DHL Express launches campaign across Africa

The words, "Aint no mountain high enough" from the popular song has become the anthem to 100 000 employees at DHL Express as they launch their latest global advertising campaign, The International Specialists, across markets in Africa. [video] 20 Oct 2011 12:03

Lack lustre campaigns are bane of advertising

[Raheem Akingbolu] The Nigerian advertising terrain is currently undergoing a serious setback as a result of unethical practices and poor creative works, which is making it difficult for ad copies from the market to compete on the global stage. 19 Mar 2012 13:07

Consumer Confidence Survey: Economy again top global concern

NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy. 9 Nov 2011 09:36

Loerie Awards adds PR category for 2011

The Loerie Awards has introduced a PR category to this year's awards. Public Relations Industry of Southern Africa (PRISA) spokesperson Bridget von Holdt believes the move is indicative of the importance of strategic communication in the overall communication mix and that the inclusion of PR exposes other industries to the real value of strategic communication and its vital role in brand management. 20 Apr 2011 13:11

Red carpet treatment for Loeries

In line with international festivals, the 33rd Annual Loerie Awards have upscaled and this year the festival weekend, 16-18 September 2011, features black tie affairs, with red carpet, at its new venue, the Cape Town International Convention Centre (CTICC). Tickets to the awards ceremonies are limited to 1500 per night and an additional 1000 tickets will be available for the Official Party. 6 Apr 2011 08:59

2011 Maputo International Ad Festival set for May

The sixth Maputo International Advertising Festival will take place from 25-27 May 2011, AMEP - the Mozambican Marketing, Advertising and Public Relations Association announced yesterday. The festival recognises advertising agencies, producers and communications companies worldwide especially from Africa and the Indian Ocean regions. 23 Feb 2011 07:22

MTN Nigeria launches 'Go' campaign

[Remmy Nweke] MTN Nigeria Communications Limited has launched its new campaign pay-off known as 'Go' in a ceremony attended by the crème de la crème of the society including Onari Duke, the wife of the immediate past governor of Cross River, Donald Duke. 12 Nov 2007 13:07

Web Liquid partners with Phillips Consulting

Web Liquid Nigeria, an international digital marketing and advertising consultancy with presence in New York and Lagos had partnered with Phillips Consulting Limited to offer the Nigerian market viable opportunity for professionals to catch up on digital marketing in Nigeria. 5 Sep 2011 11:33

Ad Dynamo enters Brazil with Realmedia

BRASILIA, BRAZIL: Ad Dynamo announced its entry into Brazil yesterday. "Brazil represents an enormous growth market in both online and mobile advertising, and we're very pleased to be launching here with a relevant and established player such as Realmedia," says Sean Riley, CEO of Ad Dynamo. 26 Apr 2012 10:17

JWT Johannesburg wins Ovaltine account

JWT Johannesburg has been awarded the Ovaltine account, part of the Twinings stable of brands, for the Nigerian market. The selection phase involved four agencies shortlisted to pitch, requiring a communication and creative strategy and a through-the-line creative campaign proposal. 4 Nov 2010 07:49

Dawn Rowlands to helm Aegis Media

Dawn Rowlands, who has been with Aegis Media South Africa for many years, will become CEO of South Africa and sub-Saharan Africa from February 2010 onwards. This appointment will be to oversee the business growth in the whole region. 19 Jan 2010 07:28

In-house or external ad agency for Nigerian brands

[Desmond Ekeh] If you think your brand - whether product or corporate - needs a marketing communications agency to manage its media and communication demands, think very seriously about it for a long time. Then don't do it. If you have another serious think, and decide you really might need one, you have to decide exactly what you want and what you really want them to do and why. 22 Sep 2009 07:32

Nigeria's advertising industry worth N500bn, says APCON

Under a current assessment by the sector operators, the worth of Nigeria's advertising industry has been put at over N500bn (about R34bn). 31 Mar 2008 13:10