#CannesLions2018: Reach Lions winners!
The 65th annual Cannes Lions Festival of Creativity continued on 21 June, with the 2018 Creative Data, Direct, Media, PR and Social & Influencer winners announced during the Reach award ceremony.
SA's Reach Lions-winning work...
Winners of the Cannes Lions Reach track were announced at the 2018 Cannes Lions award ceremony on Thursday, 21 June from 7pm. This encompasses the Creative Data, Direct, Media, PR and Social & Influencer Cannes Lions, with SA responsible for a further two Silver Lions and two Bronze Lions on the night.
Remarkable Reach
The Creative Data Lions celebrate the interplay of ideas and information - demonstrating how the execution of a campaign was enhanced or driven by the creative use, interpretation, analysis or application of data.
Marc Maleh, global director at Havas is the 2018 Cannes Lions Creative Data jury president.
This year, 26 Creative Data Lions were presented, with the 2018 Cannes Lions Creative Data Grand Prix awarded to Rothco, Accenture Interactive Dublin, Cereproc and The Times Dublin for The Times/News UK & Ireland's 'JFK Unsilenced':
TBWA\Hunt\Lascaris was also awarded a Silver Lion, along with TBWA Africa, Blue Noise Johannesburg, Darling Films Johannesburg, Left Post Production Johannesburg, and The Upstairs Ludus Post Production Johannesburg for Joburg Ballet Company's 'Breaking Ballet':
The Direct Lions celebrate response-driven and relationship-building creativity. Work demonstrating the pursuit and application of customer relationships, which directly targeted a specific audience with a call-to-action.
Susan Credle, global CCO at FCB is the 2018 Cannes Lions Direct Lions jury president.
This year, 76 Direct Lions were presented, with the 2018 Cannes Lions Direct Grand Prix awarded to Host/Havas and Red Agency Sydney for the Palau Legacy Project's 'Palau Pledge':
The Media Lions celebrate the context of creativity - the inspiring and innovative implementation of ideas. That is, work which is enhanced and amplified by a game-changing channel strategy.
Tim Castree, global CEO of Wavemaker is the 2018 Cannes Lions Media Lions jury president.
This year, 85 Media Lions were presented, with the 2018 Cannes Lions Media Grand Prix awarded to Mediacom and BBH London for Tesco's 'Food Love Stories':
King James Group Cape Town was awarded a Media Silver Lion for Sanlam MyChoice Funeral Plan's Uk'Shona KweLanga - A WhatsApp Drama Series:
Ogilvy Johannesburg was also awarded a Media Bronze Lion for Kimberly-Clark Huggies' 'The World's First Baby Marathon':
The PR Lions celebrate creative work which successfully builds trust and cultivates relationships, utilising mainly earned-media tactics or channels to influence public dialogue and ultimately change perceptions.
Stuart Smith, global CEO of Ogilvy PR is the 2018 Cannes Lions PR Lions jury president.
This year, 89 PR Lions were presented, with the 2018 Cannes Lions PR Grand Prix awarded to AMVBBDO for 'Trash Isles' by Plastic Oceans/LadBible:
The Social & Influencer Lions celebrate creative social thinking and strategic influencer marketing solutions. Work that shows how levels of engagement, social reach or brand ambassadors led to commercial success.
Mark D'Arcy, VP & CCO of Facebook Creative Shop, is the 2018 Cannes Lions Social & Influencer Lions jury president.
This year, 67 Social & Influencer Lions were presented, with the 2018 Cannes Lions Social & Influencer Grand Prix awarded to Wieden + Kennedy and Mindshare London for Nike 'Nothing Beats a Londoner:
SA's own King James Group Cape Town was also awarded a Social & Influencer Bronze Lion for Sanlam MyChoice Funeral Plan's Uk'Shona KweLanga - A WhatsApp Drama Series.
View the full tables of winning work below:
2018 Cannes Lions Creative Data winners
| Entrant | Country | Client | Product | Title | Award |
| ROTHCO | ACCENTURE INTERACTIVE , Dublin | IRELAND | THE TIMES/NEWS UK & IRELAND | THE TIMES/NEWS UK & IRELAND | JFKUNSILENCED | Grand Prix |
| FCB/SIX, Toronto | CANADA | PFLAG CANADA | PFLAG CANADA | DESTINATION PRIDE | Gold Lion |
| BWM DENTSU, Sydney | AUSTRALIA | THE ALS ASSOCIATION | CHARITY | PROJECT REVOICE | Gold Lion |
| ELEVEN, San Francisco | USA | GOOGLE CLOUD | KNOW WHAT YOUR DATA KNOWS | Gold Lion | |
| adam&eveDDB, London | UNITED KINGDOM | UNILEVER | MARMITE | GENE PROJECT CASE STUDY | Gold Lion |
| ENERGY BBDO, Chicago | USA | NATIONAL SAFETY COUNCIL | NATIONAL SAFETY COUNCIL | NATIONAL SAFETY COUNCIL "PRESCRIBED TO DEATH" | Silver Lion |
| CHE PROXIMITY, Melbourne | AUSTRALIA | LEGO AUSTRALIA | LEGO | MAKING THE LIST | Silver Lion |
| GOODBY SILVERSTEIN & PARTNERS, San Francisco | USA | XFINITY | XFINITY MOBILE | DATA INTO DOLLARS | Silver Lion |
| DELOITTE AUSTRALIA, Melbourne | AUSTRALIA | THE GREAT BARRIER REEF FOUNDATION | THE GREAT BARRIER REEF | VALUE OF NATURE | Silver Lion |
| CHE PROXIMITY, Melbourne | AUSTRALIA | COCHLEAR | COCHLEAR HEARING IMPLANTS | HEARPRINT | Silver Lion |
| mcgarrybowen, New York | USA | UNITED AIRLINES | UNITED REAL TIME DATA TO NEWARK INTERNATIONAL AIRPORT | UNITED AIRLINES EWR REAL TIME DATA TAXI TOP CAMPAIGN | Silver Lion |
| TBWA\AFRICA, Johannesburg / TBWA\HUNT\LASCARIS, Johannesburg | SOUTH AFRICA | JOBURG BALLET | JOBURG BALLET COMPANY | BREAKING BALLET | Silver Lion |
| COMMONWEALTH BANK, Sydney / M&C SAATCHI, Sydney | AUSTRALIA | CBA | Consumer Banking | ATM'S That Listen | Silver Lion |
| OGILVY JAPAN, Tokyo | JAPAN | SONY MUSIC LABELS (JAPAN) INC. | CROSSFAITH (MUSIC ARTISTS) | MAKE IT METAL | Bronze Lion |
| HAVAS NEW YORK | USA | TD AMERITRADE | TD AMERITRADE | THE FIRST AD IN THE BLOCKCHAIN | Bronze Lion |
| MRM//McCANN, New York | USA | US POSTAL SERVICE | SHIPPING & MAILING | USPS OPERATION SANTA | Bronze Lion |
| BWM DENTSU, Sydney | AUSTRALIA | THE ALS ASSOCIATION | CHARITY | PROJECT REVOICE | Bronze Lion |
| McCANN PARIS, Clichy | FRANCE | AJE | ALCOHOLIC BEVERAGES | BORDEAUX 2050 | Bronze Lion |
| TOYOTA USA, Plano / SAATCHI & SAATCHI TOYOTA AGENCY, Torrance | USA | TOYOTA MOTOR CORPORATION | TOYOTA BRAND | GOOD ODDS | Bronze Lion |
| FCB/SIX, Toronto / FCB CANADA, Toronto | CANADA | PFLAG CANADA | TBD | DESTINATION PRIDE | Bronze Lion |
| R/GA SÃO PAULO | BRAZIL | BRADESCO BANCO | NEXT APP | NEXT | Bronze Lion |
| TOUCHÉ!, Montréal / COSSETTE, Montréal | CANADA | VIA RAIL CANADA | TRAIN SERVICE | CAR VS DATA | Bronze Lion |
| MARKETFORCE, Perth | AUSTRALIA | AVIVO | AVIVO | THE R WORD | Bronze Lion |
| FCB/SIX, Toronto | CANADA | PFLAG CANADA | PFLAG CANADA | DESTINATION PRIDE | Bronze Lion |
| DELOITTE AUSTRALIA, Melbourne | AUSTRALIA | THE GREAT BARRIER REEF FOUNDATION | THE GREAT BARRIER REEF | VALUE OF NATURE | Bronze Lion |
| McCANN MILAN | ITALY | NEMO | HEALTHCARE | THE VOICE OF VOICES | Bronze Lion |
Here’s a reminder of the 2018 Creative Data Lions shortlists in full.
