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Dolgachov © –
Has the digital era changed the luxury game for good?

The digital age poses challenges for all brands in every sector, and yet for the luxury market, the conundrum is a particularly tricky one...

By Megan Bowman 2 days ago

UNITED KINGDOM

Facebook agrees to widen probe of Brexit vote fake news
Facebook agrees to widen probe of Brexit vote fake news

LONDON - British lawmakers probing possible Russian interference in the Brexit referendum revealed on Wednesday that Facebook had agreed to broaden its own investigation into fake news around the vote, after the social media platform's initial efforts drew criticism...

2 days ago

UNITED KINGDOM

(c) tupungato -
Daily Mail returns to Virgin Trains after outcry

LONDON, UK: Virgin boss Richard Branson on Monday said he would resume offering the right-wing tabloid the Daily Mail on his trains after a decision not to stock them sparked accusations of censorship last week...

17 Jan 2018

UNITED KINGDOM

UK's Guardian daily goes tabloid to cut costs
UK's Guardian daily goes tabloid to cut costs

Britain's Guardian newspaper has adopted a new tabloid format and a re-designed masthead with simple black lettering from Monday as part of a drive to cut costs...

16 Jan 2018

GLOBAL

David Tiltman, head of content at Warc.
Digital transparency, key challenge for brands in 2018 - Warc Toolkit

Digital transparency will be a key challenge for brands in the year ahead concludes Warc, the global marketing intelligence service, in its 2018 Toolkit...

9 Jan 2018

SWEDEN

H&M removes 'black boy' ad after racism accusation
H&M removes 'black boy' ad after racism accusation

Swedish clothing giant Hennes and Mauritz on Monday apologised and removed an advertisement of a black child after the company was accused of being racist...

9 Jan 2018

UNITED KINGDOM

BBC China editor quits in equal pay protest
BBC China editor quits in equal pay protest

BBC journalist Carrie Gracie announced Monday she had quit her post as China editor in protest at an "indefensible pay gap" at the British broadcaster, winning support from dozens of colleagues...

8 Jan 2018

UNITED KINGDOM

Quality content is key to advertising success irrespective of reading platform
Quality content is key to advertising success irrespective of reading platform

Lumen proves that the actual viewing of, as opposed to potential exposure to adverts (no matter the reading platform of digital or print) leads to almost 9 times more sales...

12 Dec 2017

SOUTH AFRICA

Image credit: Alok Sharma - .
New research suggests organisations should embrace new messaging culture

Surge in consumers' use of messaging and social media is transforming their expectations of service, says new BT and Cisco research...

6 Dec 2017

GLOBAL

Defective product risk is an increasing peril for companies
Defective product risk is an increasing peril for companies

Tougher regulation, global supply chains, materials from fewer suppliers and consumer awareness are contributing to a rise in recalls, says Allianz Global Corporate and Specialty (AGCS) report...

5 Dec 2017

SOUTH AFRICA

'Weather-sensitive' products: adjusting price and promotions to increase sales
'Weather-sensitive' products: adjusting price and promotions to increase sales

It stands to reason that the weather can affect the sales of certain products. More rainfall generally means that consumers purchase less sunscreen...

By Xavier Rousset, Octavio Escobar and Régis Chenavaz 1 Dec 2017

GLOBAL

How Ikea used affordable and innovative design to transform the homes of everyday consumers
How Ikea used affordable and innovative design to transform the homes of everyday consumers

For decades, Ikea has filled homes across the world with bookcases, beds, cardboard boxes and countless tea lights...

By Dan Lewis 22 Nov 2017

GLOBAL

FCB Health Global Healthcare Network of the Year
Winners of 2017 Global Awards announced

The Global Awards announced the 2017 award-winners at their annual award celebration taking place at the New York Academy of Sciences in lower Manhattan...

21 Nov 2017

SOUTH AFRICA

BBM Messenger's Adam Pattison on chat, dark social and the new mobile economy
BBM Messenger's Adam Pattison on chat, dark social and the new mobile economy

On his visit to South Africa for the MMA (Mobile Marketing Association) Forum in Johannesburg on 2 November and Mobile Monday in Cape Town on 6 November, Adam Pattison, vice president, Americas & EMEA at BBM Messenger, shared insights into chat or dark social and how this is shaping the mobile economy...

By Jessica Tennant 20 Nov 2017

GLOBAL

Jodie Stranger, CEO UK group and president: global clients EMEA at Starcom, Publicis Media.
World Media Awards are open for entries

The World Media Awards 2018 (WMAs) have opened for entries, offering eight categories that will celebrate the best in cross platform, cross border, content-driven advertising...

