MTV Base to launch MTV Africa All Stars

MTV Base is set to launch the inaugural MTV Africa All Stars, a pan-African music and youth empowerment campaign saluting the star quality and widespread appeal of contemporary African musicians. 2 Apr 2013 12:18

Airtel unveils new network campaign

In demonstration of its robust and extensive network coverage across the country, telecommunications services provider, Airtel Nigeria has unveiled a new campaign to capture its network's milestones and efforts in empowering Nigerians with relevant telecommunications services and mobile telephony solutions. 22 Mar 2013 11:08

Eskimi fanclubs exceed one million fans

Eskimi, one of Nigeria's social networking platforms, launched new fanclub function in December 2012 and in just over three months it is reported that the brand has reached and exceeded the one million fan mark. 7 Mar 2013 12:05

[2013 trends] Africa's dynamic markets

[Obaika Consulting Team] The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak. 31 Jan 2013 13:20

[2013 trends] SA's youth trend-o-meter

[HDI Youth Marketeers Team] Young South Africa is savvier than ever before. If you are looking for a smart and discerning prosumer, this group of kids, teens and young adults will give you more kicks than you've ever bargained for. They know just what they are looking for from any brand, and this makes them that much more satisfying to please. Here are a few trends to look out for in 2013. 31 Jan 2013 11:30

ICOM+IN appoints Niche IMC in Nigeria

ICOM+IN, a global network of independent advertising and marketing communications agencies, has appointed Niche - Integrated Marketing Communications in Lagos, to represent the network in Nigeria. 25 Jan 2013 08:55

Lagos to host Social Media Week

Social Media Week, powered by Nokia for a third year, will for the first time take place on the African continent in Lagos, Nigeria from 18-22 February 2013, under the theme 'Open & Connected: Principles for a Collaborative World'. 23 Jan 2013 15:41

Lagos hosts Social Media Week

February 2013 will mark the inaugural Social Media Week on the continent of Africa. Social Media Week Lagos brings together thought leaders, creatives, entrepreneurs and everyday citizens from Nigeria and throughout the continent and the diaspora - to explore how people and organisations are connecting to share new ideas and information. 11 Dec 2012 14:46

Primedia Nigeria wins award

For its contribution to the development of the out of home advertising category in Nigeria, Primedia Nigeria was awarded the Platinum Brand Award at the recent IMC Movers awards dinner. The accolade is a result of media owners judging their peers within their own industry. 28 Nov 2012 12:27

MTN Nigeria tops advertising spenders

[Henry Ifeanyi] Nigeria's media independent agency, MediaReach OMD has revealed that MTN Nigeria topped the highest list of spenders on advertising in the country with over $4million in 2011. 8 Nov 2012 14:28

DUO expands footprint into Nigeria, Kenya

Following an increased demand from its clients, specialist ICT marketing and PR agency, DUO Marketing + Communications has announced it will be expanding its presence into Nigeria and Kenya. 30 Oct 2012 16:06

New appointments at Scanad Nigeria

[Carole Kimutai: @CaroleKimutai] Rufai Ladipo has been appointed as the new chief executive officer of Scanad Nigeria Limited, the newest subsidiary of marketing services group of Scangroup Limited and partly owned by WPP. Fagbohun Abiodun Mesharck has also been appointed as head of media, while Kenyan Sameer Ambegaonkar has been appointed as managing consultant. The appointments are aimed at supporting the company's growth and expansion strategy in Nigeria. 30 Oct 2012 12:23

Howzit MSN, Ad Dynamo partner to extend reach in Nigeria

Howzit MSN has partnered with Ad Dynamo to monetise its growing traffic in Nigeria, following the extension of its brand from South Africa into the rest of sub-Saharan Africa. 19 Oct 2012 10:33

Nigeria's LASAA boosts stakeholder engagement with Skype

Lagos State Signage and Advertisement Agency, reportedly Nigeria's first structured outdoor media regulator, is set to introduce Skype video as part of steps to improve customer engagement and delivery of its services to stakeholders. 26 Sep 2012 10:36