2018 Cannes Lions Direct winners
| Entrant | Country | Client | Product | Title | Award |
| HOST/HAVAS, Sydney | AUSTRALIA | PALAU LEGACY PROJECT | PALAU | PALAU PLEDGE | Grand Prix |
| AFRICA, São Paulo | BRAZIL | AB INBEV | BUDWEISER | TAGWORDS | Gold Lion |
| DIESEL, Breganze / PUBLICIS ITALY, Milan / PUBLICIS, New York | ITALY | DIESEL | DIESEL | DEISEL - GO WITH THE FAKE | Gold Lion |
| CARREFOUR, Massy / MARCEL, Paris | FRANCE | CARREFOUR | CARREFOUR | BLACK SUPERMARKET | Gold Lion |
| JUNG VON MATT, Hamburg | GERMANY | BERLINER VERKEHRSBETRIEBE (BVG) | THE LIMITED EDITION BVG X ADIDAS ORIGINALS EQT 93/BERLIN, THE SNEAKER THAT’S A YEARLY TICKET. | BVG X ADIDAS – THE TICKET-SHOE | Gold Lion |
| PROCTER & GAMBLE, Cincinnati / SAATCHI & SAATCHI, New York | USA | PROCTER & GAMBLE | TIDE | IT'S A TIDE AD CAMPAIGN | Gold Lion |
| MULLENLOWE SSP3, Bogotá | COLOMBIA | MINISTRY OF COMMUNICATIONS & TECHNOLOGY | VIVE DIGITAL PROGRAM | MY LINE POWERED BY GOOGLE | Gold Lion |
| McCANN LONDON | UNITED KINGDOM | MICROSOFT | XBOX DESIGN LAB | XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL | Gold Lion |
| LOLA MULLENLOWE, Madrid | SPAIN | BURGER KING | BURGER | SCARY CLOWN NIGHT | Gold Lion |
| FCB INDIA , Mumbai | INDIA | TIMES OF INDIA | TIMES OF INDIA | SINDOOR KHELA - NO CONDITIONS APPLY | Gold Lion |
| McCANN NEW YORK | USA | MARCH FOR OUR LIVES - PARKLAND STUDENTS | MARCH FOR OUR LIVES | PRICE ON OUR LIVES | Gold Lion |
| DDB CHICAGO | USA | MARS WRIGLEY CONFECTIONERY | SKITTLES | EXCLUSIVE THE RAINBOW | Silver Lion |
| PROCTER & GAMBLE, Cincinnati / SAATCHI & SAATCHI, New York | USA | PROCTER & GAMBLE | TIDE | IT'S A TIDE AD CAMPAIGN | Silver Lion |
| CHE PROXIMITY, Melbourne | AUSTRALIA | CARSALES.COM.AU | ONLINE AUTOMOTIVE, MOTORCYCLE AND MARINE CLASSIFIEDS BUSINESS | CARSALES AUTOADS | Silver Lion |
| GRABARZ & PARTNER, Hamburg | GERMANY | BURGER KING DEUTSCHLAND GMBH | BURGER KING | LOVING "IT" | Silver Lion |
| HAVAS BUENOS AIRES | ARGENTINA | DDL&CO | ARGENTINIAN DELY | EVITA, THE EQUALITY BILL. | Silver Lion |
| MARURI GREY, Guayaquil | ECUADOR | SAMBITO | LEGAL REPRESENTATION OF THE ELEMENTS OF NATURE | NATURE REPRESENTED | Silver Lion |
| LOLA MULLENLOWE, Madrid | SPAIN | LÍBERO | VALDERRAMA | TOUCH YOUR FOOTBALLS | Silver Lion |
| CARREFOUR, Massy / MARCEL, Paris | FRANCE | CARREFOUR | CARREFOUR | BLACK SUPERMARKET | Silver Lion |
| DIESEL, Breganze / PUBLICIS ITALY, Milan / PUBLICIS, New York | ITALY | DIESEL | DIESEL | DEISEL - GO WITH THE FAKE | Silver Lion |
| DDB GROUP NEW ZEALAND, Auckland | NEW ZEALAND | LION | STEINLAGER | FIGHT FOR TERRITORY | Silver Lion |
| AREA 23, AN FCB HEALTH NETWORK COMPANY, New York | USA | NATIONAL ORGANIZATION FOR VICTIM ASSISTANCE | VICTIM ADVOCACY | THE RAPE TAX | Silver Lion |
| AFRICA, São Paulo | BRAZIL | AB INBEV | BUDWEISER | TAGWORDS | Silver Lion |
| MULLENLOWE SSP3, Bogotá | COLOMBIA | MINISTRY OF COMMUNICATIONS & TECHNOLOGY | VIVE DIGITAL PROGRAM | MY LINE | Silver Lion |
| FCB/SIX, Toronto | CANADA | PFLAG CANADA | PFLAG CANADA | DESTINATION PRIDE | Silver Lion |
| MULLENLOWE SSP3, Bogotá | COLOMBIA | MINISTRY OF COMMUNICATIONS & TECHNOLOGY | VIVE DIGITAL PROGRAM | MY LINE POWERED BY GOOGLE | Silver Lion |
| AFRICA, São Paulo | BRAZIL | AB INBEV | BUDWEISER | TAGWORDS | Silver Lion |
| MOTHER USA, New York | USA | THE PREGNANCY PAUSE | THE PREGNANCY PAUSE | THE PREGNANCY PAUSE | Silver Lion |
| DDB GROUP NEW ZEALAND, Auckland | NEW ZEALAND | LION | STEINLAGER | FIGHT FOR TERRITORY | Silver Lion |
| STINK STUDIOS, London / GOOGLE, Milan | UNITED KINGDOM | YOOX | YOOX | THE MOST EXCLUSIVE COLLECTION | Silver Lion |
| JUNG VON MATT, Hamburg | GERMANY | EDEKA ZENTRALE AG & CO. KG | RETAIL | THE MOST GERMAN SUPERMARKET | Silver Lion |
| CARREFOUR, Massy / MARCEL, Paris | FRANCE | CARREFOUR | CARREFOUR | BLACK SUPERMARKET | Silver Lion |
| DM9DDB, São Paulo | BRAZIL | JOHNSON & JOHNSON | STAYFREE | MY FIRST PAD | Silver Lion |
| CARREFOUR, Massy / MARCEL, Paris | FRANCE | CARREFOUR | CARREFOUR | BLACK SUPERMARKET | Silver Lion |
| LOLA MULLENLOWE, Madrid | SPAIN | LÍBERO | VALDERRAMA | TOUCH YOUR FOOTBALLS | Silver Lion |
| DDB GROUP NEW ZEALAND, Auckland | NEW ZEALAND | LION | STEINLAGER | FIGHT FOR TERRITORY | Silver Lion |
| adam&eveDDB, London | UNITED KINGDOM | UNILEVER | MARMITE | GENE PROJECT CASE STUDY | Silver Lion |
| DAVID THE AGENCY, São Paulo | BRAZIL | COCA-COLA | COCA-COLA | THIS COKE IS A FANTA | Silver Lion |
| OGILVY AMSTERDAM / OGILVY SINGAPORE | THE NETHERLANDS | PHILIPS | PHILIPS SLOW JUICERS | DUTCH MASTERJUICES | Bronze Lion |
| JUNG VON MATT, Hamburg | GERMANY | EDEKA ZENTRALE AG & CO. KG | RETAIL | THE MOST GERMAN SUPERMARKET | Bronze Lion |
| DDB GROUP NEW ZEALAND, Auckland | NEW ZEALAND | SKY TELEVISION NEW ZEALAND | NEON | GIRLS BREAK UP ICE CREAM | Bronze Lion |
| BETC, Paris | FRANCE | LACOSTE | LACOSTE | SAVE OUR SPECIES | Bronze Lion |
| AMVBBDO, London | UNITED KINGDOM | PLASTIC OCEANS/LADBIBLE | PLASTIC OCEANS/LADBIBLE | TRASH ISLES | Bronze Lion |
| FCB/SIX, Toronto | CANADA | PFLAG CANADA | PFLAG CANADA | DESTINATION PRIDE | Bronze Lion |
| adam&eveDDB, London | UNITED KINGDOM | UNILEVER | MARMITE | GENE PROJECT 90" | Bronze Lion |
| DAVID THE AGENCY, São Paulo | BRAZIL | COCA-COLA | COCA-COLA | THIS COKE IS A FANTA | Bronze Lion |
