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Biz Takeout's

Episode 142: Graham Warsop on his IMC keynote speech: Marketing - where to from here?

Date: 30 Jul 2015
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UNITED KINGDOM

Research indicates controversy drives marketing engagement
Research indicates controversy drives marketing engagement

London School of Marketing (LSM) has released an article weighing up the pros and cons of controversial marketing content, citing successful industry examples, where controversy has created stronger responses...

30 Jul 2015 12:24

UNITED KINGDOM

New global agency network offers end-to-end security PR specialists
New global agency network offers end-to-end security PR specialists

A new global agency network, Code Red, has been developed to offer security vendors looking to build a profile in the competitive security marketplace the opportunity to work with security PR specialists globally...

29 Jul 2015 12:36



UNITED KINGDOM

Pearson sells Financial Times to Japan's Nikkei
Pearson sells Financial Times to Japan's Nikkei

LONDON, UK: British publisher Pearson on Thursday said it had agreed to sell its salmon-pink flagship business newspaper the Financial Times to Japanese digital media group Nikkei.

24 Jul 2015 08:55

UNITED KINGDOM

LIA event features Eardrum founder, Ralph van Dijk
LIA event features Eardrum founder, Ralph van Dijk

On the London International Awards 2015 Creative LIAisons programme, is Eardrum founder, Ralph van Dijk, joining Matt Eastwood, Pum Lefebure and keynote speaker Daymond John.

23 Jul 2015 11:04

UNITED KINGDOM

John Mescall named as LIA TV/Cinema/Online Film Jury President
John Mescall named as LIA TV/Cinema/Online Film Jury President

John Mescall, who recently made the move to New York in the position of Global Executive Creative Director at McCann Worldgroup, will be the TV/Cinema/Online Film Jury President for the LIA Awards 2015...

21 Jul 2015 13:12

UNITED KINGDOM

Bond stars, JK Rowling warn over future of BBC
Bond stars, JK Rowling warn over future of BBC

LONDON, UK: Celebrities including James Bond stars Daniel Craig and Judi Dench and Harry Potter author J.K. Rowling urged the British government on Wednesday to protect the "precious" BBC as it negotiates a new funding settlement.

16 Jul 2015 10:21

UNITED KINGDOM

Matt Eastwood to speak at Creative LIAisons
Matt Eastwood to speak at Creative LIAisons

Matt Eastwood, Worldwide Chief Creative Officer of JWT, has been announced as a speaker at the London International Awards 2015 Creative LIAisons programme...

15 Jul 2015 14:53

UNITED KINGDOM

Mastering the art of presentations
Mastering the art of presentations

London School of Marketing has published an article about the necessity of strong presentation skills to inform, persuade or motivate an audience.

13 Jul 2015 13:50

UNITED KINGDOM

Pum Lefebure from Design Army to speak at Creative LIAisons
Pum Lefebure from Design Army to speak at Creative LIAisons

Co-Founder and Chief Creative Officer of Design Army, Pum Lefebure, has been announced as a speaker at the London International Awards 2015 Creative LIAisons programme...

13 Jul 2015 13:30

UNITED KINGDOM

Actress Mirren's anti-wrinkle ad ruled not misleading
Actress Mirren's anti-wrinkle ad ruled not misleading

LONDON, UK: Anti-wrinkle adverts featuring 69-year-old actress Helen Mirren can still be shown in Britain after a watchdog on Wednesday dismissed a complaint but said the images had received "some retouching".

9 Jul 2015 08:51

UNITED KINGDOM

LSM details seven tips for students to impress employers
LSM details seven tips for students to impress employers

London School of Marketing has published an article detailing seven essential research tips to help CIM Foundation students to impress prospective employers...

6 Jul 2015 14:02

UNITED KINGDOM

UK tabloid ex-deputy cleared over phone-hacking
UK tabloid ex-deputy cleared over phone-hacking

LONDON, UK: The former deputy editor of Britain's News of the World tabloid, which media tycoon Rupert Murdoch closed down four years ago over phone-hacking, was on Wednesday cleared of involvement in the practice...

2 Jul 2015 08:05

UNITED KINGDOM

Wi-Fi to carry up to 60% of mobile data traffic by 2019
Wi-Fi to carry up to 60% of mobile data traffic by 2019

UNITED KINGDOM: Juniper Research has released a report that indicates that Wi-Fi networks will carry almost 60% of smartphone and tablet data traffic by 2019...

18 Jun 2015 12:35

UNITED KINGDOM

'The New' at LIA gets John Merrifield as Jury President
'The New' at LIA gets John Merrifield as Jury President

LIA has announced that John Merrifield, Chief Creative Officer of Google Asia-Pacific is Jury President of The New Jury category...

