GLOBAL

Three Black Pencils awarded at 2018 D&AD Awards!

Three Black Pencils, the highest accolade in the creative industry, were awarded at the 56th D&AD Awards, with the ceremony held at The Old Truman Brewery in London on 26 April 2018. SA was responsible for six wood Pencils...

26 Apr 2018

UNITED KINGDOM

UK adspend hits record £22.2bn in 2017

UK advertising expenditure recorded its eighth consecutive year of market growth in 2017 which, puts the industry on course for a decade of continuous expansion...

26 Apr 2018

SOUTH AFRICA

An annus horribilis for WPP

Last Saturday saw the resignation of advertising titan, Sir Martin Sorrell who's been labelled as "the world's most famous adman." Sam Swaine gives some more insight into why this is truly an annus horribilis for WPP...

By Sam Swaine 17 Apr 2018

GLOBAL

Effective Use of Brand Purpose shortlist for Warc Awards 2018 announced

The Warc Awards released the shortlist for the Effective Use of Brand Purpose category - a search for marketing initiatives that have successfully embraced a brand purpose and achieved commercial success as well as a benefit for a wider community...

17 Apr 2018

SOUTH AFRICA

Jock-strapped

Nick Feinberg writes that radio programmers who are comfortable with listenership figures while perpetuating and defaulting to the fading abyss of cliché jockism will go the same route as their minions...

By nick feinberg 13 Apr 2018

SOUTH AFRICA

Mad Men days are over

Last week WPP sent a memo out to all staff changing tack on their work drinking policies. Sam Swaine reckons the party is coming to a close and the industry is finally shaking off the Mad Men stigma...

By Sam Swaine 11 Apr 2018

GLOBAL

Digital transparency, key challenge for brands in 2018 - Warc Toolkit

Digital transparency will be a key challenge for brands in the year ahead concludes Warc, the global marketing intelligence service, in its 2018 Toolkit...

9 Jan 2018

SWEDEN

H&M removes 'black boy' ad after racism accusation

Swedish clothing giant Hennes and Mauritz on Monday apologised and removed an advertisement of a black child after the company was accused of being racist...

9 Jan 2018

UNITED KINGDOM

Quality content is key to advertising success irrespective of reading platform

Lumen proves that the actual viewing of, as opposed to potential exposure to adverts (no matter the reading platform of digital or print) leads to almost 9 times more sales...

12 Dec 2017

GLOBAL

Winners of 2017 Global Awards announced

The Global Awards announced the 2017 award-winners at their annual award celebration taking place at the New York Academy of Sciences in lower Manhattan...

21 Nov 2017

GLOBAL

World Media Awards are open for entries

The World Media Awards 2018 (WMAs) have opened for entries, offering eight categories that will celebrate the best in cross platform, cross border, content-driven advertising...

8 Nov 2017

GLOBAL

CNN to lead Pangaea Alliance

Pangaea is transitioning to a new lead partner and introducing tech and data capabilities to offer advertisers more opportunities to connect programmatically with a premium audience of over 200m monthly users...

6 Nov 2017

UNITED KINGDOM

D&AD launch call for entries and unveils global jury presidents

The 56th annual D&AD Awards are now open for entry, with two brand new categories announced to celebrate the very best work in an ever-evolving creative landscape...

2 Nov 2017

UNITED KINGDOM

Black model in Dove video says ad 'misinterpreted'

LONDON - The black model who appeared in a Dove advert which triggered accusations of racism insisted Wednesday that she was not a victim and that the commercial had been misinterpreted...

12 Oct 2017

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