8 Nov 2017

GLOBAL

Rani Raad, president, CNN International Commercial - image credit: .
CNN to lead Pangaea Alliance

Pangaea is transitioning to a new lead partner and introducing tech and data capabilities to offer advertisers more opportunities to connect programmatically with a premium audience of over 200m monthly users...

6 Nov 2017

UNITED KINGDOM

Image supplied.
D&AD launch call for entries and unveils global jury presidents

The 56th annual D&AD Awards are now open for entry, with two brand new categories announced to celebrate the very best work in an ever-evolving creative landscape...

2 Nov 2017

SOUTH AFRICA

Morag Myerscough © .
First speaker for Design Indaba Festival 2018 announced

British designer, Morag Myerscough is the first speaker announced for the Design Indaba Festival 2018...

1 Nov 2017

GLOBAL

Women in Marketing Awards 2016 © .
Shortlisted entries for 2017 Women in Marketing Awards announced

Women in Marketing (WIM) has announced the shortlisted entries for the 7th annual Women in Marketing Awards...

23 Oct 2017

UNITED KINGDOM

Lola Ogunyemi
Black model in Dove video says ad 'misinterpreted'

LONDON - The black model who appeared in a Dove advert which triggered accusations of racism insisted Wednesday that she was not a victim and that the commercial had been misinterpreted...

12 Oct 2017

SOUTH AFRICA

Why social media sentiment matters, according to UK mobile study
Why social media sentiment matters, according to UK mobile study

Three UK has topped a sentiment analysis of UK mobile networks conducted by opinion mining company BrandsEye...

12 Oct 2017

UNITED KINGDOM

Pay back the money Bell Pottinger
Pay back the money Bell Pottinger

As the Bell Pottinger scandal dies down, the public relations industry in South Africa is reeling to pick up the pieces...

By Regine le Roux 27 Sep 2017

GLOBAL

Pentawards 2017 - best of global packaging
Pentawards 2017 - best of global packaging

The world's best product packaging was displayed at the Pentawards 2017 in Barcelona this past week...

27 Sep 2017

SOUTH AFRICA

#SACSCCongress: Nigella Lawson on the role of food in storytelling
#SACSCCongress: Nigella Lawson on the role of food in storytelling

Internationally renowned food writer and TV cook Nigella Lawson has amassed a loyal following of food lovers charmed by her no-fuss approach to cooking...

By Lauren Hartzenberg 18 Sep 2017

UNITED KINGDOM

(c) Stefano Carnevali -
PR firm Bell Pottinger puts UK arm into administration

LONDON - The UK arm of public relations firm Bell Pottinger entered administration on Tuesday after being 'heavily financially impacted' by the fallout from an alleged racially charged ad campaign in South Africa...

13 Sep 2017

GLOBAL

Original photo of the Gupta brothers by Gallo Images, republished with permission from Daily Maverick.
Take that, Bell Pottinger: Guptas' PR firm given UK's harshest industry smackdown

Monday's reveal of the results of an independent review commissioned by Bell Pottinger into its work on the Gupta account was quickly overshadowed by the announcement that the PR industry regulator has handed down the harshest possible sanction to the firm...

By Rebecca Davis 5 Sep 2017

GLOBAL

UK PR firm Bell Pottinger has been kicked out of its industry regulatory body
UK PR firm Bell Pottinger has been kicked out of its industry regulatory body

In a unanimous decision by a British PR regulatory body, the controversial UK public relations firm Bell Pottinger has been struck a fatal blow...

By Kyle Cowan 5 Sep 2017

GLOBAL

L'Oreal drops trans model over controversial comments
L'Oreal drops trans model over controversial comments

French cosmetics giant L'Oreal confirmed it had dropped a British transgender model over comments the company deemed "at odds with our values,"...

4 Sep 2017

SOUTH AFRICA

Print could help build the credibility of SA's e-commerce giants
Print could help build the credibility of SA's e-commerce giants

There's a growing opportunity for South African digital businesses to harness the power of print to build their credibility, says Vaughan Patterson...

By Vaughan Patterson 4 Aug 2017

GLOBAL

Image supplied.
VR content should be engaging, relevant and appropriate

As virtual reality (VR) experiences become more prevalent and impressive, are we using VR for VR's sake?...

By David Limbert 1 Aug 2017

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