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Episode 99: Best Marketing International and a jam packed show

Date: 25 Jul 2014
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Episode 98: FastCompany SA magazine, The Lean Startup methodology and Buying Cutomers with Brad Suga

Date: 18 Jul 2014
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Episode 97: MTN Business App Awards and measurability of ad campaigns.

Date: 10 Jul 2014
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Major research innovation launched - Quick LSMs

Millward Brown and TNS joined forces to develop Quick LSM, a simpler classification system that is as good as the traditional method - using only some of 30 variables and making it ideally suitable for mobile research.

Issued by Millward Brown 11 Jun 2014 08:01

Second annual global customer service survey: The findings

INDIANAPOLIS, US: Research by global software provider Interactive Intelligence Inc reveal what customers look for in a great service experience.

10 Jun 2014 07:19

The story of the African consumer

Trying to define the average African consumer is near impossible. Tastes and shopping habits are unique to each country, with differences found between regions and even cities within a country.

By Laine Barnard 3 Jun 2014 08:59

Big data and the consumer experience for business

EDINBURGH, SCOTLAND, UK: The concept of big data has brought a revolution in relations between companies and their customers.

By Jose Capelo 30 May 2014 08:39

Bottom line: It's about Africa

Africa is the story, actually the big story is Africa*. This was the message from Malcolm Horne, of Broll at the fourth South African Council of Shopping Centres (SACSC) annual research conference.

By Danette Breitenbach 11 Apr 2014 09:35

ZenithOptimedia releases its 'Global Adspend' forecasts

According to ZenithOptimedia's new Advertising Expenditure Forecasts, global adspend will be boosted this year by the three 'semi-quadrennial' events...

9 Apr 2014 10:03

Driving mobile from Cape to Cairo

Mobile is now a critical channel for marketers who want to embrace new technology and benefit from the huge opportunity for growth in mobile marketing communications.

By Charles Foster, Issued by Millward Brown 14 Mar 2014 07:49

Global survey on mobile advertising indicates high effectiveness

BBC World News and BBC.com/news have released new insight into the impact of mobile advertising on affluent consumers, following its first study examining the usage of mobile devices by consumers around the world.

21 Feb 2014 16:21

Luxury goods firms taking the battle to Africa

Investment interest has grown in Africa's frontier markets this year and the region is set to become a key battleground for the luxury goods industry.

By Zeenat Moorad 27 Dec 2013 10:57

'Beyond Retail' for Africa

Professional services firm, Deloitte was a title sponsor of the inaugural World Retail Congress Africa, held last month in Sandton. I spoke to Ilse du Toit, a manager within the Strategy & Innovation practice at Deloitte Consulting.

By Danette Breitenbach 17 Dec 2013 08:48

Zimbabwe Media Body launches Gender and Professionalism Report

The Voluntary Media Council of Zimbabwe (VMCZ) launched the Gender, Media and Ethics and Professionalism Report to coincide with the end of the 16 Days of Activism Against Gender Based Violence last week.

By Simba Nembaware 17 Dec 2013 08:07

Global trends in Print and Digital readership measurement

NICE, FRANCE: Ask Afrika shares insights from the recent International Print and Digital Research Forum Symposium in Nice, France.

13 Dec 2013 05:46

Millward Brown opens in Jeddah, Saudi Arabia

Millward Brown, a global leader in brand, media and communications research, has been conducting research assignments in Saudi Arabia for several years and is now establishing a permanent presence to better support local, regional and global clients operating in the country.

Issued by Millward Brown 12 Dec 2013 12:48

Ghana: West Africa's brightest business gem

While Nigeria has long held the crown as the business capital of West Africa, a smaller African country is gradually gaining ground.

Issued by TNS South Africa 11 Dec 2013 10:20

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