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'Phillip, he's here!' In other words, "Feel it, it is here!" - #phillip is the latest meme that's been making its way around the South African twittersphere, inspired by a caller in to Radio Xhosa last Thursday, 10 June 2010. And indeed, the 2010 FIFA World Cup is finally here and wow, have we shown the world what we can do! From the United We Shall Stand parade in Sandton last Wednesday, in which about 185 000 to 200 000 fans, including myself, lined the streets to cheer on Bafana Bafana, to the kickoff concert on Thursday night, the opening ceremony and match on Friday and joyriding on the Gautrain, if you've not been feeling the 'gees' [Afrikaans for spirit], shame on you! If you don't have tickets, head to your nearest Fan Fest or Fan Park to experience the indescribable vibe or even follow the excitement on Twitter (view the Bizcommunity twitterfall). Many thanks must go to my fellow media, both local and foreign, for your superb coverage of Africa's very first FIFA World Cup. You rock. Ke naaaaaaaaaaaaaaaako! =============<() PRAAAAAP =============<() PRAAAAAP Simone Puterman (@SimoneBiz) PS In this week's Ornico Ad Showcase, we feature TV ads for Nike, Shell, Calvin Klein, FIFA Fan Fest and MTN, and radio ads for Southern Sun, Spur, The Hub, Nescafé and Shell. Please send all marketing and media news to marketingnews@bizcommunity.com and opinion pieces to contributors@bizcommunity.com. Responses to this column welcomed in our online editor's column archive. Top stories
Italian scoops prize for SA online ad contestPALO ALTO, CALIFORNIA, US: The Chief Marketing Officer (CMO) Council's 'Get Wildly Creative About South Africa' online ad contest has been won by a filmmaker from Italy, known as Booris, his Zooppa user name. The contest was powered by global creative social media network Zooppa and sponsored by the International Marketing Council of South Africa, custodian of Brand South Africa, in partnership with South African Airways and South African Tourism. Read more >>Advertisement:
 2010 FIFA World CupMedia not FIFA's enemy - M&G editor [Issa Sikiti da Silva] There's no FIFA World Cup without the media, and FIFA's mindset that the media is their enemy - rather than a facilitator - is wrong and unfortunate, Nic Dawes, Mail & Guardian editor-in-chief told Bizcommunity.com a little while ago. Dawes was reacting after the newspaper's multimedia editor Lauren Holmes was kicked out of Soccer City during South Africa vs Mexico on Friday, 11 June 2010, by a FIFA official for having a video camera. Read more >>2010 buzz from Nielsen With an optimal mix of vertical industry knowledge and social media expertise, Nielsen's Buzz Metrics methodology is bringing consumers a bird's eye view of what is being said, in English-language messages only, about the world's biggest soccer event, 2010 FIFA World Cup, across the social media sphere. The following is exclusive to Bizcommunity.com. Read more >>World cup TV viewership could reach half a billion [Chris Moerdyk] FIFA's previously optimistic estimate of 28 billion cumulative TV viewers for the duration of the 2010 FIFA World Cup might not be quite as far-fetched as it sounds. At the same time, some media estimates of only 8 billion cumulative viewership could be hopelessly inaccurate. Read more >>Nu Metro to offer World Cup in 3DAvusa-owned cinema chain Nu Metro plans to bring the 2010 FIFA World Cup to South Africans in 3D. Read more >>FIFA finally joins the party... on Twitter FIFA released a press statement yesterday evening, Thursday, 10 June 2010, informing the world that its president, Joseph S Blatter, has joined Twitter. Read more >>Foreign media robbery: police meet Spanish, Portuguese journos [Issa Sikiti da Silva] Senior South African police officials, including national police commissioner general Bheki Cele, met yesterday afternoon, Thursday, 10 June 2010, with a large contingent of Spanish and Portuguese journalists in Magaliesburg to discuss the criminal attacks on foreign journalists visiting the country to cover the 2010 FIFA World Cup. Read more >>Nielsen to offer three-screen consumer insights during world cup Global audience measurement company Nielsen is rolling out several projects offering practical marketing and management data relevant to various consumer and media stakeholders. Kick-off for these projects is tomorrow, Friday, 11 June 2010, and they will run for the duration of the 2010 FIFA World Cup. Some of this insight will be published exclusively by Bizcommunity.com. Read more >>SABC opens 2010 Broadcast Centre in Sandton [Issa Sikiti da Silva] The Sandton Convention Centre in Johannesburg is buzzing with broadcasting activities, with the SABC officially opening today, Thursday, 10 June, a 1800m2 high definition studio to deliver its 2010 FIFA World