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Three Black Pencils awarded at 2018 D&AD Awards!
Three Black Pencils awarded at 2018 D&AD Awards!

Three Black Pencils, the highest accolade in the creative industry, were awarded at the 56th D&AD Awards, with the ceremony held at The Old Truman Brewery in London on 26 April 2018. SA was responsible for six wood Pencils...

26 Apr 2018

UNITED KINGDOM

Stephen Woodford, chief executive at the Advertising Association.
UK adspend hits record £22.2bn in 2017

UK advertising expenditure recorded its eighth consecutive year of market growth in 2017 which, puts the industry on course for a decade of continuous expansion...

26 Apr 2018

SOUTH AFRICA

An annus horribilis for WPP
An annus horribilis for WPP

Last Saturday saw the resignation of advertising titan, Sir Martin Sorrell who's been labelled as "the world's most famous adman." Sam Swaine gives some more insight into why this is truly an annus horribilis for WPP...

By Sam Swaine 17 Apr 2018

GLOBAL

Claudia Willvonseder, chair of the Brand Purpose category and chief marketing officer, Ikea.
Effective Use of Brand Purpose shortlist for Warc Awards 2018 announced

The Warc Awards released the shortlist for the Effective Use of Brand Purpose category - a search for marketing initiatives that have successfully embraced a brand purpose and achieved commercial success as well as a benefit for a wider community...

17 Apr 2018

SOUTH AFRICA

Jock-strapped
Jock-strapped

Nick Feinberg writes that radio programmers who are comfortable with listenership figures while perpetuating and defaulting to the fading abyss of cliché jockism will go the same route as their minions...

By nick feinberg 13 Apr 2018

SOUTH AFRICA

Mad Men's Roger Sterling (John Slattery) and Don Draper (Jon Hamm). © AMC.
Mad Men days are over

Last week WPP sent a memo out to all staff changing tack on their work drinking policies. Sam Swaine reckons the party is coming to a close and the industry is finally shaking off the Mad Men stigma...

By Sam Swaine 11 Apr 2018

GLOBAL

IPRN survey reveals how online influencers are leveraged around the world
IPRN survey reveals how online influencers are leveraged around the world

The International Public Relations Network (IPRN) surveyed its members to uncover ways brands can leverage their relationships with bloggers and influencers all around the world...

10 Apr 2018

SOUTH AFRICA

Darrin Thomas, Manager, Marketing and Communications Africa, Virgin Atlantic Airways
Marketing Virgin Atlantic: Challenging the status quo with flair, passion and love

"I love that we, at Virgin Atlantic, are always taking calculated risks - we're always pushing the boundaries, but with the customer's best interests always in mind."

By Cari Coetzee 5 Apr 2018

GLOBAL

Facebook runs UK, US newspaper ads apologising for data scandal
Facebook runs UK, US newspaper ads apologising for data scandal

Facebook chief Mark Zuckerberg took out full-page ads in nine major British and US newspapers on Sunday to apologise for a huge data privacy scandal...

26 Mar 2018

UNITED KINGDOM

Burberry picks Riccardo Tisci as new creative officer
Burberry picks Riccardo Tisci as new creative officer

Luxury British fashion house Burberry on Thursday announced the appointment of Riccardo Tisci, formerly of Givenchy, as its new chief creative officer to replace Christopher Bailey...

5 Mar 2018

GLOBAL

The full-page Metro ad by Mother London for KFC.
#KFCCrisis: The ABCs of KFC's FCK apology

NEWSWATCH: Last week, KFC London faced a chicken shortage as a result of "operational issues" with new delivery provider, DHL. This led to a temporary shut down of some 700 of its 900 branches - but they quickly crossed the road to the other side of the crisis...

By Leigh Andrews 27 Feb 2018

SOUTH AFRICA

Es Devlin © image from the .
#DesignIndaba2018: Es Devlin on moving from thoughts to words to actions, fast

You know you're in for a treat when the final speaker reaches the Design Indaba conference stage, they tend to save the best for last. Here's how 'kinetic stage sculptor' Es Devlin wowed us in sharing how she makes global musical performances more visually appealing...

By Leigh Andrews 26 Feb 2018

UNITED KINGDOM

UK retail loyalty programmes suffer from a lack of differentiation
UK retail loyalty programmes suffer from a lack of differentiation

The Retail Loyalty Programmes in the UK 2018 survey has found that UK retail loyalty programme operators are struggling to bring fresh ideas to the programme benefit mix...

20 Feb 2018

SOUTH AFRICA

Es Devlin announced as speaker at Design Indaba 2018
Es Devlin announced as speaker at Design Indaba 2018

British stage designer, Es Devlin, famous for creating kinetic stage sculptures for artists like U2, Kanye West and Beyoncé, has been announced as one of the speakers at the 2018 Design Indaba...

By Juanita Pienaar 12 Feb 2018

SOUTH AFRICA

The modern marketer is a connected one
The modern marketer is a connected one

In the 1970s, people were served about 300 ads a day. Today it's about 5,000 ads a day. It's a product-polluted world with smart consumers, where it's no longer about differentiation, but about multiple and meaningful connections, says Carmen Murray, founder of Boo-Yah!...

