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International speaker for direct marketing eventArcadia Home Shopping, in conjuction with the South African Post Office, is hosting a direct marketing one-day seminar at the Table Bay Hotel, Cape Town, on 7 March 2007. 13 Feb 2007 Special general meeting for Direct Marketing AssociationThe Direct Marketing Association is holding a special general meeting at the FNB Learning Centre, Johannesburg, on 16 November 2006 instead of an AGM, as it is unable to present audited financial statements (financial year end is February 2007). 30 Oct 2006 'Direct mail offers best ROI' - surveyA survey of market professionals conducted by Advertising Age has revealed that direct mail was the most favoured strategy to increase ROI, while the Internet came in second. 29 Oct 2003 US DMA releases new viral marketing guidelinesThe American Direct Marketing Association has released new rules for online referral, or viral marketing. 26 Oct 2003 US 'do not call' list banned by judgeSince late June, consumers in the United States have registered more than 50 million phone numbers on the Federal Trade Commission's anti-telemarketing list, www.Donotcall.gov. 28 Sep 2003 Special MFSA offer on USA conferenceThe Marketing Federation of SA (MFSA) has negotiated huge discounts on attendance at the leading direct and relationship marketing Conference in the United States, taking place 11-15 October in Orlando, Florida. 18 Sep 2003 Assegais get major sponsorMTN has come on board as the main sponsor of the Assegai awards for Direct Marketing. 30 Jul 2003 Promotional opportunityThe Public Servants Association, which publishes an A4 full colour bi-monthly newsletter to 180 000 fixed addresses, is looking for companies interested in doing free product marketing through this medium by means of sample inserts, discount vouchers, give-away hampers, competition sponsorships, etc. 19 Jun 2003 Assegai deadline extendedOwing to a late flurry of entries, the entry deadline for this year's Assegai Awards has been extended from 23 May to 13 June. 21 May 2003 Assegai deadline loomsOver the years, the country's leading brands have produced exceptional campaigns in all spheres of direct response marketing. 7 May 2003 IAB's new rules for email rentalsThe non-profit Interactive Advertising Bureau (IAB) has put out a list of rules for email list sellers. 19 Dec 2002 DMA / MFSA relocation detailsOn the 23rd of October 2002 the DMA Head Office will be relocating to the new offices of the Marketing Federation of Southern Africa: 2 Hermatige Terrace, Richmond, Johannesburg. 22 Oct 2002 Save on trip to US DMA ConferenceIf you're thinking of attending the United States DMA's Annual Conference in San Francisco from 19 to 23 October, the South African DMA has negotiated a special $1100 discount if you book and pay before 5 October. 16 Sep 2002 Cannes to keep Lions DirectCannes organisers say that the launch of Lions Direct at this year's festival was so succesful, and the feedback from attendees and the Direct Marketing industry was so positive, that the event is to be included again next year in the 50th anniversary of the festival. 17 Jul 2002 Kalahari.net to use Cognos to analyse customersComparex Africa is to implement a business intelligence solution to analyse customer information for Kalahari.net, SA's largest online e-tail company. 1 Jul 2002 Assegai entries almost doubleThe Assegai Awards has had almost 100% more entries this year than last year. 3 Jun 2002 DMA reacts positively to postal tariffsA Direct Marketing Association member survey has indicated that the industry has reacted positively to the revised postal tariffs and discount structures which were implemented after extended negotiations between the DMA and Post Office. 13 May 2002 Assegai deadline extendedThe final deadline for entry into the Assegai Awards has been extended to 29 May 2002. 13 May 2002 Last call for AssegaiEntries for this year's Assegai Awards - accolades specially developed by the Direct Marketing Association to reward and recognise results-focused marketing and advertising - close at midnight on the 15th of May 2002. 6 May 2002 SABC announced agency shortlist for pitchThese agencies have been shortlisted to take part in the pitch for the SABC account worth an estimated R80 million. DMA/AIM conferenceThe DMA and AIM will host the 2002 net.marketing conference & exhibition, to be held May 6-9 in New York. 6 Dec 2001 |
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