While the mobile internet has brought only incremental improvements in developed markets, it is fundamentally changing lives in Africa allowing access to basic services.
24 Oct 2014 06:35
A new PwC report, released yesterday, 18 September 2014, predicts that increased internet access will generate more consumer spend than any other media product or service in the next five...
19 Sep 2014 06:16
Millward Brown, a global leader in brand, media and communications research, has announced the launch of Firefly Millward Brown, its qualitative practice, in Saudi Arabia...
Issued by Millward Brown 18 Sep 2014 12:44
Before your organisation embarks on expanding into Africa, you have to consider some critical factors such as marketing barriers, government policies on foreign investment, legislation and most importantly human capital developments...
Issued by Knowledge Resources 9 Sep 2014 10:24
SAN JOSE, US: The global marketing economy is robust and picking up pace, according to the Chief Marketing Officer (CMO) Council's eighth 'State of Marketing' report, just released...
20 Aug 2014 06:20
PARIS, FRANCE: Companies in the near future will reportedly be able to test public reaction to advertisements, music and films before they are released by monitoring the brain signals of a select...
4 Aug 2014 08:27
Millward Brown and TNS joined forces to develop Quick LSM, a simpler classification system that is as good as the traditional method - using only some of 30 variables and making it ideally suitable for mobile research.
Issued by Millward Brown 11 Jun 2014 08:01
INDIANAPOLIS, US: Research by global software provider Interactive Intelligence Inc reveal what customers look for in a great service experience.
10 Jun 2014 07:19
According to ZenithOptimedia's new Advertising Expenditure Forecasts, global adspend will be boosted this year by the three 'semi-quadrennial' events...
9 Apr 2014 10:03
BBC World News and BBC.com/news have released new insight into the impact of mobile advertising on affluent consumers, following its first study examining the usage of mobile devices by consumers around the world.
21 Feb 2014 16:21