The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
By Obaika Consulting Team 31 Jan 2013 13:20
Young South Africa is savvier than ever before. If you are looking for a smart and discerning prosumer, this group of kids, teens and young adults will give you more kicks than you've ever bargained for. They know just what they are looking for from any brand, and this makes them that much more satisfying to please. Here are a few trends to look out for in 2013.
By HDI Youth Marketeers Team 31 Jan 2013 11:30
Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
By Staff Reporter 21 Sep 2013 14:25
Y&R is committed to having 20 agencies on the African continent by 2015. Leading the charge to achieve this is Yossi Schwartz, chairman of Y&R South Africa.
By Danette Breitenbach 5 Sep 2013 05:42
Nigerian Entertainment Today (NET) reported yesterday, 6 August 2013, that it has launched its first-ever ad campaign highlighting what's most important to it "as a news organisation telling the world about entertainment and celebrities from Nigeria and the rest of Africa."
7 Aug 2013 06:12
Abdulwahab Abdulah, today, 5 August 2013, reported on Vanguard that the Newspapers Proprietors Association of Nigeria (NPAN) has "urged the Court of Appeal to restrain the Advertising Practitioners Council of Nigeria (APCON) from implementing the advertising code, which empowers it to vet and approve adverts before publication by print media in the country."
5 Aug 2013 11:39
Aegis Media were asked to do a campaign for Baileys, a Diageo brand, in both Nigeria and Kenya, and 72 hours later had a creative concept and execution plan that fully answered and met the client's brief and saw three of their network brands - Posterscope, Isobar and Carat working as one integrated unit.
9 Jul 2013 12:19
MTV Base and the MTV Staying Alive Foundation, have joined forces with the Nigerian government's National Agency for the Control of AIDS and the Bill & Melinda Gates Foundation to combat a lack of awareness and misinformation about HIV, sexual responsibility and teen pregnancy among Nigerian youth, using the medium of Shuga, MTV's TV series and multimedia campaign.
26 Jun 2013 10:30
AdFu, the audience and display inventory network of sites owned by Kagiso Media, has extended its reach into the African online market by adding the Africa-born social network, Yookos, to its portfolio. This adds even more inventory to AdFu's African value proposition while also helping Yookos to drive revenue growth by maximising inventory yield.
14 Jun 2013 11:10
In demonstration of its robust and extensive network coverage across the country, telecommunications services provider, Airtel Nigeria has unveiled a new campaign to capture its network's milestones and efforts in empowering Nigerians with relevant telecommunications services and mobile telephony solutions.
22 Mar 2013 11:08
Eskimi, one of Nigeria's social networking platforms, launched new fanclub function in December 2012 and in just over three months it is reported that the brand has reached and exceeded the one million fan mark.
7 Mar 2013 12:05
Leftfield was recently commissioned by OLX to conceptualise and produce an impactful TV and radio advertising campaign that would appeal to, and connect with, Nigerians who were likely to use the Internet to sell their unwanted goods.
Issued by Leftfield 2 Sep 2013 11:57
Connectivity is changing the face of Nigerian business. To get this message across to its client base, Vodacom Business had an innovative invitation produced by PocketMedia Solutions, called the Changer, which served as an invitation to the launch of its new Machine-to-Machine Solutions.
23 May 2013 12:48
MTV Base is set to launch the inaugural MTV Africa All Stars, a pan-African music and youth empowerment campaign saluting the star quality and widespread appeal of contemporary African musicians.
2 Apr 2013 12:18
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