There's plenty of money in Nigeria, but will it be enough to woo back brands, asks a creative director in Lagos...?
How South Africa can be used as a hub for growing into the rest of Africa, using South Africa as a launch pad for talking to Africans in Africa...
Rural areas are arguably the most overlooked spaces in Africa, in terms of government services as well as corporate attention. It's a mistake to rule out rural spaces and consumers, especially in Africa. Global commerce is fiercely competitive, with business leaders and investors still waking to the vast potential of Africa's burgeoning consumer market. The continent, now home to more than 1.1 billion people, will account for one-fifth of the world's population by 2025...
In the 1970s, people were served about 300 ads a day. Today it's about 5,000 ads a day. It's a product-polluted world with smart consumers, where it's no longer about differentiation, but about multiple and meaningful connections, says Carmen Murray, founder of Boo-Yah!...
Jessica Tennant 2 Feb 2018
Lumen proves that the actual viewing of, as opposed to potential exposure to adverts (no matter the reading platform of digital or print) leads to almost 9 times more sales...
12 Dec 2017
Women in Marketing (WIM) has announced the shortlisted entries for the 7th annual Women in Marketing Awards...
23 Oct 2017
There's a growing opportunity for South African digital businesses to harness the power of print to build their credibility, says Vaughan Patterson...
Vaughan Patterson 4 Aug 2017
As virtual reality (VR) experiences become more prevalent and impressive, are we using VR for VR's sake?...
David Limbert 1 Aug 2017
LONDON, UK: UK public relations firm Bell Pottinger has received at least one South African government tender, valued at more than R8m.
13 Jun 2017
We Communications' inaugural ‘Brands in Motion' study uncovers four realities that allow brands to embrace motion...
9 Jun 2017
LIA has introduced regional ‘Of the Year' awards, in addition to its global ‘Of the Year' awards and regions include, Oceana (Australia and New Zealand), Asia, Europe, Middle East/Africa, North America and South America...
24 May 2017
I chatted to Michael Farmer of Farmer & Co, author of the bestseller Madison Avenue Manslaughter and numerous articles on the state of the advertising industry, at the One Club's One Show Educators' Summit, part of their Creative Week...
Ann Nurock 9 May 2017
The first digital photograph dates back to 1957. Today, more pictures are taken every two minutes than throughout the whole of the 1800s. And the vast majority of those are by people recording their lives and experiences, not brands or organisations.
Izzy Pugh 29 Mar 2017
The London School of Marketing (LSM) discusses new online communication methods and in particular how to reach out to the teen demographic, often referred to as Generation Z...
29 Jan 2016
The London School of Marketing (LSM) has published an article weighing up the pros and cons of bad publicity in which experts debate the question, "Is it better to be talked about for the wrong reasons than not be talked about at all?
24 Aug 2015
Matt Eastwood, Worldwide Chief Creative Officer of JWT, has been announced as a speaker at the London International Awards 2015 Creative LIAisons programme...
15 Jul 2015