Cup broadcast to all South Africans. The set has been designed specially to serve as a centre piece for broadcasting operations during the cup. Read more >>Sandton loses its mind as pre-victorious Bafana take a ride [Phillip de Wet] In any other country it would have been just a gathering of fans to wish their team well, albeit a very large gathering. In Europe they may have sung a mournful tune, and in the Americas they would have waved flags. In South Africa, they did permanent damage to the hearing of passengers in jet airliners passing 20 000 feet overhead. Read more >>Sony launches 3D World [Issa Sikiti da Silva] In a move that will intensify competition with Samsung and determine 'who is the boss' in the world of electronics, Sony Corporation yesterday, Wednesday, 9 June 2010, launched '3D World Created by Sony' - a 3D technology experience in South Africa. Sony is the official partner of the 2010 FIFA World Cup and will shoot 25 games in SA in 3D. Read more >>If we can do it, why can't we? [Brian Letsogo] Everyone has been talking about the possibility of Bafana Bafana advancing to the knockout stages of the 2010 FIFA World Cup, and that seems to be a goal for many South Africans. Other people are interested in proving to the world that South Africa can host a successful world cup, as well as striving to correct negative reports about our country. Read more >>Why sponsorships fail from a marketing view [Thabani Khumalo] A total of 64 FIFA World Cup matches will be played over a period of 25 match days from 11 June to 11 July 2010. Whether you will watch the games on television, online or inside the stadium, it will be impossible to escape the colourful logos and slogans of sponsors. Read more >>
Trillion Dollars worth of publicity for TBWA [Herman Manson: @marklives] The Trillion Dollar campaign created by TBWA\Hunt\Lascaris Johannesburg for The Zimbabwean newspaper has brought the agency a seemingly endless trove of industry awards. The New York office of TBWA did the math and now considers the campaign the most awarded in advertising history, and the agency the top awarded agency this past year. Read more >>Advertisement:
Doodle 4 Google winner announced The South African Doodle 4 Google winner has been announced and it is the doodle of Nikisha Lalloo, aged 13, from Port Elizabeth that you see on the homepage for Google South Africa today, Opening Match Day, 11 June 2010. She is now one step closer to being a global winner, emerging as the top young South African artist to enter the competition. Read more >>Advertisement:
Broadcasters slam DOC over digital TV rethink [Duncan McLeod] Commercial broadcasters M-Net and e.tv have torn strips off the department of communications over Government's decision to revisit South Africa's commitment to the digital video broadcasting terrestrial (DVB-T) standard. Read more >>Advertisement:
 Apple - control freak or protector of the people? [Anice Hassim] A lot has been said about Apple's desire for control and what has been interpreted by many as an unnecessary exertion of power over its app store. But it boils down to this... if you spent a decade building an ecosystem of trust, a space where consumers could with almost a certainty understand the value (or valet) proposition being offered them, would you allow Adobe, Google or anybody else to say, "Hey, nice ecosystem you built there - we'll have it!"? Read more >>Direct MarketingAdvertisement:
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 NewspapersAvusa does the Eastern Cape editor shuffle Jeremy McCabe has been appointed Weekend Post editor and will also assume editorship of Avusa Media's community newspapers in the Eastern Cape; Sunday Times deputy editor Heather Robertson becomes editor of The Herald; and its current acting editor Charmain Naidoo will move to Johannesburg to run the newly created Avusa Media News Service, Avusa Media announced on Tuesday afternoon, 8 June 2010. Read more >>
Funny how we, the media, have forgotten the enjoyment factor [Gill Moodie: @grubstreetZA] The Internet, we are told, is the great publishing leveller because it allows small operators to compete with the big media houses as the online environment frees them up of prohibitive printing and distribution costs. And so the likes of Mashable and Perez Hilton have become global brands, while in South Africa we have a clutch of very interesting independent outfits such as The Daily Maverick, TechCentral, Moneyweb, Memeburn and this site, Bizcommunity.com, that all hold their own against the big guns in the online environment. Read more >>Advertisement:
