[Thomas Oosthuizen] Growth is hardly the challenge Facebook faces. The challenge for the monetarisation of Facebook is not how many people it reaches - it is a huge medium by any standards - but how it extracts revenue from its core business: connecting people in an objective, friendly, social, non-threatening and non-commercial environment.
7 Feb 2012 10:40[Staff Reporter] Social media adores mobile marketing. There is almost a 99% chance that the same users who browse your mobile site, have a social media account. With social networking, you can gain an immense audience from a very small audience (if you play your cards right). Follow these steps to begin to benefit from the wonders of combining social media with mobile marketing.
1 Feb 2012 15:33 
Samsung Electronics, the long-time supporter of African football, is rallying fans across the continent to show their passion for the game by launching a series of interactive live and online events for fans to gather and share the excitement of the Orange Africa Cup of Nations 2012, taking place in Gabon-Equatorial Guinea.
31 Jan 2012 14:25
[John Boe] Several years ago, I read a fascinating article about a body language experiment that was conducted by a group of marketing students attending a major university. The experiment was designed to measure the impact, if any, of non-verbal communications on the learning process. They gathered a group of 100 student volunteers who agreed to participate in the experiment.
30 Jan 2012 09:23
[Lana Hindmarch] In 2012, businesses will take a more aggressive approach to transforming their marketing efforts and reducing their cost per lead, by focusing more on permission-based,
inbound marketing programmes that allow customers to find
them.
27 Jan 2012 13:01
CLEVELAND, US: The 2012 Tabbies call for entries is now available at the TABPI website, allowing all B2B magazine editors, publishers and art directors the opportunity to have their best work judged by their peers. Tabbies' partners include South Africa's SAFREA, and MPASA. [video]
26 Jan 2012 11:40
[Walter Pike] In 2012, things will stay the same. Everyone still believes that marketing has not changed and that social is a channel. Yes they are starting to understand how important channel is but they have not and will not grasp just how much.
20 Jan 2012 14:18
The 'catch up commuter' who uses smartphones, tablet computers and portable media players will become a force in the competitive 2012 electronics market, predicts Deloitte.
19 Jan 2012 13:00[John Boe] When the tide comes in, all the boats in the harbor go up! The long-term benefit of an incentive program is to coax your sales force out of their production comfort zone. Once a salesperson stretches to a new level of personal production, their self-confidence and expectations skyrocket.
16 Jan 2012 12:31 
[Karen Ashwin] Thanks to our preference for face-to-face interpersonal communications, meetings, events and marketing activations enjoy pride of place as fabulous marketing tools. However, we also know that great events cost. The heat is on to ensure that events deliver serious marketing and financial results - and that clients are assured of their incomparable experiential value, especially when paired with the latest trends and technology!
12 Jan 2012 12:24
[Tiffany Markman] Wait. That's a bit of a fib. Sorry. Every year,
my Biz Trends contribution is a wish list of stuff I'd like to see happen in marketing, communication or writing. I'm often right. But this year I
want to be right.
11 Jan 2012 12:09
[Allison Cooper] While 2012 will bring another hard year for some brands and their consumers, there are others which will continue to perform really well. In 2012, marketers must seek out trends that not only enable a brand to engage with consumers, but also ensure that they are constantly breaking through the media's gatekeeping role to ensure newsworthy publicity opportunities.
10 Jan 2012 15:15
[Mike Abel] It's been a trying time aboard the good ship
GFC (Global Financial Crisis). But like all sailors on the sea of life, if rough becomes the new normal, the seasickness begins to ebb and we can start moving away from being "bent-double" over the side of the boat and assume steadier footing through these turbulent waters.
10 Jan 2012 13:27[John Boe] In the mid 1970s, a man named Sylvester had a dream of one day becoming a movie actor, but couldn't find a talent agency in New York City willing to take a chance on him. After being turned down by hundreds of agencies, he was so broke that he couldn't afford to pay the heating bill in his apartment. It got to the point where he couldn't even buy food for his dog and was forced to sell him to a stranger for $25.
12 Dec 2011 10:36 
Angola
Botswana
Malawi
Mozambique
Namibia
South Africa
Zimbabwe
Cote D'Ivoire
Ghana
Nigeria
Kenya
Uganda
Tanzania
Mauritius
Seychelles
Algeria
Egypt
Morocco
Zambia