| JUNG VON MATT, Hamburg | GERMANY | EDEKA ZENTRALE AG & CO. KG | RETAIL | THE MOST GERMAN SUPERMARKET | Bronze Lion |
| LOLA MULLENLOWE, Madrid | SPAIN | BURGER KING | BURGER | SCARY CLOWN NIGHT | Bronze Lion |
| GREY BRAZIL, São Paulo | BRAZIL | RECLAME AQUI | RECLAME AQUI | THE CANCELLER | Bronze Lion |
| BARTON F. GRAF, New York | USA | GET AMERICA COVERED | COVERAGE COALITION | COVERAGE COALITION | Bronze Lion |
| VCCP SPAIN, Madrid | SPAIN | LIBERTY SEGUROS | GÉNESIS SEGUROS | MAILLOT 45 | Bronze Lion |
| FRANCE TÉLÉVISIONS, Paris / PUBLICIS CONSEIL, Paris | FRANCE | FRANCE TÉLÉVISIONS - FRANCE 3 | LA FORÊT (TV SERIES) | LA FORÊT - BET ON A MURDERER | Bronze Lion |
| BETC, Paris | FRANCE | LA PAROLE AUX SOURDS | LA PAROLE AUX SOURDS | UNSILENCED | Bronze Lion |
| MARURI GREY, Guayaquil | ECUADOR | SAMBITO | LEGAL REPRESENTATION OF THE ELEMENTS OF NATURE | NATURE REPRESENTED | Bronze Lion |
| FCB/SIX, Toronto | CANADA | PFLAG CANADA | PFLAG CANADA | DESTINATION PRIDE | Bronze Lion |
| McCANN SAN JOSE | COSTA RICA | DESTINATIONS TRAVEL AGENCY | DESTINATIONS TRAVEL AGENCY | FLY LIKE A PRESIDENT | Bronze Lion |
| GREY BRAZIL, São Paulo | BRAZIL | RECLAME AQUI | VIGIE AQUI | CORRUPTION DETECTOR | Bronze Lion |
| DM9DDB, São Paulo | BRAZIL | WALMART | RETAIL | JOB ON THE SHELF | Bronze Lion |
| STINK STUDIOS, London / GOOGLE, Milan | UNITED KINGDOM | YOOX | YOOX | THE MOST EXCLUSIVE COLLECTION | Bronze Lion |
| AREA 23, AN FCB HEALTH NETWORK COMPANY, New York | USA | CHANGE THE REF | POSTS INTO LETTERS | POSTS INTO LETTERS | Bronze Lion |
| Y&R BRAZIL, São Paulo | BRAZIL | SANTA CASA DE MISERICÓRDIA DE SÃO PAULO | INSTITUTIONAL | HEMOJI | Bronze Lion |
| J. WALTER THOMPSON AMSTERDAM | THE NETHERLANDS | OPEL | OPEL CARS | PAY WITH VIEWS | Bronze Lion |
| DM9DDB, São Paulo | BRAZIL | MCDONALD'S | STORE MENU BOARD EXPERIENCE | INSTAGRAM MENU | Bronze Lion |
| DAVID, Buenos Aires | ARGENTINA | NEWSAN | NOBLEX | THE ALL-IN PROMO | Bronze Lion |
| FITZCO//McCANN, Atlanta | USA | COCA-COLA | COKE | SHARE A COKE 1,000 NAME CELEBRATION | Bronze Lion |
| adam&eveDDB, London | UNITED KINGDOM | EA SPORTS | FIFA 18 | FIFA 18 MORE THAN A GAME | Bronze Lion |
| J. WALTER THOMPSON AMSTERDAM | THE NETHERLANDS | OPEL | OPEL CARS | PAY WITH VIEWS | Bronze Lion |
| OGILVY POLAND, Warsaw / SHOOTME VISUAL ARTISTS, Warsaw / AMP POLAND, Warsaw / SOUNDS GOOD, Warsaw | POLAND | GREENPEACE POLAND | SAVING THE BIALOWIEZA FOREST | TO THE LAST TREE STANDING | Bronze Lion |
| DDB COLOMBIA, Bogota | COLOMBIA | BBVA COLOMBIA | BBVA BANK | 2'45" WITHOUT BREATHING | Bronze Lion |
| COSSETTE, Toronto / MCDONALD'S, Toronto | CANADA | MCDONALD'S RESTAURANTS OF CANADA LIMITED | MCDONALD'S RESTAURANTS OF CANADA LIMITED | FOLLOW THE ARCHES | Bronze Lion |
| DDB CHICAGO | USA | MARS WRIGLEY CONFECTIONERY | SKITTLES | EXCLUSIVE THE RAINBOW | Bronze Lion |
| LOLA MULLENLOWE, Madrid | SPAIN | BURGER KING | BURGER | SCARY CLOWN NIGHT | Bronze Lion |
| BURGER KING, Miami / PUBLICIS ROMANIA, Bucharest | USA | BURGER KING | WHOPPER MENU | WHOPPER NO-SHOW | Bronze Lion |
| JUNG VON MATT, Hamburg | GERMANY | BERLINER VERKEHRSBETRIEBE (BVG) | THE LIMITED EDITION BVG X ADIDAS ORIGINALS EQT 93/BERLIN, THE SNEAKER THAT’S A YEARLY TICKET. | BVG X ADIDAS – THE TICKET-SHOE | Bronze Lion |
| DIESEL, Breganze / PUBLICIS ITALY, Milan / PUBLICIS, New York | ITALY | DIESEL | DIESEL | DEISEL - GO WITH THE FAKE | Bronze Lion |
| FCB INDIA , Mumbai | INDIA | TIMES OF INDIA | TIMES OF INDIA | SINDOOR KHELA - NO CONDITIONS APPLY | Bronze Lion |
Here’s a reminder of the 2018 Direct Lions shortlists in full.
2018 Cannes Lions Media winners
| Entrant | Country | Client | Product | Title | Award |
| MEDIACOM, London / BBH LONDON | UNITED KINGDOM | TESCO | TESCO STORES | TESCO'S FOOD LOVE STORIES | Grand Prix |
| DAVID THE AGENCY, São Paulo | BRAZIL | COCA-COLA | COCA-COLA | THIS COKE IS A FANTA | Gold Lion |
| OGILVY POLAND, Warsaw / SHOOTME VISUAL ARTISTS, Warsaw / AMP POLAND, Warsaw / SOUNDS GOOD, Warsaw | POLAND | GREENPEACE POLAND | SAVING THE BIALOWIEZA FOREST | TO THE LAST TREE STANDING | Gold Lion |
| McCANN BARCELONA / McCANN SPAIN , MADRID | SPAIN | ALDI | ALDI | FRESH PRINTS | Gold Lion |
| adam&eveDDB, London | UNITED KINGDOM | CALM | CALM | PROJECT 84 | Gold Lion |
| SPOTIFY, New York | USA | SPOTIFY | SPOTIFY | DAVID BOWIE IS HERE | Gold Lion |
| McCANN LONDON | UNITED KINGDOM | MICROSOFT | XBOX DESIGN LAB | XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL | Gold Lion |
| CLEMENGER BBDO SYDNEY | AUSTRALIA | TOURISM AUSTRALIA | AUSTRALIA | AUSSIE NEWS TODAY | Gold Lion |
| OMD USA, New York / INTEL CORPORATION, Santa Clara | USA | INTEL | INTEL | INTEL RE-IMAGINES THE 2018 PYEONGCHANG OLYMPICS | Gold Lion |
| THE&PARTNERSHIP, London | UNITED KINGDOM | ARGOS | ARGOS | 80 DAYS OF ARGOS | Gold Lion |
| VML, Kansas City | USA | TENNESSEE DEPARTMENT OF TOURIST DEVELOPMENT | THE STATE OF TENNESSEE | THE COLORBLIND VIEWER | Silver Lion |
| TOUCHÉ!, Montréal / COSSETTE, Montréal | CANADA | VIA RAIL CANADA | TRAIN SERVICE | CAR VS DATA | Silver Lion |
| TBWA\RAAD, Dubai | UNITED ARAB EMIRATES | LOUVRE ABU DHABI | INSTITUTIONAL | HIGHWAY GALLERY | Silver Lion |
| GREY COLOMBIA, Bogotá | COLOMBIA | BLU RADIO | SPORTS RADIO STATION | THE GAME THAT NEVER WAS | Silver Lion |