By Jessica Tennant 2 Feb 2018

UNITED KINGDOM

21st Century Fox/Sky takeover thrown into doubt by UK regulator
21st Century Fox/Sky takeover thrown into doubt by UK regulator

LONDON, UK: Britain's competition regulator provisionally ruled Tuesday that a planned takeover of pan-European satellite TV giant Sky by Rupert Murdoch's 21st Century Fox entertainment group was "not in the public interest"...

24 Jan 2018

GLOBAL

Dolgachov © –
Has the digital era changed the luxury game for good?

The digital age poses challenges for all brands in every sector, and yet for the luxury market, the conundrum is a particularly tricky one...

By Megan Bowman 19 Jan 2018

UNITED KINGDOM

Facebook agrees to widen probe of Brexit vote fake news
Facebook agrees to widen probe of Brexit vote fake news

LONDON - British lawmakers probing possible Russian interference in the Brexit referendum revealed on Wednesday that Facebook had agreed to broaden its own investigation into fake news around the vote, after the social media platform's initial efforts drew criticism...

19 Jan 2018

UNITED KINGDOM

(c) tupungato -
Daily Mail returns to Virgin Trains after outcry

LONDON, UK: Virgin boss Richard Branson on Monday said he would resume offering the right-wing tabloid the Daily Mail on his trains after a decision not to stock them sparked accusations of censorship last week...

17 Jan 2018

UNITED KINGDOM

UK's Guardian daily goes tabloid to cut costs
UK's Guardian daily goes tabloid to cut costs

Britain's Guardian newspaper has adopted a new tabloid format and a re-designed masthead with simple black lettering from Monday as part of a drive to cut costs...

16 Jan 2018

GLOBAL

David Tiltman, head of content at Warc.
Digital transparency, key challenge for brands in 2018 - Warc Toolkit

Digital transparency will be a key challenge for brands in the year ahead concludes Warc, the global marketing intelligence service, in its 2018 Toolkit...

9 Jan 2018

SWEDEN

H&M removes 'black boy' ad after racism accusation
H&M removes 'black boy' ad after racism accusation

Swedish clothing giant Hennes and Mauritz on Monday apologised and removed an advertisement of a black child after the company was accused of being racist...

9 Jan 2018

UNITED KINGDOM

BBC China editor quits in equal pay protest
BBC China editor quits in equal pay protest

BBC journalist Carrie Gracie announced Monday she had quit her post as China editor in protest at an "indefensible pay gap" at the British broadcaster, winning support from dozens of colleagues...

8 Jan 2018

UNITED KINGDOM

Quality content is key to advertising success irrespective of reading platform
Quality content is key to advertising success irrespective of reading platform

Lumen proves that the actual viewing of, as opposed to potential exposure to adverts (no matter the reading platform of digital or print) leads to almost 9 times more sales...

12 Dec 2017

SOUTH AFRICA

Image credit: Alok Sharma - .
New research suggests organisations should embrace new messaging culture

Surge in consumers' use of messaging and social media is transforming their expectations of service, says new BT and Cisco research...

6 Dec 2017

GLOBAL

Defective product risk is an increasing peril for companies
Defective product risk is an increasing peril for companies

Tougher regulation, global supply chains, materials from fewer suppliers and consumer awareness are contributing to a rise in recalls, says Allianz Global Corporate and Specialty (AGCS) report...

5 Dec 2017

SOUTH AFRICA

'Weather-sensitive' products: adjusting price and promotions to increase sales
'Weather-sensitive' products: adjusting price and promotions to increase sales

It stands to reason that the weather can affect the sales of certain products. More rainfall generally means that consumers purchase less sunscreen...

By Xavier Rousset, Octavio Escobar and Régis Chenavaz 1 Dec 2017

GLOBAL

How Ikea used affordable and innovative design to transform the homes of everyday consumers
How Ikea used affordable and innovative design to transform the homes of everyday consumers

For decades, Ikea has filled homes across the world with bookcases, beds, cardboard boxes and countless tea lights...

By Dan Lewis 22 Nov 2017

GLOBAL

FCB Health Global Healthcare Network of the Year
Winners of 2017 Global Awards announced

The Global Awards announced the 2017 award-winners at their annual award celebration taking place at the New York Academy of Sciences in lower Manhattan...

21 Nov 2017

SOUTH AFRICA

BBM Messenger's Adam Pattison on chat, dark social and the new mobile economy
BBM Messenger's Adam Pattison on chat, dark social and the new mobile economy

On his visit to South Africa for the MMA (Mobile Marketing Association) Forum in Johannesburg on 2 November and Mobile Monday in Cape Town on 6 November, Adam Pattison, vice president, Americas & EMEA at BBM Messenger, shared insights into chat or dark social and how this is shaping the mobile economy...

By Jessica Tennant 20 Nov 2017

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