At the time of writing this article there were 34 days to go, before the end of 2013. This is a time during which we should start a paradigm shift, to seeing 2013 for what it is: The year that's gone by. Right? Wrong!
By Catherine Milward-Bridges 29 Nov 2013 07:51
Have you ever wondered why your emails are no longer getting to the inbox, despite all your best practice efforts? Have a look at what the ISPs consider before allowing your mail to reach the inbox...
By Lindani Tshabangu 21 Nov 2013 07:38
The Loeries has received an apology from MetropolitanRepublic, in which statements made during a recent radio interview have been recanted.
28 Oct 2013 07:41
It has recently come to the attention of the Loeries that the 'Project Uganda' entry for MTN, created by MetropolitanRepublic, does not meet the Loeries entry criteria.
19 Oct 2013 11:12
Google loves to shake things up now and again, reminding everyone in the digital marketing space to not get complacent. Tired of hearing of its zoological transformations at algorithmic level? Tough. The Hummingbird has landed. What does this mean for online marketing?
By Cole Rautenbach 11 Oct 2013 06:04
Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
By Staff Reporter 21 Sep 2013 14:25
Y&R is committed to having 20 agencies on the African continent by 2015. Leading the charge to achieve this is Yossi Schwartz, chairman of Y&R South Africa.
By Danette Breitenbach 5 Sep 2013 05:42
All good products and commodities begin as ideas. Think of the Wright brothers, who with their far-fetched (at the time) idea of winged transportation, or Thomas Edison proposing the widespread availability of electricity, and who had an idea for converting electric energy into something people could use daily.
By Natasha McClymont 27 Jul 2013 11:08
Does cold calling leave you cold? Most people end up freezing when they are faced with the terrifying prospect of trying to sell something to a stranger on the other side of the phone.
By John French 23 Jul 2013 16:08
How do you ensure that your email marketing efforts resonate in an increasingly mobile market?
By Luke Wingfield Digby 15 Jul 2013 16:33
So your YouTube channel is finally up and running, but after several months the average viewership is distressingly low. Any movie without a distribution strategy will crash and burn, its no different online.
By Jerome Mouton 15 Jul 2013 09:41
Aegis Media were asked to do a campaign for Baileys, a Diageo brand, in both Nigeria and Kenya, and 72 hours later had a creative concept and execution plan that fully answered and met the client's brief and saw three of their network brands - Posterscope, Isobar and Carat working as one integrated unit.
9 Jul 2013 12:19
When many people think of "personal marketing", what they picture is something to the effect of that last situation: somebody shouting from the rooftops about just how fabulous he or she is. But, contrary to popular belief, personal marketing is not about spamming people with inflated descriptions of your abilities. It's about getting noticed for the value you add.
By Donna Rachelson 29 May 2013 10:58
For as long as I have been working, I have heard moans and tantrums about briefs from creatives who just want to deliver fantastic results - without wasting time practising some wizardry in guessing what the brief may be entailing.
By Vanita 'Bezi Phiri 24 May 2013 05:23
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