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[IABC] Strategic communication with employees, stakeholders is key [Daniel Munslow] TORONTO, CANADA: Day two of the IABC World Conference in Toronto, Canada, kicked off with a powerful speech by Kevin Warren, chairman of the board, president and CEO of Xerox Canada. For his role in leadership communication, he was awarded the 2010 IABC Excellence in Communication Leadership (EXCEL) Award, which honours company leaders who have demonstrated superb communication skills. Read more >>[IABC] Strategic communication starts with thinking strategically [Daniel Munslow] TORONTO, CANANDA: The penultimate day of the 2010 IABC World Conference being held in Toronto Canada was a mixture of general discussions, motivation talks, as well as workshops on strategic communication, employee communication, and communication leadership - the hot topics global in the communication space - where communicators must think strategically if they are to communicate strategically. Read more >>[IABC] Reinventing corporate communication [Daniel Munslow] TORONTO, CANADA: The closing day of the 2010 IABC World Conference, Wednesday, 9 June 2010, highlighted the role of the corporate communicator and how it is fundamentally changing, taking new technologies, methodologies, measurement practices and communication leadership into account. Read more >>
No more Rude in the morning [Daryl Ilbury] Jeremy Mansield's announcement last week that he's leaving breakfast radio is well-timed. No more 'Rude' in the morning? That comes as no surprise whatsoever. So stop wailing and flailing your arms around like hysterical wildebeest, for this is good news indeed. Read more >>Mansfield to go off air after world cup After 13 years of hosting the Rude Awakening breakfast show on 94.7 Highveld Stereo, Jeremy Mansfield's final day on air will be on 12 July 2010. The surprise announcement was made during the show this morning, Thursday 10 June. [audio] Read more >>
New job portal at Mail & Guardian Mail & Guardian (M&G) Online has launched its new online job portal, Mail & Guardian Jobs, in conjunction with Jobs.co.za. Read more >>
RetailSponsorshipBASA grants announced The 2010/2011 Business and Arts South Africa (BASA) supporting grants are awarded five times in the financial year after deliberation by the organisation's board. It has announced the 15 recipients for its first cycle. The closing date for the next cycle is 7 July 2010 and applications are now open. Read more >>Youth MarketingVodacom introduces two new services Vodacom has two new services, Vodacom Color, reportedly the country's first-ever, youth-specific cellular offering and LiveAds, a mobile and fixed internet classifieds service available to all South African cellphone and internet users. Read more >>
Nike ambushes official World Cup sponsors [Olivia Solon] Beaverton, USA: Nike has been linked to the World Cup more than any of the tournament's official sponsors, despite not being an official sponsor of the event, due to a successful TV campaign, according to a new report by Nielsen. Read more >>BP makes move to influence consumers' views on oil spill [Matthew Whiteway] London, UK: British Petroleum (BP) has purchased Google and Yahoo search terms in order to influence consumers' views on the oil spill in the Gulf of Mexico. To some the move could be a very clever public relations move; to others it may be more a matter of trying to hide the truth about the ecological disaster. Read more >>Famecount announces world's favourite consumer, media brands London, UK: Famecount, a UK-based independent media measurement service, announced today, 10 June 2010, what is believed to be the world's first aggregated ranking of brands across social media sites. According to the rankings, Starbucks is the world's most popular social media consumer brand while Facebook and Twitter outshine Google and Apple on an aggregated basis. Read more >>M-commerce sales set to doubleInternet shopping sales from mobile phones will more than double by 2013 as UK consumers get used to paying for goods on their handsets, according to Ovum and Verdict Research. However, for now, the true role of mobile is to drive growth by enhancing the overall shopping experience. Read more >>Hong Kong animators give Zakumi all the moves Hong Kong may be thousands of kilometres from South Africa but it is playing a starring role at the 2010 World Cup in South Africa - not on the pitch but on television screens - by giving the World Cup mascot all the right moves... Read more >>[WWDC] Day two - a far more serious affair [Anice Hassim] SAN FRANCISCO: Day two, Tuesday, 8 June 2010, was a far more serious affair at WWDC, with the 5200 developers buckling down to soaking up as much time as they can with the some 1000 Apple engineers on site here at Moscone West. Read more >>[WWDC] Keynote thoughts from an African perspective[Anice Hassim] SAN FRANCISCO: The mythical iPhone killer arrived today, but it was from Apple. A confident, proud and often passionate Steve Jobs strolled about the stage at Moscone West on Monday morning, 7 June 2010, unveiling the new iPhone, iOS 4.0 and ushering in the era of Facetime, person-to-person video calling. Read more >>