| NETFLIX, Los Angeles / MULLENLOWE MEDIAHUB, Boston | USA | NETFLIX | ALTERED CARBON | BREATHING LIFE INTO TRANSIT ADS | Silver Lion |
| HOST/HAVAS, Sydney | AUSTRALIA | PALAU LEGACY PROJECT | PALAU | PALAU PLEDGE | Silver Lion |
| Y&R MELBOURNE | AUSTRALIA | MONASH UNIVERSITY | MONASH UNIVERSITY | SIP SAFE | Silver Lion |
| VML, Kansas City | USA | TENNESSEE DEPARTMENT OF TOURIST DEVELOPMENT | THE STATE OF TENNESSEE | THE COLORBLIND VIEWER | Silver Lion |
| McDONALD'S, Sao Paolo / DPZ&T, São Paulo | BRAZIL | ARCOS DORADOS COMÉRCIO DE ALIMENTOS LTDA | DRIVE-THRU | DRIVE-THRUCK | Silver Lion |
| UBI BENE, Paris | FRANCE | CITY OF PARIS | PARIS 2024 OLYMPIC BID | PARIS 2024 OLYMPIC DAYS | Silver Lion |
| PHILIPP UND KEUNTJE, Hamburg | GERMANY | GOLDEIMER | SHITTY PAPER – MADE FROM HATE | SHITTY PAPER – MADE FROM HATE | Silver Lion |
| OGILVY POLAND, Warsaw / SHOOTME VISUAL ARTISTS, Warsaw / AMP POLAND, Warsaw / SOUNDS GOOD, Warsaw | POLAND | GREENPEACE POLAND | SAVING THE BIALOWIEZA FOREST | TO THE LAST TREE STANDING | Silver Lion |
| SEBTON/CO, Stockholm | SWEDEN | ABSOLUT VODKA | ABSOLUT VODKA | ABSOLUT VODKA - NEVER GONNA GIF YOU UP | Silver Lion |
| R/GA NEW YORK | USA | VERIZON | VERIZON WIRELESS | VERIZON - WHAT YOU MISSED | Silver Lion |
| INITIATIVE, London | UNITED KINGDOM | AMAZON | AMAZON ECHO | THE WORLD'S FIRST ALEXA-POWERED AD | Silver Lion |
| THE&PARTNERSHIP, London | UNITED KINGDOM | ARGOS | ARGOS | 80 DAYS OF ARGOS | Silver Lion |
| AFRICA, São Paulo | BRAZIL | AB INBEV | BUDWEISER | TAGWORDS | Silver Lion |
| J. WALTER THOMPSON BRAZIL, São Paulo | BRAZIL | KITKAT | KITKAT | DELAYED FLIGHT BREAK MACHINE | Silver Lion |
| GOODBY SILVERSTEIN & PARTNERS, San Francisco | USA | XFINITY | XFINITY MOBILE | DATA INTO DOLLARS | Silver Lion |
| TBWA\NEBOKO, Amsterdam | THE NETHERLANDS | ALBERT HEIJN | FMCG | APPIE TODAY | Silver Lion |
| KING JAMES GROUP, Cape Town | SOUTH AFRICA | SANLAM | MYCHOICE FUNERAL PLAN | UK'SHONA KWELANGA - A WHATSAPP DRAMA SERIES | Silver Lion |
| SERVICEPLAN GERMANY, Munich | GERMANY | SKY GERMANY | SKY TV | SAY IT WITH SKY | Silver Lion |
| UM, Sydney / DROGA5, New York | AUSTRALIA | TOURISM AUSTRALIA | TOURISM AUSTRALIA | DUNDEE | Silver Lion |
| MEDIACOM CONNECTIONS, Tel Aviv / STERN ARIELY, Tel Aviv / GREY, Tel Aviv | ISRAEL | PROCTER & GAMBLE | GILLETTE | I DON'T ROLL ON SHABBOS | Silver Lion |
| MEDIACOM CONNECTIONS, Tel Aviv / ACW GREY TEL AVIV | ISRAEL | P&G | GILLETTE | GILLETTE BABYFACE | Silver Lion |
| HAVAS MEDIA, London | UNITED KINGDOM | O2 | FREE BROKEN SCREEN REPLACEMENT (WITH TARIFF OR HANDSET UPGRADE) | O2 OOPS | Silver Lion |
| DDB GROUP NEW ZEALAND, Auckland | NEW ZEALAND | LION | STEINLAGER | FIGHT FOR TERRITORY | Bronze Lion |
| PROCTER & GAMBLE, Cincinnati / SAATCHI & SAATCHI, New York | USA | PROCTER & GAMBLE | TIDE | IT'S A TIDE AD CAMPAIGN | Bronze Lion |
| MEDIACOM CONNECTIONS, Tel Aviv / STERN ARIELY, Tel Aviv / GREY, Tel Aviv | ISRAEL | PROCTER & GAMBLE | GILLETTE | I DON'T ROLL ON SHABBOS | Bronze Lion |
| TBWA\MEDIA ARTS LAB, Los Angeles | USA | APPLE | IPHONE | PORTRAIT MODE COVERS | Bronze Lion |
| CANON, Søborg / UNCLE GREY, Copenhagen | DENMARK | CANON | CANON | LOCAL BUSINESS NEVER LOOKED SO GOOD | Bronze Lion |
| PHD, New York | USA | GAP INC. | OLD NAVY | ONWARD! BACK TO SCHOOL | Bronze Lion |
| BUZZMAN, Paris | FRANCE | TGV | TGV | 2H04 | Bronze Lion |
| TBWA\BELGIUM, Brussels | BELGIUM | TELENET | PLAY SPORTS | TELENET PLAY SPORTS PREROLL FOOTBAL MATCH | Bronze Lion |
| TBWA\BELGIUM, Brussels | BELGIUM | TELENET PLAY SPORTS | PLAY SPORTS | NEVER MISS A SECOND | Bronze Lion |
| TBWA\NEBOKO, Amsterdam / ALBERT HEIJN, Zaandam | THE NETHERLANDS | ALBERT HEIJN | FMCG | THE PERFECT VLOGGER | Bronze Lion |
| WUNDERMAN PHANTASIA, Lima | PERU | SCOTIABANK | CREDIT CARD | THE PRICE OF EQUALITY | Bronze Lion |
| BARTON F. GRAF, New York | USA | GET AMERICA COVERED | COVERAGE COALITION | COVERAGE COALITION | Bronze Lion |
| PROCTER & GAMBLE, Cincinnati / SAATCHI & SAATCHI, New York | USA | PROCTER & GAMBLE | TIDE | IT'S A TIDE AD CAMPAIGN | Bronze Lion |
| TBWA\RAAD, Dubai | UNITED ARAB EMIRATES | LOUVRE ABU DHABI | INSTITUTIONAL | HIGHWAY GALLERY | Bronze Lion |
| DENTSU INC., Tokyo | JAPAN | KOBE SHIMBUN | DISASTER PREVENTION | EMERGENCY COLLECTIBLES | Bronze Lion |
| AKESTAM HOLST NOA, Stockholm | SWEDEN | IKEA SWEDEN | IKEA CRIB | IKEA PEE AD | Bronze Lion |
| BETC, Paris | FRANCE | LACOSTE | LACOSTE | SAVE OUR SPECIES | Bronze Lion |
| SERVICEPLAN GERMANY, Munich | GERMANY | MINI | MINI CONNECTED | THE SHORTCUT BILLBOARDS | Bronze Lion |
| J. WALTER THOMPSON BRAZIL, São Paulo | BRAZIL | KITKAT | KITKAT | DELAYED FLIGHT BREAK MACHINE | Bronze Lion |
| BBDO PAKISTAN, Lahore | PAKISTAN | UN WOMEN | ANTI-CHILD-MARRIAGES | THE BRIDAL UNIFORM | Bronze Lion |
| GRABARZ & PARTNER, Hamburg | GERMANY | BURGER KING DEUTSCHLAND GMBH | BURGER KING | LOVING "IT" | Bronze Lion |
| RETHINK, Toronto | CANADA | WESTJET | WESTJET | DESERT ROULETTE | Bronze Lion |
| TRY, Oslo | NORWAY | DNB | CAR INSURANCE | THE SNEAKY PILLAR | Bronze Lion |
| OGILVY AMSTERDAM | THE NETHERLANDS | FORD NEDERLAND B.V. | FORD HANDICAB | HANDICAB | Bronze Lion |
| J. WALTER THOMPSON BANGKOK | THAILAND | WOMEN AND MEN PROGRESSIVE FOUNDATION | WOMEN AND MEN PROGRESSIVE FOUNDATION | HOME IS NOT A BOXING RING | Bronze Lion |
