South Africa and other developing countries are in hot debate about how best to grow their economies through innovation and the development of intellectual property.
7 Sep 2011 11:17
Web Liquid Nigeria, an international digital marketing and advertising consultancy with presence in New York and Lagos had partnered with Phillips Consulting Limited to offer the Nigerian market viable opportunity for professionals to catch up on digital marketing in Nigeria.
5 Sep 2011 11:33
NEW YORK, US: Women across the globe believe they have greater opportunities than their mothers... women in developed markets believe outlook different for their daughters... women prefer to get information about products on TV... quality most important driver of brand loyalty.
12 Aug 2011 10:41
[Issa Sikiti da Silva] South Africa has emerged as the most valuable nation brand on the African continent in 2011, scoring a value of US$149.7 billion, distantly followed by Egypt (US$79.2 billion) and Nigeria (US$56 billion) in third place, while MTN is voted Africa's most valuable corporate brand, according to a UK-based Brand Finance study's findings released today, Wednesday 25 May 2011, in Johannesburg by the Brand Leadership Academy.
25 May 2011 13:45Traditional Sierra Leone prints worn by ex-slaves and Nigeria's colourful ankara cloth embellished with sequins and flowing European silk made a potent combination on the Lagos catwalk this weekend.
18 Mar 2011 08:58
The Loerie Awards launched its 2011 campaign, Tuesday 15 March 2011, entitled "Don't hate. Create", created by Draftfcb and supported by a mobisite and specially developed augmented reality apps, linking digital technology to the printed media, along with a revamp of its award categories.
15 Mar 2011 13:19The sixth Maputo International Advertising Festival will take place from 25-27 May 2011, AMEP - the Mozambican Marketing, Advertising and Public Relations Association announced yesterday. The festival recognises advertising agencies, producers and communications companies worldwide especially from Africa and the Indian Ocean regions.
23 Feb 2011 07:22
[Eric Okeke] European soccer is making a very big impact in Nigeria, captivating the minds and attention of soccer buffs, the young, and the young at heart, affecting the way Nigerians relax and unwind, and throwing up business opportunities for smart entrepreneurs.
7 Dec 2009 09:33
[Desmond Ekeh] Companies now eagerly part with cash to ensure that celebrities are effectively used to promote their brands especially via the electronic media. But, how do consumers perceive some of these efforts. Again, have consumers been truly influenced, as a result, to switch brands?
5 Nov 2009 10:52
Brand managers, marketing communications practitioners, students, academics and other professionals interested in the field, study and practice of branding and brand management are invited to submit their researched papers, articles, brand related news features, photos of product launches and other brand events for publication in the launch edition of
nigerianbrands.
26 Oct 2009 07:56[Bayo Adekanmbi] You will agree with me that successful brands are not haphazard creations; they emerge from a consistent reinforcement of a point of view that secures permanent placement in the consumers' hallowed space as an ageless, borderless, and timeless influencer of choice. This by implication demands that such brands are not just functionality-driven and thrive on basic category membership but have evolved to earn an elevated space that weaves them seamlessly with the consumers' self-definition and expression.
14 Aug 2009 09:23 [Bayo Adekanmbi] The highly publicised Nigeria's Five Greatest Living Legends voting and final selection has come and gone, but it leaves us with so much to unearth as students of brand evolution. The whole initiative, which I consider very indigenous in context, provides us a very valid basis to substantiate our quest for local insights on how global brands will emerge from this part of the world.
13 Aug 2009 08:28 
[Sean McCoy] Nigeria is a nation of 140 million people that has just embarked on a branding revolution. Marketers and advertisers that grasp this have the potential to realise enormous success; the rest will watch from the sidelines and later ask themselves, 'How did we miss it?'.
27 Jul 2009 15:17[Darren Olivier] Thinking of taking your business international? Take a moment to consider the latest brand blunder caused by the name the new joint venture between Russian energy giant Gazprom and the Nigerian state oil company - to be called NIGAZ, and then contact your branding advisors.
20 Jul 2009 08:41 
Angola
Botswana
Malawi
Mozambique
Namibia
South Africa
Zimbabwe
Cote D'Ivoire
Ghana
Kenya
Uganda
Tanzania
Mauritius
Seychelles
Algeria
Egypt
Morocco
Zambia