MarketingRe-invention: A 'survive and thrive' strategy for business - Wisdom Keys Group [Shaun Liedtke] At a time when businesses are vying for bigger chunks of client budgets; maintaining relevance in the market and the ability to add value even in recessive times remains the biggest challenge. Read more >>South African Tourism bristles on the eve of World Cup kick-off - South African TourismSouth African Tourism is bristling with excitement on the eve of the historic kick-off of the first African FIFA World Cup. Read more >>South African Tourism goes all out to help 2010 fans feel at home - South African TourismThe 2010 FIFA World Cup is upon South Africa, and as fans arrive in their hundreds of thousands, South African Tourism has unleashed an inventory of destination advice and helpful resources to make their stay in South Africa as much fun, and as hassle free, as possible. Read more >>2010 FIFA World CupWorld Cup stories that go beyond sports reporting - Africa Media Online Thousands of journalists have descended on South Africa for the World Cup, but the question is how many will dig deeper to provide stories that go beyond mere sports or superficial events coverage? The 126 African journalists of the Twenty Ten project are tasked with telling Africa's stories more fully and with unique perspective. Read more >>Howard Music feels it for SABC's 2010 FIFA World Cup campaign - Howard Music Howard Music was commissioned by agency Leo Burnett to compose the original music for the SABC campaign "FEEL IT. It is here". The brief was to create a memorable track, embodying all the excitement of The South Africa 2010 FIFA World Cup. Read more >>"3D world Created by Sony" 3D experience pavilion opens in South Africa - Volcano Advertising Sony Corporation has unveiled "3D world Created by Sony", a premium 3D experience pavilion featuring a 280 inch 3D LED screen and 240 seats, at Nelson Mandela Square (Sandton City) in celebration of the first ever FIFA World Cup™ to be produced in 3D. Read more >>AdvertisingAdvertising interrogated at Ad Forum - The Future Group Jeremy Maggs' new initiative, Ad Forum, in association with advertising monitoring company Ornico, will see half a dozen ad agencies and their clients showing new work to a critical audience of brand and marketing managers and directors and then being quizzed by Maggs and his team including Andy Rice, Gordon Muller and Oresti Patricos. Read more >>Advertising's Tower of Babel - OIL[Mia Cronje] As with any industry, there is a way of communicating in advertising that is unique to the profession. According to the campaign for plain English, plain English is defined as "a message with the reader in mind and with the right tone of voice that is clear and concise". Read more >>Dark horse Y&R comes in again at the New York Festivals - Young & Rubicam On the back of winning at this year's One Show and at the Clios, Y&R SA received news of its success at the 2010 New York Festivals Advertising Awards held on 11 June in Shanghai, China. Read more >>Are we getting too politically direct? (Or have we just lost our sense of humour?) - Ornico[Oresti Patricios] The South African advertising community has enjoyed a long history of satire and poking fun at local stereotypes in a very tongue-in-cheek fashion, so it came as quite a surprise to read the brouhaha about the Romans Pizza 'Boeriezza' advert. Read more >>Afrikaans is cool and full of bounce, the 2010 Pendoring campaign shows - Pendoring The creative team of Draftfcb Johannesburg decided to include Afrikaans rapper Jack Parow in the 2010 campaign of the Pendoring advertising awards precisely because of his growing popularity, particularly among the younger generation including agency creatives and students who are the main target market of the campaign. Read more >>Old Mutual chooses Chillibush Group of companies for iWYZE - ChillibushOld Mutual, in collaboration with Mutual & Federal, has announced the appointment of Chillibush Group of Companies as their through-the-line communications partner for iWYZE, their new valuables insurance brand. Read more >>You haven't cracked advertising, until you've cracked retail - Young & Rubicam [Steve Morgan] The mindset towards retail advertising is a minefield of preconceived prejudice from client and agency alike. The overarching stigma is that retail advertising is boring and uncreative. Read more >>Skittles down for Mindshare in ABF's ten-pin bowling tournament - Advertising Benevolent Fund The Advertising Benevolent Fund's (ABF) recently held industry ten-pin bowling tournament saw Mindshare hauling in the strikes and missing the gutters. As a result, the media agency creamed the