Effective use of data, and predictive analytics, can give businesses a strong competitive advantage, SAS has told the business community in Kenya.
14 Nov 2013 10:02
The essence of human behaviour is relativity - humans compare - whether consciously or subconsciously. Perception is the tool which enables the brain to more efficiently create a fit between us and an environment by interpreting context in a relative way.
By Werner van Zyl 23 Oct 2013 10:49
When it comes to international surveys, African brands have some way to go in realising their full potential.
By Chris Human 13 Sep 2013 07:30
Africa is the final economic frontier and marketers are actively looking to market their brands on the continent.
By Danette Breitenbach 12 Sep 2013 14:57
Finalists in the CNN MultiChoice African Journalist 2013 Awards have been announced by Ferial Haffajee, chair of the independent judging panel.
15 Jul 2013 14:47
A new report shows that laptops and mobile phones are now far and away the most popular new learning devices in Africa - while, despite the hype, tablets are still lagging, only being used regularly by 20% of eLearning practitioners.
31 May 2013 10:37
The results of the Zimbabwe All Media and Products Survey's national research of 2,000 people in the last quarter of 2012 were released in February 2013 and showed that the lives of rural people living on or near the poverty datum line have improved by 10% over the same period the previous year. All other Living Standard Measurements remain with a percentage point.
29 May 2013 10:01
The 15th PAMRO meeting and All Africa Media Research Conference will take place from 25-28 August 2013 in Madagascar, and this is the second call for presentation submissions.
6 May 2013 17:15
TechZim reports that the use of Opera Mini in Zimbabwe has been increasing while the use of other mobile browsers have been declining over the past two months.
7 Nov 2013 12:09
MEF, the global community for mobile content and commerce, in partnership with KPMG has embarked on a major study of mobile businesses in Ghana, Kenya, Nigeria and South Africa.
14 Oct 2013 09:05
There is a need for transparency, and to tell not just one story, but many.
By Oresti Patricios 26 Sep 2013 07:10
Millward Brown has entered the next phase of its mobile research strategy across Africa and the Middle East.
Issued by Millward Brown 5 Sep 2013 23:48
At its recent annual conference in Rome, the World Independent Network/Gallup International Association (WIN/GIA) appointed Andrea Rademeyer, CEO of Ask Afrika, as the association's African chair.
20 Jun 2013 10:22
Moves towards integrated reporting received a major boost on Tuesday when 100 businesses across the globe took part in a pilot programme‚ run by the International Integrated Reporting Council‚ to test and help develop the integrated reporting framework.
By Evan Pickworth 19 Jun 2013 12:23
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