NORTH AMERICA

Gartner's CMO Spend Survey 2018/19: Key insights revealed

Marketing technology spending, customer experience, innovation and personalisation mark key trends in marketing leaders' budget and attention...

13 Nov 2018

SOUTH AFRICA

Marketing Virgin Atlantic: Challenging the status quo with flair, passion and love

"I love that we, at Virgin Atlantic, are always taking calculated risks - we're always pushing the boundaries, but with the customer's best interests always in mind."

By Cari Coetzee 5 Apr 2018

SOUTH AFRICA

The modern marketer is a connected one

In the 1970s, people were served about 300 ads a day. Today it's about 5,000 ads a day. It's a product-polluted world with smart consumers, where it's no longer about differentiation, but about multiple and meaningful connections, says Carmen Murray, founder of Boo-Yah!...

By Jessica Tennant 2 Feb 2018

UNITED KINGDOM

Quality content is key to advertising success irrespective of reading platform

Lumen proves that the actual viewing of, as opposed to potential exposure to adverts (no matter the reading platform of digital or print) leads to almost 9 times more sales...

12 Dec 2017

GLOBAL

Shortlisted entries for 2017 Women in Marketing Awards announced

Women in Marketing (WIM) has announced the shortlisted entries for the 7th annual Women in Marketing Awards...

23 Oct 2017

UNITED KINGDOM

Pay back the money Bell Pottinger

As the Bell Pottinger scandal dies down, the public relations industry in South Africa is reeling to pick up the pieces...

By Regine le Roux 27 Sep 2017

SOUTH AFRICA

Print could help build the credibility of SA's e-commerce giants

There's a growing opportunity for South African digital businesses to harness the power of print to build their credibility, says Vaughan Patterson...

By Vaughan Patterson 4 Aug 2017

GLOBAL

VR content should be engaging, relevant and appropriate

As virtual reality (VR) experiences become more prevalent and impressive, are we using VR for VR's sake?...

By David Limbert 1 Aug 2017

UNITED KINGDOM

Guptas' PR got R8m job from govt

LONDON, UK: UK public relations firm Bell Pottinger has received at least one South African government tender, valued at more than R8m.

13 Jun 2017

GLOBAL

Four realities facing brands today

We Communications' inaugural ‘Brands in Motion' study uncovers four realities that allow brands to embrace motion...

9 Jun 2017

GLOBAL

LIA updates - regional ‘Of the Year' awards now launched

LIA has introduced regional ‘Of the Year' awards, in addition to its global ‘Of the Year' awards and regions include, Oceana (Australia and New Zealand), Asia, Europe, Middle East/Africa, North America and South America...

24 May 2017

GLOBAL

#OneShow2017: Michael Farmer on fixing the problems in ad agencies

I chatted to Michael Farmer of Farmer & Co, author of the bestseller Madison Avenue Manslaughter and numerous articles on the state of the advertising industry, at the One Club's One Show Educators' Summit, part of their Creative Week...

By Ann Nurock 9 May 2017

SOUTH AFRICA

Through the looking glass: Consumers on Instagram

The first digital photograph dates back to 1957. Today, more pictures are taken every two minutes than throughout the whole of the 1800s. And the vast majority of those are by people recording their lives and experiences, not brands or organisations.

By Izzy Pugh 29 Mar 2017

UNITED KINGDOM

LSM reviews emojis marketing campaigns

The London School of Marketing (LSM) discusses new online communication methods and in particular how to reach out to the teen demographic, often referred to as Generation Z...

29 Jan 2016

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