industry crop to take first place. Read more >>BrandingFans in Training kick-start the day - Tag 8 Media Seattle coffee customers awoke to a variety of bright and colourful in-store media from take-away coffee sleeves, to sit-down coffee tags and posters. The campaign let Seattle customers know about the new soccer-themed classes at Virgin Active clubs, such as the Supa-Socca Circuit and Streaker Training. Read more >>DesignFusionDesign wins account within growing travel industry - FusionDesignFusionDesign, an integrated branding and design agency which offers marketing solutions and creative design across the board, recently won the account to recreate the website, corporate profile, online stationary and digital letterhead for Destination Management Company, Zar Travel Services. Read more >>DigitalDavid Beckham signs with Yahoo! as Global Football Ambassador - apurimac media This summer, Yahoo!'s more than 600 million global users will have even more reason to visit as global football star David Beckham will be featured exclusively as part of the company's unrivalled sports coverage. Read more >>Bioplus, Corenza and Unique Formulations digital campaigns - KREW Interactive Digital solutions agency, KREW Interactive, recently launched three digital campaigns for Adcock Ingram. Read more >>Call On CRM deploys Clickatell - offers high-value mobile CRM - ClickatellCall On CRM has successfully integrated Clickatell high-value SMS directly into the ACT! contact database, allowing customers to send SMS messages - to individuals or groups - to any phone number without worrying about the destination carrier. Clickatell works with 820 carriers in 212 countries, able to reach billions of people. Read more >>City of Tallahassee suppresses 17% paper bills in 18 months - Striata SAThe City of Tallahassee in the USA exceeded its three-year paper bill suppression target in just 10 months. Using Striata's 'Software as a Service' eBill delivery solution, the city is able to deliver encrypted, navigable PDF bills that are digital replicas of the paper bill, directly into the customer's inbox. Read more >>Essential Email Marketing Law Seminar - Prefix Technologies Sending newsletters or promotional emails? Unsure if the way you're adding subscribers is above board? Confused by double vs single opt-in? Chetty Law presents 'The Email Marketing Law Seminar', where they draw a spotlight on the legal issues for this growing area of the digital landscape in an easy to understand and practical way. Read more >>Direct MarketingTollReach an excellent Preferential Procurement Partner - TollReach TollReach Promotions has been independently verified in terms of the Codes of Good Practice and the Department of Trade (DTI) and Industry Methodology. TollReach scored full points on preferential procurement and socio-economic development contributions and thus exceeded the DTI target by far. Read more >>Education and TrainingEnrol now and learn... - Boston City Campus & Business CollegeBoston College is now open for mid-year registrations. If you are interested in getting the right start to a career, you should enrol as soon as possible. Remember all the fun of the football event in our country will not give you the further education needed to enter the job market. Read more >>Provantage educates with The Investment Academy - ProvantageThe Investment Academy, a Stanlib initiative, designed and implemented in conjunction with Provantage Out-of-Home Media, has been successfully delivering accredited financial literacy workshops to students over the past five years. Read more >>EventingTop designers featured at Rooms on View - Oasys InnovationsHaving hosted nine successful exhibitions, Rooms on View has once again impressed visitors. The show, held at the Sandton Convention Centre, was sponsored by Home Fabrics and Condé Nast House & Garden. Oasys was the official infrastructure supplier for this popular décor and design event. Read more >>2010 bumper crop for NAMPO - Oasys Innovations The 2010 NAMPO Agricultural Trade Show recorded a record number of 650 exhibitors and 68 900 visitors over four days. From a basic Harvest Day show in 1967, the event grew to attract forty international exhibitors from the United States, Argentina and Australia. The exhibition infrastructure was supplied by Oasys Innovations. Read more >>'Wine and dine' at the Good Food and Wine Show - Oasys Innovations The Good Food and Wine Show took place in May at the Cape Town International Convention Centre (CTICC), offering culinary fanatics and wine lovers the best of the best in the food industry. Oasys Innovations was contracted to provide the entire infrastructure for the show. Read more >>The Twitter Blanket Drive - Maverick SA Following Twitter closely, the Maverick_Tweets team noticed a call-to-action for a charity drive taking place around the Orlando Stadium Super 14 Final showdown between the Blue Bulls and the Stormers last week. Immediately pledging support, the Maverick team rallied behind the Twitter Blanket Drive initiative. Read more >>Luanda Jazz festival back and bigger than before - EspAfrika When they launched the Luanda International Jazz Festival in 2009, organisers of Angola's first-ever international jazz festival promised to make the event a platform where musicians with strong African rhythms can meet and share their music. Looking at the first eight artists to perform, they're sticking to their promise. Read more >>
