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Sub-Saharan middle class: R1.3tn per month and growing

The African Lions project has uncovered a mass of invaluable information about a market that makes up more than 100 million people in sub-Saharan Africa - the urban middle class...

Issued by Ipsos 22 May 2017

Shifting prospects illuminated in Nielsen's fourth Africa Prospects Indicator

Nielsen's latest APi report reveals seven of the eight markets have changed rankings with Kenya now in first place and Cote d'Ivoire second while Tanzania remains steadfast in third position...

Issued by Nielsen 18 May 2017

Marketers need to deliver creative that makes a lasting impression and focus less on functional messages

Kantar Millward Brown research has found that just 15% of ads deliver messages that people can quickly absorb...

Issued by Kantar Millward Brown 16 May 2017

Centres of excellence transform Africa

A world class ecosystem of pan-African transformation through mathematical sciences is launched in Rwanda...

7 Apr 2017

Research calls for new approach to youth strategies in Africa

Innovative research released by The MasterCard Foundation is making the case for a new approach to youth employment training strategies in Africa…

23 Feb 2017

Customer centricity and collaboration for all

First came Marketing2020, then came Insights2020. In their latest industry shakeup, Kantar Vermeer has put the wheel in motion for the formation of a local South African CMO Council. Frank van den Driest, Kantar Vermeer's chief client officer, shares how this will strengthen the local marketing industry...

By Leigh Andrews 16 Feb 2017

Consumer insights agency raises seed capital

Bamba, a boutique African data collection agency, raises $1.1 million USD in first seed round…

16 Feb 2017

Brands get ready - Gen Z are growing up and ready to challenge says Kantar Millward Brown

AdReaction: Engaging Gen X, Y and Z is the first-ever comprehensive global study of Gen Z and provides guidance on how marketers can engage more effectively with this increasingly important group...

Issued by Kantar Millward Brown 10 Jan 2017

Insights2020: Connecting the dots

The ability to transform a wealth of complex data into insights and ultimately turn those powerful insights into strategy is increasingly separating the winners from the losers...

By Nicki Cunliffe & Olivia Barlow, Issued by Kantar Millward Brown 5 Dec 2016

ZAMPS reflects changes in Zimbabwean lifestyles

The latest Zimbabwe All Media and Products (ZAMPS) Survey reflects changes in Zimbabwean lifestyles...

16 Sep 2016

Mixed optimism in latest SSA consumer confidence results

The latest Nielsen Consumer Confidence Index (CCI) results for Q2, 2016 show that of the four sub-Saharan African countries measured by Nielsen, Nigeria's consumer confidence score (122) continued to rank highest...

Issued by Nielsen 6 Sep 2016

ECA launches monthly Africa economic and social data

The Economic Commission for Africa has launched its newest product, the Africa 'Statistical Flash', with macro-economic and social data on Africa...

6 Sep 2016

Research funding for African scientists for climate change solutions

Canada commits $22.6 Million to support training of African Mathematical Scientists on climate change solutions...

5 Sep 2016

Trans-continental university research strengthened

African Research Universities Alliance (ARUA) appoints first Secretary General, Professor Ernest Aryeetey...

1 Aug 2016

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