Marketing Manager

• Relevant degree in Marketing, Business, Communications, or a related field.
• Minimum of 10 years’ relevant marketing experience, including brand management, integrated paid and organic campaigns, digital channels, website or digital experience, organic social media, events, and agency or supplier management.
• Experience in B2B or corporate audience marketing is advantageous.
• Experience within higher education, executive education or professional development is advantageous.
• Experience across multiple audiences, products or African markets would be beneficial.
• Strong working knowledge of website content management systems, digital analytics, SEO, GEO, organic social media platforms and marketing CRM and automation platforms.

• Translate strategic brand direction into integrated paid and organic campaigns and market-facing activities.
• Own the marketing direction, priorities and performance of the website and digital experience.
• Own organic social media strategy, content planning, channel performance, audience growth and brand presence.
• Lead brand-focused events, activations and market presence initiatives.
• Lead marketing support where awareness, reputation and market presence are key to growth.
• Provide marketing support for customised and key account activities.
• Brief and manage web, UX, design, video, paid media, digital and event partners.
• Monitor brand and campaign performance and identify opportunities to improve marketing effectiveness.
• Identify opportunities to improve marketing processes and market impact through AI, automation and emerging technologies.
• Plan, brief, execute, monitor and optimise paid and organic brand campaigns across relevant channels.
• Manage allocated brand, digital and event budgets within approved parameters.
• Assess supplier proposals and manage external resources with a focus on quality, value for money and delivery against scope.
• Use relevant performance measures to assess the effectiveness of brand, digital and event activities and recommend improvements.
• Work across channels and alongside programme marketing and communications with clear ownership and minimal duplication.

• Brand marketing
• Campaign management
• Digital marketing
• LinkedIn
• Marketing
• Search Engine Optimization (SEO)
• Website management
• Paid media
• Google ads
• Brand management