| CHE PROXIMITY, Melbourne | AUSTRALIA | CARSALES.COM.AU | ONLINE AUTOMOTIVE, MOTORCYCLE AND MARINE CLASSIFIEDS BUSINESS | CARSALES AUTOADS | Bronze Lion |
| BWM DENTSU, Melbourne | AUSTRALIA | QUEENSLAND POLICE | SNAPCHAT DISAPPEARING PERSON ALERTS | DISAPPEARING PERSON ALERTS | Bronze Lion |
| MOTHER USA, New York | USA | THE PREGNANCY PAUSE | THE PREGNANCY PAUSE | THE PREGNANCY PAUSE | Bronze Lion |
| ANORAK, Oslo | NORWAY | AMNESTY INTERNATIONAL | HUMAN RIGHTS | THE DISTRESS SIGNAL | Bronze Lion |
| McCANN NEW YORK | USA | NATIONAL GEOGRAPHIC | NATGEO | ASTRONAUT REALITY HELMET | Bronze Lion |
| GREY SPAIN, Madrid | SPAIN | Fotawa | Food Delivery Service | THE LUNCH GAP SEARCHER | Bronze Lion |
| Y&R BRAZIL, São Paulo | BRAZIL | JCDECAUX | MEDIA | THE ROUTE | Bronze Lion |
| mcgarrybowen, New York | USA | UNITED AIRLINES | UNITED REAL TIME DATA TO NEWARK INTERNATIONAL AIRPORT | UNITED AIRLINES EWR REAL TIME DATA TAXI TOP CAMPAIGN | Bronze Lion |
| AKQA, São Paulo | BRAZIL | NETFLIX | STRANGER THINGS | STRANGER BROADCAST | Bronze Lion |
| PAGÉS BBDO, Santo Domingo | DOMINICAN REPUBLIC | UNICEF | THE WORST SOAP OPERA (CHANGING THE LAW ON CHILD MARRIAGE) | THE WORST SOAP OPERA | Bronze Lion |
| Y&R ANZ, Auckland | NEW ZEALAND | ARNOTT'S | BISCUITS | APOCALYPSE STEVE HANSEN | Bronze Lion |
| CLEMENGER BBDO SYDNEY | AUSTRALIA | TOURISM AUSTRALIA | AUSTRALIA | AUSSIE NEWS TODAY | Bronze Lion |
| TBWA\HELSINKI | FINLAND | FINAVIA | HELSINKI AIRPORT | #LIFEINHEL | Bronze Lion |
| JUNG VON MATT, Hamburg | GERMANY | EDEKA ZENTRALE AG & CO. KG | RETAIL | THE MOST GERMAN SUPERMARKET | Bronze Lion |
| OGILVY POLAND, Warsaw / SHOOTME VISUAL ARTISTS, Warsaw / AMP POLAND, Warsaw / SOUNDS GOOD, Warsaw | POLAND | GREENPEACE POLAND | SAVING THE BIALOWIEZA FOREST | TO THE LAST TREE STANDING | Bronze Lion |
| DDB GROUP NEW ZEALAND, Auckland | NEW ZEALAND | NETSAFE | CYBER SECURITY | RE:SCAM | Bronze Lion |
| BLEUBLANCROUGE, Montreal | CANADA | UBISOFT CANADA | VIDEO GAME | ASSASSIN'S CREED – EXPLORE ANCIENT EGYPT | Bronze Lion |
| S-GROUP, Helsinki / INSANO, Helsinki / SANOMA MEDIA FINLAND, Helsinki | FINLAND | S GROUP | PRISMA | THE BELT 24/7 | Bronze Lion |
| BBDO RUSSIA GROUP, Moscow | RUSSIA | MARS LLC | PEDIGREE® | 1ST GRRRADE | Bronze Lion |
| CHE PROXIMITY, Melbourne | AUSTRALIA | VELOCITY FREQUENT FLYER | FREQUENT FLYER PROGRAM | THE BILLION POINT GIVEAWAY | Bronze Lion |
| OGILVY JOHANNESBURG | SOUTH AFRICA | KIMBERLY-CLARK | HUGGIES | THE WORLD'S FIRST BABY MARATHON | Bronze Lion |
| FITZCO//McCANN, Atlanta | USA | COCA-COLA | COKE | SHARE A COKE 1,000 NAME CELEBRATION | Bronze Lion |
| PHD TAIWAN, Taipei / SKODA TAIWAN, Taipei City / REDBIT PICTURES, Taipei City | CHINESE TAIPEI | ŠKODA | ŠKODA | ŠKODA X HANDSOME DANCER “COINCIDANCE” | Bronze Lion |
| HBO, New York | USA | HOME BOX OFFICE INC. | GAME OF THRONES SEASON 7 | GAME OF THRONES SEASON 7 CAMPAIGN | Bronze Lion |
Here’s a reminder of the 2018 Media Lions shortlists in full.
2018 Cannes Lions PR winners
| Entrant | Country | Client | Product | Title | Award |
| AMVBBDO, London | UNITED KINGDOM | PLASTIC OCEANS/LADBIBLE | PLASTIC OCEANS/LADBIBLE | TRASH ISLES | Grand Prix |
| FLEISHMANHILLARD, New York / ANHEUSER-BUSCH, New York | USA | ANHEUSER-BUSCH | DISASTER RELIEF WATER DONATIONS | TURNING BEER INTO WATER | Gold Lion |
| DAVID THE AGENCY, São Paulo | BRAZIL | COCA-COLA | COCA-COLA | THIS COKE IS A FANTA | Gold Lion |
| AMVBBDO, London | UNITED KINGDOM | PLASTIC OCEANS/LADBIBLE | PLASTIC OCEANS/LADBIBLE | TRASH ISLES | Gold Lion |
| MARURI GREY, Guayaquil | ECUADOR | SAMBITO | LEGAL REPRESENTATION OF THE ELEMENTS OF NATURE | NATURE REPRESENTED | Gold Lion |
| J. WALTER THOMPSON AMSTERDAM | THE NETHERLANDS | OPEL | OPEL CARS | PAY WITH VIEWS | Gold Lion |
| JUNG VON MATT, Hamburg | GERMANY | EDEKA ZENTRALE AG & CO. KG | RETAIL | THE MOST GERMAN SUPERMARKET | Gold Lion |
| TOYOTA USA, Plano / SAATCHI & SAATCHI TOYOTA AGENCY, Torrance / DENTSU INC., Tokyo | USA | TOYOTA MOTOR CORPORATION | TOYOTA BRAND | START YOUR IMPOSSIBLE | Gold Lion |
| MOTHER, London | UNITED KINGDOM | KFC | KFC GRAVY | KFC 'FCK' | Gold Lion |
| McCANN NEW YORK | USA | MARCH FOR OUR LIVES - PARKLAND STUDENTS | MARCH FOR OUR LIVES | PRICE ON OUR LIVES | Gold Lion |
| MOTHER, London | UNITED KINGDOM | KFC | KFC GRAVY | KFC 'FCK' | Gold Lion |
| TBWA\RAAD, Dubai | UNITED ARAB EMIRATES | NISSAN SAUDI ARABIA | INSTITUTIONAL | #SHEDRIVES | Gold Lion |
| WE ARE UNLIMITED, Chicago | USA | MCDONALD'S | MCDONALD'S | THE FLIP | Gold Lion |
| McCANN BUCHAREST | ROMANIA | BEAU MONDE STYLE | BEAU MONDE MAGAZINE | BIHOR COUTURE | Gold Lion |
| DAVID THE AGENCY, São Paulo | BRAZIL | COCA-COLA | COCA-COLA | THIS COKE IS A FANTA | Gold Lion |
| JUNG VON MATT, Hamburg | GERMANY | EDEKA ZENTRALE AG & CO. KG | RETAIL | THE MOST GERMAN SUPERMARKET | Silver Lion |
| WIEDEN+KENNEDY, Portland | USA | KFC | KFC | KFC | 11 HERBS & SPICES | Silver Lion |
| MOTHER, London | UNITED KINGDOM | KFC | KFC GRAVY | KFC 'FCK' | Silver Lion |
| TBWA\HAKUHODO, Tokyo | JAPAN | AIG | CSR | PRIDE JERSEY | Silver Lion |
| McCANN NEW YORK | USA | MARCH FOR OUR LIVES - PARKLAND STUDENTS | MARCH FOR OUR LIVES | PRICE ON OUR LIVES | Silver Lion |
