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GLOBAL

Digital transparency, key challenge for brands in 2018 - Warc Toolkit

Digital transparency will be a key challenge for brands in the year ahead concludes Warc, the global marketing intelligence service, in its 2018 Toolkit...

9 Jan 2018

SWEDEN

H&M removes 'black boy' ad after racism accusation

Swedish clothing giant Hennes and Mauritz on Monday apologised and removed an advertisement of a black child after the company was accused of being racist...

9 Jan 2018

UNITED KINGDOM

Quality content is key to advertising success irrespective of reading platform

Lumen proves that the actual viewing of, as opposed to potential exposure to adverts (no matter the reading platform of digital or print) leads to almost 9 times more sales...

12 Dec 2017

GLOBAL

Winners of 2017 Global Awards announced

The Global Awards announced the 2017 award-winners at their annual award celebration taking place at the New York Academy of Sciences in lower Manhattan...

21 Nov 2017

GLOBAL

World Media Awards are open for entries

The World Media Awards 2018 (WMAs) have opened for entries, offering eight categories that will celebrate the best in cross platform, cross border, content-driven advertising...

8 Nov 2017

GLOBAL

CNN to lead Pangaea Alliance

Pangaea is transitioning to a new lead partner and introducing tech and data capabilities to offer advertisers more opportunities to connect programmatically with a premium audience of over 200m monthly users...

6 Nov 2017

UNITED KINGDOM

D&AD launch call for entries and unveils global jury presidents

The 56th annual D&AD Awards are now open for entry, with two brand new categories announced to celebrate the very best work in an ever-evolving creative landscape...

2 Nov 2017

UNITED KINGDOM

Black model in Dove video says ad 'misinterpreted'

LONDON - The black model who appeared in a Dove advert which triggered accusations of racism insisted Wednesday that she was not a victim and that the commercial had been misinterpreted...

12 Oct 2017

GLOBAL

L'Oreal drops trans model over controversial comments

French cosmetics giant L'Oreal confirmed it had dropped a British transgender model over comments the company deemed "at odds with our values,"...

4 Sep 2017

GLOBAL

VR content should be engaging, relevant and appropriate

As virtual reality (VR) experiences become more prevalent and impressive, are we using VR for VR's sake?...

By David Limbert 1 Aug 2017

GLOBAL

Consumers prepared to abandon brands appearing alongside objectionable content

A CMO Council survey in the US, Canada and UK reveals that 48% of consumers will punish brands they love for not using trusted media platforms...

13 Jun 2017

GLOBAL

LIA updates - regional ‘Of the Year' awards now launched

LIA has introduced regional ‘Of the Year' awards, in addition to its global ‘Of the Year' awards and regions include, Oceana (Australia and New Zealand), Asia, Europe, Middle East/Africa, North America and South America...

24 May 2017

GLOBAL

#OneShow2017: Michael Farmer on fixing the problems in ad agencies

I chatted to Michael Farmer of Farmer & Co, author of the bestseller Madison Avenue Manslaughter and numerous articles on the state of the advertising industry, at the One Club's One Show Educators' Summit, part of their Creative Week...

By Ann Nurock 9 May 2017

GLOBAL

Judging D&AD: The hustle and strive

Where do you find inspiration? As it happens, I found it on a windswept balcony overlooking Shoreditch...

By Damon Stapleton 3 May 2017

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