[Romy Paull] I couldn't help but be grateful for what the birth of experiential marketing has done for our profession. From a production perspective, there is now global recognition of a specialised multifaceted skillset that allows us to transcend the basic associations of toolkits and tape measures.
15 May 2012 09:28
[Donna Rachelson] Businesses today have it tough. As soon as you develop something new, a competitive premise or a product/service that will set you apart from your competitors, your rivals all copy you and that competitive advantage is quickly lost.
27 Mar 2012 11:25
A separate category for entries from outside of South Africa has been introduced to the
Loeries, which has issued its 34th call to enter on Thursday, 15 March 2012. In order to better promote the work being produced throughout the region, "Rest of Africa and the Middle East" will be judged separately to allow improved representation of all regions and offer greater exposure to each region's creative output.
15 Mar 2012 12:15
[John Boe] The handshake gesture has been used by many cultures over the years and is depicted in Greek carving dating from the 5th century BC. The handshake is traditionally used by people around the planet as a gesture of greeting, departure, offering congratulations, or finalising a business transition. In sports, a handshake after the game between opposing team members is considered good sportsmanship.
12 Mar 2012 09:39
[Trevor van de Ven] Facebook's announcement recently - that all brand pages will change over to the new timeline format by month-end - has caused many agencies and marketing departments to ask, "So what?" But this is a milestone for brand pages on the social network and the new format requires a completely new approach.
6 Mar 2012 14:52[John Boe] When I ask sales reps to boil down the entire "selling process" into a one word answer, I get a wide variety of interesting responses such as service, education, or consulting. Seldom do I get the answer that I'm expecting to hear... relationship. Regardless of your industry, at the end of the day you're in the "people business". As the old saying goes, people don't care how much you know until they know how much you care.
5 Mar 2012 11:44 
DUBAI, UAE: The 6th Dubai Lynx Awards, one of the premier awards celebrating creative excellence in MENA's advertising and communications industry, has received a total of 2037 entries from 17 countries.
5 Mar 2012 08:33[John Boe] Are you the type of individual who values sincere feedback and welcomes constructive criticism from customers, associates, and family members? Sometimes getting feedback can be an unpleasant experience, especially when it hasn't been requested! Without timely feedback, it's utterly impossible for a person to accurately identify his or her shortcomings, correct bad habits, and profit from mistakes.
27 Feb 2012 09:36 [John Boe] Unfortunately, the first two orders many new salespeople receive are "Get out and stay out!" It is only natural for your prospect to procrastinate when asked to make a decision involving money. As a general rule, people are hesitant to commit to purchasing a product or service until they have convinced themselves that they need it and are assured they are getting it at a fair price.
20 Feb 2012 11:26 
[Herman Manson: @marklives] Lowe Bull is rebranding as Lowe and Partners South Africa after the international parent company acquired a majority share in the local agency. Its two offices become Lowe Johannesburg and Lowe Cape Town.
20 Feb 2012 09:24[John Boe] While you may not always get what you want, you will always get what you expect! Surprisingly, the power of belief and expectation work just as effectively on your feelings of self-doubt and limitation as they do on your thoughts of success and achievement. Think thoughts of defeat or failure and you are bound to be discouraged. Belief is an incredibly powerful state of mind.
13 Feb 2012 10:53 
[Thomas Oosthuizen] Growth is hardly the challenge Facebook faces. The challenge for the monetarisation of Facebook is not how many people it reaches - it is a huge medium by any standards - but how it extracts revenue from its core business: connecting people in an objective, friendly, social, non-threatening and non-commercial environment.
7 Feb 2012 10:40[Staff Reporter] Social media adores mobile marketing. There is almost a 99% chance that the same users who browse your mobile site, have a social media account. With social networking, you can gain an immense audience from a very small audience (if you play your cards right). Follow these steps to begin to benefit from the wonders of combining social media with mobile marketing.
1 Feb 2012 15:33 
Samsung Electronics, the long-time supporter of African football, is rallying fans across the continent to show their passion for the game by launching a series of interactive live and online events for fans to gather and share the excitement of the Orange Africa Cup of Nations 2012, taking place in Gabon-Equatorial Guinea.
31 Jan 2012 14:25
Angola
Botswana
Malawi
Mozambique
Namibia
South Africa
Zimbabwe
Cote D'Ivoire
Ghana
Nigeria
Kenya
Uganda
Tanzania
Mauritius
Seychelles
Algeria
Egypt
Morocco
Zambia