| Y&R BRAZIL, São Paulo | BRAZIL | SANTA CASA DE MISERICÓRDIA DE SÃO PAULO | INSTITUTIONAL | HEMOJI | Silver Lion |
| EDELMAN, Atlanta / NEWELL BRANDS, Atlanta | USA | NEWELL BRANDS AND EDELMAN | CROCK-POT | CROCK-POT KILLED JACK | Silver Lion |
| DDB GROUP NEW ZEALAND, Auckland | NEW ZEALAND | NETSAFE | CYBER SECURITY | RE:SCAM | Silver Lion |
| BBDO NEW YORK | USA | DOWNTOWN RECORDS | THE ACADEMIC | LIVE LOOPER | Silver Lion |
| whiteGREY SYDNEY | AUSTRALIA | DAVID SHELDRICK WILDLIFE TRUST | HELLO IN ELEPHANT | HELLO IN ELEPHANT | Silver Lion |
| adam&eveDDB, London | UNITED KINGDOM | CALM | CALM | PROJECT 84 | Silver Lion |
| TOYOTA USA, Plano / SAATCHI & SAATCHI TOYOTA AGENCY, Torrance / DENTSU INC., Tokyo | USA | TOYOTA MOTOR CORPORATION | TOYOTA BRAND | @SEELIKEMENNA | Silver Lion |
| J. WALTER THOMPSON AMSTERDAM | THE NETHERLANDS | OPEL | OPEL CARS | PAY WITH VIEWS | Silver Lion |
| McCANN BUCHAREST | ROMANIA | BEAU MONDE STYLE | BEAU MONDE MAGAZINE | BIHOR COUTURE | Silver Lion |
| OGILVY POLAND, Warsaw / SHOOTME VISUAL ARTISTS, Warsaw / AMP POLAND, Warsaw / SOUNDS GOOD, Warsaw | POLAND | GREENPEACE POLAND | SAVING THE BIALOWIEZA FOREST | TO THE LAST TREE STANDING | Silver Lion |
| DDB GROUP GERMANY, Berlin | GERMANY | REPORTERS WITHOUT BORDERS | SONGS WITH CENSORED ARTICLES | THE UNCENSORED PLAYLIST | Silver Lion |
| VML, Kansas City | USA | TENNESSEE DEPARTMENT OF TOURIST DEVELOPMENT | THE STATE OF TENNESSEE | THE COLORBLIND VIEWER | Silver Lion |
| BWM DENTSU, Sydney | AUSTRALIA | THE ALS ASSOCIATION | CHARITY | PROJECT REVOICE | Silver Lion |
| CARREFOUR, Massy / MARCEL, Paris | FRANCE | CARREFOUR | CARREFOUR | BLACK SUPERMARKET | Silver Lion |
| JUNG VON MATT, Hamburg | GERMANY | EDEKA ZENTRALE AG & CO. KG | RETAIL | THE MOST GERMAN SUPERMARKET | Silver Lion |
| BETC, Paris | FRANCE | LACOSTE | LACOSTE | SAVE OUR SPECIES | Silver Lion |
| FCB NEW ZEALAND, Auckland | NEW ZEALAND | VODAFONE NEW ZEALAND | BRAND | SAY IT TIKA | Silver Lion |
| GRABARZ & PARTNER, Hamburg | GERMANY | BURGER KING DEUTSCHLAND GMBH | BURGER KING | LOVING "IT" | Silver Lion |
| WIEDEN+KENNEDY, Portland | USA | KFC | KFC | KFC | 11 HERBS & SPICES | Silver Lion |
| DAVID THE AGENCY, São Paulo | BRAZIL | COCA-COLA | COCA-COLA | THIS COKE IS A FANTA | Silver Lion |
| adam&eveDDB, London | UNITED KINGDOM | CALM | CALM | PROJECT 84 | Silver Lion |
| AREA 23, AN FCB HEALTH NETWORK COMPANY, New York | USA | CHANGE THE REF | POSTS INTO LETTERS | POSTS INTO LETTERS | Silver Lion |
| EHRENSTRAHLE DDB, Stockholm | SWEDEN | LENOVO | LENOVO BRAND CAMPAIGN (LEGION GAMING EQUIPMENT FEATURED) | WE ARE THE SILVER SNIPERS | Bronze Lion |
| INNOCEAN WORLDWIDE, Seoul / HYUNDAI MOTOR COMPANY, Seoul | SOUTH KOREA | HYUNDAI MOTOR GROUP | HYUNDAI MOTOR GROUP | CHATTY SCHOOL BUS | Bronze Lion |
| LEW'LARA\TBWA, São Paulo | BRAZIL | NISSAN DO BRASIL | NISSAN KICKS | NISSAN'S FOLLOW THE BALL | Bronze Lion |
| FP7/DXB, Dubai | UNITED ARAB EMIRATES | BABYSHOP | RETAIL | AL UMOBUWAH: PUTTING "MUM" INTO "PARENTHOOD" | Bronze Lion |
| McCANN NEW YORK | USA | NATIONAL GEOGRAPHIC | NATGEO | ASTRONAUT REALITY HELMET | Bronze Lion |
| adam&eveDDB, London | UNITED KINGDOM | CALM | CALM | PROJECT 84 | Bronze Lion |
| BWM DENTSU, Sydney | AUSTRALIA | THE ALS ASSOCIATION | CHARITY | PROJECT REVOICE | Bronze Lion |
| HASAN & PARTNERS, Helsinki | FINLAND | PLAN INTERNATIONAL FINLAND | PLAN INTERNATIONAL FINLAND | SHEBOARD – RAISED BY WORDS | Bronze Lion |
| N=5, Amsterdam | THE NETHERLANDS | KPN | TELECOM | KPN SAFE LOCK | Bronze Lion |
| OGILVY POLAND, Warsaw / SHOOTME VISUAL ARTISTS, Warsaw / AMP POLAND, Warsaw / SOUNDS GOOD, Warsaw | POLAND | GREENPEACE POLAND | SAVING THE BIALOWIEZA FOREST | TO THE LAST TREE STANDING | Bronze Lion |
| TELEKOM ROMANIA, Bucharest / LEO BURNETT, Bucharest | ROMANIA | TELEKOM ROMANIA | TELEKOM PREPAID | VLOGGERS' SWAP | Bronze Lion |
| McCANN NEW YORK | USA | MARCH FOR OUR LIVES - PARKLAND STUDENTS | MARCH FOR OUR LIVES | PRICE ON OUR LIVES | Bronze Lion |
| AFRICA, São Paulo | BRAZIL | TELEFONICA'S VIVO/ WONDER WOMEN TECH | INSTITUTIONAL | #MYGAMEMYNAME | Bronze Lion |
| MENSCH, Copenhagen / SANSIR, Torshavn | DENMARK | VISIT FAROE ISLANDS & ATLANTIC AIRWAYS | THE FAROE ISLANDS | FAROE ISLANDS TRANSLATE | Bronze Lion |
| IKEA SOUTHEAST ASIA, Singapore / BBH, Singapore | SINGAPORE | IKEA | IKEA | THE IKEA HUMAN CATALOGUE | Bronze Lion |
| BARKLEY, Kansas City | USA | KANSAS CITY ECONOMIC DEVELOPMENT | CITY OF KANSAS CITY | THE MOST WELL REVIEWED CITY ON AMAZON | Bronze Lion |
| McCANN PARIS, Clichy | FRANCE | AJE | ALCOHOLIC BEVERAGES | BORDEAUX 2050 | Bronze Lion |
| BETC, Paris | FRANCE | LACOSTE | LACOSTE | SAVE OUR SPECIES | Bronze Lion |
| BBDO NEW YORK | USA | SANDY HOOK PROMISE | SANDY HOOK PROMISE | TOMORROW'S NEWS | Bronze Lion |
| J. WALTER THOMPSON PARIS | FRANCE | FREEDOM VOICES NETWORK | THE FORBIDDEN STORIES PLATFORM | FORBIDDEN STORIES | Bronze Lion |
| BARKLEY, Kansas City | USA | KANSAS CITY ECONOMIC DEVELOPMENT | CITY OF KANSAS CITY | THE MOST WELL REVIEWED CITY ON AMAZON | Bronze Lion |
| HEREZIE, Paris | FRANCE | HANDICAP INTERNATIONAL | HANDICAP INTERNATIONAL | #BODYCANTWAIT | Bronze Lion |
| BBDO PAKISTAN, Lahore | PAKISTAN | UN WOMEN | ANTI-CHILD-MARRIAGES | THE BRIDAL UNIFORM | Bronze Lion |
| OGILVY, New York | USA | MOTOROLA | MOBILE | HELLO REAL PEOPLE | Bronze Lion |
