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Is cold calling dead?

I have been asked to give my feedback on whether or not cold calling is dead and my answer is quite simply, NO...

By Dave Nemeth 16 May 2017

How direct are you?

When I mention direct marketing, do you cringe and think of all those offers you receive overflowing in your postbox? Although this form of direct marketing does have a place, I'm talking about direct marketing with a bit more impact, that's far more memorable...

By Andrew MacKenzie 20 Mar 2017

10 years in mobile win Direct Marketing of the Year Awards

Mobitainment was selected as 'SME of the Year' and founder, Candice Goodman, the 'Direct Marketer of the Year' at this year's Assegai Awards...

Issued by Mobitainment 13 Dec 2016

Making complaints work for your business

No matter how brilliant your business is, at some stage someone is going to complain. It's how you deal with it that counts...

16 Nov 2016

Quality multichannel customer communications win hearts and wallets

More than 25% of recipients classify direct mail as junk. And, according to research commissioned by Ricoh, 6 out of 10 consumers would no longer support brands if communications from those brands were poor...

By Jacques van Wyk 2 Nov 2016

Best practice for direct mail marketing

Know the top best practices for direct mail marketing...

By Michael Lundberg 24 Jun 2016

Love in a time of war in the DRC

Pulitzer play on DRC civil war takes to the stage at the Wits Theatre...

29 Apr 2016

Empowering your client is key to a sustainable partnership

The manner in which performance marketing channels are being used to drive client acquisition strategies is changing rapidly; especially now that it's becoming very important for clients to measure the exact return...

By Gareth Mountain 11 Mar 2016

[Biz Takeouts Lineup] 153: IMC Conference Johannesburg with Claire Cobbledick

Tune in to the Biz Takeouts Marketing & Media radio show on 15 October 2015, from 9-10am, as show host Warren Harding chats to Claire Cobbledick...

14 Oct 2015

Why reputation is important when it comes to email marketing

Email marketing is an efficient and easy way for businesses or service providers to stay connected with clients. It is much easier to reach your target audience via email...

By Charles Mburugu 29 Sep 2015

Strategies used by popular brands to make email more personalised

With more and more brands ushering towards unique email marketing strategies, building a strong customer base is more important than ever before. The urge can only be satisfied with more personalised email marketing efforts...

By Prashant Sengar 29 Sep 2015

[Biz Takeouts Podcast] 150: IPRA World Congress 2015

On the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Bridget von Holdt, Executive Director at Glasshouse Communications...

28 Sep 2015

The humble text message: Perfectly designed for mobile marketing

Mobile technology continues to find great acceptance in South Africa with the country now an impressive number six in the world when it comes to adoption of the mobile web...

By Mike Laws 25 Sep 2015

[Biz Takeouts Lineup] 147: Creative Director at NATIVE VML on ideas vs execution

Tune in to the Biz Takeouts Marketing & Media radio show on 3 September 2015, from 9-10am, as show host Warren Harding chats to Christian Horsfall...

2 Sep 2015

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International

#OneShow2017: Reflections with Xolisa Dyeshana

I chatted to SA's own Xolisa Dyeshana, CCO at Joe Public and member of the One Club's international board of directors, post-Creative Week for his One Show reflections.

By Leigh Andrews 1 day ago

Inma selects new office bearers, includes South African Sandy Naudé

The International News Media Association (Inma), a global community of market-leading news media companies, has selected the new board members and officers for 2017/18.

1 day ago

International media groups to discuss fighting fake news

The World Association of Newspapers and News Publishers (Wan-Ifra) and The Straits Times will hold a two-day conference on fighting fake news on 19-20 June 2017 at the Singapore Management University. Minister for Home Affairs and Minister for Law, K Shanmugam, will deliver the opening address.

2 days ago

South Africa wins at Inma Global Media Awards

The International News Media Association (Inma) presented 40 first-place winners with awards in the annual Global Media Awards in New York, this week. Norway's Aftenposten took home the competition's top prize, ‘Best in Show' award.

2 days ago

#NewCampaign: F*ck like a Finn

Finland is the best country for love-making, stated in this campaign video that has gained a million organic views in Finland alone.

3 days ago

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