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10 years in mobile win Direct Marketing of the Year Awards

Mobitainment was selected as 'SME of the Year' and founder, Candice Goodman, the 'Direct Marketer of the Year' at this year's Assegai Awards...

Issued by Mobitainment 13 Dec 2016

Making complaints work for your business

No matter how brilliant your business is, at some stage someone is going to complain. It's how you deal with it that counts...

16 Nov 2016

Quality multichannel customer communications win hearts and wallets

More than 25% of recipients classify direct mail as junk. And, according to research commissioned by Ricoh, 6 out of 10 consumers would no longer support brands if communications from those brands were poor...

By Jacques van Wyk 2 Nov 2016

Best practice for direct mail marketing

Know the top best practices for direct mail marketing...

By Michael Lundberg 24 Jun 2016

Love in a time of war in the DRC

Pulitzer play on DRC civil war takes to the stage at the Wits Theatre...

29 Apr 2016

Empowering your client is key to a sustainable partnership

The manner in which performance marketing channels are being used to drive client acquisition strategies is changing rapidly; especially now that it's becoming very important for clients to measure the exact return...

By Gareth Mountain 11 Mar 2016

[Biz Takeouts Lineup] 153: IMC Conference Johannesburg with Claire Cobbledick

Tune in to the Biz Takeouts Marketing & Media radio show on 15 October 2015, from 9-10am, as show host Warren Harding chats to Claire Cobbledick...

14 Oct 2015

Why reputation is important when it comes to email marketing

Email marketing is an efficient and easy way for businesses or service providers to stay connected with clients. It is much easier to reach your target audience via email...

By Charles Mburugu 29 Sep 2015

Strategies used by popular brands to make email more personalised

With more and more brands ushering towards unique email marketing strategies, building a strong customer base is more important than ever before. The urge can only be satisfied with more personalised email marketing efforts...

By Prashant Sengar 29 Sep 2015

[Biz Takeouts Podcast] 150: IPRA World Congress 2015

On the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Bridget von Holdt, Executive Director at Glasshouse Communications...

28 Sep 2015

The humble text message: Perfectly designed for mobile marketing

Mobile technology continues to find great acceptance in South Africa with the country now an impressive number six in the world when it comes to adoption of the mobile web...

By Mike Laws 25 Sep 2015

[Biz Takeouts Lineup] 147: Creative Director at NATIVE VML on ideas vs execution

Tune in to the Biz Takeouts Marketing & Media radio show on 3 September 2015, from 9-10am, as show host Warren Harding chats to Christian Horsfall...

2 Sep 2015

[Biz Takeouts Lineup] 144: Justin Gomes, ECD of FoxP2, on nabbing two Apex awards

Tune in to the Biz Takeouts Marketing & Media radio show, 13 August 2015, from 9-10am, as show host Warren Harding chats to Justin Gomes...

12 Aug 2015

The holy grail of marketing - word of mouth

Mention "the holy grail of marketing" to any agency exec and you're bound to have a bunch of buzzwords and the latest digital trends thrown your way...

By Nuno Lopes 27 Jul 2015

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