Truly inspiring June issue! - The Wedding Expo "Win a R20 000 pamper party!" This is just one of the reasons to buy the latest issue of Wedding Inspirations magazine. The official magazine of The Wedding Expo, Wedding Inspirations is full of tips, hints and advice for planning the perfect wedding. Read more >>Pretoria and Midrand alive with activity at Kids Indaba! - Baba Indaba Gallagher Estate was, last weekend, packed to the hilt with happy kids at the Kids Indaba. Boys and girls were treated to a climbing wall, a jumping castle, Walk on Water Balls and the Oros ball pool! There was face painting and more to keep kids aged between 6 and 12 happy and smiling! Read more >>Loyalty to suppliers pays off with superior service - The Wedding Expo The Wedding Expo, South Africa's largest bridal consumer expo, believes that one of the reasons they are able to offer superior quality services to their clients is due to their loyalty to key service providers. Read more >>
Cocoon yourself in health this winter with Shape's Natural Health supplement - Shape Magazine There's no denying that winter can be a challenging time when it comes to healthy living. Shape's Natural Health supplement, free with the July issue of Shape magazine, will help you to become the best manager of your own health and energy. Read more >>MediaMPI takes world by storm - Monitoring South AfricaMonitoring South Africa (MSA) has moved one step closer to predicting reputation drivers of major corporate organisations in South Africa and Africa in general. The introduction of the Media Perception Index (MPI) and family of associated indices has seen MSA track and measure the reputation of major organisations. Read more >>NewspapersThe Mercury nails its colours to the mast - Independent Newspapers KZN Every Monday during the countdown, The Mercury has focused on one of the 2010 competing nations either staying in Durban or based in the city with especially designed mastheads reflecting aspects from the various countries. Read more >>
Superga leads the way with electroluminescent taxi top campaign - Graffiti Following on from the success of its summer taxi top advertising campaign, high fashion Italian shoe brand, Superga has embarked upon a brand new taxi top advertising campaign utilising a unique, electroluminescent animation medium exclusive to vehicle branding specialist, Graffiti. Read more >>ProductionKeith Rose brings Gautrain to life - Velocity Velocity director Keith Rose's spot for the launch of the Gautrain, created by JWT Johannesburg, is a 40-second ad which depicts what starts out as a breeze as it rapidly gathers speed and becomes a strong wind. Read more >>Petar captures forever moments for Samsung Dual View - Velocity As part of the nationwide launch of Samsung's new PL100/PL150 Dual View Camera, Velocity Director Petar Spiljevic showcases some of the precious, emotional and sometimes humorous incidents that become special memories. Read more >>Egg hits New York with Uma Thurman - Egg Films When Leo Burnett Milan needed a director to shoot Uma Thurman in their latest commercial for Alfa Romeo, they looked no further than Egg's Kevin Fitzgerald. The commercial pays homage to 100 years of Alfa Romeo by paralleling the technology and dynamism of Giulietta with the beauty and power of actress Uma Thurman. Read more >>SA music scores in international Heineken TV ad - Mama Dance! Music Solutions The vuvuzelas were blasting at Mama Dance when they found out that a track from their music library was selected for a Heineken TV ad to be flighted during the 2010 World Cup in the Netherlands. The ad was created by TBWA, shot in Johannesburg with Velocity films, and edited at Deliverance in Cape Town. Read more >>Bioscope shoots McDonald's World Cup ad for DDB - Bioscope Films Director Hylton Tannenbaum has just finished a McDonald's ad to be flighted during the World Cup. As McDonald's is an official sponsor of the 2010 FIFA World Cup, the ad will flight extensively throughout the period. The commercial features a group of five friends preparing for the big day. Read more >>Virgin's new venture tackles frigid insurance industry - Masters & Savant Virgin Money's new venture into insurance brings a breath of fresh