| ASATSU-DK INC., Tokyo | JAPAN | JAXA (JAPAN AEROSPACE EXPLORATION AGENCY) | ARTIFICIAL SATELLITE “IBUKI” | FUTURE CUISINE RESTAURANT IBUKI | Bronze Lion |
| KETCHUM, New York / ENERGY BBDO, Chicago | USA | NATIONAL SAFETY COUNCIL | OPIOID ADDICTION AWARENESS & PREVENTION CAMPAIGN | PRESCRIBED TO DEATH | Bronze Lion |
| J. WALTER THOMPSON ARGENTINA, Buenos Aires | ARGENTINA | KEY BISCAYNE | KEY BISCAYNE | SPOTTED | Bronze Lion |
| WE ARE UNLIMITED, Chicago | USA | MCDONALD'S | MCDONALD'S | THE FLIP | Bronze Lion |
| CARREFOUR, Massy / MARCEL, Paris | FRANCE | CARREFOUR | CARREFOUR | BLACK SUPERMARKET | Bronze Lion |
| OGILVY AMSTERDAM / OGILVY SINGAPORE | THE NETHERLANDS | PHILIPS | PHILIPS SLOW JUICERS | DUTCH MASTERJUICES | Bronze Lion |
| DIESEL, Breganze / PUBLICIS ITALY, Milan / PUBLICIS, New York | ITALY | DIESEL | DIESEL | DEISEL - GO WITH THE FAKE | Bronze Lion |
| CLEMENGER BBDO WELLINGTON | NEW ZEALAND | NEW ZEALAND HUMAN RIGHTS COMMISSION | NEW ZEALAND HUMAN RIGHTS COMMISSION | GIVE NOTHING TO RACISM | Bronze Lion |
| CLEMENGER BBDO MELBOURNE | AUSTRALIA | BARBIE | BARBIE | NEVER BEFORE BARBIE | Bronze Lion |
| FAMOUSGREY BRUSSELS | BELGIUM | VOLVO | VOLVO S90 | RECRUITING CAR | Bronze Lion |
| GRABARZ & PARTNER, Hamburg | GERMANY | BURGER KING DEUTSCHLAND GMBH | BURGER KING | LOVING "IT" | Bronze Lion |
| BETC, Paris | FRANCE | LACOSTE | LACOSTE | SAVE OUR SPECIES | Bronze Lion |
| DAVID, Miami | USA | BURGER KING | WHOPPER | WHOPPER NEUTRALITY | Bronze Lion |
| DAVID, Miami | USA | BUDWEISER | BUDWEISER | STAND BY YOU | Bronze Lion |
| AMNESTY TURKEY, Istanbul / 4129GREY, Istanbul | TURKEY | AMNESTY | AMNESTY THE INSIDER | THE INSIDERS | Bronze Lion |
| OGILVY NEW ZEALAND, Auckland / THE SWEETSHOP, Auckland | NEW ZEALAND | NEW ZEALAND POLICE | RECRUITMENT | WORLD'S MOST SUCCESSFUL RECRUITMENT VIDEO | Bronze Lion |
| BETC, Paris | FRANCE | UNICEF | UNICEF | GAME CHAINGERS | Bronze Lion |
| N=5, Amsterdam | THE NETHERLANDS | KPN | TELECOM | KPN SAFE LOCK | Bronze Lion |
| KETCHUM, New York / ENERGY BBDO, Chicago | USA | NATIONAL SAFETY COUNCIL | OPIOID ADDICTION AWARENESS & PREVENTION CAMPAIGN | PRESCRIBED TO DEATH | Bronze Lion |
| FLEISHMANHILLARD, New York / ANHEUSER-BUSCH, New York | USA | ANHEUSER-BUSCH | DISASTER RELIEF WATER DONATIONS | TURNING BEER INTO WATER | Bronze Lion |
| WIEDEN+KENNEDY AMSTERDAM / NIKE, Hilversum | THE NETHERLANDS | NIKE | NIKE WOMENS | THE LIONESS CREST | Bronze Lion |
| DDB GROUP NEW ZEALAND, Auckland | NEW ZEALAND | LION | STEINLAGER | FIGHT FOR TERRITORY | Bronze Lion |
| &CO, Copenhagen | DENMARK | THE DANISH CANCER SOCIETY & TRYGFONDEN | THE DANISH CANCER SOCIETY & TRYGFONDEN | HELP A DANE | Bronze Lion |
Here’s a reminder of the 2018 PR Lions shortlists in full.
2018 Cannes Lions Social & Influencer winners
| Entrant | Country | Client | Product | Title | Award |
| WIEDEN+KENNEDY, London | UNITED KINGDOM | NIKE | NIKE | NOTHING BEATS A LONDONER | Grand Prix |
| DDB CHICAGO | USA | MARS WRIGLEY CONFECTIONERY | SKITTLES | EXCLUSIVE THE RAINBOW | Gold Lion |
| DROGA5, New York | USA | TOURISM AUSTRALIA | TOURISM AUSTRALIA | DUNDEE: THE SON OF A LEGEND RETURNS HOME | Gold Lion |
| adam&eveDDB, London | UNITED KINGDOM | EA SPORTS | FIFA 18 | FIFA 18 MORE THAN A GAME | Gold Lion |
| DAVID, Miami | USA | BURGER KING | WHOPPER | GOOGLE HOME OF THE WHOPPER | Gold Lion |
| DROGA5, New York | USA | TOURISM AUSTRALIA | TOURISM AUSTRALIA | DUNDEE: THE SON OF A LEGEND RETURNS HOME | Gold Lion |
| CANDIDE THOVEX, Hamburg / THJNK, Hamburg | GERMANY | AUDI | AUDI QUATTRO - CANDIDE THOVEX | SKI THE WORLD | Gold Lion |
| OGILVY POLAND, Warsaw / SHOOTME VISUAL ARTISTS, Warsaw / AMP POLAND, Warsaw / SOUNDS GOOD, Warsaw | POLAND | GREENPEACE POLAND | SAVING THE BIAŁOWIEŻA FOREST | TO THE LAST TREE STANDING | Gold Lion |
| CANDIDE THOVEX, Hamburg / THJNK, Hamburg | GERMANY | AUDI | AUDI QUATTRO - CANDIDE THOVEX | SKI THE WORLD | Gold Lion |
| TBWA\MEDIA ARTS LAB, Los Angeles | USA | APPLE | WELCOME TO @APPLE | Gold Lion | |
| VML, Kansas City | USA | WENDY'S | WENDY'S SOCIAL MEDIA/COMMUNITY MANAGEMENT STRATEGY | TALK SOCIAL TO ME | Gold Lion |
| MINDSHARE, London / WIEDEN+KENNEDY, London | UNITED KINGDOM | NIKE | NIKE BRAND | NIKE - NOTHING BEATS A LONDONER | Gold Lion |
| MINDSHARE, London / WIEDEN+KENNEDY, London | UNITED KINGDOM | NIKE | NIKE BRAND | NIKE - NOTHING BEATS A LONDONER | Gold Lion |
| DROGA5, New York | USA | TOURISM AUSTRALIA | TOURISM AUSTRALIA | DUNDEE: THE SON OF A LEGEND RETURNS HOME | Gold Lion |
| WIEDEN+KENNEDY NEW YORK | USA | ABINBEV | BUD LIGHT | DILLY DILLY | Silver Lion |
| WIEDEN+KENNEDY, London | UNITED KINGDOM | NIKE | NIKE | NOTHING BEATS A LONDONER | Silver Lion |
| CANDIDE THOVEX, Hamburg / THJNK, Hamburg | GERMANY | AUDI | AUDI QUATTRO - CANDIDE THOVEX | SKI THE WORLD | Silver Lion |
| JUNG VON MATT, Hamburg | GERMANY | EDEKA ZENTRALE AG & CO. KG | RETAIL | THE MOST GERMAN SUPERMARKET | Silver Lion |
| BBDO NEW YORK | USA | P&G | P&G | THE TALK | Silver Lion |
| ALMAPBBDO, São Paulo | BRAZIL | GOL LINHAS AEREAS | GOL LINHAS AEREAS | THE NEYMARLESS SPONSORSHIP | Silver Lion |
| BBDO NEW YORK | USA | DOWNTOWN RECORDS | THE ACADEMIC | LIVE LOOPER | Silver Lion |
