2013 PAMRO Conference: Call for papers

The 15th PAMRO meeting and All Africa Media Research Conference will take place from 25-28 August 2013 in Madagascar, and this is the second call for presentation submissions. 6 May 2013 17:15

Clean Slate Brands are the future

[David Mattin] LONDON, UK: Heritage is the new baggage. The future belongs to Clean Slate Brands. 22 Apr 2013 09:09

CG Consulting

Streamlining business into Africa

[Issued by CG Consulting] Offering local knowledge and African expertise, Database 360 recently helped its hundredth client overcome the obstacles of breaking into African markets with accurate and up-to-date databases for businesses across the continent. 17 Apr 2013 11:49

Is the ad industry ready for technology-centric media planning and buying?

MONTREUX, SWITZERLAND: In a survey of 100 media agencies, media owners and brands, conducted by the Festival of Media Global 2013, many believe media agencies are adapting well and that the media planner's role will change to take on more of a strategic/advisory capacity; however there is some concern over a lack of industry standards and transparency, and the disadvantage of a lack of human input. 12 Apr 2013 17:07

Unified communications: Not profiling employees poses risk to investments

LONDON, UK / JOHANNESBURG, SA: Research reveals employees are often consulted, but their opinion rarely exerted influence. 12 Apr 2013 10:24

CG Consulting

Top five tips on doing business in Africa

[Issued by CG Consulting] The process of doing business in Africa can prove difficult for the uninitiated. Louise Robinson, Sales Director at Database 360, says there are few things companies should bear in mind as they expand their operations on the continent. 10 Apr 2013 11:35

CG Consulting

Take the pain out of breaking into new markets

[Issued by CG Consulting] A major international company decided to focus on its database, looking at leveraging its information and breaking into new markets. However, the database was outdated and yielded very few real results, despite being only a year old. 8 Apr 2013 09:51

Global survey acknowledges Africa's retail potential

Barclays recently released the results of a survey that questioned retailers on their attitudes towards international expansion. While, for now, the USA and China remain firm favourites for British retailers, the island's brands see Africa as the retail growth story of the next decade. 3 Apr 2013 08:30

Analysing the CRM needs of a midsize business

[Paul Anderson] NEWARK, US: CRM is key to any business's success, so how does one analyse the CRM needs of a midsize business to ensure that business will succeed and grow? 2 Apr 2013 11:24

When marketing in Rome

[Françoise Henderson] Françoise Henderson provides some insight into the pitfalls of corporate localisation. 19 Mar 2013 12:01

CMO Council: Mobile marketing's bright spots

PALO ALTO, US: Unilever, SlimFast, Audi, and Priceline.com are among a growing number of brands embracing Mobile Relationship Marketing (MRM). All four are turning rich media engagement and relevant content into connected experiences that go from web to mobile. 5 Feb 2013 09:00

The ONE Campaign aims to bring African voices to the table

As the current Millennium Development Goals (MDGs) expire in 2015, The ONE Campaign, an international grassroots advocacy backed by more than 3 million members worldwide, is launching an initiative to make sure the world's poorest people have a say in the development of the next set of goals to eradicate extreme poverty. 31 Jan 2013 10:34

[2013 trends] Africa poised for a great future

[Nandkishor Buty] As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise. 30 Jan 2013 12:39

Accurate marketing data imminent

Up-to-date data on what Zimbabweans read, watch, listen to and buy will be released next month. The fourth quarter Zimbabwe All Media and Products Survey (ZAMPS) research was completed last year and the data is now being analyzed and tabulated ready for release. 23 Jan 2013 10:07