air to the industry and an innovative way to advertise its arrival in the sector. The concept centres on the idea that some problems have been ongoing since the dawn of humankind, yet we're still using archaic solutions to remedy these problems. Read more >>Public RelationsNgage achieves more than R2-million worth of coverage in three months - Ngage Public Relations Ngage Public Relations, a Johannesburg-based communications agency that specialises in industry, has achieved more than R2-million worth of media coverage for its clients over a three-month period. The rate is worked out according to the Advertising Value Equivalent (AVE) rate specified by Monitoring South Africa. Read more >>Soccer Men are standing tall in South Africa! - Alerting the Media Soccer Men, beautifully hand-crafted wooden men, have arrived in South Africa and are fast becoming the 'must have' way to decorate shops, offices and restaurants as well as show allegiance to our national team as they bring the soccer field to home decor. Read more >>Digital is just another channel - the message has always been the key - Lange Strategic Communications[Ruth Golembo] Digital agencies are trying to cash in by positioning themselves as the new best thing. From a strategic communications perspective, though, the digital domain is merely another channel to consumers and one which astute PR practitioners and strategic communications consultancies have been using for many moons. Read more >>RadioOFM creates own soccer headquarters for 2010 - OFM Radio From the start, the radio station has been putting their weight behind the World cup and Bafana Bafana. The central South African radio station is putting the final touches to their very own soccer headquarters at the Loch Logan Waterfront in Bloemfontein. Read more >>Jenny Griesel joins the marketing mix at Jacaranda 94.2! - Jacaranda 94.2 Jacaranda 94.2 has announced the appointment of Jenny Griesel, who has a strong entertainment and media background, as the independent radio station's new Marketing Manager. Read more >>RecruitmentMail & Guardian launches new job portal - Jobs.co.za The Mail & Guardian partnered with South African job portal, Jobs.co.za, to redesign their online job advertising platform to ensure that it resonates with the calibre of audience accustomed to visiting the M&G Online publication. Read more >>ResearchTNS makes a clean sweep of the SAMRA 2010 prizes - TNS Research SurveysAt the Southern African Marketing Research Association's (SAMRA) annual conference held last week at Mt Grace in the Magaliesberg, executives at two TNS companies in South Africa made a clean sweep of all five awards on offer for the papers they presented. Read more >>31st Annual SAMRA Conference a resounding success - SAMRALike the internet, consumers (read crowds) are playing an increasingly important role in marketing research worldwide, driving the 'social revolution' and moving the traditional focus from 'me' to 'we'. These were some of the growing trends highlighted at the 31st SAMRA conference last week. Read more >>TGI survey launches largest brand awareness survey in South Africa - a case study - Ask AfrikaTGI SA has announced in Johannesburg that they have released a brand awareness measure in their continuous single-source brand, product and media survey. Top-of-mind and spontaneous brand awareness levels in 23 product categories is available in the 2009B release. Read more >>SponsorshipThe BIDVest Goodwill Cup: Portugal too powerful a match for Mozambique in warm-up friendly - MSCSPORTS It came as a surprise to many a football fan to hear that BIDVest Wanderers Stadium would be the venue for the friendly match between Portugal and Mozambique. However the surprise resulted in even greater interest in the match, with over 8000 tickets being sold in the first two hours of being made available on Computicket. Read more >>Sponsorship management 101 - Kezi CommunicationsThe start of 2010 saw PR consultancy Kezi Communications offering a greater host of services than ever before. Part of these plans included branching into four diverse divisions, providing a one-stop, comprehensive service. One of these divisions, Kezi Talks, consists of event and sponsorship management. Read more >>
  More Feel It, It Is Here!   More Bizcommunity staff blow their vuvuzelas!   More Puma set for soccer world cup roadtrip   More Ster Kinekor theatres support soccer Friday   More Die Antwoord at 3 Arts Theatre   More
Turbo-fed Materia with lots of attitude [Henrie Geyser: motoring editor] Don't be put off by the Daihatsu Materia's bulldog-ran-into-the-wall looks or the taxi signs so many are emblazoned with because it might just be one of the cocky new models with a turbo stuck under its bonnet - in which case it will give your little hot hatch a good run for its money. Read more >>
