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Episode 124: The IMC Conference Durban

Date: 27 Feb 2015
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Episode 123: Is Design on the 2015 business agenda with Life is Awesome.

Date: 23 Feb 2015
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Episode 122: The show not to miss: World Wide Web Foundation

Date: 13 Feb 2015
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Engaging with connected consumers - Part 2

It took 14 years to sell 40 million laptops, but only four years to sell 40 million tablets...

By Danette Breitenbach 12 Feb 2015 05:34

Affluent Africa drives demand for property

The number of Africans with $30 million in assets - the ultra high net worth individual - is anticipated to rise by 53% to 2,858 by 2023, far outstripping the average pace of growth across the rest of the world...

11 Feb 2015 08:27

Engaging with connected consumers - Part 1

Yes, consumers are all in the digital space. Not all consumers are not the same, and no, not all digital consumers are same...

By Danette Breitenbach 11 Feb 2015 06:01

How to react when making market research mistakes

WASHINGTON DC, US: In each stage of the market research process, there are common mistakes that can be made. So how should you handle them?

By Caitlin Stewart, courtesy Ashlan Bonnell 9 Jan 2015 14:20

Five struggles of a market researcher

WASHINGTON DC, US: The process of conducting market research isn't always easy, nor is the job of a market researcher. Here are five factors you should consider when gatthering data...

By Caitlin Stewart, courtesy Ashlan Bonnell 31 Dec 2014 06:40

Africa leads the world into the future of market research

As the growth in mobile communications brings about a revolution in market research, it is the vast continent of Africa that is leading the way...

By John-William Awbrey, Issued by Millward Brown 4 Dec 2014 12:24

Mobile internet in Africa brings fundamental change

While the mobile internet has brought only incremental improvements in developed markets, it is fundamentally changing lives in Africa allowing access to basic services.

24 Oct 2014 06:35

Increased internet access set to boost consumer spend

A new PwC report, released yesterday, 18 September 2014, predicts that increased internet access will generate more consumer spend than any other media product or service in the next five...

19 Sep 2014 06:16

Firefly Millward Brown launches in Jeddah, Saudi Arabia

Millward Brown, a global leader in brand, media and communications research, has announced the launch of Firefly Millward Brown, its qualitative practice, in Saudi Arabia...

Issued by Millward Brown 18 Sep 2014 12:44

Five critical factors to consider when expanding into Africa

Before your organisation embarks on expanding into Africa, you have to consider some critical factors such as marketing barriers, government policies on foreign investment, legislation and most importantly human capital developments...

Issued by Knowledge Resources 9 Sep 2014 10:24

CMO Council: Chief marketer confidence at all-time high

SAN JOSE, US: The global marketing economy is robust and picking up pace, according to the Chief Marketing Officer (CMO) Council's eighth 'State of Marketing' report, just released...

20 Aug 2014 06:20

Science of brain signals opens new era for advertising

PARIS, FRANCE: Companies in the near future will reportedly be able to test public reaction to advertisements, music and films before they are released by monitoring the brain signals of a select...

4 Aug 2014 08:27

Major research innovation launched - Quick LSMs

Millward Brown and TNS joined forces to develop Quick LSM, a simpler classification system that is as good as the traditional method - using only some of 30 variables and making it ideally suitable for mobile research.

Issued by Millward Brown 11 Jun 2014 08:01

Second annual global customer service survey: The findings

INDIANAPOLIS, US: Research by global software provider Interactive Intelligence Inc reveal what customers look for in a great service experience.

10 Jun 2014 07:19

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