| DROGA5, New York | USA | TOURISM AUSTRALIA | TOURISM AUSTRALIA | DUNDEE: THE SON OF A LEGEND RETURNS HOME | Silver Lion |
| R/GA NEW YORK / NOWTHIS, New York | USA | SAMSUNG | SAMSUNG GEAR 360 | NOWTHIS X SAMSUNG UNFRAMED | Silver Lion |
| ROSAPARK, Paris | FRANCE | MONOPRIX | MONOPRIX DELIVERY SERVICES | THE WORST SONG IN THE WORLD | Silver Lion |
| VML, Kansas City | USA | WENDY'S | WENDY'S SOCIAL MEDIA/COMMUNITY MANAGEMENT STRATEGY | TALK SOCIAL TO ME | Silver Lion |
| adam&eveDDB, London | UNITED KINGDOM | EA SPORTS | FIFA 18 | FIFA 18 MORE THAN A GAME | Silver Lion |
| Y&R PARIS, Paris | FRANCE | GOIKO GRILL | RESTAURANT COMPANY | GOIKO GRILL HUNGRYFRIELD | Silver Lion |
| OGILVY NEW ZEALAND, Auckland / THE SWEETSHOP, Auckland | NEW ZEALAND | NEW ZEALAND POLICE | RECRUITMENT | WORLD'S MOST SUCCESSFUL RECRUITMENT VIDEO | Silver Lion |
| MINDSHARE, London / WIEDEN+KENNEDY, London | UNITED KINGDOM | NIKE | NIKE BRAND | NIKE - NOTHING BEATS A LONDONER | Silver Lion |
| BBDO NEW YORK | USA | BACARDI | BACARDI | MUSIC LIBERATES MUSIC | Bronze Lion |
| Y&R PARIS, Paris | FRANCE | GOIKO GRILL | RESTAURANT COMPANY | GOIKO GRILL HUNGRYFRIELD | Bronze Lion |
| VML, Kansas City | USA | PEPSICO | GATORADE | GIFORADE | Bronze Lion |
| R/GA PORTLAND | USA | JORDAN BRAND | NIKE AIR JORDAN III TINKER SNEAKERS | A/R JORDAN | Bronze Lion |
| DAVID, Buenos Aires | ARGENTINA | NEWSAN | NOBLEX | THE ALL-IN PROMO | Bronze Lion |
| 22SQUARED, Atlanta | USA | THE HOME DEPOT, INC. | RETAIL | BUILT-IN PINS | Bronze Lion |
| BBDO NEW YORK | USA | DOWNTOWN RECORDS | THE ACADEMIC | LIVE LOOPER | Bronze Lion |
| McCANN NEW YORK | USA | VERIZON | Verizon | FIRST RESPONDERS FIRST | Bronze Lion |
| OGILVY POLAND, Warsaw / SHOOTME VISUAL ARTISTS, Warsaw / AMP POLAND, Warsaw / SOUNDS GOOD, Warsaw | POLAND | GREENPEACE POLAND | SAVING THE BIALOWIEZA FOREST | TO THE LAST TREE STANDING | Bronze Lion |
| MINDSHARE, Sydney | AUSTRALIA | FOXTEL | WENTWORTH | THE WENTWORTH RAT | Bronze Lion |
| KING JAMES GROUP, Cape Town | SOUTH AFRICA | SANLAM | MYCHOICE FUNERAL PLAN | UK'SHONA KWELANGA - A WHATSAPP DRAMA SERIES | Bronze Lion |
| OGILVY POLAND, Warsaw / SHOOTME VISUAL ARTISTS, Warsaw / AMP POLAND, Warsaw / SOUNDS GOOD, Warsaw | POLAND | GREENPEACE POLAND | SAVING THE BIAŁOWIEŻA FOREST | TO THE LAST TREE STANDING | Bronze Lion |
| BBDO NEW YORK | USA | DOWNTOWN RECORDS | THE ACADEMIC | LIVE LOOPER | Bronze Lion |
| WIEDEN+KENNEDY, Portland | USA | KFC | KFC | KFC | 11 HERBS & SPICES | Bronze Lion |
| BBDO NEW YORK | USA | BACARDI | BACARDI | MUSIC LIBERATES MUSIC | Bronze Lion |
| 72ANDSUNNY AMSTERDAM | THE NETHERLANDS | ADIDAS | ADIDAS FOOTBALL | ADIDAS 'CREATIVITY GETS YOU NOTICED' | Bronze Lion |
| TOYOTA USA, Plano / SAATCHI & SAATCHI TOYOTA AGENCY, Torrance / DENTSU INC., Tokyo | USA | TOYOTA MOTOR CORPORATION | TOYOTA BRAND | @SEELIKEMENNA | Bronze Lion |
| ALMAPBBDO, São Paulo | BRAZIL | MARS | SNICKERS | #WTFRONALDO | Bronze Lion |
| Y&R PARIS, Paris | FRANCE | GOIKO GRILL | RESTAURANT COMPANY | GOIKO GRILL HUNGRYFRIELD | Bronze Lion |
| MOSAIC, Chicago / JAY-Z, New York | USA | ABINBEV | BUDWEISER | DREAM ON | Bronze Lion |
| BBDO NEW YORK | USA | DOWNTOWN RECORDS | THE ACADEMIC | LIVE LOOPER | Bronze Lion |
| JUNGLE CREATIONS, London | UNITED KINGDOM | YOTI | YOTI | LITTLE CASANOVA | Bronze Lion |
| EDELMAN, San Francisco / UNITED ENTERTAINMENT GROUP, New York | USA | ADOBE | ADOBE | ADOBE MAKE THE CUT | Bronze Lion |
| AMVBBDO, London | UNITED KINGDOM | PLASTIC OCEANS/LADBIBLE | PLASTIC OCEANS/LADBIBLE | TRASH ISLES | Bronze Lion |
| HOST/HAVAS, Sydney | AUSTRALIA | AIR NEW ZEALAND | AIR NEW ZEALAND | LOSERS' PARADISE | Bronze Lion |
| OGILVY AFRICA, Nairobi | KENYA | OL PEJETA CONSERVANCY | ANIMAL CONSERVANCY | MOST ELIGIBLE BACHELOR | Bronze Lion |
| MCKINNEY, Durham | USA | CARMAX | CAR SALES | BUYING GREENIE | Bronze Lion |
| DDB CHICAGO | USA | MARS WRIGLEY CONFECTIONERY | SKITTLES | EXCLUSIVE THE RAINBOW | Bronze Lion |
| McCANN NEW YORK | USA | VERIZON | Verizon | FIRST RESPONDERS FIRST | Bronze Lion |
| TBWA\MEDIA ARTS LAB, Los Angeles | USA | APPLE | SIRI | THE ROCK X SIRI: DOMINATE THE DAY | Bronze Lion |
| FCB INFERNO, London | UNITED KINGDOM | UEFA | WOMEN'S FOOTBALL | TOGETHER #WEPLAYSTRONG | Bronze Lion |
| DDB CHICAGO | USA | MARS WRIGLEY CONFECTIONERY | SKITTLES | EXCLUSIVE THE RAINBOW | Bronze Lion |
| McCANN NEW YORK | USA | CIGNA | CIGNA | TV DOCTORS OF AMERICA - SEASON 2 | Bronze Lion |
| BBDO NEW YORK | USA | BACARDI | BACARDI | MUSIC LIBERATES MUSIC | Bronze Lion |
| McCANN LONDON | UNITED KINGDOM | MICROSOFT | XBOX / FIFA 18 | FOOTBALL DECODED | Bronze Lion |
| OGILVY POLAND, Warsaw / SHOOTME VISUAL ARTISTS, Warsaw / AMP POLAND, Warsaw / SOUNDS GOOD, Warsaw | POLAND | GREENPEACE POLAND | SAVING THE BIAŁOWIEŻA FOREST | TO THE LAST TREE STANDING | Bronze Lion |
| JUNG VON MATT, Hamburg | GERMANY | EDEKA ZENTRALE AG & CO. KG | RETAIL | THE MOST GERMAN SUPERMARKET | Bronze Lion |
| ALMAPBBDO, São Paulo | BRAZIL | GOL LINHAS AEREAS | GOL LINHAS AEREAS | THE NEYMARLESS SPONSORSHIP | Bronze Lion |
Here’s a reminder of the 2018 Social & Influencer Lions shortlists in full.
The Festival of Creativity runs from 18 to 22 June 2018, with Cinemark the local representatives of Cannes Lions for SA. Visit www.canneslions.com/ and our Cannes Lions special section for more information.
