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BizTrends 2018

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Personal branding: The value of a platform

Mike Saunders writes about how ultimately the internet gives people an opportunity to scale their platform easily, giving them the opportunity to influence more and sell more...

By Mike Saunders 12 Feb 2018

Brand consistency: Taking marketing to a higher level

In the highly competitive business landscape where social media and customer experience are adding complexity to a global landscape, marketing needs to evolve...

By Paula Sartini 6 Feb 2018

Change the way the internet sees African creativity

The Absolut African Art Intervention is continuing in its mission to change how the world views African creativity...

6 Feb 2018

Africa has to fight against the "cancer of corruption"

The fight against corruption is critical for Africa's sustainable development, says the Economic Commission for Africa's Vera Songwe...

1 Feb 2018

What's trending? Retro-millennia

Perhaps as a reaction to the disillusionment of adulthood, the millennial generation is looking back to the comforts of childhood brands and media as a balm for their collective pre-mid-life-crisis...

By Bronwyn Williams 29 Jan 2018

Superunion launches as next-generation brand agency

23 January 2018 saw the launch of Superunion, a next-generation global brand agency, offering clients access to a wider, more connected range of strategic and creative services...

Issued by Superunion 24 Jan 2018

#BizTrends2018: Branding is the key to unlocking company innovation

The economy in which we're operating post-2007 needs to be rethought as an evolution of a zero-sum game. Innovation is what breaks the zero-sum model for companies...

By Mathew Weiss 8 Jan 2018

Predictions for 2018: What the investors said

We're into a new year, and it's time to get to work. But what does 2018 have in store for us?

By Gabriella Mulligan 4 Jan 2018

Bloomberg's 50 most influential in 2017 includes one African

Nigerian business tycoon Aliko Dangote was the only African that made Bloomberg Media's annual global list of the 50 most influential businesspeople in 2017...

7 Dec 2017

To build a better customer experience, start with the architecture

Most brands are looking at the customer experience as the most powerful way they have to set themselves apart in a market where it's becoming increasingly difficult to compete on price and product features alone...

By Richard Mullins 1 Dec 2017

Brand Science joins Brand Union to form new market offer

Doug de Villiers, currently CEO of Brand Science, and his team will join Brand Union to form a dynamic new market offer...

24 Nov 2017

mSurvey launches first CX survey in Kenya

Telcos lead in Kenya as mSurvey reveals the first industry Net Promoter Score Benchmarking for Africa, in an industry-first benchmarking metric...

16 Nov 2017

Zee TV Africa rebrands globally

Zee TV Africa has rolled out a global rebrand to strengthen it to attract 3 billion viewers in the next six years...

10 Nov 2017

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