18 Jun 2015 08:11

UNITED KINGDOM

Four ways a virtual office can benefit your startup
Four ways a virtual office can benefit your startup

There are many reasons why you should consider a virtual office for your startup, and the cost involved is not the only aspect to think about...

By Boris Dzhingarov 11 Jun 2015 13:14

UNITED KINGDOM

Mark Tutssel is Non-Traditional Jury President at LIA
Mark Tutssel is Non-Traditional Jury President at LIA

Mark Tutssel, CCO of Leo Burnett, is the 2015 Non-Traditional Jury President for the London International Awards (LIA)...

11 Jun 2015 08:44

UNITED KINGDOM

Rising Stars in Media sought globally
Rising Stars in Media sought globally

FIPP's new global 'Rising Stars in Media' awards has been created to discover and recognise those individuals - from around the world - under the age of 30...

10 Jun 2015 08:31

UNITED KINGDOM

Connected cars to represent 20% of the global car market by 2019
Connected cars to represent 20% of the global car market by 2019

Hi-tech analysts Juniper Research are forecasting that the telematics sector will continue to outperform all other M2M markets over the next five years, in revenue terms, with one in five passenger vehicles connected globally by 2019...

8 Jun 2015 10:59

UNITED KINGDOM

Pick the winner in Cannes Sweepstakes
Pick the winner in Cannes Sweepstakes

The Gunn Report has just launched its Cannes Lions Sweepstakes 2015 - a contest to predict which ads will win a Film or Film Craft Lion at the forthcoming Cannes Lions International Festival of Creativity...

5 Jun 2015 09:19

UNITED KINGDOM

Digital jury selected for LIA 2015
Digital jury selected for LIA 2015

The 2015 London International Awards (LIA) has named Ronald Ng, CCO, North America of DigitasLBi as its Digital Jury President...

4 Jun 2015 12:55

UNITED KINGDOM

YSL advert with 'unhealthily thin' model banned in UK
YSL advert with 'unhealthily thin' model banned in UK

LONDON, UK: Britain's advertising watchdog said on Wednesday it had banned a magazine ad promoting French fashion house Saint Laurent because the model featured was "unhealthily thin"...

4 Jun 2015 09:21

UNITED KINGDOM

Matt Eastwood is 2015 Print, Poster & Billboard jury president at LIA
Matt Eastwood is 2015 Print, Poster & Billboard jury president at LIA

Matt Eastwood is the 2015 Print, Poster & Billboard jury president at the London International Awards (LIA). He joined J. Walter Thompson as Worldwide Chief Creative Officer in July 2014...

3 Jun 2015 10:52

UNITED KINGDOM

Top tech leaders in 2015 revealed
Top tech leaders in 2015 revealed

HAMPSHIRE, UK: Microsoft CEO Satya Nadella heads Juniper Research's newly-released rankings of the most influential executives in the technology space, followed by Apple's Chief Design Officer, Jony Ive...

29 May 2015 08:45

UNITED KINGDOM

Design and Package Design jury announced for LIA
Design and Package Design jury announced for LIA

The 2015 London International Awards (LIA) have selected the Design and Package Design jury, which will be headed up by Brian Collins, Chief Creative Officer and Co-Founder of Collins...

27 May 2015 09:00

UNITED KINGDOM

Majority of mobile data traffic to offload to Wi-Fi networks by 2019
Majority of mobile data traffic to offload to Wi-Fi networks by 2019

According to Juniper Research, UK, the forecast is that mobile data traffic, generated by smartphones, feature phones and tablets, will approach almost 197,000 PB (Petabytes) by 2019...

20 May 2015 13:08

UNITED KINGDOM

2015 Music & Sound Jury President, Jury announced for LIA
2015 Music & Sound Jury President, Jury announced for LIA

The organisers of the 2015 London International Awards (LIA) have selected the judge and jury for the TV/Cinema/Online Film - Music & Sound category...

20 May 2015 08:20

UNITED KINGDOM

Another judge, panel for LIA
Another judge, panel for LIA

Amir Kassaei, Worldwide Chief Creative Officer of DDB Worldwide, is the Integration Jury President for the 2015 London International Awards (LIA)...

14 May 2015 09:03

UNITED KINGDOM

New article highlights integrated marketing communication in branding
New article highlights integrated marketing communication in branding

London School of Marketing has released a new article discussing the importance of integrated marketing communications in branding...

12 May 2015 09:31

UNITED KINGDOM

Free template to measure ROI on marketing campaign
Free template to measure ROI on marketing campaign

LONDON, ENGLAND: The London School of Marketing has published a free template to help marketers measure ROI of their marketing campaigns...

8 May 2015 15:06

UNITED KINGDOM

New category for LIA awards
New category for LIA awards

London International Awards (LIA) has announced the addition of the 'Verbal Identity' category to its 2015 Design competition...

8 May 2015 10:15

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