her experience of digital and what she predicts for the industry...

By Jessica Tennant 5 Mar 2018

Nairobi, Kenya. © John Wollwerth via
Creating safer cities to help drive greater economic growth

The majority of the world's citizens reside in urban areas and when cities are managed effectively, they can provide their inhabitants with vital opportunities for economic development...

By Roy Alves 5 Mar 2018

Human rights activist Annie Raman on Fort Review.
#FortReview: "How creativity can save lives when put to good use" - Annie Raman

Here's how Fort Review is changing perceptions and giving a voice to issues of industry equality, as well as the rise of advertising that goes beyond just punting a product to actually solving a societal issue...

By Leigh Andrews 1 Mar 2018

The time for Africa is not now - Africa is now
The time for Africa is not now - Africa is now

If you have not seen it, global is fast looking at Africa more and more as a place of innovation...

By Khangelani Dziba 28 Feb 2018

Mike Archer, creative director, Adwork, Lagos, Nigeria.
How to increase ad spend in Nigeria

There's plenty of money in Nigeria, but will it be enough to woo back brands, asks a creative director in Lagos...?

By Mike Archer 23 Feb 2018

Johanna McDowell. Image provided.
Marketers to take digital in-house at unprecedented rate

Johanna McDowell writes that in 2018 more and more marketers will handle more and more digital marketing in-house...

By Johanna McDowell 22 Feb 2018

Boniswa Pezisa, BBDO South Africa group CEO and Gau Narayanan, Net#work BBDO MD.
SA as a launchpad for talking to Africans in Africa

How South Africa can be used as a hub for growing into the rest of Africa, using South Africa as a launch pad for talking to Africans in Africa...

By Gau Narayanan 21 Feb 2018

Don't overlook consumers in Africa's rural areas
Don't overlook consumers in Africa's rural areas

Rural areas are arguably the most overlooked spaces in Africa, in terms of government services as well as corporate attention. It's a mistake to rule out rural spaces and consumers, especially in Africa. Global commerce is fiercely competitive, with business leaders and investors still waking to the vast potential of Africa's burgeoning consumer market. The continent, now home to more than 1.1 billion people, will account for one-fifth of the world's population by 2025...

By Ben Leo 20 Feb 2018

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