Contemporary ballet at its best [Riccardo Spagni] It was my first contemporary ballet. I had visions of freakish, leotard-clad dancers prancing around on stage, cueing my sudden departure as I realise I'm just not cut out for that sort of thing. To complicate matters further, I had brought a mixed bag of friends with me. Read more >>Keeping an eye on the World Cup - healthwise Researchers to provide real-time analyses on potential disease threats during World Cup. Read more >>Ash cloud fears still haunt travellers... Research shows that the fear of yet another ash cloud has been sufficient to put a halt to air travel plans for 2.8 million consumers planning trips to, from or within European airspace. Read more >>Biz.Travel Q&A with Stephen Forbes [Brian Berkman: contributing editor, travel] Stephen Forbes of Meropa Communications speaks for British Airways and represents a number of top travel/hospitality industry clients such as The Taj Cape Town. Read more >>Bafana coach promises 'Hell' [Nick Said] Bafana Bafana coach Carlos Alberto Parreira and his skipper Aaron Mokoena were in bullish mood on Thursday, promising 'Hell' for the Mexicans as they prepare to meet in the 2010 FIFA World Cup opener at Soccer City. Read more >>Die Antwoord pomp dit lekker [Ruth Cooper] Die Antoord's performance at the newly re-opened 3 Arts Theatre last Saturday night is the second last time the group will perform in Cape Town before they head overseas to make it big. They have recently signed to international record label, Interscope and with a world tour in the plans, next time they're back in SA they're going to be far bigger than they are now. With that in mind I made a point of not missing out on some of that zef madness. Read more >>Crowds come out to boost BB [Nick Said] It was quite a scene as Bafana took to the streets through Sandton on Wednesday, with an estimated 185 000 people donning their yellow jerseys to see the team pass by on their bus. Read more >>A decadent slice of Vegas [Seagram Pearce] What happens in Vegas clearly doesn't always stay in Vegas. At least so I have been told. I found out for myself, however, when I was invited to the opening of Diamonds & Diva's at Roxy's Revenue Bar, Grand West Casino. A decadent slice of Vegas has made its way to our shores. Read more >>Biz.Travel Q&A with Kim Davidson [Brian Berkman: contributing editor, travel] Kim Davidson is owner/manager of Teremok Marine, Umhlanga's value-for-money deluxe accommodation, and talks here about the 'little hideaway'. Read more >>It's just not cricket [Nick Said] It took some getting used to, but watching Portugal take on Mozambique in an international friendly at The Wanderers Cricket Ground was an absorbing way to spend the late afternoon on Tuesday. Read more >>The imagination of Mr Gilliam [Patricia Pieterse] Since hearing about Terry Gilliam's The Imaginarium of Doctor Parnassus, I had a desire to see it. And since hearing that after Heath Ledger's death, Johnny Depp, Jude Law and Colin Farrell would all fill in to complete his unfinished scenes (and would give their earnings to Ledger's baby daughter), it became a need to see it. Read more >>Biz-Travel Q&A: Vasili Vass[Brian Berkman] Vasili Vass is general manager: Communications at e.tv. He travels frequently from Cape Town to Jo'burg and makes the occasional trip into Africa. BizTravel asked him he ensures that every trip is a good one. Read more >>FIFA on the defensive, England, Brazil on the offensive [Nick Said] The fall-out from the Nigeria versus North Korea friendly in Tembisa continued on Monday, with FIFA being forced to defend itself to journalists over allegations it had not properly managed the security arrangements for the match. Read more >>Re-energising, de-stressing at the One&Only Spa [Sindy Peters] Driving past the exclusive One&Only Hotel after having visited the Two Oceans Aquarium every Saturday morning for just more than a month, the luxury landmark seemed a small feature in this very popular part of Cape Town, the V&A Waterfront. Having been invited for a complimentary spa treatment, I discovered that looks are rather deceiving as you head from the parking lot and into the reception area, you discover that the One&Only is not just a hotel, but an expansive estate. Read more >>
"The rules of soccer are very simple, basically it is this: if it moves, kick it. If it doesn't move, kick it until it does." - Phil Woosnam "Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful." - Herman Cain "They who lose today may win tomorrow." - Cervantes "Many a small thing has been made large by the right kind of advertising." - Mark Twain "The theory of marketing is solid but the practice of marketing leaves much to be desired." - Philip Kotler Print - Print any item in this newsletter.
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