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Eskimi fanclubs exceed one million fans
Eskimi, one of Nigeria's social networking platforms, launched new fanclub function in December 2012 and in just over three months it is reported that the brand has reached and exceeded the one million fan mark. 7 Mar 2013 12:05
[2013 trends] Africa's dynamic markets
[Obaika Consulting Team] The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak. 31 Jan 2013 13:20
[2013 trends] SA's youth trend-o-meter
[HDI Youth Marketeers Team] Young South Africa is savvier than ever before. If you are looking for a smart and discerning prosumer, this group of kids, teens and young adults will give you more kicks than you've ever bargained for. They know just what they are looking for from any brand, and this makes them that much more satisfying to please. Here are a few trends to look out for in 2013. 31 Jan 2013 11:30
Lagos hosts Social Media Week
February 2013 will mark the inaugural Social Media Week on the continent of Africa. Social Media Week Lagos brings together thought leaders, creatives, entrepreneurs and everyday citizens from Nigeria and throughout the continent and the diaspora - to explore how people and organisations are connecting to share new ideas and information. 11 Dec 2012 14:46
Primedia Nigeria wins award
For its contribution to the development of the out of home advertising category in Nigeria, Primedia Nigeria was awarded the Platinum Brand Award at the recent IMC Movers awards dinner. The accolade is a result of media owners judging their peers within their own industry. 28 Nov 2012 12:27
DUO expands footprint into Nigeria, Kenya
Following an increased demand from its clients, specialist ICT marketing and PR agency, DUO Marketing + Communications has announced it will be expanding its presence into Nigeria and Kenya. 30 Oct 2012 16:06
Howzit MSN, Ad Dynamo partner to extend reach in Nigeria
Howzit MSN has partnered with Ad Dynamo to monetise its growing traffic in Nigeria, following the extension of its brand from South Africa into the rest of sub-Saharan Africa. 19 Oct 2012 10:33
Nigeria's LASAA boosts stakeholder engagement with Skype
Lagos State Signage and Advertisement Agency, reportedly Nigeria's first structured outdoor media regulator, is set to introduce Skype video as part of steps to improve customer engagement and delivery of its services to stakeholders. 26 Sep 2012 10:36
Z-Card Nigeria shares MTN's message to consumers
MTN Nigeria recently appointed Z-Card to design and produce a 'MTN Quick Tips' guide about its products and services to bridge the communication gap for its consumers. 20 Sep 2012 13:09
Video streaming coming to Africa
[Russell Southwood] LONDON, UK: Video streaming will be the next big wave of online content use in Africa. There are still considerable network challenges but... the level of existing use shows that once these issues are resolved, the volume of users will be in the millions. Russell Southwood spoke to the biggest player in the market, Google's YouTube. Elijah Kitaka explained how it sees the potential of video streaming being realised. 16 Jul 2012 12:45
Leftfield secures R100-million account in Nigeria
Leftfield, an independently owned full-service advertising agency based in Cape Town, South Africa, has been appointed as agency of record by FrieslandCampina WAMCO in Nigeria. 10 Jul 2012 15:28
Advertising in Africa
After more than two decades of operating through independent affiliates, advertising group TBWA is preparing to buy equity stakes in East and West Africa. 18 Jun 2012 10:02
Most Valuable African Nation Brand 2012 announced
Brand Africa in association with Brand Finance on Friday, 25 May 2012, named South Africa as the Most Valuable African Nation Brand. The event was hosted by Brand Kenya at the Intercontinental Hotel in Nairobi, Kenya. 28 May 2012 11:29
Can you hear your brand?
[Lars Deutsch] Audio Branding comes to Africa... Audio branding, also known as sound branding or sonic branding, is the use of sound to reinforce brand identity. Sound branding is increasingly becoming a vehicle for conveying a memorable message to consumers by taking advantage of the powerful memory sense of sound. 16 Apr 2012 12:08

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